Cash
Cash (cash.ch) is a Swiss financial news portal and online trading platform operated by Ringier AG, offering flat-fee brokerage (CHF 29 per trade), tiered market-data subscriptions, and wealth management services to Swiss retail investors via its website and mobile app, with banking provided by FINMA-licensed bank zweiplus.
- Company typePrivate
- Founded2012
- HeadquartersZürich, Switzerland
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Cash does
Cash (cash.ch) is a Swiss financial news portal and online trading platform operated by Ringier AG through its Ringier Medien Schweiz division, headquartered in Zurich, Switzerland. Founded in 2012, the platform serves Swiss-domiciled retail investors (access is geographically restricted to Swiss residents) by integrating financial journalism, real-time market data, and brokerage execution into a single direct-to-consumer destination. Banking infrastructure, custody, and trade execution are outsourced to bank zweiplus ag, a FINMA-licensed Swiss bank since 2008, while market data is sourced primarily from SIX Financial Information AG. Cash describes itself as the most-visited Swiss financial news portal, leveraging Ringier's media distribution to drive a news-to-trading conversion funnel.
The product surface spans a flat-fee online trading platform (CHF 29 per trade across stocks, ETFs, funds, bonds, structured products, and crypto certificates), tiered subscription services for market data (Basic free, Anleger-Abo, Realtime-Abo, Profi-Abo), a wealth management module (Multi Stocks Strategies and Multimanager-Strategien), a mobile account-opening and banking app branded as "cash OPENING," and an active community forum. Editorial output includes daily "Insider" briefings and weekly newsletters. Revenue is generated through three streams: per-trade commissions, recurring subscription fees (premium tiers and freemium up-sell), and advertising from financial services advertisers (banks, asset managers, structured-product issuers including UBS, Vontobel, Leonteq, Julius Bär, Raiffeisen, BNP Paribas, and Société Générale).
Go-to-market is digital-first and direct-to-consumer: self-serve account opening, app-based onboarding, online E-banking, and customer support via phone and email. Promotional mechanics include a transfer-fee reimbursement of up to CHF 529 for customers migrating securities portfolios to the platform (valid through November 30, 2026) and a free Profi-Abo for accounts holding more than CHF 20,000. The cash.ch team is small (1–10 employees per firmographics, with most operational banking functions executed by bank zweiplus), reflecting a media-brand-with-brokerage-license-partner model rather than a vertically integrated fintech.
Cash firmographics
Firmographics- Name
- Cash
- Legal name
- Ringier AG
- Website
- https://cash.ch
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Cash (cash.ch) is a Swiss financial news portal and online trading platform operated by Ringier AG, offering flat-fee brokerage (CHF 29 per trade), tiered market-data subscriptions, and wealth management services to Swiss retail investors via its website and mobile app, with banking provided by FINMA-licensed bank zweiplus.
- Ownership category
- akta.pro rank
Cash industry classification
Industry- Product category
- Online Brokerage & Financial News
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Treasury, Cash Management & Liquidity Tools (Sweeps, Cash Concentration) (FSAGAAAG)
Keywords
Where Cash is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
Cash business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Trading Commissions: Fixed commission of CHF 29 per online trade across all asset classes including stocks, crypto certificates, ETFs, funds, bonds, thematic certificates, and structured products. Additional third-party fees may apply such as stamp duties.
- Subscription Services: Multiple subscription tiers for market data and trading tools: Basic (free), Anleger-Abo, Realtime-Abo, and Profi-Abo with varying levels of real-time data access.
- Advertising Revenue: The portal generates advertising revenue from financial services advertisers, partner content, and sponsored articles from banks, asset managers, and financial product providers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Free | Basic (free) - Free stock exchange subscription with virtual portfolio, watchlist, and delayed quotes for SIX Swiss Exchange |
| Subscription | Monthly | Anleger-Abo - Paid subscription tier for retail investors |
| Subscription | Monthly | Realtime-Abo - Real-time market data subscription |
| Subscription | Monthly | Profi-Abo - Professional trading subscription |
| Transaction based/ take rate | Pay-as-you-go | Standard Online Trade - CHF 29 flat fee per trade |
| Other | One time/ perpetual license | Bank Transfer Incentive - Up to CHF 529 refund for account transfers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Cash product offering
Product offeringCore offering
Cash (cash.ch) is a Swiss financial news portal and online trading platform operated by Ringier AG. The platform offers a comprehensive online trading service in partnership with FINMA-licensed bank zweiplus ag, enabling trading in stocks, ETFs, funds, bonds, structured products, and crypto certificates at a flat CHF 29 per trade, complemented by tiered real-time market data subscriptions, integrated financial news content, and E-Banking account management via the cash OPENING mobile app.
