Pro Feet
- Company typePrivate
- Founded1979
- HeadquartersBurlington, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Pro Feet firmographics
Firmographics- Name
- Pro Feet
- Legal name
- Pro Feet, Inc.
- Website
- https://profeet.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Pro Feet industry classification
Industry- Product category
- Athletic Socks
- NAICS
- Footwear Manufacturing (316210), Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Sporting & Athletic Goods, Nec (3949), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Performance Socks, Underlayers & Active Essentials (CRAAAEAJ)
Keywords
Where Pro Feet is headquartered
LocationHeadquarters
- HQ city
- Burlington
- HQ country
- United States
- HQ region
- North America
Markets served
Pro Feet business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Retail Product Sales: Direct-to-consumer sales of performance socks and accessories through e-commerce website and phone orders. One-time product purchases at various price points ($4.00-$27.00 per unit).
- Team/Custom Orders: B2B sales of custom-branded socks to athletic teams, organizations, and businesses. Volume-based orders with potential for custom colors and branding.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Compression OTC - Premium performance compression socks |
| Unit Pricing | Pay-as-you-go | Performance OTC - Mid-range athletic performance socks |
| Unit Pricing | Pay-as-you-go | Active OTC - Entry-level performance socks |
| Unit Pricing | Pay-as-you-go | Performance Over-the-Knee - Extended coverage athletic socks |
| Unit Pricing | Pay-as-you-go | Silver Tech OTC - Technology-enhanced performance socks |
| Unit Pricing | Pay-as-you-go | Multi-pack value options |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Pro Feet product offering
Product offeringCore offering
Pro Feet designs, manufactures, and sells high-performance athletic and occupational socks through a direct-to-consumer e-commerce website. The product line includes over-the-calf compression socks, technical socks, and sport-specific collections for basketball, baseball, football, soccer, and cheerleading. The company also produces custom-branded socks for teams, organizations, and businesses with team colors, sizing, and logo customization.
Product overview
Pro Feet, Inc. is a manufacturer of high-performance athletic and occupational socks founded in 1979, proudly designed and manufactured in the USA. The company offers a comprehensive portfolio of socks across multiple styles (Low Cut, Quarter, Crew, Tube, Over-the-Calf) and sport-specific categories (Basketball, Baseball & Softball, Football, Soccer, Cheerleading), along with Multi-Packs and Accessories. Their core product lines include the Compression OTC (240 series), Technical OTC (277 series), Performance OTC (280 series), Active OTC (294 series), Performance Over-the-Knee (390 series), and Silver Tech OTC (730 series). Pro Feet socks are engineered with advanced materials including moisture management technology, compression features, NanoGLIDE blister prevention, and Sta-Cool technology. The company also offers Custom Products for teams and organizations seeking personalized designs with team colors and branding.
Differentiator
Problem solved
Functional benefit
Companies that use Pro Feet
Customer profileSegments3 records
Ideal customer profiles3 records
Pro Feet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Pro Feet partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Pro Feet competitors and assessment
Company assessmentDirect peers
- Bombas: Bombas is a leading direct-to-consumer performance sock brand specializing in athletic and casual socks with proprietary features and a strong social mission (donation-per-purchase). It competes directly with Pro Feet in the high-performance sock category via DTC e-commerce.
- Feetures: Feetures is a North Carolina-based performance sock brand focused on running and athletic socks with proprietary technologies (e.g., targeted compression, iwick fiber). Like Pro Feet, it emphasizes sport-specific performance, US manufacturing heritage, and team/retail distribution.
- Darn Tough Vermont: Darn Tough is a Vermont-based performance and hiking sock brand with lifetime guarantee positioning, US manufacturing, and strong athletic/outdoor credibility. It directly overlaps with Pro Feet's American-made performance sock positioning.
- Smartwool: Smartwool, owned by VF Corporation, is a major performance sock brand specializing in merino wool athletic and outdoor socks. It competes with Pro Feet in the performance athletic sock market with broader retail distribution.
- Stance: Stance is a lifestyle and performance sock brand known for athletic, basketball, baseball, and casual socks with design-forward positioning. It overlaps with Pro Feet's sport-specific product lines (basketball, baseball, football).
- Thorlos: Thorlos is an American-made performance sock brand focused on activity-specific padding for athletic, work, and outdoor uses. It competes directly with Pro Feet in the padded athletic and occupational sock categories.
- Balega: Balega is a running and athletic sock brand with proprietary technologies and sport-specific designs. It competes directly with Pro Feet's performance OTC and compression product lines for running and team sport athletes.
Broad incumbents
- Nike (Athletic Socks): Nike's broader athletic apparel business includes a substantial performance and team sport sock line sold through global retail, team sponsorship channels, and DTC. It is a broad incumbent that dwarfs Pro Feet in scale, distribution, and brand recognition in athletic socks.
- Under Armour: Under Armour is a major athletic apparel brand with a strong performance sock and team uniform business. It overlaps with Pro Feet in athletic and team sport sock categories but operates at substantially larger scale across broader apparel categories.
Emerging players
- Injinji: Injinji is a specialty toe-sock brand focused on running, hiking, and athletic performance. It is a niche direct competitor to Pro Feet in performance athletic socks with a differentiated toe-sock design approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Pro Feet social profiles
Digital presencePro Feet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pro Feet leadership team
Management profileNumber of profiles
Pro Feet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pro Feet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pro Feet
What does Pro Feet do?
Pro Feet designs, manufactures, and sells high-performance athletic and occupational socks through a direct-to-consumer e-commerce website. The product line includes over-the-calf compression socks, technical socks, and sport-specific collections for basketball, baseball, football, soccer, and cheerleading. The company also produces custom-branded socks for teams, organizations, and businesses with team colors, sizing, and logo customization.
Is Pro Feet a public or private company?
Pro Feet is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pro Feet founded?
Pro Feet was founded in 1979. It employs 11 to 50 people.
Where is Pro Feet based?
Pro Feet is headquartered in Burlington, United States, in the North America region.
How does Pro Feet make money?
Two revenue lines are on record. Retail Product Sales are the primary driver. The others are team/Custom Orders.
Who are Pro Feet's main competitors?
Direct peers on record are Bombas, Feetures, Darn Tough Vermont, Smartwool, Stance, Thorlos and Balega. Broad incumbents are Nike (Athletic Socks) and Under Armour. Injinji is listed as an emerging player.
Does Pro Feet have an API?
No public API is recorded for Pro Feet.
What industry is Pro Feet in?
Pro Feet's product category is Athletic Socks. Its primary akta.pro industry code is CRAAAEAJ, Performance Socks, Underlayers & Active Essentials. Its NAICS code is 316210 and its SIC code is 3949.