Ameriplan
AmeriPlan Corporation is a privately held Discount Medical Plan Organization founded in 1992, offering household subscription plans ($9.95–$39.95/month) that provide discounts on dental, vision, prescriptions, telehealth, and ancillary medical services through a network of 200,000+ U.S. healthcare providers.
- Company typePrivate
- Founded1992
- HeadquartersPlano, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Ameriplan does
AmeriPlan Corporation is a privately held Discount Medical Plan Organization (DMPO) headquartered in Plano, Texas, founded in 1992 by identical twin brothers Dennis and Daniel Bloom. The company sells subscription-based membership plans (not insurance) that provide households with pre-negotiated discounts on dental, vision, prescription drugs, chiropractic, ancillary medical services, hospital advocacy, and telehealth, accessing a nationwide network of 200,000+ healthcare providers including 100,000+ dentists, 12,000+ optical providers, 65,000+ pharmacies, and 7,500+ chiropractors. The company offers three tiers — Dental Plus ($19.95/month), Deluxe Plus ($39.95/month), and Telehealth Plus ($9.95/month) — each covering the entire household, with the company claiming to have served over one million lives since inception.
AmeriPlan's core technology stack centers on a member portal, a mobile application (iOS and Android), and an online provider locator, supplemented by third-party integrations for telehealth (MyTelemedicine, Inc.), healthcare navigation (Karis360 Advisors), and prescription cost comparison (SingleCare). The platform enables direct-to-consumer self-serve enrollment via save.ameriplanusa.com and a separate consultant back-office system, while proprietary services such as Hospital Advocacy / Bill Negotiator (for bills exceeding $1,500) and Surgery Saver (shopping up to five surgical facilities) provide differentiated value-add beyond standard discount card functionality.
The company monetizes entirely through recurring monthly membership subscriptions and operates a dual go-to-market motion: direct-to-consumer online enrollment, and a network marketing / direct sales channel staffed by independent Benefit Consultants who earn commissions on enrollments and residual commissions on renewals. Customer segments span uninsured and underinsured individuals and families, insured consumers seeking supplemental dental/vision coverage, self-employed/freelancers, small and mid-size business employees, and Medicare beneficiaries. The company holds a BBB A+ rating and has received media coverage including a Good Morning America feature, with no disclosed institutional investors, parent company, or external equity backing.
Ameriplan firmographics
Firmographics- Name
- Ameriplan
- Legal name
- AmeriPlan Corporation
- Website
- https://ameriplanusa.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- AmeriPlan Corporation is a privately held Discount Medical Plan Organization founded in 1992, offering household subscription plans ($9.95–$39.95/month) that provide discounts on dental, vision, prescriptions, telehealth, and ancillary medical services through a network of 200,000+ U.S. healthcare providers.
- Ownership category
- akta.pro rank
Ameriplan industry classification
Industry- Product category
- Discount Medical Plans
- NAICS
- Direct Life, Health, and Medical Insurance Carriers (52411), Health and Welfare Funds (52512)
- SIC
- Hospital & Medical Service Plans (6324)
- akta.pro primary industry
- Dental Discount Plans (Non-Insurance) (FSAIAHAD)
- akta.pro secondary industries
- Vision Discount Plans (Non-Insurance) (FSAIAHAE), Vision Discount Plans (Non-Insurance) (HLAEAJAH)
Keywords
Where Ameriplan is headquartered
LocationHeadquarters
- HQ city
- Plano
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ameriplan business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Personnel, Operations, Technology or R&D, Others
Revenue model
- Membership Subscriptions: AmeriPlan generates revenue through monthly membership fees for its health benefit plans. Members pay a recurring monthly fee (ranging from $9.95 to $39.95 per month) for access to discounted healthcare services through the provider network. The company also earns enrollment fees from Benefit Consultants joining the business opportunity ($30 annual enrollment fee plus optional Jump Start program fees of $19.95, $99.95, or $199.95).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Dental Plus - $19.95/month household membership |
| Subscription | Monthly | Deluxe Plus - $39.95/month household membership |
| Subscription | Monthly | Telehealth Plus - $9.95/month household membership |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Ameriplan product offering
Product offeringCore offering
AmeriPlan is a Discount Medical Plan Organization that sells membership-based health benefit plans giving households access to pre-negotiated discounts on dental, vision, prescription drugs, chiropractic care, ancillary medical services, telehealth, and hospital advocacy through a network of 200,000+ participating providers. Plans are sold as monthly household subscriptions at $9.95, $19.95, or $39.95 per month and are not insurance products, with no deductibles, no waiting periods, and no annual maximums.
Product overview
AmeriPlan offers a suite of three health benefit discount plans (not insurance) providing affordable access to healthcare services. Dental Plus ($19.95/month) is the entry-level plan covering dental, vision, prescription, hearing, and telehealth. Deluxe Plus ($39.95/month) is the premium tier adding hospital benefits (bill negotiator, surgery saver, healthcare navigator), ancillary medical services (diagnostic imaging, lab work), and more extensive provider networks. Telehealth Plus ($9.95/month) focuses on telemedicine access with prescription discounts. All plans cover the entire household and provide pre-negotiated discounts with participating providers.
