ChiroHealthUSA

What ChiroHealthUSA does

ChiroHealthUSA, operated by Perfectly Protected Practice, Inc., is a privately held Discount Medical Plan Organization (DMPO) headquartered in Flowood, Mississippi, that has built a national network of more than 7,700 participating chiropractic provider practices since its 2008 founding. The company's core product is a compliant discount medical plan that gives independent chiropractors a structured, legally distinct framework for offering patients discounted services outside of insurance, addressing patient price hesitation, abandoned treatment plans, and inconsistent collections at the front desk. Revenue is generated primarily through recurring membership fees paid by provider practices, supplemented by a growing portfolio of add-on products including Perfectly Protected Practice™, CHUSAdefense®, ChiroArmor®, and the recently launched ChiroAI™ offering, supported by a provider portal, patient-facing provider search directory, and member services platform.

The go-to-market is sales-led and hybrid, combining direct outreach to independent chiropractors with state chiropractic association partnerships, an online credentialing process (achievable in as little as one day), and patient-driven provider recruitment. Distribution also includes self-serve elements such as a public provider lookup tool and integration with Apptoto for consultation scheduling. ChiroHealthUSA's reported outcomes include a 50% patient membership renewal rate, 20% average revenue growth for CHUSA practices versus 2019, and 2,500+ patients searching for CHUSA providers monthly. Marketing channels span content marketing, organic social (Facebook, Instagram, TikTok, LinkedIn, X, YouTube), the ChiroTalk podcast, email, webinars, and conferences.

The company is led by founder and President Ray Foxworth, alongside COO Diane Payne-Hartman, EVP of Operations Melanie Adams-Tetrick, Director of Business Development Steve Avitabile, and Content Marketing Manager Susan Stamper. The technology stack is conventional and SMB-oriented, leveraging Salesforce Account Engagement (Pardot), Apollo.io, RB2B, and Apptoto for marketing automation, lead enrichment, visitor identification, and scheduling. The company is not currently available in Washington or West Virginia, and no external funding, parent company, or institutional ownership has been disclosed.

Name

ChiroHealthUSA

Legal name

Perfectly Protected Practice, Inc.

Website

https://chirohealthusa.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

ChiroHealthUSA is a privately held Discount Medical Plan Organization operating a network of 7,700+ chiropractic provider practices across the United States, offering a compliant membership framework that helps independent chiropractors provide patients discounted care outside of insurance.

Ownership category

akta.pro rank

Headquarters

HQ city

Flowood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Membership Fees: ChiroHealthUSA generates revenue through membership fees charged to participating chiropractic providers. Practices pay to join the network and access the compliant discounting framework, patient acquisition tools, and practice growth resources.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

ChiroHealthUSA is a Discount Medical Plan Organization (DMPO) that offers a compliant membership model connecting U.S. chiropractic practices with patients. Chiropractic providers pay membership fees to join the network and gain access to a structured discounting framework, while patients receive at least 5% off usual and customary rates on services. The core offering is complemented by protection/compliance modules (Perfectly Protected Practice, CHUSAdefense, ChiroArmor) and an AI-enabled feature (ChiroAI).

Product overview

ChiroHealthUSA operates as a discount medical plan organization providing a suite of solutions for the chiropractic industry. The core offering is the ChiroHealthUSA Discount Medical Plan, a compliant membership model that offers flexible payment options and discounts to help patients afford care while enabling practices to improve retention. This core plan is supported by add-on solutions including Perfectly Protected Practice (practice protection and compliance), CHUSAdefense, and ChiroArmor (additional protection tools). The company also operates patient-facing platforms including a Provider Search directory and Member Services portal for managing memberships, along with educational content through webinars and the ChiroTalk podcast. An AI-powered feature called ChiroAI is also offered.

