Alta Forest Products
Alta Forest Products is a private Pacific Northwest manufacturer that produces and distributes wood fence boards, including its proprietary Pro-Finish pre-stained line, exclusively through stocking distributors and retailers such as Home Depot, Lowe's, and Master Halco.
- Company typePrivate
- Founded2013
- HeadquartersChehalis, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Alta Forest Products does
Alta Forest Products is a privately held wood-fence-board manufacturer headquartered in Chehalis, Washington, operating four additional mills in Morton, Shelton, and Amanda Park, WA, and Naples, ID. The company produces nearly 400 million board feet and over 10,000 truckloads of fencing per year, and self-identifies as the world's largest manufacturer of wood fence boards and the world's largest buyer of Western Red Cedar logs. Its portfolio spans five product families (Pro-Finish, Western Red Cedar, Rightwood, Premium Treated, Summit, and Altamit) priced from entry-level to premium tiers, with warranties ranging from 5 to 15 years.
The company's core technology is the proprietary Pro-Finish factory-applied oil stain system, which pre-stains fencing at the mill so it arrives ready to install, providing UV protection and eliminating on-site labor. Alta also operates a zero-waste manufacturing model that converts wood residuals (chips, sawdust, mulch, biofuel) into sellable by-products, and sources raw material exclusively from managed North American forests. Distribution is exclusively B2B: Alta sells truckload quantities to over 1,500 stocking distributors and retailers nationwide, with enterprise channel partners including Home Depot, Lowe's, and Master Halco; the company does not sell directly to builders or homeowners. Leadership is headed by President & CEO James Venters, with a commercial organization that includes a VP of Commercial Operations & Business Growth and a dedicated retail sales function.
Alta Forest Products firmographics
Firmographics- Name
- Alta Forest Products
- Legal name
- Alta Forest Products LLC
- Website
- https://altafp.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Alta Forest Products is a private Pacific Northwest manufacturer that produces and distributes wood fence boards, including its proprietary Pro-Finish pre-stained line, exclusively through stocking distributors and retailers such as Home Depot, Lowe's, and Master Halco.
- Ownership category
- akta.pro rank
Alta Forest Products industry classification
Industry- Product category
- Wood Fencing Products
- NAICS
- Sawmills and Wood Preservation (32111), Sawmills (321113), Wood Preservation (321114)
- SIC
- Sawmills & Planting Mills, General (2421), Lumber & Wood Products (No Furniture) (2400), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)
- akta.pro primary industry
- Wood Decking, Fencing & Outdoor Lumber Products (IMADADAF)
- akta.pro secondary industries
- Treated Wood & Preserved Timber Products (IMADADAE), Planing Mills & Lumber Surfacing (IMAMABAE)
Keywords
Where Alta Forest Products is headquartered
LocationHeadquarters
- HQ city
- Chehalis
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Alta Forest Products business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Wood Fencing Product Sales: Revenue generated from manufacturing and selling wood fencing products including fence boards, pickets, and related materials. Products are sold exclusively through stocking distributors and retailers in truckload quantities. Alta sells nearly 400 million board feet of fencing per year.
- Log Procurement and Resale: As the world's largest buyer of Western Red Cedar logs, Alta purchases timber from managed forests across North America and converts raw materials into finished fencing products.
- Wood-Based Residuals: Zero-waste manufacturing produces by-products including wood chips, sawdust, mulch and biofuel sold to other industries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Pro-Finish: Premium pre-stained fencing with 10-year warranty, highest price tier ($$$$) |
| Unit Pricing | Pay-as-you-go | Western Red Cedar: Natural cedar fencing with 15-year warranty, premium pricing ($$$$) |
| Unit Pricing | Pay-as-you-go | Summit: Douglas Fir premium fencing with 10-year warranty, mid-high pricing ($$$) |
| Unit Pricing | Pay-as-you-go | Premium Treated: Insect-resistant treated fencing with 10-year warranty, mid pricing ($$) |
| Unit Pricing | Pay-as-you-go | Rightwood: Economical stained fencing with 5-year warranty, entry pricing ($) |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels5 records
Alta Forest Products product offering
Product offeringCore offering
Alta Forest Products manufactures and sells wood fencing products including fence boards, pickets, and related materials, specializing in Western Red Cedar and other premium species. The company operates five mills across the Pacific Northwest, producing nearly 400 million board feet of fencing annually, and applies its proprietary Pro-Finish oil stain technology at the factory so products arrive ready to install. Alta is the world's largest producer of wood fence boards and the largest buyer of Western Red Cedar logs.