Differentiator
Problem solved
Functional benefit
Products and services
- AmeriPlan Dental Plus
Quantifiable outcome
- Members save up to 80% on dental services including cleanings, x-rays, fillings, and crowns
- +5 more outcomes
Companies that use Ameriplan
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
Ameriplan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Ameriplan partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- MyTelemedicine, Inc.coreMyTelemedicine, Inc. administers the telehealth services for AmeriPlan members, providing 24/7 access to U.S. board-certified doctors and pediatricians by phone or email. The service includes diagnostic consultations with prescription capabilities when medically necessary.
- Karis360coreKaris360 Advisors provide Healthcare Navigator services for Deluxe Plus members, addressing healthcare questions, prescription cost searches, healthcare facility searches, health cost estimates, alternative medicine options, lab and imaging services, and Affordable Care Act questions.
- CVS PharmacyminorCVS Pharmacy is a participating pharmacy provider in the AmeriPlan network, offering prescription drug discounts to AmeriPlan members at CVS locations nationwide.
- WalgreensminorWalgreens is a participating pharmacy provider in the AmeriPlan network, offering prescription drug discounts to AmeriPlan members at Walgreens locations nationwide.
- LensCraftersminorLensCrafters is a participating optical provider in the AmeriPlan network, offering vision care discounts including frames, lenses, and eye exams to AmeriPlan members.
- VisionworksminorVisionworks is a participating optical provider in the AmeriPlan network, offering vision care discounts to AmeriPlan members at Visionworks locations nationwide.
- DirectLabsminorDirectLabs is a participating provider in the AmeriPlan network, offering laboratory and diagnostic testing services at discounted rates to AmeriPlan members.
- Target OpticalminorTarget Optical is a participating optical provider in the AmeriPlan network, offering vision care discounts including eye exams, frames, and lenses to AmeriPlan members.
- Life Line ScreeningminorLife Line Screening provides wellness screenings to AmeriPlan members as part of the prescription and wellness benefits.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Ameriplan competitors and assessment
Company assessmentEmerging players
- Mark Cuban Cost Plus Drug Company: Cost Plus Drugs is a venture-backed, transparent-price online pharmacy that competes on prescription affordability, pressuring the Rx savings economics that anchor AmeriPlan's prescription benefit.
- GoodRx: GoodRx is a digital-first prescription discount platform with a national pharmacy network, directly competing with AmeriPlan's Rx savings benefit but built on a tech-first, app-led model.
- SingleCare: SingleCare is a digital prescription and medical discount provider that even powers AmeriPlan's Rx cost calculator, representing both a partial partner and a disruptive digital competitor.
Direct peers
- Careington International: Careington is a closely held competitor that operates a discount dental, vision, prescription, and telehealth plan network, marketing directly to consumers and groups in a near-identical model to AmeriPlan.
- DentalPlans.com: DentalPlans.com is a leading online marketplace and aggregator of dental savings plans, directly overlapping AmeriPlan's core dental discount offering with similar subscription pricing and provider-network economics.
- Solstice Benefits: Solstice Benefits is a discount benefits and insurance provider offering dental, vision, and similar household-level discount plans, competing head-to-head with AmeriPlan in the same niche.
Broad incumbents
- Humana: Humana is a major insurer with strong dental, vision, and Medicare-focused supplemental offerings, overlapping AmeriPlan's senior segment and household-level discount positioning.
- UnitedHealthcare: UnitedHealthcare is the largest U.S. health insurer, offering dental and vision plans plus discount programs, providing an alternative channel for the same value-conscious consumer AmeriPlan targets.
- Cigna: Cigna is a large national health insurer with dental and vision benefits and discount programs, competing with AmeriPlan for the same household wallet share on supplemental health products.
- Aetna: Aetna (a CVS Health company) is a major national health insurer that offers dental, vision, and supplemental discount products, serving the same consumer need for affordable non-emergency care via broad provider networks.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Ameriplan social profiles
Digital presenceAmeriplan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ameriplan leadership team
Management profileNumber of profiles
Profiles2 records
Ameriplan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ameriplan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ameriplan
What does Ameriplan do?
AmeriPlan is a Discount Medical Plan Organization that sells membership-based health benefit plans giving households access to pre-negotiated discounts on dental, vision, prescription drugs, chiropractic care, ancillary medical services, telehealth, and hospital advocacy through a network of 200,000+ participating providers. Plans are sold as monthly household subscriptions at $9.95, $19.95, or $39.95 per month and are not insurance products, with no deductibles, no waiting periods, and no annual maximums.
Is Ameriplan a public or private company?
Ameriplan is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ameriplan founded?
Ameriplan was founded in 1992. It employs 251 to 500 people.
Where is Ameriplan based?
Ameriplan is headquartered in Plano, United States, in the North America region.
How does Ameriplan make money?
One revenue line is on record: membership Subscriptions.
Who are Ameriplan's main competitors?
Emerging players on record are Mark Cuban Cost Plus Drug Company, GoodRx and SingleCare. Direct peers are Careington International, DentalPlans.com and Solstice Benefits. Broad incumbents are Humana, UnitedHealthcare, Cigna and Aetna.
Does Ameriplan have an API?
No public API is recorded for Ameriplan.
What industry is Ameriplan in?
Ameriplan's product category is Discount Medical Plans. Its primary akta.pro industry code is FSAIAHAD, Dental Discount Plans (Non-Insurance), with a secondary code of FSAIAHAE, Vision Discount Plans (Non-Insurance). Its NAICS code is 52411 and its SIC code is 6324.