Differentiator

Problem solved

Functional benefit

Brands

• Perfectly Protected Practice™: A practice protection solution mentioned as part of the credentialing and practice management offerings

Products and services

• ChiroHealthUSA Discount Medical Plan A compliant Discount Medical Plan Organization membership offering U.S. chiropractic practices a structured framework to provide patients with at least 5% off usual and customary rates on services, helping practices reduce patient financial friction, improve care acceptance, and grow revenue. Sold to independent chiropractic practices; patients receive the discount benefit.
• Perfectly Protected Practice Practice protection and compliance solution for chiropractic practices, providing defensive tools to help practices operate within a structured framework and safeguard their operations.
• CHUSAdefense Defensive solution for chiropractic practices providing protection and compliance support as part of the ChiroHealthUSA suite.
• ChiroArmor Additional protection product for chiropractic practices within the ChiroHealthUSA solution portfolio, offering further defensive coverage for participating practices.
• Provider Portal Online login portal for participating chiropractic providers to manage their ChiroHealthUSA membership, view patient records, and administer discounts on services.
• Provider Search Public patient-facing directory enabling members to search for participating chiropractic providers nationwide who offer discounts through ChiroHealthUSA.
• Member Services Patient-facing platform enabling members to replace membership cards, update contact information, request receipts, and refer their chiropractor to join the ChiroHealthUSA network.
• ChiroAI AI-powered offering under the ChiroAI trademark providing artificial intelligence capabilities for chiropractic practice support, listed as a standalone offering in the main navigation.

Quantifiable outcome

• 50% patient membership renewal rate year-over-year
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Careington International Corporation: One of the largest independently owned discount medical and dental plan organizations in the US. Direct comparable to ChiroHealthUSA's DMPO model across multiple specialties including chiropractic, dental, vision, and telemedicine.
• AmeriPlan: Discount medical, dental, vision, and chiropractic plan provider serving individuals and families through a network of participating providers. Direct peer to ChiroHealthUSA in the consumer-facing discount healthcare plan category.
• New Benefits: Discount benefit programs provider offering non-insurance health and lifestyle benefits through employer groups and associations. Comparable membership-network model targeting affordability of healthcare services.

Broad incumbents

• Aetna Discount Programs (CVS Health): Aetna, owned by CVS Health, offers dental and vision discount programs alongside its insurance products. Overlaps with ChiroHealthUSA on the discount-plan mechanic, but as part of a much broader insurance and pharmacy portfolio.
• Cigna Dental/Vision Discount Programs: Cigna offers discount programs for dental, vision, and wellness alongside its core insurance products. Comparable in operating discount-plan mechanics but at significantly larger scale and bundled with full insurance offerings.
• DentalPlans.com: Leading online marketplace for dental and medical discount plans. Comparable DMPO aggregation and distribution model but concentrated primarily in dental, with broader healthcare discounting as a secondary line.
• Aflac: Supplemental insurance provider with deep distribution through employer-payroll channels and a presence in healthcare cost relief products. Comparable distribution through associations/employers and competing for similar consumer affordability pain points.

Emerging players

• Sedera Health: Medical cost-sharing community providing an alternative to traditional health insurance for individuals and small businesses. Competes for the same affordability-conscious consumer and could substitute for CHUSA's discount plan if employers adopt cost-sharing broadly.
• Liberty HealthShare: Healthcare sharing ministry offering an alternative to insurance for members, including coverage for various specialties. Adjacent alternative-payment model that competes for the cash-pay consumer CHUSA targets.

Others

• ChiroTouch: Leading chiropractic practice management software and EHR platform serving independent chiropractic practices. Not a discount plan, but addresses the same customer base with complementary practice operations tooling.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/1CHUSA
• YouTubeyoutube.com/@chirohealthusa
• Facebookfacebook.com/ChiroHealthUSA
• LinkedInlinkedin.com/company/chirohealthusa
• Instagraminstagram.com/chirohealthusa
• TikToktiktok.com/@chirohealthusa

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ChiroHealthUSA