AMES TRUE TEMPER, INC.
AMES True Temper, Inc. operates the True Temper brand of lawn, garden, and outdoor hand tools and wheelbarrows within The AMES Companies portfolio, selling direct-to-consumer through the Home by AMES e-commerce site and to professionals via ClosetMaid B2B channels in the US and Canada.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What AMES TRUE TEMPER, INC. does
AMES True Temper, Inc. is the corporate entity behind the True Temper brand of lawn, garden, and outdoor hand tools and wheeled equipment, operating as a wholly-owned brand within The AMES Companies' diversified portfolio (alongside AMES, ClosetMaid, Harper, Jackson Professional Tools, Razor-Back Professional Tools, Southern Patio, and UnionTools). The brand's product range is organized into five categories: Garden & Landscape Tools (shovels, rakes, weeders, bars, tampers), Snow & Ice Tools (snow shovels, scrapers), Wheelbarrows & Carts (steel wheelbarrows with proprietary Never Flat Tire, poly wagons), Striking Tools (pickaxes), and Replacement Handles & Parts. Featured SKUs include the Folding Snow Shovel at $39.99, the EZ Dump Poly Wagon at $152.37, the 6 Cubic Ft Steel Wheelbarrow with Never Flat Tire at $235.76, and the Grass Whip with Hardwood Handle at $29.99. The brand traces its heritage to a blacksmith shop in Wallingford, Vermont, and positions itself around 'true in balance and temper,' signaling adherence to material, design, and testing standards.
True Temper sells primarily direct-to-consumer through the Home by AMES e-commerce platform (homebyames.com) serving US and Canadian (English/French) markets, and reaches professional buyers through the ClosetMaid Pro and b2b.closetmaid.com B2B/reseller channels. Customer segments are residential homeowners and DIY enthusiasts alongside professional landscapers and contractors, addressed through a horizontal segmentation approach. Pricing is unit-based, with disclosed price points spanning $29.99 (entry-level hand tools) to $235.76 (heavy-duty wheelbarrows), billed on a pay-as-you-go basis.
The company reports 144 employees on its entity record, is privately held with no public ticker, and is headquartered in Camp Hill, Pennsylvania, with the True Temper brand origin in Wallingford, Vermont. Revenue, funding, and growth metrics are not disclosed in the source data; go-to-market support is concentrated in digital channels including a brand blog (inspire.homebyames.com), Facebook, Twitter, YouTube, and an email newsletter subscription via Home by AMES.
AMES TRUE TEMPER, INC. firmographics
Firmographics- Name
- AMES TRUE TEMPER, INC.
- Legal name
- AMES TRUE TEMPER, INC.
- Website
- https://ames-truetemper.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- AMES True Temper, Inc. operates the True Temper brand of lawn, garden, and outdoor hand tools and wheelbarrows within The AMES Companies portfolio, selling direct-to-consumer through the Home by AMES e-commerce site and to professionals via ClosetMaid B2B channels in the US and Canada.
- Ownership category
- akta.pro rank
AMES TRUE TEMPER, INC. industry classification
Industry- Product category
- Lawn and Garden Tools
- NAICS
- Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing (333112)
- SIC
- Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)
- akta.pro primary industry
- Lawn & Garden Equipment Retail (Mowers, Trimmers, Snow Blowers) (CRAIADAG)
Keywords
AMES TRUE TEMPER, INC. business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level hand tools |
| Unit Pricing | Pay-as-you-go | Heavy-duty wheelbarrows and carts |
Distribution channels3 records
Marketing channels6 records
AMES TRUE TEMPER, INC. product offering
Product offeringCore offering
AMES True Temper, Inc. manufactures and sells a portfolio of lawn, garden, and outdoor hand tools under the True Temper brand. The offering covers garden and landscape tools (shovels, rakes, weeders, bars, tampers), snow and ice tools, wheelbarrows and carts (including steel wheelbarrows with Never Flat Tire Technology), striking tools such as pickaxes, and replacement handles and parts. Products are sold to residential and professional customers through the Home by AMES e-commerce platform and dedicated B2B channels.
Product overview
True Temper is a lawn and garden tools brand under The AMES Companies, offering a comprehensive portfolio of hand tools and wheeled equipment. The product line consists of Garden & Landscape Tools (shovels, rakes, weeders, bars, tampers), Snow & Ice Tools (shovels, scrapers), Wheelbarrows & Carts (steel wheelbarrows, poly wagons), Striking Tools (pickaxes), and Replacement Handles & Parts. The brand emphasizes innovative design, classic quality, and a legacy dating back to its origins in a blacksmith shop in Wallingford, Vermont. Featured individual products include the Folding Snow Shovel ($39.99), EZ Dump Poly Wagon ($152.37), 6 Cubic Ft Steel Wheelbarrow with Never Flat Tire ($235.76), and Grass Whip with Hardwood Handle ($29.99).
Differentiator
Problem solved
Functional benefit
Products and services
- Garden & Landscape Tools Hand tools and long-handle tools for gardening and landscape work, including shovels, rakes, weeders, bars, and tampers, sold to residential and professional customers.
- Snow & Ice Tools Tools for snow removal and ice management, including snow shovels and scrapers, sold for residential and professional winter maintenance use.
- Wheelbarrows & Carts Wheelbarrows and carts for material transport, including steel wheelbarrows with Never Flat Tire technology and poly wagons, used in residential and landscaping applications.
- Striking Tools Striking tools such as pickaxes for breaking ground and heavy-duty tasks, sold to residential and professional users.
