Moody Center ATX

What Moody Center ATX does

Managed by Oak View Group (OVG) and supported by a core relationship with Live Nation/C3 Presents, Moody Center ATX is a privately held, $375 million, 15,000+ seat arena on the University of Texas at Austin campus. Opened April 18, 2022, it presents concerts, comedy, family and special events, serves as home to the university's men's and women's basketball teams, and rents spaces for corporate and private functions. Its principal customer groups are entertainment and sports attendees, premium members and suite buyers, corporate and private-event organizers, sponsors, and the university.

The commercial product is the venue itself, configurable from a 15,000+ seat concert setup to a 10,000-seat basketball configuration and including a 23,542-square-foot arena floor. Revenue-generating modules include annual Concert Memberships, suite leases, one-night suite and loge-box rentals, private-event spaces, concessions, pre-purchased parking, and sponsorship and naming inventory. Its technology stack centers on Ticketmaster mobile-only SafeTix rotating barcodes, an official app with ticketing, parking, and event functions, Apple Wallet and mobile-payment support, Sharecare health-security verification, and building systems including occupancy sensors and power-monitoring software.

Standard tickets are distributed through Ticketmaster and the venue app, with Ticketmaster serving as the only authorized vendor for non-UT events; premium inventory is sold through dedicated sales teams and Fevo, while UT athletics uses its own ticketing channel. Pricing is event-specific because promoters set ticket prices, while annual memberships and suites require refundable deposits and are sold out with waitlists. The venue reports more than 100 events annually, 150+ programmed nights, 68 opening-year sellouts, and more than 1.5 million opening-year fans. A $130 million Moody Foundation gift provided the naming-rights contribution and should not be treated as a disclosed operating revenue measure.

Name

Moody Center ATX

Legal name

Austin Arena Company, LLC

Website

https://moodycenteratx.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Moody Center ATX operates a 15,000+ seat Austin arena for concerts, Texas basketball, family shows, community events, and private functions. It earns from tickets, concessions, parking, memberships, suites, sponsorships, and venue bookings serving fans, premium guests, corporations, and the university.

Ownership category

akta.pro rank

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC)

akta.pro secondary industries

Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), VIP, Hospitality & Premium Experiences (Packages, Clubs, Suites) (MPAIAFAK)

Keywords

• Live entertainment venue
• Concert arena hosting
• Premium hospitality suites
• Corporate event rentals
• Sports entertainment venue

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales and Service Fees: Primary revenue from ticket sales for concerts, shows, and sporting events through Ticketmaster. Mobile-only ticketing with SafeTix technology. Service fees and convenience charges applied to all ticket purchases.
2. Premium Memberships and Suites: Concert Memberships with annual deposits ($250/seat) for priority access to lower-level tickets and exclusive club access. Suite leases include 16 event tickets, 3 VIP parking passes, with right to purchase additional tickets. Currently sold out with waitlists.
3. Single Night Suite and Loge Box Rentals: Rental of premium spaces for individual events, including 16 event tickets and 3 VIP parking passes. Party-style Porch Suites and traditional Sideline Suites available. Loge Boxes for 3-8 persons with private restrooms and buffet access.
4. Private Event Rentals: Rental of venue spaces for corporate events, meetings, conferences, trade shows, receptions, and seated dinners. Spaces include Arena Floor (23,542 sq ft, 3,000 capacity), Germania Insurance Club (7,495 sq ft, 457 seats), Dell Technologies Club (5,337 sq ft, 445 seats), Indeed Club (5,400 sq ft, 497 seats), Dell Technologies Plaza (17,750 sq ft), Brown Distributing Texas Terrace (8,687 sq ft, 557 capacity), and Choctaw Club (1,665 sq ft, 75 capacity).
5. Food and Beverage Concessions: Market-style concession outlets featuring hot prepared foods and Austin favorites. Multiple vendors including Big Chicken (Shaq's), Congress Ave Canteen, Moontower Market, Tony C's Pizza, Stubbs BBQ, Trisha's Tailgate, Chick-fil-A, Kokos Bavarian, Mister Softee, and TY Party Nachos. All cashless/mobile payment.
6. Parking Services: Pre-purchased parking spots at various garages near the venue. Manor Garage (closest, pre-pay only), Trinity Garage, Parking Garage B, State Garage G, State Garage R. ADA parking available.
7. Sponsorship and Naming Rights: Naming rights from Moody Foundation ($130M gift). Founding Partner sponsorships from Dell Technologies, Indeed, Germania Insurance, Brown Distributing, H-E-B, Frontier Bank, Choctaw Resorts. Additional arena partners and advertising on venue signage, digital displays, and banners throughout the venue.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels8 records

Core offering

Moody Center ATX is a $375 million, 15,000+ seat premier concert arena on the University of Texas at Austin campus that hosts live music concerts, UT men's and women's basketball, family shows, and community events (100+ events annually). The venue sells tickets directly to consumers through Ticketmaster and offers premium experiences including Concert Memberships, Suite and Loge Box rentals, Private Event Rentals for corporate clients, food and beverage concessions, parking services, and sponsorship/naming rights partnerships.

