What Rootways Inc does

Rootways Inc is a Mississauga, Ontario-based e-commerce development agency founded in 2001 that specializes in Magento (Adobe Commerce), Shopify, BigCommerce, and Odoo implementations. The company serves primarily SMB and mid-market merchants, with selected enterprise clients including Nespresso, Visions Electronics, Energizer Generator, Dimar Canada, and Pascoe Canada across verticals such as electronics, automotive parts, healthcare, home furnishings, and gaming. As of the latest data, Rootways employs 28+ professionals and has delivered 1,800+ projects to 2,500+ clients across 50+ countries since 2010, when it formalized its Magento practice after earlier years as a general web development firm.

The company's core technology asset is a portfolio of 40+ proprietary Magento 2 extensions, including the flagship Mega Menu extension (100% rating on Adobe Commerce Marketplace), Lightspeed POS integration, and 15+ payment gateway modules covering Chase Paymentech, Bambora, Authorize.net, Stripe, NMI, Moneris, Global Payments, Elavon, and others. Shipping extensions (Canada Post, Purolator, Day & Ross) and operational utilities (FAQ, Store Credit, Fraud Detection, CSV Import, Image Gallery) round out the catalog. Additional proprietary products include Shopify apps (Variant Pricing & Qty Breaks, Wishlist, FAQ, Scroll To Top) and a recently launched AI Product Description Generator extension. The underlying architecture is built on PHP (Magento 2), Laravel, Kotlin multiplatform, and integration frameworks supporting REST/SOAP APIs.

Rootways operates a multi-stream revenue model. Extension licenses are sold primarily as one-time purchases (with free lifetime updates and 90 days of free support) at price points ranging from $29 to $799, distributed through the company's own storefront and the Adobe Commerce Marketplace. Professional services are delivered on hourly ($27-$40/hour), part-time ($37/hour, 30+ hours/month), or full-time ($35/hour, 70+ hours/month) engagement models, with fixed-price packages for website development (from $985), version upgrades (from $549), and security patch installation (from $249). Recurring revenue streams include managed hosting ($59/month+), monthly support packages ($260 for 8 hours/month), and the Lightspeed POS integration subscription ($59-$89/month). Distribution is primarily direct (contact forms, phone, email, Microsoft Teams) supplemented by Adobe and Shopify co-sell channels. The company holds Adobe Bronze Solution Partner and Shopify Partner credentials, with a 5.0 Google rating across 66 reviews.

Name

Rootways Inc

Legal name

Rootways Inc

Website

https://rootways.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Rootways Inc is a Mississauga-based e-commerce development agency specializing in Magento (Adobe Commerce), Shopify, BigCommerce, and Odoo, serving 2,500+ SMB and mid-market merchants across 50+ countries with a portfolio of 40+ proprietary extensions and professional services.

Ownership category

akta.pro rank

Headquarters

HQ city

Mississauga

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Magento Extensions Sales: One-time purchase model for Magento 2 extensions sold through own e-commerce store and Adobe Commerce Marketplace. Extensions include Mega Menu ($49-$99), payment gateways ($79-$799), shipping modules, and productivity tools. No recurring fees for most extensions.
2. E-commerce Development Services: Custom Magento, Shopify, BigCommerce, and Odoo development services. Website development packages starting at $985, version upgrades starting at $549-$1,579, custom APIs starting at $99.
3. Developer Hiring: Hire certified Magento developers on hourly, part-time (30+ hrs/month), or full-time (70+ hrs/month) basis. Rates from $27-$40/hour. Also Shopify developers at $25/hour.
4. Managed Hosting: E-commerce managed website hosting packages with design, hosting, and management included. Starting from $59/month.
5. Support and Maintenance: Monthly support and maintenance packages starting at $260 for 8 hours/month. Security patch installation services starting at $249.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Rootways Inc is a Mississauga-based e-commerce development agency that builds, sells, and supports online stores on Adobe Commerce (Magento 2), Shopify, BigCommerce, and Odoo ERP. The company sells 40+ proprietary Magento 2 extensions (navigation, payment gateways, shipping, POS sync, AI content generation) and delivers professional services including custom development, version upgrades, managed hosting, security patches, API development, and dedicated developer staffing for SMBs and enterprise retailers.

