Area 1 Agency On Aging

What Area 1 Agency On Aging does

Area 1 Agency on Aging (A1AA) is a California-incorporated nonprofit and one of 33 federally designated Area Agencies on Aging in the state, established in 1980 and headquartered at 333 J Street in Eureka. Under contract with the California Department of Aging and the federal Older Americans Act, A1AA operates as both a direct service provider and a funding/administrative conduit for programs serving adults aged 60 and over in Humboldt and Del Norte Counties, a service territory that encompasses roughly 44,000 older residents per the 2020 CDA Intrastate Funding Projections.

The agency's program portfolio is broad and community-based, anchored by the Health Insurance Counseling and Advocacy Program (HICAP) for objective Medicare counseling; the Senior Nutrition Program (congregate and home-delivered meals contracted to local senior centers); the Long-Term Care Ombudsman Program for advocacy in nursing and residential care facilities; and Northcoast Homeshare, which matches home providers with home seekers. Adjacent offerings include Information and Assistance (the gateway referral service), the SAIL evidence-based exercise program, a Volunteer Driver Program for medical transportation, Aging in Place Services (fall risk assessment and minor devices), CalFresh/SNAP outreach, Emergency Preparedness coordination, Hoarding Prevention training, and Family Councils in long-term care facilities. All programs are delivered without charge to eligible participants, with voluntary confidential contributions.

Operationally, A1AA runs three physical offices (Eureka, Arcata, and Crescent City) supported by toll-free phone lines and remote/virtual delivery, employing a small staff of approximately 30 people across program management, counseling, social services coordination, fiscal, and administrative functions. The GTM model is community-led rather than commercial: outreach happens via partner referrals, community events, a newsletter, local media, and word-of-mouth. Revenue is a mix of California Department of Aging contracts, federal Older Americans Act allocations, individual donations via PayPal, and planned-giving vehicles channeled through the Humboldt Area Foundation. There is no proprietary technology product; the stack consists of Zoom, Google Forms, Mailchimp, and the WordPress-based a1aa.org site.

Name

Area 1 Agency On Aging

Legal name

Area 1 Agency on Aging

Website

https://a1aa.org

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Area 1 Agency on Aging is a nonprofit Area Agency on Aging founded in 1980 that provides free Medicare counseling, nutrition, long-term care advocacy, housing matching, transportation, and information services to adults aged 60+ in Humboldt and Del Norte Counties, California, under California Department of Aging and Older Americans Act funding.

Ownership category

akta.pro rank

Product category

Aging and Disability Social Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

akta.pro secondary industries

Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL), Home Safety, Accessibility & Aging-in-Place Modification Coordination (HLADALAJ), Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK), Caregiver Support & Education Programs (Center-Based) (HSABANAN)

Keywords

• Aging services
• Medicare counseling
• Senior nutrition
• Long-term care ombudsman
• Community social services

Headquarters

HQ city

Eureka

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Government Contracts (California Department of Aging): Primary funding through contracts with the California Department of Aging, part of the statewide aging network established under the Older Americans Act. These federal and state funds support nutrition services, supportive services, and other mandated programs.
2. Donations and Planned Giving: Private donations from individuals supporting services such as HICAP counseling, Ombudsman program, Northcoast Homeshare, SAIL exercise program, and volunteer driver services. Monthly donor program available via PayPal.
3. Endowments and Planned Giving Vehicles: Accepts gifts through endowments, gift annuities, insurance policies, trusts, remainder trusts, donor advised funds, and retirement plan designations. Contact: Humboldt Area Foundation at (707) 442-2993.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Area 1 Agency on Aging is a private non-profit designated as the regional Area Agency on Aging for Humboldt and Del Norte Counties in California. It delivers free community-based programs for older adults aged 60 and over, including Medicare counseling (HICAP), senior nutrition services, long-term care ombudsman advocacy, housing matching (Northcoast Homeshare), information and referral, fall-prevention exercise classes (SAIL), volunteer transportation, aging-in-place support, CalFresh outreach, and emergency preparedness coordination.

