What Med Planet does

Med Planet is a privately held, France-based qualitative healthcare market research agency founded in 1997 by Maillou Enselme and headquartered in Lyon. The company delivers end-to-end qualitative research services to pharmaceutical and biotechnology clients, covering all therapeutic areas through methodologies that include in-depth interviews, focus groups, bulletin boards, ethnographies, UX testing, and concept testing. Its core offerings comprise three interconnected assets: a 100% profiled and validated panel of over 6,000 physicians in France across all specialties (plus KOLs, payers, other HCPs, and a dedicated Patient Observatory spanning 14+ therapeutic areas), the proprietary QualStage platform for online and in-facility research sessions, and a multilingual moderation and reporting team capable of delivering in French, English, American English, German, Dutch, Italian, Portuguese, and Spanish.

The company's business model is project-based professional services: engagements are scoped and quoted per project based on therapeutic area, methodology, sample, and reporting needs, with multi-year contract cadences. Go-to-market is sales-led and relationship-driven, relying on direct enterprise engagement, industry association membership (BHBIA, Intellus), LinkedIn presence, and content marketing via its Resources blog. Med Planet is part of the M3 Group, whose parent M3 Inc. is publicly listed on the Tokyo Stock Exchange (jp:2413) and provides ISO 20252-certified infrastructure and global reach across nine countries, though Med Planet itself operates as a small specialist unit with approximately 10 employees maintaining a consultative, high-touch service culture.

Name

Med Planet

Legal name

Med Planet

Website

https://medplanet.biz

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Med Planet is a Lyon, France-based qualitative healthcare market research agency serving pharmaceutical and biotech clients since 1997 through a 6,000+ physician panel, QualStage platform, and multilingual research services across 14+ therapeutic areas.

Ownership category

akta.pro rank

Product category

Healthcare Market Research

NAICS

Other Scientific and Technical Consulting Services (541690), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Health Services (8000)

akta.pro primary industry

Medical Affairs, Scientific Communications & HEOR FSP (HLAGAOAG)

Keywords

• Qualitative market research
• Healthcare market research
• Physician panel access
• Patient recruitment
• Pharmaceutical insights

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Qualitative Healthcare Market Research Services: Med Planet delivers end-to-end qualitative market research services for the healthcare and life sciences industry, encompassing pre-field activities (screener revision, recruitment, scheduling, moderation guides, material translation), methodology execution (IDIs, focus groups, bulletin boards, ethnographies, UX testing, concept testing), moderation (with simultaneous translation tools and transcripts), and insights delivery (charting, analysis, video reporting, native English/American report writing). Revenue is generated through project-based professional service engagements with pharmaceutical, biotech, and healthcare clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Med Planet is a specialist qualitative healthcare market research agency that delivers end-to-end research services for pharmaceutical and biotech clients. Its offering spans pre-field activities (screener design, recruitment, scheduling, moderation guides, translation), methodological execution (in-depth interviews, telephone depth interviews, focus groups, bulletin boards, ethnographies, UX/concept testing, human factors), live moderation with simultaneous translation tools, and insights delivery (charting, analysis, video reporting, native English/French report writing). It supports the qualitative research process with a proprietary technology platform (QualStage) and a 6,000+ validated healthcare panel in France.

Product overview

Med Planet is a full-service qualitative healthcare market research agency that has operated since 1997. Their offering comprises three interconnected core services: the QualStage platform (proprietary technology for conducting IDIs, TDIs, bulletin boards, and online qualitative research), the Healthcare Panel (a validated panel of 6,000+ French physicians, KOLs, payers, and other healthcare professionals), and the Patient Observatory (a dedicated panel for patient-centric research spanning multiple therapeutic areas). The company delivers end-to-end research services including pre-field planning, methodological execution across diverse qualitative approaches, professional moderation, and comprehensive insights and reporting.

