TUNES 92.5 and 104.5 FM

What TUNES 92.5 and 104.5 FM does

TUNES 92.5 & 104.5 FM is a privately held regional radio station operated by Intrepid Broadcasting, Inc., broadcasting a variety format on 92.5 MHz (WBLH) and 104.5 MHz from its headquarters at 242 Washington Street, Watertown, New York. Founded in August 2008 as the first and longest-running variety-format station in Northern New York, the station delivers music, news, AccuWeather forecasts, live event coverage, interview spotlights, and community programming to listeners across the North Country region.

The business operates two primary revenue streams. The first is advertising airtime sales sold directly by an in-house sales team (Senior Account Executive and Account Executive) to local small and medium businesses in the North Country, with quote-based pricing and a non-discrimination policy, processed via a Square payment portal. The second is the Dollar Saver e-commerce discount program, where partner businesses offer 30-50% off through the station's platform on a transaction/participation-fee basis, supplemented by branded merchandise sales through an Inksoft online store. Distribution is multi-channel: traditional FM broadcast, online audio streaming via SecureNet Systems (streamdb5web.securenetsystems.net), and content syndication to Facebook and Instagram.

The station functions as a community media platform anchored by a portfolio of long-running programs including the 18th annual Christmas Crusade for Kids (which served 1,208 North Country families in 2024), 14th annual Tools for Schools supply drive with JRECK Subs, 34th annual NNY Bridal Showcase presented by Mead Family, Kind Heart Radio (#WEAREKINDNNY), and the bi-weekly Women's Network Wednesday feature. Headcount is approximately 10 people led by VP/General Manager Timothy Sweeney. A January 2026 FCC application seeks to assign the WBLH license from Radioactive, LLC to Intrepid Broadcasting, Inc., indicating pending consolidation of the broadcast asset under the operating company.

Name

TUNES 92.5 and 104.5 FM

Legal name

Intrepid Broadcasting, Inc.

Website

https://tunes925.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

TUNES 92.5 & 104.5 FM is a privately held regional radio station operated by Intrepid Broadcasting, Inc. in Watertown, New York, broadcasting a variety format to Northern New York listeners since August 2008 via FM and online streaming. The station generates revenue from local SMB advertising, a Dollar Saver e-commerce discount platform, and community-program sponsorships anchored by long-running charitable initiatives.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

akta.pro secondary industry

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)

Keywords

• FM radio broadcasting
• Local radio advertising
• Community radio programming
• Variety format radio
• Live audio streaming

Headquarters

HQ city

Watertown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Advertising Airtime Sales: Radio broadcast advertising time sold to local businesses in Northern New York. Advertisers purchase airtime slots for promotional content targeting the station's listener base in the North Country region.
2. Dollar Saver E-Commerce Program: Local deals and discount program where partner businesses offer 30-50% off through the station's Dollar Saver platform. Revenue derived from business participation fees in the program.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

TUNES 92.5 & 104.5 FM is a regional radio station broadcasting variety-format music, local news, weather (via AccuWeather), and community-focused programming across Northern New York on 92.5 MHz (WBLH) and 104.5 MHz. The station monetizes its audience primarily by selling advertising airtime to local businesses and through community programs (charity campaigns, Dollar Saver discounts, and merchandise sales). Live streaming and online engagement extend reach beyond terrestrial broadcast.

Product overview

TUNES 92.5 & 104.5 FM is a regional radio broadcasting station operated by Intrepid Broadcasting, Inc., serving Northern New York since August 2008. The station offers a variety format combining traditional FM radio broadcasting with online live streaming capabilities. Beyond core radio programming, the station operates an integrated suite of community-focused programs including the Christmas Crusade for Kids charity campaign, Kind Heart Radio initiative, Tools for Schools program, and Women's Network Wednesday community features. Additional revenue streams include advertising services, the Dollar Saver discount e-commerce program, merchandise sales, and live music event listings. The station's programming includes on-air talent personalities delivering both music and community content.