Product overview

Rootways Inc is a Magento-focused ecommerce development company offering a portfolio of proprietary extensions for Adobe Commerce (Magento 2), Shopify apps, and Odoo ERP services. The core product line consists of 30+ Magento 2 extensions including the flagship Mega Menu extension (navigation), Lightspeed Retail POS integration (POS sync), and 16+ payment gateway modules (Chase Paymentech, Bambora, Authorize.net, Stripe, NMI, Moneris, Global Payments). Additional extensions cover shipping (Canada Post, Purolator, Day & Ross), operations (FAQ, Store Credit, Fraud Detection, Image Gallery, CSV Import), AI content generation, and platform integrations (Amazon Sales Channel, ChannelAdvisor, Shopify-Magento). Services include Magento/Shopify/Odoo development, hosting, version upgrades, security patches, and developer staffing. Pricing for extensions ranges from $29 to $799 (one-time purchase), payment integrations from $79-$799, and hosting from $59/month.

Differentiator

Problem solved

Functional benefit

Products and services

• Magento 2 Mega Menu Extension Navigation menu extension enabling mega menus with 15+ layouts, up to 4th-level category support, products, content, images, contact forms, and social icons. Admin-manageable without HTML/CSS changes. Priced at $49-$99 one-time with lifetime free updates and 90 days free support.
• Lightspeed Retail POS Integration Magento 2 extension for Lightspeed Retail POS integration with real-time sync of products, inventory, customers, and orders. Basic tier $59/month, Advanced $89/month, with one-time setup cost $299-$499.
• Chase Payment Gateway Extension Chase Paymentech Orbital Gateway integration for credit card capture with tokenization, Safetech fraud analysis, HPF 2.0/3.0, 3D Secure, Kount device data collection, and Magento Vault compatibility. Priced at $799 for Open Source CE.
• Chase Europe Dynamic Hosted Payment Page European payment extension for Chase Paymentech with 3D Secure, Strong Customer Authentication (SCA), and Dynamic Hosted Payment Page integration for Magento 2.
• Bambora Payment Extension Magento 2 payment gateway for North American Bambora accounts supporting Apple Pay, Interac Online, tokenization, hosted payment form via Checkout.js, and Worldline Online Payments.
• Authorize.net CIM Extension Magento 2 extension for Authorize.net credit card processing with Customer Information Manager (CIM) and Apple Pay support.
• Stripe Payment Gateway Extension Magento 2 extension enabling Stripe credit card payment processing.
• NMI Payment Gateway Extension Magento 2 extension integrating NMI (Network Merchants Inc.) payment gateway for credit card processing.
• Moneris Payment Gateway Extension Magento 2 extension for Moneris payment gateway and Interac Online processing targeted at Canadian merchants.
• Global Payments Gateway Extension Magento 2 extension integrating Global Payments gateway for credit card processing.
• Canada Post Shipping Module Magento 2 shipping module providing Canada Post rate calculation and shipping label generation.
• Purolator Shipping Module Magento 2 shipping module providing Purolator rate calculation and shipping label generation.
• Day and Ross Shipping Module Magento 2 shipping module providing Day and Ross rate calculation and shipping label generation.
• Magento 2 FAQ Extension Magento 2 extension enabling FAQ section and product question/answer functionality for customer support and product information.
• Store Credit and Refund Extension Magento 2 B2B extension for store credit management and refund processing.
• AI Product Description and Meta Generator Extension AI-powered Magento 2 extension that automatically generates product descriptions and meta tags using generative AI. Priced at $49.
• Magento and Shopify Integration Extension Magento 2 integration module connecting Magento and Shopify for cross-platform commerce operations.
• ChannelAdvisor Integration Extension Magento 2 extension for ChannelAdvisor integration enabling multi-channel selling and inventory management.
• Magento 2 Fraud Detection Rules Extension Magento 2 extension enabling custom fraud detection rules for fraud prevention in checkout and order processing.
• Import Products From CSV Extension Magento 2 extension for bulk product import using CSV files.
• Magento 2 Image Gallery Extension Magento 2 extension providing image gallery functionality for enhanced product and content visualization.
• Out of Stock Notification Quantity Manager Extension Magento 2 extension for out-of-stock notifications and inventory quantity management.
• Epicor Payment Extension Magento 2 extension integrating Epicor ERP payment processing.
• Shopify Variant Pricing and Quantity Breaks App Shopify app enabling tiered pricing on product variants and quantity break discounts for B2B and wholesale merchants.
• Shopify Wishlist App Shopify app providing wishlist functionality for customer engagement and conversion optimization.
• Shopify FAQ App Shopify app providing an FAQ section for customer self-service and support.
• Magento E-commerce Website Development Custom Magento website development service covering store setup, configuration, theme work, version upgrades (including Magento 1 to Magento 2 migration), and launch support. Packages start from $985.
• Adobe Commerce Cloud Development Adobe Commerce Cloud deployment and custom development service for enterprise Magento installations.
• Hire Magento Developer Staffing service for certified Magento 2 developers available on hourly ($40/hr), part-time ($37/hr at 30+ hrs/month), or full-time ($35/hr at 70+ hrs/month) basis. Shopify developers also available at $25/hr.
• E-commerce Managed Hosting Managed e-commerce hosting bundles including design, hosting infrastructure, and ongoing site management. Packages start from $59/month on a recurring monthly subscription.
• Magento 2 Web API Creation Custom Magento 2 Web API development service using SOAP and REST protocols for client-specific integrations, starting from $99.
• Magento Security Patch Installation Security patch installation service for Magento covering VULN-27015, APSB, and other critical security patches. Starting from $249.
• Custom Payment Integration Custom payment gateway integration development service for e-commerce websites, starting from $399 one-time.
• Amazon Sales Channel Integration Integration service connecting Magento 2 catalogue with an Amazon Seller Account for automatic product synchronization, starting from $195.
• Chase Paymentech Certification Service Chase Paymentech certification service providing test cases and certification support, starting from $249.
• Magento Extension Installation Service Professional installation service for any Magento extension at $19 one-time fee.
• Monthly Magento Support and Maintenance Recurring monthly support and maintenance package for Magento sites, starting from $260 for 8 hours per month of developer support.
• Odoo ERP Implementation, Customization, and Integration End-to-end Odoo ERP services including requirement analysis, module configuration, custom module development, workflow automation, data migration, third-party integrations, and go-live support. Packaged as Starter ($2,499, up to 3 apps), Business ($4,999, up to 15 apps), and Custom for complex requirements.
• Shopify Website Development and Support Shopify development services covering store setup, theme-based and custom design, custom app development, performance optimization, SEO, platform migration from Magento/WooCommerce/Wix/BigCommerce, and ongoing maintenance. Tiered plans: Basic $950, Silver $1,870, and fully custom Gold plan.

