Brain Programmers

Name

Brain Programmers

Legal name

Brain Programmers Pvt. Ltd.

Website

https://brainprogrammers.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

3D Visualization and Immersive E-commerce Software

NAICS

Audio and Video Equipment Manufacturing (33431)

SIC

Electronic Components & Accessories (3670)

akta.pro industry

PRIMARYMPAFAFAF

XR/AR/VR/MR Development Frameworks & Toolchains

Media, Entertainment & Sports/Gaming & Interactive Entertainment (Video Games, Esports)/Game Engines, Middleware & Developer Tools

SECONDARYMPAHACAN

Immersive/Interactive Animation (AR/VR/Real-Time)

Media, Entertainment & Sports/Media Technology & Services (Post-Production, VFX, Animation, Streaming Infrastructure)/Animation & Motion Graphics (2D/3D)

SECONDARYMPAFAGAG

VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics)

Media, Entertainment & Sports/Gaming & Interactive Entertainment (Video Games, Esports)/Gaming Hardware & Peripherals (Consoles, PCs, Controllers, VR)

Keywords

• 3D product visualization
• Virtual try-on platforms
• Digital showroom technology
• AI virtual salesman
• Immersive e-commerce

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Technology Licensing: Licensing of proprietary digital showroom technology, 3D visualization software, and AI-based virtual sales solutions to automotive and retail clients.
2. Platform Subscriptions: Subscription-based access to Carheight.com, Tryndbuy.com, and Bikeheight.com platforms for consumers and enterprise users.
3. Hardware Sales: Sale of digital showroom hardware including VR glasses and related equipment.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Brain Programmers develops and licenses immersive 3D visualization and virtual reality technology that lets customers experience products online as they would in a physical showroom. Its core offerings include consumer-facing virtual try-on and 3D product configuration platforms (Carheight.com for clothing, Tryndbuy.com for vehicles, Bikeheight.com for everyday goods), an AI-based virtual salesman, and a digital showroom hardware/software system with haptic feedback for automotive dealers, manufacturers, and e-commerce platforms.

Product overview

Brain Programmers is a technology company developing immersive digital experiences that minimize the gap between real and virtual worlds. The company operates multiple product lines including Carheight.com (AI-powered virtual clothing try-on with body modeling), TryNDbuy.com (3D vehicle customization), Bikeheight.com (3D product visualization for electronics and furniture), an AI Virtual Salesman (humanoid AI assistant), Digital Showroom (haptic-based retail technology), and Ultra Reality (multi-sensory immersive platform). The portfolio is unified by core competencies in 3D visualization, computer vision, AI, and haptic feedback technologies, enabling e-commerce with real product experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Carheight.com: Online trial rooms for creating full body model including face, scalable to over 100,000 clothes, reduces returns and increases user engagement.
• Tryndbuy.com
• Bikeheight.com
• Digital Showroom
• Ultra Reality

Products and services

• Carheight.com Online virtual trial room with AI-powered body modeling that generates full-body avatars including facial features, scalable to over 100,000 clothing items. Designed for consumers and easy integration with third-party e-commerce platforms, reducing product returns through realistic virtual try-on.
• Tryndbuy.com Immersive 3D vehicle buying platform that allows users to customize cars and operate internal systems virtually, aimed at disrupting the traditional vehicle purchasing process through realistic digital experiences.
• Bikeheight.com Immersive 3D technology platform that brings everyday objects (mobiles, laptops, home electronics, furniture) to life without VR hardware, creating realistic 3D simulations that mimic real-world physical interactions.
• AI Virtual Salesman (Virtual Showroom) Artificial Intelligence-based sales assistant available in humanoid form with realistic skin and a cut-to-shape nanoparticle display, functioning as a virtual sales representative for retail and automotive environments.
• Digital Showroom Haptic-based digital showroom technology utilizing Ultrahaptics touch-feedback systems that engage the sense of touch in virtual retail environments, enabling customers to feel products digitally.
• Ultra Reality Advanced immersive technology platform combining multiple sensory inputs for ultra-realistic digital experiences in virtual environments.

Quantifiable outcome

• 10x better than existing virtual trial room solutions
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Obsess: Obsess builds 3D virtual stores and immersive showrooms for retail and consumer brands, directly overlapping Brain Programmers' Digital Showroom and AI Virtual Salesman offerings for e-commerce visualization.
• Emperia: Emperia creates immersive 3D virtual stores and digital retail experiences for fashion, beauty and lifestyle brands, comparable to Brain Programmers' TryNDbuy/Bikeheight-style 3D product visualization for e-commerce.
• Vue.ai: Vue.ai applies AI and computer vision to fashion e-commerce for personalization, tagging and virtual try-on, making it a direct competitor to Brain Programmers' Carheight.com AI-powered virtual trial room.
• 3DLOOK: 3DLOOK provides AI-driven body scanning and virtual try-on for apparel e-commerce, comparable to Carheight.com's full-body avatar creation and fashion return-reduction thesis.
• Sayduck: Sayduck offers 3D and AR product visualization for retail and e-commerce, overlapping with Brain Programmers' Bikeheight.com immersive 3D simulations of everyday consumer products.
• Nextech AR Solutions: Nextech AR delivers 3D/AR product visualization, virtual try-on and immersive commerce platforms for retail and automotive, directly comparable to Brain Programmers' end-to-end immersive commerce stack.

Broad incumbents

• Unity Technologies: Unity is a broad real-time 3D engine and development platform widely used to build immersive 3D, AR and VR experiences, serving as the incumbent infrastructure alternative to Brain Programmers' proprietary XR framework.

Emerging players

• Spatial: Spatial builds immersive 3D and XR collaboration/spatial computing experiences, representing an emerging adjacent player whose metaverse-style infrastructure overlaps with Brain Programmers' Ultra Reality platform vision.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/mrnitinvats
• Facebookfacebook.com/brainprogrammerspvtltd
• LinkedInlinkedin.com/company/brain-programmers-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brain Programmers