This Week in PHOTO

What This Week in PHOTO does

This Week in Photo (TWiP) is a privately held photography podcast network and creative media platform founded in 2004 by Frederick Van Johnson and operated as This Week in Photo LLC, a California LLC. The core product is a multi-show podcast portfolio anchored by the flagship weekly TWiP show and extending to sub-shows including All About the Gear, Pocketshooters, TheFIX, Street Focus, TWiP Weddings, Your Itinerary, and TWiP Apps, collectively producing 500+ episodes covering gear, technique, industry news, post-processing, street, wedding, and travel photography. The underlying technology is conventional podcast production and content management: episodes are recorded as audio/video, distributed via Apple Podcasts, YouTube, Spotify, and other aggregators, and supported by a WordPress-based website at thisweekinphoto.com and a separate community platform at community.thisweekinphoto.com. The business model is dual-stream: (1) host-read advertising and sponsorships from photography-adjacent brands (FreshBooks, Zenfolio, Drobo, SmugMug), and (2) a recurring $34/quarter Community Membership offering exclusive conversations, member-only events, live mixers, AMAs, and a private community space. The audience is global and consists primarily of photography enthusiasts, with secondary segments in professional photographers and mobile/compact camera users, reached through organic social and community channels rather than paid acquisition. The operation is founder-led with no disclosed external investment, institutional backing, or parent company, and the headquarters mailing address is in Tracy, California.

Name

This Week in PHOTO

Legal name

This Week in Photo LLC

Website

https://thisweekinphoto.com

Company type

Private

Operating status

Operating

Short description

This Week in Photo is a privately held, founder-led photography podcast network and creative media platform producing multi-show audio content for photography enthusiasts and professionals worldwide, monetized via sponsorships and a $34/quarter community membership.

Ownership category

akta.pro rank

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Podcast Advertising/Sponsorships: Sponsors appear in podcast episodes. Historical sponsors include FreshBooks (accounting software), Zenfolio (photographer website builder), and Drobo (storage solutions).
2. Community Membership Subscription: TWiP Membership at $34 per quarter provides exclusive conversations, member-only events, private community access, live mixers, AMAs, early access, and behind-the-scenes content.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

This Week in Photo (TWiP) is a photography podcast network and creative media platform that produces, distributes, and monetizes a portfolio of audio and video podcast shows covering photography topics including industry news, gear reviews, technique tutorials, weddings, street photography, travel, and post-processing. The platform operates a paid community membership program ($34 per quarter) providing exclusive conversations, member-only events, photo critiques, and behind-the-scenes content beyond the public podcast.

Product overview

This Week in Photo (TWiP) is a photography podcast network and creative media platform offering a multi-show portfolio centered around its flagship TWiP podcast. The platform operates as a content network featuring specialized shows including All About the Gear (photography equipment reviews), Pocketshooters (mobile photography), TheFIX (post-processing tutorials), Street Focus (street photography), TWiP Weddings (wedding/portrait photography), and Your Itinerary (travel photography). The core offering is supplemented by a paid Community Membership providing exclusive content and member access, plus free community photo critique sessions. TWiP serves photographers seeking industry insights, gear information, technique tutorials, and professional development through audio and video content distributed across podcast platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• This Week in Photo (TWiP) Podcast
• All About the Gear
• Pocketshooters
• TheFIX
• Street Focus
• TWiP Weddings
• Your Itinerary
• TWiP Community Membership
• Photo Critiques
• Lightroom Mobile Tutorial Series
• HDR Masterclass (Serge Ramelli)

Quantifiable outcome

• Millions of podcast listeners served since inception
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Five partnerships are on record, tiered minor and core.

• FreshBooksminorGTM or Marketing PartnerFreshBooks has sponsored TWiP episodes as an accounting software sponsor for freelancers and small businesses.
• ZenfoliominorGTM or Marketing PartnerZenfolio is a sponsor for season 2 of All About the Gear. They provide website building services for photographers.
• FlickrcoreGTM or Marketing PartnerFlickr and TWiP have an ongoing partnership with a TWiP group on Flickr hosting 14,000+ photographer members. TWiP has covered Flickr's 21st anniversary and various Flickr initiatives including grants and photography challenges.
• Black Women PhotographerscoreStrategic or Co-development PartnerTWiP co-hosted the 2025 Flickr x Black Women Photographers Grant livestream announcement. The $5,000 grant celebrates Black women photographers. TWiP host Frederick Van Johnson and Genesis Falls co-hosted the announcement.
• SmugMugminorGTM or Marketing PartnerSmugMug provides one-year Pro memberships as part of the Flickr x Black Women Photographers Grant prize package.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fstoppers: Photography education and content platform producing podcasts, YouTube videos, and premium tutorials for working and enthusiast photographers. Directly comparable to TWiP in audience (photography professionals/enthusiasts) and content format (long-form audio/video education).
• PetaPixel: Long-running photography news, reviews, and educational content site with a YouTube channel and podcast. TWiP and PetaPixel both serve enthusiast and pro photographers with editorial content, gear coverage, and community features.
• Digital Photography School: Photography education site offering tutorials, courses, and a podcast aimed at enthusiast photographers. Overlaps with TWiP in audience targeting (hobbyist photographers learning the craft) and monetization (courses, memberships, and sponsored content).
• Photo Focus: Photography education site and podcast covering technique, gear, and industry news for enthusiast and pro photographers. Directly comparable in format (podcast + articles) and audience overlap with TWiP's flagship show.
• The Art of Photography (Ted Forbes): Long-running photography YouTube channel and podcast hosted by Ted Forbes covering art, technique, and photographer interviews. Closely comparable to TWiP's flagship in format (host-driven, interview-heavy) and audience (photographers interested in art and craft).
• Cole's Classroom: Photography education brand from photographer Cole Joseph offering courses, YouTube content, and community. Competes with TWiP in the photography education vertical with a similar individual-creator-led model and focus on Lightroom/post-processing tutorials.

Broad incumbents

• DPReview: Pioneering digital photography review site (now operating under Gear Patrol) covering cameras, lenses, and technique. A larger incumbent in the same audience space with broader editorial resources and deeper gear reviews than TWiP's 'All About the Gear' show.
• B&H Photo Video (B&H Explora): Major photography retailer with a large content arm (B&H Explora) producing podcasts, videos, and articles. Comparable to TWiP in producing photography-focused audio/video content, but B&H is a retailer with an order of magnitude larger audience and budget.
• Adorama (AdoramaTV): Photography and electronics retailer with a substantial content platform (AdoramaTV) including podcasts and educational videos. Sits in the same content + commerce space as TWiP but with retail scale and budget that dwarf TWiP's solo operation.

Emerging players

• Photofocus / Photigy School of Photography: Online photography school focused on product, food, and commercial photography with courses and a YouTube channel. Adjacent to TWiP in the photography education space but skews more commercial/professional and offers paid structured courses.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/thisweekinphoto
• YouTubeyoutube.com/thisweekinphoto
• Facebookfacebook.com/ThisWeekinPhotography
• LinkedInlinkedin.com/in/frederickvan
• Instagraminstagram.com/thisweekinphoto

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about This Week in PHOTO