Selim Mouzannar

What Selim Mouzannar does

Selim Mouzannar is a French-Lebanese luxury jewelry brand founded in 1999 by Selim Mouzannar, a third-generation jeweler from a dynasty of jewelry experts. The company designs, manufactures, and sells handmade fine and high jewelry using 18k gold, diamonds, and a broad palette of colored gemstones (ruby, sapphire, emerald, tanzanite, morganite, tourmaline, spinel, and more), with all primary craft production centralized in its Ashrafieh, Beirut workshop. The commercial offering spans 19 themed collections (Beirut Rosace, Amor, Aïda, Basilik, Istanbul, Kastak, Mille et une nuits, Rêverie, etc.) plus a dedicated Vintage sub-brand, a High Jewelry line, a Bridal collection, and a Bespoke/Customization service, with products priced from roughly $1,580 to over $50,000.

The business operates a direct-to-consumer model through a Shopify-based global e-commerce storefront (complimentary worldwide shipping with duties included, English/French localization, USD/EUR/GBP currencies) complemented by owned retail showrooms in seven cities: Beirut (headquarters and flagship), Paris, London, Istanbul, New York, Los Angeles, and Casablanca. Revenue is generated primarily through one-time retail sales of finished pieces, with secondary streams in bespoke commissions, vintage/pre-owned jewelry, and bridal. The brand is privately held, family-owned, with no disclosed institutional investment, and runs with 51-100 employees.

Customer acquisition relies on earned media and celebrity visibility — Taylor Swift, Beyoncé, Rihanna, Halle Berry, Oprah, and Kerry Washington have been publicly photographed wearing Selim Mouzannar pieces — supported by editorial coverage in Forbes, Vogue, Harper's Bazaar, Financial Times, New York Times, Marie Claire, and Brides, and an Instagram-led organic social strategy. The target customer is a high-net-worth individual seeking distinctive, culturally storied jewelry that differentiates from mass-luxury maisons, alongside bridal buyers, vintage collectors, and personalized-gift purchasers.

Name

Selim Mouzannar

Legal name

Selim Mouzannar

Website

https://selimmouzannar.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Selim Mouzannar is a French-Lebanese, family-owned luxury jewelry house founded in 1999, designing handmade 18k gold and colored-gemstone jewelry across 19 collections and 7 retail cities (Beirut, Paris, London, Istanbul, New York, Los Angeles, Casablanca), serving high-net-worth consumers via DTC e-commerce and owned showrooms.

Ownership category

akta.pro rank

Product category

Luxury Jewelry

NAICS

Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (458310)

SIC

Jewelry, Precious Metal (3911), Retail-Jewelry Stores (5944)

akta.pro primary industry

Fine Jewelry Manufacturing & Atelier Production (CRAKAAAK)

akta.pro secondary industries

Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD), Fine Jewelry Sets & Collections (Parures/Matched Sets) (CRAKAAAF), Bespoke Fine Jewelry (Precious Metals & Gemstones) (CRAKAHAA)

Keywords

• Handmade fine jewelry
• Luxury gold jewelry
• Colored gemstone rings
• Bridal jewelry design
• Bespoke jewelry services

Headquarters

HQ city

Achrafieh

HQ country

Lebanon

HQ region

Middle East

Offices7 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Jewelry Retail Sales: One-time transaction sales of finished jewelry pieces including rings, earrings, necklaces, bracelets, pendants, and charms. Products range from accessible price points to high jewelry pieces. Includes complementary worldwide shipping with duties included.
2. Bespoke/Custom Jewelry: Custom jewelry design and creation services allowing customers to create personalized pieces. Offers customization of existing products and fully bespoke creations.
3. Vintage Jewelry: Pre-owned vintage jewelry pieces including bracelets, earrings, charms, pendants, necklaces, rings, brooches, bags, watches, and boxes.
4. Bridal Jewelry: Specialized bridal jewelry collection for weddings and engagements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Selim Mouzannar designs, manufactures, and sells handmade luxury jewelry in 18k gold set with diamonds and colored gemstones across 19 themed collections (rings, earrings, necklaces, bracelets, pendants, charms, chains). The portfolio includes fine jewelry collections, a High Jewelry tier, Bridal pieces, a Vintage sub-brand of pre-owned items, and bespoke/customization services. Sales occur through the brand's own e-commerce storefront and seven retail showrooms in Beirut, Paris, London, Istanbul, New York, Los Angeles, and Casablanca, with complimentary worldwide shipping and duties included.