Differentiator

Problem solved

Functional benefit

Products and services

• TUNES 92.5 & 104.5 FM Radio Broadcasting Regional variety-format FM radio station broadcasting on 92.5 MHz (WBLH) and 104.5 MHz across Northern New York, with on-air personalities, live music coverage, local news and weather, and community programming for North Country listeners.
• Radio Advertising Airtime Sales Advertising airtime packages sold to local businesses in Northern New York to reach the station's North Country listener base. Includes a media kit, quote-based rates, and non-discrimination advertising policy.
• Live Audio Streaming Online live streaming of the radio broadcast via SecureNet Systems, allowing global access to TUNES 92.5 & 104.5 FM programming at streamdb5web.securenetsystems.net/cirruscontent/WBLH.
• Dollar Saver Discount Program Local discount marketplace where partner businesses offer 30–50% off across food/restaurants, activities, and retail categories; consumers access deals through dollarsavershow.com/Station/57 and businesses pay participation fees.
• TUNES Branded Merchandise E-Commerce Store Online merchandise storefront for TUNES 925 branded apparel and products, hosted on the Inksoft platform.
• NNY Bridal Showcase 34th annual bridal show presented by Mead Family at Salmon Run Mall, featuring wedding vendors, prizes, and a honeymoon trip giveaway for engaged couples in Northern New York.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Ten partnerships are on record, tiered major, core, flagship, minor and standard.

• Northern Credit UnionmajorGTM or Marketing Partner · 1 January 2026Co-sponsor of the 'No Rent No Mortgage Contest' offering $12,000 prize to help listeners with housing costs. Partnership with credit union for community giveback initiative.
• Mead FamilycoreGTM or Marketing Partner · 1 January 2026Presenting sponsor of the 34th annual NNY Bridal Showcase, partnering with the station to host the largest and longest-running bridal show in Northern New York.
• Salvation Army of WatertowncoreStrategic or Co-development Partner · 10 November 2025Longtime partner in the annual Christmas Crusade for Kids campaign. Receives donations and checks made out to the organization for the charity gift program serving North Country families during the holidays.
• Toys for TotscoreStrategic or Co-development Partner · 10 November 2025Partner organization for Christmas Crusade for Kids, helping fulfill children's holiday wishes in the North Country region alongside other nonprofit agencies.
• Community Action Planning Council (CAPC)coreStrategic or Co-development Partner · 10 November 2025Partner agency in the Christmas Crusade for Kids campaign, providing angel cards and coordinating with families in need in Jefferson County.
• Catholic CharitiescoreStrategic or Co-development Partner · 10 November 2025Partner organization in Christmas Crusade for Kids campaign, contributing to the network of agencies helping sponsor children's holiday wishes.
• Watertown Urban MissioncoreStrategic or Co-development Partner · 10 November 2025Partner agency in Christmas Crusade for Kids, helping distribute sponsored gifts to North Country families in need during the holiday season.
• JRECK SUBSflagshipGTM or Marketing Partner · 10 November 2025Longtime sponsor for 18 years of Christmas Crusade for Kids and Tools for Schools programs. Provides in-restaurant promotion and support for back-to-school supply collection initiatives.
• Watertown Family YMCAminorStrategic or Co-development Partner · 1 January 2025Community partner for youth employment and education initiatives. Station team visited YMCA Youth Employment Program to discuss broadcast industry careers.
• AccuWeatherstandardTechnology or Integration · 1 January 2024Weather forecasting service providing North Country weather forecasts for display on the station website and integration with programming.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Townsquare Media: A publicly traded, multi-market local radio operator with stations across small and mid-sized U.S. markets. Comparable as a local radio broadcaster monetizing community ties and SMB ad sales, but operating at far greater scale and geographic diversification.
• iHeartMedia: The largest U.S. radio broadcaster with extensive local-market station portfolios and digital ad extensions. Comparable as a multi-format FM operator selling to local SMBs, though vastly larger and nationally diversified.
• Cumulus Media: Major U.S. radio operator with hundreds of local stations and a national sales network. Overlaps with TUNES in the local FM broadcast + SMB ad-sales model, but at national scale.
• Regent Communications / Forever Media: Multi-market small-market radio operator focused on local programming and community engagement. Comparable positioning to TUNES in the variety-format, community-anchored local radio niche.

Regional players

• Galaxy Communications: Syracuse-based owner of multiple FM and AM stations across Upstate/Central New York. The closest geographic peer to TUNES, operating similar variety and community-oriented formats in the broader Upstate NY/Northern NY region.
• Stephens Media Group: Regional broadcasting group operating radio and digital properties across smaller U.S. markets. Comparable in business model — local radio + SMB advertising + community programming — though typically multi-market.
• Pamal Broadcasting: Family-owned group operating FM/AM stations in the Hudson Valley and Upstate New York. Similar founder/family-owned structure and local-market broadcast model as TUNES.

Direct peers

• Community Broadcasters: Operates local FM/AM stations in smaller Upstate and Northern New York markets. Highly comparable to TUNES in station size, market profile, and community-led GTM motion.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tunes.ninetytwofive
• Instagraminstagram.com/tunes925
• Xx.com/92tunes

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TUNES 92.5 and 104.5 FM