Product overview
Cash (cash.ch) is Switzerland's most-visited financial news portal operated by Ringier AG, offering a comprehensive financial services platform. The core offering centers on an online trading platform partnered with bank zweiplus ag, enabling trading in stocks, ETFs, funds, derivatives, bonds, and crypto certificates at a fixed CHF 29 per trade. The platform provides real-time market data through tiered subscription services (Basic, Anleger, Realtime, Profi), comprehensive stock and index information, derivative products from partner issuers, and cryptocurrency services. Additional offerings include investment advisory content, wealth management services, and email newsletter subscriptions. The platform is complemented by a mobile banking app for account management.
Differentiator
Problem solved
Functional benefit
Products and services
- Online-Trading Plattform (cash - banking by bank zweiplus) Comprehensive online trading platform enabling users to trade stocks, ETFs, funds, bonds, structured products, and crypto certificates at a fixed price of CHF 29 per trade. Banking and custody infrastructure is provided in partnership with bank zweiplus ag, a Swiss bank licensed by FINMA since 2008, with statutory deposit protection up to CHF 100,000 per customer.
- E-Banking / Mobile-Banking App Digital banking services including account management, portfolio tracking, and trading capabilities through web and mobile applications. Includes the cash OPENING mobile app by bank zweiplus for secure account opening and the self-serve e-banking platform at ebanking.cash.ch.
- Börsenabos (Stock Market Subscriptions) Tiered subscription services providing market data access, including Basic (free with delayed quotes and virtual portfolio), Anleger-Abo for retail investors, Realtime-Abo for real-time market data across multiple exchanges, and Profi-Abo for professional trading tools and full real-time access.
- Vermögensverwaltung (Wealth Management) Professional wealth management services including Multi Stocks Strategies® and Multimanager-Strategien® offerings for Swiss investors seeking managed portfolios and discretionary asset management through the cash.ch platform.
- cash Newsletter Email newsletter services including daily market briefings (Insider Briefing at 8:45 AM), midday Insider commentary (at 12:30 PM), weekly updates (Headlines der Woche), and 'Das Wichtigste vom Morgen' (Morning Headlines) keeping subscribers informed on Swiss and international market developments.
- Kurse & Indizes (Stocks & Indices Coverage) Real-time and delayed stock quotes, index data, and market overviews covering Swiss indices (SMI, SPI, SLI), European indices (DAX, Euro Stoxx 50), U.S. indices (Dow Jones, NASDAQ 100, S&P 500), currencies, commodities, and cryptocurrencies — accessible to all portal visitors.
- Derivate (Derivatives Platform) Derivatives platform offering warrants, barrier reverse convertibles, mini-futures, and structured products with partner issuers including UBS, Vontobel, Leonteq, Raiffeisen Schweiz, Société Générale, Julius Bär, BNP Paribas, and others, including thematic investments such as the cash Insider Tracker Zertifikat.
- Fonds & ETFs Marketplace Investment fund and ETF marketplace featuring partner offerings from providers such as Vanguard, Capital Group, Graubündner Kantonalbank, abrdn, Bellevue Asset Management, Robeco, and PGIM, with fund comparison tools, 'Fund of the Month' selection, and educational content on fund investing strategies including savings plans.
Quantifiable outcome
- Free real-time quotes worth CHF 1,298 per year for accounts with portfolio value over CHF 20,000
- +1 more outcomes
Companies that use Cash
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Cash technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Cash partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core, major and minor.
- bank zweiplus agcorebank zweiplus ag is a FINMA-licensed Swiss bank (since 2008) and the banking partner providing all underlying banking, custody, and trading infrastructure for cash services. Customer deposits are protected up to CHF 100,000 under statutory deposit insurance.
- SIX Financial Information AGcorePrimary financial data provider delivering real-time and delayed market quotes for Swiss and international exchanges including SMI, SPI, DAX, Dow Jones, NASDAQ 100, and S&P 500.
- Ringier AGcoreParent company and publisher of cash.ch. Ringier AG is one of Switzerland's largest media companies, publishing 16+ publications including Beobachter, Bilanz, and Handelszeitung.
- VontobelmajorDerivatives partner offering structured products including Barrier Reverse Convertibles, warrants, and investment certificates. Vontobel is one of the leading issuers of structured products in Switzerland.
- UBSmajorDerivatives partner providing structured products and investment solutions. UBS is a major partner for derivative products including BRCs and investment certificates.
- Leonteq Securities AGmajorDerivatives platform partner specializing in structured products including barrier reverse convertibles and investment certificates.
- Raiffeisen SchweizmajorBanking partner offering derivative products including structured investment products and certificates.
- Société GénéralemajorInternational derivatives partner providing structured products and trading solutions.
