Irene Neuwirth
Irene Neuwirth is a Los Angeles-based handmade fine jewelry brand founded in 2003, offering 18k gold pieces and colorful gemstone collections through three U.S. flagship stores, global stockists, and DTC e-commerce for high-net-worth individuals and celebrity clientele.
- Company typePrivate
- Founded2003
- HeadquartersWest Hollywood, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Irene Neuwirth does
Irene Neuwirth is a Los Angeles-based independent fine jewelry brand founded in 2003 by designer Irene Neuwirth and business partner Tracy Stoll. The company designs and handcrafts its collection in Los Angeles, working in 18k gold with vibrantly colored, often raw or uncut gemstones across an architecture of roughly 25 thematic collections — including Gumball, Gold Classics, Love, Beaded Candy, Classic, Golden Blossom, Gemmy Gem, Heroic, Puffed Gold, Tropical Flower, Equestrian, Diamond, Tassels, Pearl, and Turquoise — plus category views (Earrings, Necklaces, Rings, Bracelets, Charms) and lifestyle extensions such as Custom Pet Portraits and Ceramics.
The business operates a direct-to-consumer model with three U.S. flagship boutiques — the West Hollywood store on Melrose Place opened in 2014, the Capitol + Irene Neuwirth destination at Brentwood Country Mart opened in March 2019 with retailer Laura Vinroot Poole, and the New York City flagship at 937 Madison Avenue opened in 2023 — alongside a Shopify-powered e-commerce site, seasonal trunk shows across affluent U.S. markets, and a global stockist network. Pricing spans roughly $1,120 for entry charms and studs to over $200,000 for one-of-a-kind pieces, with the majority of the assortment in the $3,000–$50,000 range; all revenue is generated through one-time purchases with no subscription or recurring component.
The customer base is concentrated among high-net-worth individuals, celebrities and public figures, and luxury jewelry enthusiasts, with brand awareness driven by editorial features in Vogue, Elle, Harper's Bazaar, Town & Country, W, and The New York Times, plus red-carpet visibility on names including Naomi Watts, Julianne Moore, Gwyneth Paltrow, Tracee Ellis Ross, Reese Witherspoon, and Jennifer Garner. The company remains privately held with no disclosed venture or private equity backing and is not part of a larger group.
Irene Neuwirth firmographics
Firmographics- Name
- Irene Neuwirth
- Legal name
- Irene Neuwirth, Inc.
- Website
- https://ireneneuwirth.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Irene Neuwirth is a Los Angeles-based handmade fine jewelry brand founded in 2003, offering 18k gold pieces and colorful gemstone collections through three U.S. flagship stores, global stockists, and DTC e-commerce for high-net-worth individuals and celebrity clientele.
- Ownership category
- akta.pro rank
Irene Neuwirth industry classification
Industry- Product category
- Luxury Fine Jewelry
- NAICS
- Jewelry Retailers (458310), Jewelry Retailers (45831)
- SIC
- Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)
- akta.pro primary industry
- Bespoke Fine Jewelry (Precious Metals & Gemstones) (CRAKAHAA)
- akta.pro secondary industries
- High Jewelry & Haute Joaillerie (CRAKAAAE), Artisan/Hand-Fabricated One-of-a-Kind Jewelry (CRAKAHAI), Personalized Jewelry (Engraving, Initials, Nameplates, Birthstones) (CRAKAHAG)
Keywords
Where Irene Neuwirth is headquartered
LocationHeadquarters
- HQ city
- West Hollywood
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Irene Neuwirth business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Fine Jewelry Sales: One-time purchase model for handmade fine jewelry. Products range from $1,120 to over $200,000, with the majority of pieces in the $3,000-$50,000 range. No subscription or recurring revenue model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | One-of-a-kind pieces featuring rare gemstones and unique designs |
| One time/ perpetual license | Pay-as-you-go | Designer collection pieces with precious gemstones |
| One time/ perpetual license | Pay-as-you-go | Classic and everyday luxury pieces |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Irene Neuwirth product offering
Product offeringCore offering
Irene Neuwirth is a handmade fine jewelry brand that designs, produces, and sells luxury jewelry featuring 18k gold and vibrant colored gemstones from its base in Los Angeles. The company operates a direct-to-consumer model with three flagship boutiques (West Hollywood, Santa Monica/Capitol + Irene Neuwirth, and New York) and a Shopify e-commerce storefront, supplemented by trunk shows and global wholesale stockists. Product offerings span named collections such as Gumball, Gold Classics, Love, Classic, Gemmy Gem, One of a Kind, and Diamond, with pieces ranging from approximately $1,120 to over $200,000.