Product overview

Area 1 Agency on Aging operates as a social services nonprofit offering a portfolio of coordinated programs for older adults aged 60 and over in Humboldt and Del Norte Counties, California. The agency functions as a service provider, funding agency, administrative body, and planning organization under the Older Americans Act framework. Its service portfolio centers on core programs including the Health Insurance Counseling and Advocacy Program (HICAP) for Medicare guidance, the Senior Nutrition Program delivering meals at congregate sites and home-delivered, the Long-Term Care Ombudsman Program for resident advocacy, and Northcoast Homeshare for housing matching. Additional programs include SAIL exercise classes for fall prevention, the Volunteer Driver Program for medical transportation, Aging in Place Services with fall risk assessments, CalFresh outreach, Emergency Preparedness coordination, Hoarding Prevention training, and Information & Assistance as the front-door referral service. The organization does not offer a technology product; all offerings are direct community service programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Health Insurance Counseling and Advocacy Program (HICAP)

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• Humboldt Senior Resource CentercoreImplementation/ SI/ Consulting PartnerContracted partner for senior dining sites (Eureka location) and nutrition program services. Also a referral partner for senior services coordination.
• Del Norte Senior CentercoreImplementation/ SI/ Consulting PartnerContracted partner for senior dining site and nutrition services in Crescent City. HICAP counseling also provided at this location by appointment.
• Legal Services of Northern CaliforniamajorStrategic or Co-development PartnerConducts Know Your Rights workshops on wills, trusts, and estates at Humboldt Senior Resource Center. Provides legal services referrals for seniors.
• Redwood Caregiver Resource CentermajorStrategic or Co-development PartnerProvides Family Caregiver Support Program and webinars statewide in English and Spanish. Cross-referral partner for caregiver services.
• North Coast ADRC (Aging and Disability Resource Connection)coreStrategic or Co-development PartnerCollaborative initiative providing coordinated information and access to services for older adults and people with disabilities. A1AA staff serve as ADRC Coordinator.
• Tribal Nations (Tolowa Dee-ni', Yurok, Karuk, Hupa, Wiyot, and Rancherias)majorStrategic or Co-development PartnerA1AA acknowledges serving on ancestral homelands of multiple tribal nations. Pays Wiyot honor tax. Provides Title VI meal programs for tribal elders. Seeks opportunities to partner with tribes to support elder communities.
• Community Organizations Active in Disaster (COAD)minorStrategic or Co-development PartnerA1AA is a member of COAD entities in both Humboldt and Del Norte counties, coordinating disaster preparedness and response for older adults.
• KIEM TV (Local News)minorGTM or Marketing PartnerLocal television station that aired a 3-minute interview with Northcoast Homeshare participant Ross Rowley in August 2025, providing media exposure for the homesharing program.
• KHSU RadiominorGTM or Marketing PartnerLocal public radio station that aired conversations about Northcoast Homeshare program, including a 2.5-minute introduction and more in-depth program discussion in 2022 and 2025.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Aging & Long-Term Care of Eastern Washington (Area Agency on Aging of Eastern Washington): Regional AAA operating a comparable mix of case management, nutrition, caregiver support, and advocacy programs under the Older Americans Act. Similar rural/regional service model.
• Humboldt Senior Resource Center: Core contracted implementation partner of A1AA in Humboldt County, operating senior dining and nutrition programs. Functions as a closely aligned community-based aging services provider in the same geography.
• Redwood Caregiver Resource Center: Operates the Family Caregiver Support Program with cross-referral relationship to A1AA; comparable as a regional caregiver services nonprofit serving the same Northern California geography.
• Passages Adult Resource Center (Area 3 Agency on Aging): Another California Area Agency on Aging (PSA 3) that provides HICAP Medicare counseling, caregiver support, and elder services coordination. Directly comparable as a neighboring mandated AAA serving older adults in Northern California.
• Area 4 Agency on Aging: California Area Agency on Aging (PSA 4) covering Sacramento, Yolo, Yuba, Nevada, Sutter, Placer, and Colusa counties. Comparable as a mandated AAA providing nutrition, transportation, caregiver support, HICAP, and Ombudsman services.

Broad incumbents

• Meals on Wheels America: National organization supporting senior nutrition programs including congregate and home-delivered meals — a core program category A1AA delivers via contracted senior centers.
• National Association of Area Agencies on Aging (n4a): National umbrella and advocacy organization for the 622+ Area Agencies on Aging in the U.S. Relevant as the broader network governing body A1AA operates within and the convening organization for AAA standards, advocacy, and federal funding.
• AARP Foundation: Large national nonprofit addressing senior poverty, fraud, nutrition, and benefits access. Comparable in mission space around elder services, benefits counseling, and aging-in-place, though operating at much greater scale.

Emerging players

• Family Caregiver Alliance: Statewide and national caregiver services and policy nonprofit providing caregiver resource centers, education, and policy advocacy. Comparable in the caregiver support segment A1AA covers through partnerships.

Others

• Eldercare Locator (administered by USAging): Public national directory connecting older adults to local aging services. Adjacent infrastructure that funnels demand to AAAs including A1AA, making it an ecosystem enabler rather than a competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/area1agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Area 1 Agency On Aging