Radius Garden
Radius Garden is a privately held, Indianapolis-based manufacturer of ergonomic garden tools selling more than 100 SKUs across the Root Slayer, PRO, Pro-Lite, and hand-tool lines to home gardeners, professionals, and seniors through DTC e-commerce and US wholesale channels.
- Company typePrivate
- Founded2005
- HeadquartersIndianapolis, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Radius Garden does
Radius Garden, founded in 2005 and operated by The Great States Corporation, designs and sells ergonomic garden tools from its Indianapolis, Indiana headquarters. The company manufactures in southern China under Radius designs, with the founder conducting on-site quality oversight 3–4 times per year. Its product portfolio spans more than 100 SKUs organized into seven lines: the award-winning Root Slayer family (27 products) featuring inverted V cutting tips and ripsaw teeth for root-cutting; PRO Stainless Steel tools (13 products) for professional use; Pro-Lite Carbon Steel tools (8 products) for home gardeners; Ergonomic Hand Tools (16 products) with the patented Natural Radius Grip; Cutting Tools (30 products); Snow Tools (3 products); and Tool Sets. Pricing ranges from $11.99 for entry hand tools to $127.49 for professional stainless steel SKUs. Core proprietary technology includes the Natural Radius Grip providing four times the gripping surface of traditional D-handles, protected by US utility patents 7,836,557 and 8,006,351, plus 13+ design patents. Products are certified 150%+ stronger than comparable tools by Intertek, with lifetime guarantees on all digging tools.
Radius Garden operates a dual go-to-market: direct-to-consumer via its Shopify-powered website with free shipping over $75, and a wholesale program for retailers, including major US retailers that have audited the company for quality and human rights compliance. Customer segments are horizontal across home gardeners (primary), professional landscapers, seniors and arthritis sufferers (featured in Arthritis Today Magazine), and specialty users (metal detectorists, raised-bed gardeners). Marketing combines owned channels (e-commerce site, blog, newsletter, social) with earned media coverage and editorial recognition including the 2017 Green Thumb Award and Organic Gardening Magazine's Editor's Choice. The company holds no external funding, operates with 11–50 employees, and is privately held under its diversified parent. Warranty and direct service are explicitly restricted to US customers.
Radius Garden firmographics
Firmographics- Name
- Radius Garden
- Legal name
- The Great States Corporation
- Website
- https://radiusgarden.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Radius Garden is a privately held, Indianapolis-based manufacturer of ergonomic garden tools selling more than 100 SKUs across the Root Slayer, PRO, Pro-Lite, and hand-tool lines to home gardeners, professionals, and seniors through DTC e-commerce and US wholesale channels.
- Ownership category
- akta.pro rank
Radius Garden industry classification
Industry- Product category
- Gardening Tools
- NAICS
- Lawn and Garden Equipment and Supplies Retailers (4442)
- SIC
- Cutlery, Handtools & General Hardware (3420)
- akta.pro primary industry
- Lawn & Garden Equipment Retail (Mowers, Trimmers, Blowers) (CRAIAIAA)
Keywords
Where Radius Garden is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Radius Garden business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Direct Product Sales: The company generates revenue through direct-to-consumer e-commerce sales of garden tools through its Shopify-powered website. Products are sold at various price points from under $20 for hand tools to over $120 for professional-grade stainless steel tools. The company also operates a wholesale program for retailers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Root Slayer 2.0 product line starting at $34.99 |
| Unit Pricing | Pay-as-you-go | PRO Stainless Steel professional-grade tools from $97.49 |
| Unit Pricing | Pay-as-you-go | Pro-Lite Carbon Steel tools from $52.49 |
| Unit Pricing | Pay-as-you-go | Ergonomic Hand Tools from $11.99 |
| Unit Pricing | Pay-as-you-go | Snow Tools from $74.99 |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Radius Garden product offering
Product offeringCore offering
Radius Garden designs, manufactures (via southern China contract manufacturers), and sells ergonomic garden tools featuring proprietary Natural Radius Grip handles, inverted V cutting tips, and ripsaw teeth. The product portfolio spans digging tools (shovels, spades, forks), hand tools (trowels, weeders, cultivators), cutting/pruning tools, and snow tools, sold primarily through the company's own Shopify e-commerce store and major US retailers.