Product overview
Irene Neuwirth is a fine jewelry brand offering handmade luxury jewelry designed and produced in Los Angeles. The product portfolio is organized as a unified collection architecture comprising core product lines (Gumball, Gold Classics, Love, Beaded Candy, Classic, Golden Blossom, Gemmy Gem, Heroic, Puffed Gold, Tropical Flower, Equestrian, Diamond, Tassels, Pearl, Turquoise) plus category-based products (Earrings, Necklaces, Rings, Bracelets, Charms). The collections feature distinctive product categories including One of a Kind (unique pieces), Forever Favorites (timeless styles), New Arrivals (latest designs), Custom Pet Portraits (personalized charms), and Ceramics (handcrafted accessories). Each collection is characterized by vibrant colored gemstones, 18k gold craftsmanship, and a whimsical yet sophisticated aesthetic.
Differentiator
Problem solved
Functional benefit
Brands
- Capitol + Irene Neuwirth: A curated shop concept inside Capitol at Brentwood Country Mart, designed by Pamela Shamshiri with floral and animal sculptures by Clare Crespo.
Products and services
- Gumball Collection Signature collection of round gemstone bead jewelry in vibrant colors including Kingman turquoise, chrysoprase, pink opal, and Akoya pearl set in 18k gold silhouettes, available across earrings, necklaces, rings, and bracelets.
- Gold Classics Collection The iconic 18k gold silhouettes that established the brand, including hearts, bows, horses, strawberries, circles, and drops, offered as chain, studs, and charms.
- Love Collection Heart-themed fine jewelry pieces featuring the brand's whimsical sensibility combined with vibrant gemstones.
- Beaded Candy Collection Beaded necklaces featuring colorful gemstones in playful, candy-like combinations.
- Classic Collection Timeless fine jewelry featuring Pavé Halo and Crimped Bezel settings in various gemstone options.
- Golden Blossom Collection Floral-inspired jewelry featuring flower motifs with pearls (Pearl Blossom) and vibrant gemstones, including leather bracelets, necklaces, vine earrings, and daisy earrings.
- Gemmy Gem Collection Bold statement pieces featuring large, vibrant gemstones with luxurious pavé detailing.
- Heroic Collection Elegant band rings and hoops featuring triple bands, pavé settings, and bold oval silhouettes.
- Puffed Gold Collection Chunky 18k gold pieces featuring puffed, voluminous silhouettes in yellow, rose, and white gold.
- Tropical Flower Collection Exotic floral designs including Cherry Blossom, Lily of the Valley, and Petite Tropical Flowers with vibrant color combinations.
- Equestrian Collection Equestrian-inspired fine jewelry featuring horse and riding motifs in classic gold silhouettes.
- Diamond Collection Diamond pieces including Diamond Gumball and pavé diamond jewelry featuring brilliant-cut stones.
- Tassels Collection Earrings and jewelry featuring decorative tassel elements in various gemstone and metal combinations.
- Pearl Collection Akoya pearl fine jewelry featuring classic and contemporary designs.
- Turquoise Collection Kingman turquoise-focused fine jewelry pieces featuring the iconic American Southwest gemstone.
- One of a Kind Collection Unique, one-of-a-kind pieces featuring rare gemstones and exclusive designs with no two pieces alike, typically priced from approximately $20,000 to over $200,000.
- Custom Pet Portraits Custom pet portrait charm collection featuring personalized fine jewelry celebrating pets.
- Ceramics Handcrafted ceramic pieces complementing the fine jewelry collections.
Companies that use Irene Neuwirth
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
Irene Neuwirth technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Irene Neuwirth partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, flagship and minor.
- Shopify Inc.coreShopify provides the e-commerce platform that enables Irene Neuwirth to sell products online. Shopify may process customer information on behalf of the company as a service provider.
- Clare CrespocoreArtist Clare Crespo creates magical diorama displays and luxurious animal sculptures for the boutiques. Her work is featured throughout the store interiors, including the iconic giraffe at the Madison Avenue location.
- Pamela Shamshiri (Studio Shamshiri)coreRenowned designer Pamela Shamshiri designed the interiors of all three flagship locations, bringing the brand's whimsically luxurious aesthetic to life in each space.
- Laura Vinroot Poole (Capitol)flagshipLongtime friend of Irene Neuwirth, Laura Vinroot Poole founded Capitol. The Capitol + Irene Neuwirth collaboration at Brentwood Country Mart represents a unique retail partnership and is Capitol's first West Coast output.
- Meta (Facebook)minorMeta's advertising and analytics tools are used for marketing purposes and to understand customer engagement.
Scale indicators3 records
Recent moves8 records
Expansion highlights4 records
Irene Neuwirth competitors and assessment
Company assessmentDirect peers
- Ippolita: Ippolita is a designer-driven fine jewelry brand known for handcrafted 18k gold and colored gemstone pieces with a distinctive sculptural aesthetic. Directly comparable to Irene Neuwirth on handmade craftsmanship, precious-metal and gemstone materials, designer-led brand identity, and a similar mid-to-high price ladder sold through own retail and wholesale.