Product overview
Alta Forest Products is a wood fencing manufacturer offering five distinct product lines: Pro-Finish (factory-applied oil stain technology), Western Red Cedar (natural cedar), Rightwood (economical stained option), Premium Treated (insect-resistant), Summit (premium Douglas Fir), and Altamit (colored treated fencing). The portfolio ranges from economy to premium tiers, with products available as pre-stained, ready-to-install options. The company positions its offerings across different price points and durability requirements, with warranties ranging from 5 to 15 years.
Differentiator
Problem solved
Functional benefit
Brands
- Pro-Finish: Proprietary technology oil-stain product applied at factory for ready-to-install fencing with enhanced protection and aesthetic appeal.
- Western Red Cedar (WRC)
- Rightwood
- Premium Treated
- Summit
- Altamit
Products and services
- Pro-Finish Factory-applied proprietary oil stain fencing product that arrives ready to install with enhanced UV protection and reduced splitting, available on Western Red Cedar and Douglas Fir substrates. Sold in the premium price tier ($$$$) with a 10-year warranty and 20-year longevity. Targeted at professional contractors and homeowners seeking pre-finished, easy-to-install fencing.
- Western Red Cedar (WRC) Natural cedar fencing sustainably sourced from North American forests, featuring warm amber to cinnamon brown tones with natural resistance to insects and decay. Sold in the premium price tier ($$$$) with a 15-year warranty and 20-year longevity. Targeted at homeowners and contractors seeking natural-wood premium fencing.
- Rightwood Economical stained fencing option pre-stained with water-based protectant to save time and money, featuring sealed edges for UV protection and reduced splitting. Sold in the entry price tier ($) with a 5-year warranty and 10-year longevity. Targeted at price-conscious homeowners seeking durable, ready-to-install fencing.
- Premium Treated Sturdy 3/4-inch thick treated fencing resistant to wood-ingesting insects including Formosan termites, pre-stained with water-based protectant and featuring wax end seal for stability and warping resistance. Sold in the mid price tier ($$) with a 10-year warranty and 12-year longevity. Targeted at homeowners and contractors needing insect-resistant, durable fencing.
- Summit Premium 100% Douglas Fir picket fencing sustainably grown in the Pacific Northwest, cut thicker for added stability with wax end seal protection. Sold in the mid-high price tier ($$$) with a 10-year warranty against rot, insect infestation, and fungal decay, and 20-year longevity. Targeted at homeowners and professionals seeking premium softwood fencing made in the USA.
- Altamit Thick-cut treated fencing available in Cedartone and Brown colors, warrantied for 10 years with potential 25-year lifespan. Pre-stained with oil finish for UV protection and insect resistance. Targeted at homeowners and contractors seeking colored, long-lifespan treated fencing.
Quantifiable outcome
- 400 million board feet of fencing sold per year
- +3 more outcomes
Companies that use Alta Forest Products
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Alta Forest Products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Alta Forest Products partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Home DepotcoreHome Depot is a major retail partner selling Alta wood fencing products to consumers nationwide through their stores and online platform.
- Lowe'scoreLowe's is a major retail partner selling Alta wood fencing products to consumers nationwide through their stores.
- Master HalcocoreMaster Halco is a national stocking distributor of Alta wood fencing products, distributing across the country.
- Tomball Forest LTDminorRegional stocking distributor of Alta wood fencing products serving specific geographic markets.
- BinfordminorRegional stocking distributor of Alta wood fencing products serving specific geographic markets.
- Jamieson FenceminorRegional distributor partner of Alta wood fencing products serving specific geographic markets.
Scale indicators7 records
Recent moves6 records
Expansion highlights3 records
Alta Forest Products competitors and assessment
Company assessmentDirect peers
- Master Halco: The largest wholesale distributor of fence products in North America and Alta's named stocking distributor. Operates in the same wood/vinyl/chain-link fence category, overlapping on fence boards, pickets, and related outdoor lumber products.
