Humboldt Senior Resource Center

What Humboldt Senior Resource Center does

Humboldt Senior Resource Center (HSRC) is a 501(c)(3) nonprofit founded in 1974 and headquartered at 1910 California Street, Eureka, California, that delivers an integrated portfolio of senior services across Humboldt County. Its core programs include Adult Day Health & Alzheimer's Services, Behavioral Health, Nutrition Programs (including the Heritage Café), the California Multipurpose Senior Services Program (MSSP), Redwood Coast PACE (Program of All-inclusive Care for the Elderly), Redwood Coast Village (an aging-in-place membership network), and a wide-ranging Activities Program offering fitness classes, games, and social events. Services are delivered from three sites — Eureka (administrative HQ and day programs), Arcata (PACE north), and Fortuna (nutrition/activities south) — covering a rural coastal region of Northern California. The underlying technology stack is limited to standard nonprofit operational tools: a WordPress website, Paycom for hiring, DonorPerfect for donations, and a ClubExpress member portal for Redwood Coast Village, with no proprietary software product.

HSRC's revenue model is a managed-services structure. Program revenue is primarily derived from government-funded senior programs: Medicare and Medicaid reimbursements for PACE, state MSSP allocations, Older Americans Act nutrition funding, and Adult Day Health contracts. A recurring donations and contributions stream supplements government funding (individual, corporate, and foundation giving), and a smaller advertising stream is generated through the monthly Senior News publication, which serves both as a community resource and a marketing vehicle for partner local businesses. Most direct services are provided at low or no cost to seniors, with specific program fees not publicly disclosed. Go-to-market is community-led: HSRC reaches seniors and caregivers via direct community engagement, word-of-mouth, healthcare provider referrals, and partnerships with social service agencies such as Redwood Caregiver Resource Center, Area 1 Agency on Aging, and Legal Services of Northern California. The organization is governed by a Board of Directors, with operating leadership including Rachael Sovereign (Director of Operations) and Christina Cholis (Director of Human Resources).

Name

Humboldt Senior Resource Center

Legal name

Humboldt Senior Resource Center

Website

https://humsenior.org

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

101–250 employees

Short description

Humboldt Senior Resource Center is a 501(c)(3) nonprofit founded in 1974 that delivers integrated senior services — including Adult Day Health, PACE, MSSP, Behavioral Health, Nutrition, and activities — to older adults and caregivers across rural Humboldt County, California, operating from three sites in Eureka, Arcata, and Fortuna.

Ownership category

akta.pro rank

Product category

Senior Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Nursing and Residential Care Facilities (623)

SIC

Services-Social Services (8300), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

akta.pro secondary industries

Community-Based Senior Centers with Adult Day Services (HLADAIAJ), Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK), Adult Day Respite Programs (Daytime Relief) (HLADAKAC), Dementia & Alzheimer’s Respite Care (HSABAGAF), Caregiver Support & Education Programs (Center-Based) (HSABANAN)

Keywords

• Senior care services
• Adult day health
• PACE program
• Senior nutrition programs
• Caregiver support

Headquarters

HQ city

Eureka

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Program Services Revenue: Revenue from government-funded senior service programs including Adult Day Health, PACE (Program of All-inclusive Care for the Elderly), and Multipurpose Senior Services Program. These are typically funded through Medicare, Medicaid, and state senior service allocations.
2. Donations and Contributions: Charitable donations from individuals, businesses, and foundations supporting senior services in Humboldt County.
3. Senior News Publication: Revenue from advertising in the Senior News publication, a monthly newspaper serving seniors in Humboldt County.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Humboldt Senior Resource Center is a nonprofit organization that delivers integrated senior care services to older adults in Humboldt County, California. Its core offerings include Adult Day Health and Alzheimer's Services, the Redwood Coast PACE program, Behavioral Health counseling, Nutrition Programs (including the Heritage Café), the Multipurpose Senior Services Program case management, an Activities Program of fitness and recreation classes, and the Redwood Coast Village aging-in-place network. Services are delivered directly at facilities in Eureka, Arcata, and Fortuna, and are funded through Medicare, Medicaid, state senior service allocations, donations, and Senior News advertising.

Product overview

Humboldt Senior Resource Center (HSRC) operates as a comprehensive senior services organization offering a multi-program portfolio. The core offerings include Adult Day Health & Alzheimer's Services, Redwood Coast PACE (Program of All-inclusive Care for the Elderly), Behavioral Health Services, and Nutrition Programs including the Heritage Café. These are complemented by an Activities Program featuring fitness classes (Qi Gong, Falun Dafa Yoga, Line Dancing), recreational activities (Bingo, Mahjong, Cribbage, Native American Beading), and social events. HSRC also operates Redwood Coast Village for aging-in-place support, provides Library and Computer Lab facilities with tech support services, and publishes Senior News for the community. The programs are designed to support seniors in maintaining health, dignity, and self-determination while enabling them to remain in their homes and communities.

Differentiator

Problem solved

Functional benefit

Brands

• Redwood Coast PACE: Program of All-inclusive Care for the Elderly providing comprehensive medical and social services
• Redwood Coast Village

Products and services

• Adult Day Health & Alzheimer's Services
• Redwood Coast PACE
• Behavioral Health Services
• Nutrition Programs
• Multipurpose Senior Services Program
• Activities Program
• Redwood Coast Village
• Senior News

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Redwood Caregiver Resource CentercoreStrategic or Co-development PartnerRegional partnership offering support and assistance to caregivers of adults with brain impairments through education, research, services and advocacy. Jointly serves caregivers in the Redwood region.
• Area 1 Agency on AgingcoreStrategic or Co-development PartnerPartnership with Area 1 Agency on Aging which operates the Ombudsman Program (advocate for rights of residents of skilled nursing and residential care facilities) and HICAP (Health Insurance Counseling and Advocacy Program). Both organizations serve seniors in Humboldt County.
• Legal Services of Northern CaliforniaminorStrategic or Co-development PartnerLegal services partnership providing free 'Know Your Rights' presentations covering estate planning, healthcare considerations, incapacity planning, and survivor benefits.
• Alzheimer's AssociationminorOthersNational organization providing leading voluntary health organization resources for Alzheimer's care, support and research. Referenced as a community resource for seniors.
• Family Caregiver AllianceminorOthersSecure online service providing quality information, support, and resources for family caregivers of adults with chronic physical or cognitive conditions such as Alzheimer's, stroke, Parkinson's, and other illnesses.
• Redwood Coast VillageminorStrategic or Co-development PartnerAging-in-place community program helping seniors maintain independence. Part of HSRC's service ecosystem for seniors.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pages/category/Nonprofit-Organization/Humboldt-Senior-Resource-Center-731013610368019
• LinkedInlinkedin.com/company/humboldt-senior-resource-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Humboldt Senior Resource Center