- Julius BärmajorPremium wealth management partner offering structured products and investment certificates.
- BNP ParibasmajorInternational banking partner providing derivative and structured product solutions.
- TTM ZeromajorFinancial data and trading technology provider for derivatives pricing and market data.
- AWPminorSwiss economic news agency providing financial news content.
- BloombergminorInternational financial news and data provider.
- ReutersminorInternational financial news agency providing market news and data.
- VanguardminorFund partner offering ETFs and mutual funds through the platform.
- Capital GroupminorFund partner offering investment funds and asset management products.
- Graubündner KantonalbankminorRegional Swiss bank partner offering funds and ETFs.
- abrdnminorGlobal investment firm partner offering ETFs and funds.
- Bellevue Asset ManagementminorSwiss asset manager partner offering specialized investment funds.
- RobecominorInternational asset manager partner offering sustainable investment funds.
- PGIMminorUS-based asset manager partner offering diversified investment funds.
- Ringier AdvertisingminorAdvertising sales partner for the Ringier network, handling advertising sales for cash.ch in Bern.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Cash competitors and assessment
Company assessmentBroad incumbents
- UBS: Switzerland's largest universal bank offering full-service retail trading, structured products, and wealth management. Comparable as both a competitor for retail trading clients and a key partner for structured product distribution on Cash.
- Julius Bär: Swiss private bank specializing in wealth management and structured products for retail and HNWI clients. Comparable as a Swiss wealth manager and structured product issuer partnering with Cash.
- Vontobel: Swiss private bank and one of Switzerland's largest structured product issuers, offering derivatives and investment solutions. Comparable as both a Swiss wealth manager and a key structured product partner on the Cash platform.
Direct peers
- Swissquote: Swiss-listed online bank and broker offering trading in stocks, ETFs, funds, FX, crypto, and structured products to Swiss retail investors. Directly comparable as the leading domestic online trading and banking platform competing head-to-head for the same Swiss retail customer base.
- Saxo Bank: Multi-asset online broker offering stocks, ETFs, FX, derivatives, and structured products with strong Swiss retail presence. Comparable multi-asset online broker serving active retail investors with tiered subscription and commission pricing.
- Interactive Brokers: Global online broker with significant Swiss retail client base offering low-cost multi-asset trading. Comparable as a low-cost, multi-asset online broker actively targeting Swiss self-directed investors.
- PostFinance: Switzerland's fifth-largest bank and major retail financial services provider, offering trading, savings, and investment products to Swiss residents. Comparable as a Swiss-domestic mass-market retail banking and investment platform.
Emerging players
- Scalable Capital: Munich-based digital broker and wealth manager offering self-directed trading and managed portfolios in Europe. Comparable as a European digital broker and robo-advisor addressing retail investors with low-cost subscription and trading pricing.
- Trade Republic: European neobroker with a savings and trading app offering commission-free trading and savings plans. Comparable as a digital-first, low-fee retail broker expanding across European markets.
Others
- Morningstar: Global investment research and fund data provider supplying ratings, analytics, and fund information. Comparable as a data and research technology provider integrated into Cash's fund/ETF marketplace offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Cash social profiles
Digital presenceCash financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cash leadership team
Management profileNumber of profiles
Profiles11 records
Cash funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cash M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cash
What does Cash do?
Cash (cash.ch) is a Swiss financial news portal and online trading platform operated by Ringier AG. The platform offers a comprehensive online trading service in partnership with FINMA-licensed bank zweiplus ag, enabling trading in stocks, ETFs, funds, bonds, structured products, and crypto certificates at a flat CHF 29 per trade, complemented by tiered real-time market data subscriptions, integrated financial news content, and E-Banking account management via the cash OPENING mobile app.
Is Cash a public or private company?
Cash is a private company. It is classified as corporate owned and is currently operating.
When was Cash founded?
Cash was founded in 2012. It employs 1 to 10 people.
Where is Cash based?
Cash is headquartered in Zürich, Switzerland, in the Europe region.
How does Cash make money?
Three revenue lines are on record. Trading Commissions are the primary driver. The others are subscription Services and advertising Revenue.
Who are Cash's main competitors?
Broad incumbents on record are UBS, Julius Bär and Vontobel. Direct peers are Swissquote, Saxo Bank, Interactive Brokers and PostFinance. Emerging players are Scalable Capital and Trade Republic. Morningstar is listed as an others.
Does Cash have an API?
No public API is recorded for Cash.
What industry is Cash in?
Cash's product category is Online Brokerage & Financial News. Its primary akta.pro industry code is FSAGAAAG, Treasury, Cash Management & Liquidity Tools (Sweeps, Cash Concentration). Its NAICS code is 52232 and its SIC code is 6200.