Quantifiable outcome

• 25+ years of experience delivering e-commerce projects since 2001
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability2 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Adobe (Magento)coreTechnology or IntegrationAdobe Bronze Solution Partner status. Rootways is recognized as an esteemed Adobe partner, helping clients leverage Adobe Commerce products for enhanced user experience.
• ShopifycoreTechnology or IntegrationOfficial Shopify Partner providing Shopify development, theme customization, app development, and store migration services.
• Bambora (Worldline)coreTechnology or IntegrationPayment gateway partner. Rootways Bambora extension listed on Adobe Commerce Marketplace. Supports North American and Asia-Pacific accounts.
• LightspeedcoreTechnology or IntegrationPOS integration partner. Rootways developed Lightspeed Retail POS integration for Magento 2 with real-time sync capabilities.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Elogic Commerce: Magento/Adobe Commerce development agency offering store development, extensions, and B2B integrations. Directly comparable as a similar-sized specialist agency serving similar merchants.
• Vaimo: Global Adobe Experience Cloud and Magento solution partner providing ecommerce development, PIM, and digital experience work. Comparable in platform specialization, larger in scale.
• integer_: Adobe Solution Partner (Platinum) focused on Adobe Commerce, AEM, and analytics implementations. Closely comparable as a certified Adobe Commerce agency with extension and integration practices.
• Absolunet: North American Adobe Commerce/Magento agency serving enterprise B2B and B2C merchants. Comparable in services, customer verticals, and Adobe partner status.
• Wagento: Magento/Adobe Commerce and Shopify agency offering development, extensions, and support. Comparable as a smaller specialist competing in the same marketplace.
• Inchoo: Magento/Adobe Commerce development agency with extension products and theme work. Comparable as a Magento extension and services vendor with marketplace presence.

Broad incumbents

• Perficient: Large digital consultancy with an Adobe/Magento practice plus broader cloud, data, and experience services. Comparable on Magento delivery, broader on enterprise scale.
• Adobe (Adobe Commerce / Magento): Owner of the Magento/Adobe Commerce platform and partner ecosystem that Rootways depends on for certification, marketplace, and demand. Determines platform trajectory.
• Shopify: SaaS commerce platform that competes with Adobe Commerce for merchant mindshare; Rootways also develops on Shopify, so it is both a partner and a competitor for share.

Emerging players

• Odoo: Open-source ERP and commerce platform vendor; Rootways is an Odoo implementation partner and competes with other Odoo partners for ERP + ecommerce rollouts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rootways
• Facebookfacebook.com/rootways
• LinkedInlinkedin.com/company/rootways

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rootways Inc