Product overview

Moody Center ATX is a $375 million, 15,000+ seat premier concert arena and sports venue in Austin, Texas—the Live Music Capital of the World. The venue operates a platform-plus-modules architecture offering core entertainment services (concerts, UT basketball, family shows) alongside premium add-on experiences (Concert Membership, Suite/Loge Box rentals, Private Event Rentals). Key premium products include the Moody Center App for mobile ticketing, Noches With Tito's Latin music series, and Tempo Art Walk cultural experience. The venue is managed by Oak View Group in partnership with Live Nation/C3 Presents, with Matthew McConaughey serving as Minister of Culture. Named after a $130 million Moody Foundation gift, the LEED-certified venue hosts over 100 events annually.

Differentiator

Problem solved

Functional benefit

Brands

• Noches With Tito's: Latin music programming initiative celebrating the biggest Latin music moments in Austin, in partnership with Tito's Handmade Vodka.
• Tempo Art Walk
• The Hideaway by Velocity Black

Quantifiable outcome

• Hosted over 100 events with 68 sellouts and welcomed over 1.5 million fans in opening year
• +5 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles6 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature6 records

Partnerships

25 partnerships are on record, tiered founding partner, core and preferred partner.

• Choctaw Resortsfounding partnerStrategic or Co-development Partner · 17 September 2025Named Official Resort Partner and Founding Partner of Moody Center in September 2025. Choctaw Resorts has four resort locations in southeast Oklahoma and North Texas. The Choctaw Club at Moody Center offers the most intimate and luxurious space with plush seating and exclusive views.
• Dell Technologiesfounding partnerTechnology or IntegrationFounding Partner of Moody Center. Dell Technologies is a global technology company founded by Michael Dell in Austin, providing innovative services and solutions for the data era. The Dell Technologies Club is named in their honor featuring top-of-the-line interactive technologies and Hill Country-inspired aesthetic.
• Indeedfounding partnerTechnology or IntegrationFounding Partner of Moody Center. Indeed is the #1 job site in the world with over 250 million people monthly searching for jobs. The Indeed Club is an exclusive, speakeasy-inspired space inspired by East Austin and classic Austin venues.
• Germania Insurancefounding partnerTechnology or IntegrationFounding Partner of Moody Center. Germania Insurance, founded in 1896, is the largest farm mutual insurance company in Texas. The Germania Insurance Club is the finest sideline club, located behind the lower level of the north sideline with rich oak and mahogany design.
• Brown Distributing Companyfounding partnerTechnology or IntegrationFounding Partner of Moody Center. Brown Distributing has been servicing the Austin market since 1962, selling close to ten million cases of beer and non-alcoholic beverages annually. Brown Distributing Texas Terrace provides panoramic views with three full-service bars.
• H-E-Bfounding partnerTechnology or IntegrationFounding Partner of Moody Center. H-E-B operates 420+ stores in Texas and Mexico with over 145,000 Partners. Committed to environmental responsibility and sustainability. Collaborates on waste diversion through recycling and composting programs.
• Frontier Bank of Texasfounding partnerTechnology or IntegrationFounding Partner of Moody Center. Frontier Bank was founded by five women in 2007 to serve Bastrop County with community banking, sophisticated financial products, and local leadership. Nine locations across Central Texas.
• Oak View Group (OVG)coreStrategic or Co-development PartnerGlobal sports and entertainment company founded by Tim Leiweke and Irving Azoff in 2015. OVG manages Moody Center through its Austin office. Focused on disruption in sports and live entertainment industry with eight divisions across six global offices.
• Live Nation / C3 PresentscoreStrategic or Co-development PartnerConcert promotion and venue management partner. Live Nation reaches over 71 million fans at 26,000 events in nearly 200 venues worldwide. C3 Presents creates体感 music experiences and assists in bringing first-class entertainment to Austin.
• The University of Texas at AustincoreStrategic or Co-development PartnerUniversity owns the land where Moody Center is built. Home to Longhorns basketball teams. Moody Foundation donor with $130M gift for naming rights. Campus located in Live Music Capital of the World.
• Matthew McConaugheycoreStrategic or Co-development PartnerAustin-based Academy Award winner serves as Minister of Culture for Moody Center. Ensures Longhorn and Austin cultures are properly represented, creating authentic fan experience. Involved in design influence for premium spaces like Porch Suites.
• TicketmastercoreTechnology or IntegrationOfficial and only authorized ticket vendor for non-UT events at Moody Center. Provides SafeTix mobile ticketing with rotating barcode technology. Mobile-only entry system integrated with Moody Center App.
• Lyftpreferred partnerGTM or Marketing PartnerOfficial Rideshare Partner of Moody Center. Rideshare pickup/drop-off located at Lot 37 of LBJ Library parking lot. Provides transportation alternative for event attendees.
• Coca-Colapreferred partnerGTM or Marketing PartnerOfficial Beverage of Moody Center. Beverages available at concession stands throughout venue including Congress Ave Canteen and Moontower Market.
• KultureCitypreferred partnerGTM or Marketing PartnerSensory accessibility partnership providing Sensory Pod on Main Concourse near Portal 5. Sensory bags with fidget tools and noise-cancelling headphones available for checkout at Guest Services Booths.
• AT&T Hotel & Conference Centerpreferred partnerGTM or Marketing PartnerPreferred hotel partner in walking distance from Moody Center. Offers Stay in the Mood Package including happy hour and hotel room. Available to Concert Members and general public.
• Renaissance Austin Downtownpreferred partnerGTM or Marketing PartnerPreferred hotel partner less than a mile from Moody Center. Offers Soundcheck Off package with two pre-show cocktails or mocktails and 2 PM late checkout.
• St. David's HealthCarepreferred partnerGTM or Marketing PartnerFirst Aid station on main level across from Dell Technologies Club staffed by emergency medical technicians from City of Austin. Provides medical attention support during events.
• Sharecarepreferred partnerGTM or Marketing PartnerHealth security verification partner providing venue verification on over 140 expert-validated standards across more than 600 checkpoints for health and safety protocols.
• Forbes Travel Guidepreferred partnerGTM or Marketing PartnerCo-branded Sharecare Health Security VERIFIED certification with Forbes Travel Guide providing third-party assurance of venue health and safety standards.
• BEST Crowd Managementpreferred partnerImplementation/ SI/ Consulting PartnerOfficial security partner for Moody Center providing crowd management and event security services.
• RockForce / Upstage Centerpreferred partnerImplementation/ SI/ Consulting PartnerOfficial production crew partner providing stagehand labor and support services for concerts, festivals, and all facets of entertainment.
• LAZ Parkingpreferred partnerImplementation/ SI/ Consulting PartnerParking partner for Moody Center managing parking operations at various garages near the venue.
• Capital Metropreferred partnerGTM or Marketing PartnerAustin public transportation provider operating MetroBus, MetroRail, and more. High-frequency Routes 7, 10, and 20 service Moody Center.
• Birdpreferred partnerGTM or Marketing PartnerScooter and e-bike partner. Bird parking zones located right outside arena for convenient eco-friendly transportation option.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Forum: Iconic 17,500-seat indoor arena in Inglewood, California, also managed by Oak View Group. Directly comparable as a concert-first venue with premium hospitality, historic brand, and similar programming focus on A-list tours — the closest operational peer in the OVG portfolio.
• Crypto.com Arena: 20,000-seat Los Angeles arena home to Lakers/Kings/Clippers/Sparks with similar concert-first programming, premium club levels, and major tour stop status. One of Moody's primary competitors for top-tier tour routing decisions in the U.S. concert circuit.
• Chase Center: 18,064-seat San Francisco arena opened in 2019, privately financed, home to Golden State Warriors, with similar modern design, premium hospitality (suites, clubs), and concert programming. A near-identical venue archetype built in a major metro.
• Barclays Center: 19,000-seat Brooklyn arena operated by BSE Global with concert programming, premium hospitality, and Brooklyn Nets/NY Islanders tenancy. Comparable premium experience design and concert/sports dual-use model.
• T-Mobile Arena: 20,000-seat Las Vegas arena opened in 2016, privately financed joint venture (AEG/MGM), hosting concerts, UFC, NHL (Golden Knights). Highly comparable modern premium venue with strong entertainment-tourism positioning.