Product overview
Radius Garden offers a comprehensive portfolio of ergonomic garden tools organized into distinct product lines. The core offerings include the award-winning Root Slayer Family (27 products) featuring multi-purpose shovels with proprietary inverted V cutting tips and ripsaw teeth for root cutting; PRO Stainless Steel Tools (13 products) for professional use with stainless steel blades and resin-encased shafts; Pro-Lite Carbon Steel Tools (8 products) for home gardeners with lighter fiberglass shafts; Ergonomic Hand Tools (16 products) with Natural Radius Grip design; Cutting Tools (30 products) for pruning; Snow Tools (3 products) for winter maintenance; and Gardening Tool Sets. The products are manufactured in southern China to Radius designs with lifetime guarantees on all digging tools. Notable technologies include the Natural Radius Grip (patented ergonomic handle providing four times the gripping surface of traditional D-handle tools), inverted V cutting tips, and ripsaw teeth on Root Slayer products. The company holds multiple US patents including 7,836,557 and 8,006,351.
Differentiator
Problem solved
Functional benefit
Brands
- PRO Stainless Steel Tools: Professional grade heavy-duty stainless steel tools with proprietary blades designed in Ann Arbor, Michigan by an internationally recognized horticultural specialist
- Pro-Lite Carbon Steel Tools
- Ergonomic Hand Tools
- Root Slayer
- DIG: Lifetime Hand Tools
- Cutting Tools
- Snow Tools
Products and services
- Root Slayer Family Multi-purpose shovels designed to cut through roots, combining shovel, root hatchet, and root saw functionality. Includes 27 products ranging from full-size shovels to compact mini-diggers. Targets home gardeners and landscapers facing root obstructions.
- PRO Stainless Steel Tools Professional-grade heavy-duty garden tools with stainless steel blades and resin-encased steel shafts. Designed in Ann Arbor, Michigan. Includes 13 products: spades, shovels, digging forks, border forks, weeders, edgers, floral shovels, and bulb augers for professional landscapers.
- Pro-Lite Carbon Steel Tools Lighter-weight tools with fiberglass shafts designed for home gardeners. Features same blade designs as PRO series with 4-5 inch longer shafts. Includes 8 products: transplanter, spade, digging fork, edger, and floral shovels.
- Ergonomic Hand Tools Hand tools featuring the Natural Radius Grip design for gardening comfort. NHGC (National Home Gardening Club) approved. Includes 16 products: trowels, transplanters, weeders, cultivators, scoopers, and soil knives for home gardeners and seniors.
- Cutting Tools Pruning and cutting tools including 30 products: bypass loppers, forged bypass loppers, machetes, pruning saws, folding saws, bow saws, garden scissors, grass shears, fine pruners, anvil pruners, and bypass pruners for gardeners.
- Snow Tools Lightweight snow removal tools. Includes 3 products: 24-inch heavy-duty snow plow shovel, 18-inch poly snow shovel with back-saving grip, and 18-inch polycarbonate snow shovel for residential snow clearing.
- DIG: Lifetime Hand Tools Lightweight hand tools designed for durability, part of the DIG product line for home gardeners requiring compact, versatile tools.
- Gardening Tool Sets Curated combinations of gardening tools offering better value, including the Root Slayer Hand Tool Set with trowel and soil knife for gardeners.
- Root Slayer 2.0 Product Line Updated version of Root Slayer shovels with new designs including O-Handle, XL Long Handle, Perennial Shovel, All-Steel Long Handle, Hoe Rake, Edger, Nomad, and Mini-Digger variants.
Quantifiable outcome
- Tools certified 150%+ stronger than comparable tools by Intertek testing laboratory
- +1 more outcomes
Companies that use Radius Garden
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Radius Garden technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Radius Garden partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
Radius Garden competitors and assessment
Company assessmentDirect peers
- Corona Tools: Corona Tools manufactures and distributes professional and consumer-grade pruning, cutting, and digging tools sold through garden centers and hardware retailers in the US. Its pruning saws, loppers, and shovel lines overlap directly with Radius Garden's Cutting Tools (30 SKUs) and Root Slayer families.
- Fiskars: Fiskars is the dominant global brand in ergonomic garden cutting and digging tools, with its signature orange-handled axes, pruners, and shovels sold across mass retail. It competes head-to-head with Radius Garden's Root Slayer and Ergonomic Hand Tool lines for the same end consumers on retailer shelves and through garden catalogs.