- Barrette Outdoor Living: One of North America's largest manufacturers of residential fencing, railing, and outdoor products, with wood and vinyl fence board offerings carried at Home Depot and Lowe's. Direct overlap with Alta in wood fence boards sold through the same big-box channels.
- Ameristar Fence Products (Gibraltar Industries): Major North American fence manufacturer focused on ornamental steel, aluminum, and security fencing, sold through national distribution. Competes for the same fence-board shelf and installer mindshare at big-box and pro dealers.
Broad incumbents
- UFP Industries: Large diversified manufacturer of wood and engineered wood products serving retail, construction, and industrial customers. Operates adjacent categories (decking, fencing components, lattice) through factory-built distribution at the same national retailers.
- CertainTeed (Saint-Gobain): Building products division of Saint-Gobain offering vinyl and metal fence, railing, and decking. Competes with Alta for shelf space at Home Depot and Lowe's in the fencing category with non-wood materials.
- Trex Company: Leading manufacturer of wood-alternative composite decking and fencing, sold at Home Depot and Lowe's. Represents the largest substitute-material threat and shares the same pro-channel merchandising real estate.
- Weyerhaeuser: Vertically integrated timber REIT that owns/ manages timberlands and produces lumber products. Comparable as a large-scale PNW timber buyer and lumber supplier upstream of Alta's manufacturing.
Regional players
- Idaho Forest Group: Idaho-based lumber manufacturer producing Doug Fir and other PNW species. Operates in the same geography as Alta's Naples, ID mill and competes for sawlog supply and finished-lumber customers in the region.
- Panhandle Forest Products: Idaho-based lumber and treated-wood manufacturer producing fencing, decking, and outdoor lumber. Competes with Alta in commodity wood fence boards and treated fencing categories across the western US.
Emerging players
- Fiberon (Fortune Brands Innovations): Composite decking and railing manufacturer now part of Fortune Brands Innovations. Competes against Alta's cedar and Pro-Finish offerings for premium outdoor-lumber shelf space with low-maintenance alternatives.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Alta Forest Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alta Forest Products leadership team
Management profileNumber of profiles
Profiles10 records
Alta Forest Products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alta Forest Products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alta Forest Products
What does Alta Forest Products do?
Alta Forest Products manufactures and sells wood fencing products including fence boards, pickets, and related materials, specializing in Western Red Cedar and other premium species. The company operates five mills across the Pacific Northwest, producing nearly 400 million board feet of fencing annually, and applies its proprietary Pro-Finish oil stain technology at the factory so products arrive ready to install. Alta is the world's largest producer of wood fence boards and the largest buyer of Western Red Cedar logs.
Is Alta Forest Products a public or private company?
Alta Forest Products is a private company. It is classified as unknown and is currently operating.
When was Alta Forest Products founded?
Alta Forest Products was founded in 2013. It employs 101 to 250 people.
Where is Alta Forest Products based?
Alta Forest Products is headquartered in Chehalis, United States, in the North America region.
How does Alta Forest Products make money?
Three revenue lines are on record. Wood Fencing Product Sales are the primary driver. The others are log Procurement and Resale and wood-Based Residuals.
Who are Alta Forest Products's main competitors?
Direct peers on record are Master Halco, Barrette Outdoor Living and Ameristar Fence Products (Gibraltar Industries). Broad incumbents are UFP Industries, CertainTeed (Saint-Gobain), Trex Company and Weyerhaeuser. Regional players are Idaho Forest Group and Panhandle Forest Products. Fiberon (Fortune Brands Innovations) is listed as an emerging player.
Does Alta Forest Products have an API?
No public API is recorded for Alta Forest Products.
What industry is Alta Forest Products in?
Alta Forest Products's product category is Wood Fencing Products. Its primary akta.pro industry code is IMADADAF, Wood Decking, Fencing & Outdoor Lumber Products, with a secondary code of IMADADAE, Treated Wood & Preserved Timber Products. Its NAICS code is 32111 and its SIC code is 2421.