Broad incumbents

• Madison Square Garden: The world's most famous arena complex at 20,789 seats in NYC, hosting concerts, basketball (Knicks/Rangers), and premium hospitality. A larger-scale, established venue with overlapping concert programming, premium seat inventory, and similar NBA anchor tenancy model.

Regional players

• Toyota Center: 18,300-seat Houston arena, home to the Rockets, competing with Moody Center for Texas concert tour stops. Regional peer serving the same Lone Star State live entertainment market with similar premium offerings and basketball anchor.
• Frost Bank Center (AT&T Center): 18,418-seat San Antonio arena, home to the Spurs, competing with Moody Center for top-tier concert tours in the Texas Triangle. Comparable venue size, premium hospitality options, and arena programming philosophy.
• American Airlines Center: 20,000-seat Dallas arena, home to the Mavericks and Stars, competing directly with Moody Center for Texas music tours. Comparable premium experience, large-scale concerts, and serves the same Texas entertainment market.

Others

• Oak View Group: Parent company and venue management peer operating multiple comparable arenas globally including The Forum, Climate Pledge Arena, UBS Arena, and Moody Center. As operator, OVG shares the same venue management playbook, technology stack, and programming approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MoodyCenterATX
• YouTubeyoutube.com/@moodycenter/featured
• Facebookfacebook.com/moodycenteratx
• Instagraminstagram.com/moodycenteratx
• TikToktiktok.com/@moodycenteratx
• LinkedInlinkedin.com/company/moodycenteratx

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moody Center ATX