Differentiator

Problem solved

Functional benefit

Products and services

• QualStage Platform Proprietary technology platform used by Med Planet to host and manage qualitative research sessions — including in-depth interviews, telephone depth interviews, bulletin boards, and other online research activities — with built-in simultaneous translation tools, transcripts, and moderation briefing workflows.
• Healthcare Panel 100% profiled and validated panel providing Med Planet's clients with access to over 6,000 physicians in France across all specialties, plus key opinion leaders, payers, other healthcare professionals (pharmacists, nurses, dentists, dieticians, physiotherapists, etc.), and patients for qualitative market research recruitment.
• Patient Observatory Dedicated panel of patients covering oncology, cardiology, dermatology, endocrinology, gastro-hepatology, HIV, nephrology, neurology, ophthalmology, psychiatry, rare genetic diseases, respiratory medicine, rheumatology, and urology, built to support patient-centric qualitative research projects.
• End-to-End Qualitative Healthcare Market Research Services Full-service qualitative healthcare market research engagements covering pre-field activities (screener revision, recruitment, scheduling, moderation guides, translation), methodology (IDIs, focus groups, bulletin boards, ethnographies, UX testing, concept testing), moderation with simultaneous translation, and insights/reporting (charting, analysis, video reporting, native English/French report writing) for pharmaceutical, biotech, and healthcare clients.

Quantifiable outcome

• Over 6,000 profiled and validated physicians in France available for recruitment across all specialties
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• M3 Group / M3 Global ResearchcoreStrategic or Co-development PartnerMed Planet is part of the M3 Group, which includes M3 Global Research — the leader in global healthcare data collection. M3 Global Research operates an ISO 20252 certified market research panel and provides the infrastructure and parentage for Med Planet's operations. M3 Inc. is publicly traded on the Tokyo Stock Exchange (jp:2413) with subsidiaries in USA, UK, Sweden, Japan, S. Korea, India, Australia, and China. M3 Group provides services including market research, medical education, ethical drug promotion, clinical development, job recruitment, and clinic appointment services. Med Planet benefits from M3's global reach while maintaining its local expertise in France.
• BHBIA (British Healthcare Business Intelligence Association)minorOthersMed Planet holds membership in the BHBIA, a British industry association for healthcare business intelligence and market research. Membership provides industry credibility, networking, and adherence to professional standards in the healthcare research sector.
• Intellus (Global Healthcare Insights Association)minorOthersMed Planet holds membership in Intellus, a global healthcare insights association that connects healthcare market research professionals worldwide. Membership supports Med Planet's access to industry best practices and international networks.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Kantar (Health & Wellness): Global insights firm with healthcare and consumer health practices running qualitative and quantitative research for pharma and consumer health companies. Comparable end-markets and methodology breadth, with much larger portfolio.
• Ipsos Healthcare: Large-scale global healthcare market research division of Ipsos offering qualitative and quantitative services to pharma, biotech, and medtech. Operates in the same buyer category but at significantly greater scale and geographic reach than Med Planet.
• Cerner Enviza (formerly Kantar Health HCP): Healthcare-focused research and analytics provider specializing in physician, payer, and patient insights for life sciences clients. Directly addresses the same HCP and patient recruitment use cases as Med Planet.
• IQVIA (Research & Insights): Worldwide life sciences research and analytics practice providing primary market research, real-world evidence, and consulting to pharma. Competes for the same enterprise pharma qualitative research budget that Med Planet targets.

Direct peers

• M3 Global Research: Sister organization under the M3 Group umbrella; provides global healthcare data collection and qualitative/quantitative fieldwork. Shares client base, panel infrastructure, and ISO 20252 certification with Med Planet, making it the most direct operational peer.
• Fieldwork Network: Network of qualitative research field agencies providing focus group facility rentals, recruitment, and project management across North America and Europe. Comparable qualitative fieldwork and recruitment services for healthcare clients.
• Schlesinger Group (SAGO): Global qualitative research company offering in-depth interviews, focus groups, UX research, and online qual platforms to healthcare and consumer clients. Overlaps directly with Med Planet's core service portfolio and methodology mix.

Emerging players

• Discuss.io: Online qualitative research platform supporting IDIs, focus groups, and asynchronous studies for healthcare and consumer brands. Overlaps with Med Planet's QualStage platform use case but as a pure-tech / SaaS competitor without fieldwork services.
• NewtonX: B2B research platform specializing in hard-to-recruit professional and healthcare audiences for both qualitative and quantitative work. Competes for niche HCP/KOL recruitment and patient studies that are Med Planet's specialty.

Others

• Cint (formerly Toluna/Lucid): Global panel infrastructure provider offering healthcare professional and patient sample for market research. Relevant as an enabling panel provider rather than a direct fieldwork competitor, but overlapping on the panel access layer Med Planet invests in directly.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/about
• Facebookfacebook.com/MEDPLANET.PAGE

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Med Planet