Product overview

Selim Mouzannar is a French-Lebanese luxury jewelry brand offering a diverse portfolio of handcrafted pieces. The core offering consists of 17 distinct collections organized by theme and inspiration: Beirut Rosace (signature rosette-patterned pieces), Amor (gemstone pendants), Aïda, Basilik (premium bracelets), Beirut Colours, Corazón (heart-themed charms), Fish For Love (fish-scale designs), Fortune (horseshoe-inspired), Gemma (emerald-cut rings), Istanbul (Ottoman star motifs), Kastak (pocket watch chain heritage), Link (connection symbolism), Mille et une nuits (Arabian Nights celestial themes), Rêverie (dream-inspired), plus a Vintage sub-brand (pre-owned pieces), High Jewelry (premium pieces), and Bridal collection. The brand also offers Bespoke/Customization services and Gift Cards. Products span across categories including bracelets, chains, charms, earrings, necklaces, pendants, rings, and pinkies, featuring over 15 gemstone types including diamonds, rubies, sapphires, emeralds, aquamarine, morganite, rhodolite, tsavorite, tanzanite, spinel, tourmaline, citrine, spessartine, peridot, and pearls. The company operates on a direct-to-consumer e-commerce model with complimentary worldwide shipping and duties included.

Differentiator

Problem solved

Functional benefit

Products and services

• Beirut Rosace Collection Handcrafted 18k gold jewelry line with rosette motifs inspired by Lebanese architecture, set with diamonds, citrine, spessartine, rhodolite, peridot, morganite, aquamarine, tanzanite, blue sapphires, tsavorites, and emeralds; aimed at luxury jewelry consumers.
• Amor Collection 18k gold pendant jewelry featuring aquamarine, morganite, opal, and rhodolite gemstone combinations in 17mm–30mm sizes with optional diamond accents, for luxury jewelry buyers.
• Aïda Collection Handcrafted 18k gold jewelry line featured as part of the brand's seasonal edits, sold directly to luxury jewelry consumers.
• Basilik Collection Premium 18k gold bracelet and jewelry collection featuring orange sapphires, blue sapphires, yellow sapphires, brown diamonds, colored sapphires, and spinels for high-end luxury buyers.
• Beirut Colours Collection Color-themed 18k gold jewelry line inspired by Beirut's vibrant palette, part of the brand's signature Beirut-inspired collections.
• Corazón Collection Heart-themed 18k gold pendant and charm jewelry collection in orange, petrol, rusty red, and sky blue colorways with pink sapphires and diamonds for gifting and self-purchase.
• Fish For Love Collection Fish-scale-inspired 18k gold bracelet and charm jewelry collection in black, ivory, kiwi, orange, petrol, red snapper, and yellow colorways set with diamonds.
• Fortune Collection Horseshoe-inspired 18k gold jewelry symbolizing luck, in orange, blue sapphire, kiwi, red snapper, sky blue, yellow, and petrol colorways with diamonds and colored gemstones for luxury buyers.
• Gemma Collection Ring collection inspired by Achrafieh spring flowers, with emerald-cut center stones bordered with mineral lacquer, set with aquamarine, tanzanite, green tourmaline, morganite, and diamonds in 18k gold.
• Istanbul Collection Ottoman Empire-inspired 18k gold jewelry featuring star motifs with green sapphires, orange sapphires, aquamarines, peridots, rhodolites, morganites, blue sapphires, tanzanites, pink tourmalines, citrine, and amethyst.
• Kastak Collection Heritage 18k gold jewelry line inspired by Ottoman pocket watch chains, with necklaces, pendants, chains, and charms in ivory, navy blue, petrol, and green dove colorways with blue sapphires, tsavorites, rubies, and diamonds.
• Link Collection 18k gold jewelry line symbolizing human connections through interlocking link designs, with earrings, ear cuffs, clasps, and extensions featuring diamonds, pink sapphires, blue sapphires, tsavorites, and colored sapphires.
• Mille et une nuits Collection Arabian Nights-inspired 18k gold jewelry featuring celestial vault and star motifs in sky blue, morganite, tanzanite, ruby, and rhodolite versions with diamonds, across pendants, rings, earrings, and bracelets.
• Rêverie Collection Dream-inspired 18k gold jewelry line featuring diamonds, morganites, and other precious stones in necklaces, earrings, bracelets, and rings for luxury jewelry consumers.
• Mina Collection Seasonal-edit jewelry line under the brand's New In / Seasonal Edit umbrella, sold through the brand's e-commerce storefront and showrooms.
• Monogram Collection Personalized 18k gold monogram and initial jewelry line offering name necklaces and customizable lettering pieces for gifting buyers.
• Poppy Collection Themed 18k gold jewelry line from the brand's core collections, sold via e-commerce and physical retail.
• Unique Collection One-of-a-kind 18k gold jewelry line of unique pieces, part of the brand's core collections for collectors.
• Vintage Collection Curated pre-owned and vintage jewelry across bracelets, earrings, charms, pendants, necklaces, rings, brooches, bags, watches, and boxes featuring vintage diamonds, sapphires, emeralds, rubies, pearls, tanzanite, citrine, turquoise, opal, coral, and morganite, aimed at collectors and estate jewelry enthusiasts.
• High Jewelry High jewelry tier of exceptional 18k gold pieces with rare gemstones and diamonds, representing the pinnacle of the brand's craftsmanship; some pieces offered price-on-request for top luxury buyers.
• Bridal Collection Specialized bridal jewelry in 18k gold with diamonds and precious gemstones for engagements, weddings, and anniversaries, targeting couples and individuals.
• Bespoke / Customization Service Custom jewelry design service in which clients create personalized 18k gold pieces, modify existing products, or commission fully bespoke creations through direct consultation.
• Gift Card Gift voucher redeemable across the brand's collections, allowing recipients to select their own 18k gold jewelry pieces from the e-commerce storefront and physical stores.