- Jade Trau: Jade Trau is an independent fine jewelry designer specializing in diamond and gemstone pieces with a contemporary, New York-based design sensibility. Comparable to Irene Neuwirth on designer-led fine jewelry, similar price point, celebrity and editorial placement, and a wholesale-plus-flagship distribution model.
- Melissa Kaye: Melissa Kaye is a fine jewelry designer known for colorful gemstone and 18k gold pieces with a vibrant, modern aesthetic. Directly comparable to Irene Neuwirth on colored gemstone design language, handmade 18k gold construction, and independent designer positioning within the contemporary fine jewelry category.
- Ashley Pittman: Ashley Pittman designs handcrafted fine jewelry using natural gemstones with a distinctive textural, artisan aesthetic and horn-and-gold silhouettes. Comparable to Irene Neuwirth on handmade production, gemstone-forward design, independent-designer positioning, and similar price-to-product narrative.
- Marla Aaron: Marla Aaron is an independent fine jewelry designer specializing in handmade, often customizable pieces with a strong collector following. Comparable to Irene Neuwirth on handmade craftsmanship, bespoke/custom orientation, independent designer identity, and direct-to-consumer plus boutique wholesale distribution.
- Suzanne Kalan: Suzanne Kalan is a fine jewelry designer known for handcrafted 18k gold pieces featuring colored gemstones and signature baguette-cut settings. Highly comparable to Irene Neuwirth on handmade-in-U.S. production, colored-gemstone design language, designer-driven brand identity, and wholesale-plus-DTC distribution.
- Temple St. Clair: Temple St. Clair is a designer fine jewelry house producing 18k gold and colored gemstone pieces with a recognizable artisan-driven aesthetic. Comparable to Irene Neuwirth on designer-led brand, handmade production, vivid gemstone palette, and premium independent positioning in the U.S. fine jewelry market.
Broad incumbents
- Roberto Coin: Roberto Coin is an Italian fine jewelry house producing handmade gold and gemstone pieces across collections, distributed globally through boutiques and department stores. Comparable to Irene Neuwirth on handmade craftsmanship, gold and colored gemstone focus, and global boutique distribution, but at significantly larger scale and broader assortment.
- David Yurman: David Yurman is an established American fine jewelry house offering 18k gold and gemstone pieces through a large owned retail and wholesale network. Relevant as a broader incumbent competing for the same designer fine jewelry customer with deeper scale, broader assortment, and more retail locations than Irene Neuwirth.
Emerging players
- Devon Woodhill: Devon Woodhill is an emerging Los Angeles-based fine jewelry designer brand focused on handmade gold and gemstone pieces with a nature-inspired aesthetic. Comparable to Irene Neuwirth on L.A. origin, handmade production, gemstone-driven design, and independent designer positioning, though at smaller scale and earlier stage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Irene Neuwirth social profiles
Digital presenceIrene Neuwirth financial estimates
Financial estimateRevenue estimate
Valuation estimate
Irene Neuwirth leadership team
Management profileNumber of profiles
Profiles2 records
Irene Neuwirth funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Irene Neuwirth M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Irene Neuwirth
What does Irene Neuwirth do?
Irene Neuwirth is a handmade fine jewelry brand that designs, produces, and sells luxury jewelry featuring 18k gold and vibrant colored gemstones from its base in Los Angeles. The company operates a direct-to-consumer model with three flagship boutiques (West Hollywood, Santa Monica/Capitol + Irene Neuwirth, and New York) and a Shopify e-commerce storefront, supplemented by trunk shows and global wholesale stockists. Product offerings span named collections such as Gumball, Gold Classics, Love, Classic, Gemmy Gem, One of a Kind, and Diamond, with pieces ranging from approximately $1,120 to over $200,000.
Is Irene Neuwirth a public or private company?
Irene Neuwirth is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Irene Neuwirth founded?
Irene Neuwirth was founded in 2003. It employs 11 to 50 people.
Where is Irene Neuwirth based?
Irene Neuwirth is headquartered in West Hollywood, United States, in the North America region.
How does Irene Neuwirth make money?
One revenue line is on record: fine Jewelry Sales.
Who are Irene Neuwirth's main competitors?
Direct peers on record are Ippolita, Jade Trau, Melissa Kaye, Ashley Pittman, Marla Aaron, Suzanne Kalan and Temple St. Clair. Broad incumbents are Roberto Coin and David Yurman. Devon Woodhill is listed as an emerging player.
Does Irene Neuwirth have an API?
No public API is recorded for Irene Neuwirth.
What industry is Irene Neuwirth in?
Irene Neuwirth's product category is Luxury Fine Jewelry. Its primary akta.pro industry code is CRAKAHAA, Bespoke Fine Jewelry (Precious Metals & Gemstones), with a secondary code of CRAKAAAE, High Jewelry & Haute Joaillerie. Its NAICS code is 458310 and its SIC code is 5944.