- Replacement Handles & Parts Replacement handles and parts for True Temper tools, sold as accessories for existing products.
- Folding Snow Shovel Collapsible snow shovel designed for easy storage and transport, sold at $39.99 through the Home by AMES consumer e-commerce platform.
- EZ Dump Poly Wagon Poly wagon with EZ dump feature for easy unloading of material loads, sold at $152.37 through the Home by AMES consumer e-commerce platform.
- 6 Cubic Ft Steel Wheelbarrow with Never Flat Tire Steel wheelbarrow with 6 cubic foot capacity featuring Never Flat Tire technology, sold at $235.76 through the Home by AMES consumer e-commerce platform and B2B channels.
- Grass Whip with Hardwood Handle Grass whip with hardwood handle designed for trimming grass in hard-to-reach areas, sold at $29.99 (reduced from $39.99) through the Home by AMES consumer e-commerce platform.
Companies that use AMES TRUE TEMPER, INC.
Customer profileSegments2 records
Ideal customer profiles2 records
AMES TRUE TEMPER, INC. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
AMES TRUE TEMPER, INC. partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights5 records
AMES TRUE TEMPER, INC. competitors and assessment
Company assessmentDirect peers
- Corona Tools: Corona manufactures professional-grade hand tools for lawn, garden, and tree care, including pruners, shovels, rakes, and striking tools. Overlaps directly with True Temper's professional landscaper segment.
- Truper: Truper is a large Mexican hand tools manufacturer with a broad portfolio including shovels, rakes, wheelbarrows, and striking tools distributed across North America. Competes head-to-head with True Temper in price-sensitive hand tool categories.
- Midwest Rake Company: Specialized US manufacturer of rakes, shovels, and lawn & garden hand tools, serving both retail and professional channels. Comparable niche manufacturer profile to True Temper.
- Bully Tools: US-based manufacturer of heavy-duty lawn & garden hand tools including shovels, rakes, and wheeled equipment. Directly competes with True Temper in contractor-grade and residential hand tools.
- Garant: Garant is a Canadian manufacturer of agricultural and yard tools including shovels, snow tools, and striking implements. Strong presence in Canadian market directly overlapping with True Temper's North America footprint.
- Seymour Midwest: Seymour Midwest manufactures long-handle tools, shovels, rakes, and snow tools under multiple brands serving both DIY and professional channels. Directly comparable product portfolio and customer base to True Temper.
- Fiskars Group: Fiskars is a heritage hand tool brand (founded 1649) offering lawn & garden hand tools, striking tools, and axes with strong consumer brand recognition. It is the most directly comparable competitor to True Temper in shovels, rakes, and outdoor hand tools.
Broad incumbents
- Stanley Black & Decker: Diversified global tool manufacturer with a portfolio spanning hand tools, power tools, and outdoor products (including the Craftsman and DeWit brands). Competes with True Temper via broader retail distribution and adjacent product lines.
- Husqvarna Group: Global outdoor products leader in robotic mowers, chainsaws, and power equipment under the Husqvarna and Gardena brands. Overlaps with True Temper in lawn & garden outdoor maintenance, though primarily in powered equipment.
Others
- The AMES Companies (parent portfolio): True Temper's parent conglomerate, which also owns the AMES, Razor-Back, Jackson Professional Tools, Harper, UnionTools, and other hand tool brands. Provides direct comparability for portfolio-level valuation but is not a direct competitor to True Temper.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
AMES TRUE TEMPER, INC. social profiles
Digital presenceAMES TRUE TEMPER, INC. financial estimates
Financial estimateRevenue estimate
Valuation estimate
AMES TRUE TEMPER, INC. leadership team
Management profileNumber of profiles
AMES TRUE TEMPER, INC. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AMES TRUE TEMPER, INC. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AMES TRUE TEMPER, INC.
What does AMES TRUE TEMPER, INC. do?
AMES True Temper, Inc. manufactures and sells a portfolio of lawn, garden, and outdoor hand tools under the True Temper brand. The offering covers garden and landscape tools (shovels, rakes, weeders, bars, tampers), snow and ice tools, wheelbarrows and carts (including steel wheelbarrows with Never Flat Tire Technology), striking tools such as pickaxes, and replacement handles and parts. Products are sold to residential and professional customers through the Home by AMES e-commerce platform and dedicated B2B channels.
Is AMES TRUE TEMPER, INC. a public or private company?
AMES TRUE TEMPER, INC. is a private company. It is classified as corporate owned and is currently operating.
When was AMES TRUE TEMPER, INC. founded?
AMES TRUE TEMPER, INC. was founded in -1. It employs 101 to 250 people.
Who are AMES TRUE TEMPER, INC.'s main competitors?
Direct peers on record are Corona Tools, Truper, Midwest Rake Company, Bully Tools, Garant, Seymour Midwest and Fiskars Group. Broad incumbents are Stanley Black & Decker and Husqvarna Group. The AMES Companies (parent portfolio) is listed as an others.
Does AMES TRUE TEMPER, INC. have an API?
No public API is recorded for AMES TRUE TEMPER, INC..
What industry is AMES TRUE TEMPER, INC. in?
AMES TRUE TEMPER, INC.'s product category is Lawn and Garden Tools. Its primary akta.pro industry code is CRAIADAG, Lawn & Garden Equipment Retail (Mowers, Trimmers, Snow Blowers). Its NAICS code is 333112 and its SIC code is 3524.