Quantifiable outcome

• Celebrity visibility drives brand awareness and sales

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Azza Fahmy: Egyptian heritage fine jewelry house founded by a designer-dynasty. Comparable as an independent, culturally rooted luxury jewelry brand with regional heritage storytelling, owned retail, and a focus on colored gemstones and 18k gold.
• Pomellato: Italian independent-spirited fine jewelry house known for colored gemstones and chain-link designs. Comparable product mix (gold + colored stones), independent-brand positioning, and emphasis on craftsmanship-driven designs.
• Messika: Independent Parisian fine jewelry brand built around diamond and colored-gemstone design. Comparable as an independent fine jewelry house with celebrity-driven marketing, direct-to-consumer focus, and global flagship expansion.
• Repossi: Family-run Parisian fine jewelry maison known for distinctive architectural designs. Comparable as a heritage, family-led independent fine jewelry house emphasizing craftsmanship and design-forward pieces rather than heritage diamond-only styles.
• Irene Neuwirth: Los Angeles-based designer known for distinctive colored-gemstone fine jewelry. Comparable for its emphasis on colored stones over diamonds, made-to-order business model, and celebrity/private-client driven demand.
• David Webb: American heritage fine jewelry house celebrated for bold, sculptural designs and celebrity clientele. Comparable as an independent fine jewelry brand with strong celebrity associations, distinctive design language, and a focus on craftsmanship.

Broad incumbents

• Boucheron: Historic Parisian Place Vendôme jewelry maison. Overlaps with Selim Mouzannar in fine jewelry with colored gemstones and high-jewelry offerings, but operates at significantly larger scale within a global luxury group (Kering).
• Van Cleef & Arpels: Iconic Place Vendôme high jewelry maison under Richemont. Operates in the same colored-gemstone and high-jewelry category but at vastly larger scale, with broader distribution and deeper UHNW client relationships.
• Bulgari: Global Italian luxury jewelry house within LVMH. Comparable in fine and high-jewelry offerings with colored-gemstone expertise, but operates with multi-billion-dollar marketing, hospitality, and distribution advantages.

Emerging players

• Nikos Koulis: Greek independent fine jewelry designer known for bold, contemporary designs in 18k gold with colored gemstones. Comparable as an independent designer-led fine jewelry brand with cultural storytelling and growing global retail presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/selimmouzannar
• Xx.com/selimmouzannar
• Facebookfacebook.com/selimmouzannar
• LinkedInlinkedin.com/company/maison-selim-mouzannar

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Selim Mouzannar