- Felco: Felco is the global benchmark for professional pruning shears and cutting tools, particularly among vineyard, orchard, and nursery professionals. It competes with Radius Garden's Cutting Tools category (bypass pruners, loppers, pruning saws) at the professional and enthusiast end of the same buyer segment.
- Bahco (SNA Europe): Bahco, part of Snap-on, manufactures professional hand tools including pruning saws, loppers, and ergonomic digging tools. Its professional-grade positioning and global distribution directly parallel Radius Garden's PRO Stainless Steel line, which targets professional landscapers with premium ergonomic products.
- Spear & Jackson: Spear & Jackson is a UK-based manufacturer of traditional and ergonomic garden tools, including the Joseph Bentley heritage brand of premium digging and cultivating tools. Its digging spades, forks, and ergonomic trowels overlap with Radius Garden's PRO Stainless, Pro-Lite, and Ergonomic Hand Tool lines for serious home and professional gardeners.
- Ames True Temper: Ames True Temper is one of the largest US manufacturers of long-handle lawn and garden tools, supplying shovels, rakes, and wheelbarrows to mass-market home improvement retailers. Its True Temper and Ames brands compete with Radius Garden's Root Slayer and PRO stainless lines in the same physical and online retail channels.
Broad incumbents
- Gardena (Husqvarna Group): Gardena, owned by Husqvarna Group, is Europe's leading garden tool and watering brand with a broad portfolio spanning hand tools, cutting tools, and connected watering systems. It overlaps with Radius Garden in ergonomic hand tools and digging tools but competes as a much larger, broader-category incumbent.
- Scotts Miracle-Gro: Scotts Miracle-Gro is the dominant US consumer lawn and garden brand, owning multiple tool and consumable brands and exercising significant influence over mass-market garden retailer assortments. Its scale, marketing, and retailer relationships represent the primary competitive backdrop for Radius Garden's wholesale expansion ambitions.
Emerging players
- CobraHead: CobraHead is a small, niche US manufacturer of ergonomic weeding and cultivating tools, including its signature CobraHead Weeder and cultivator. It serves the same ergonomic, small-batch specialty gardener niche as Radius Garden's Ergonomic Hand Tools and Root Slayer Mini-Digger.
- Yard Butler: Yard Butler designs and sells specialty garden hand tools (step edgers, bulb planters, weeders, hand tillers) directly to homeowners through DTC and garden retail channels. It competes in the same ergonomic, problem-solving hand tool niche as Radius Garden's specialty products like the Root Slayer Edger XL and Mini-Digger.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Radius Garden social profiles
Digital presenceRadius Garden compliance and trust
Trust signalCompliance2 records
Radius Garden financial estimates
Financial estimateRevenue estimate
Valuation estimate
Radius Garden leadership team
Management profileNumber of profiles
Profiles1 record
Radius Garden funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Radius Garden M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Radius Garden
What does Radius Garden do?
Radius Garden designs, manufactures (via southern China contract manufacturers), and sells ergonomic garden tools featuring proprietary Natural Radius Grip handles, inverted V cutting tips, and ripsaw teeth. The product portfolio spans digging tools (shovels, spades, forks), hand tools (trowels, weeders, cultivators), cutting/pruning tools, and snow tools, sold primarily through the company's own Shopify e-commerce store and major US retailers.
Is Radius Garden a public or private company?
Radius Garden is a private company. It is classified as corporate owned and is currently operating.
When was Radius Garden founded?
Radius Garden was founded in 2005. It employs 11 to 50 people.
Where is Radius Garden based?
Radius Garden is headquartered in Indianapolis, United States, in the North America region.
How does Radius Garden make money?
One revenue line is on record: direct Product Sales.
Who are Radius Garden's main competitors?
Direct peers on record are Corona Tools, Fiskars, Felco, Bahco (SNA Europe), Spear & Jackson and Ames True Temper. Broad incumbents are Gardena (Husqvarna Group) and Scotts Miracle-Gro. Emerging players are CobraHead and Yard Butler.
Does Radius Garden have an API?
No public API is recorded for Radius Garden.
What industry is Radius Garden in?
Radius Garden's product category is Gardening Tools. Its primary akta.pro industry code is CRAIAIAA, Lawn & Garden Equipment Retail (Mowers, Trimmers, Blowers). Its NAICS code is 4442 and its SIC code is 3420.