Brewer Quilting & Sewing Supplies

What Brewer Quilting & Sewing Supplies does

Brewer Quilting & Sewing Supplies is a U.S. wholesale distributor of sewing, quilting, embroidery, and craft supplies, founded in 1914 and headquartered at 3702 Prairie Lake Court in Aurora, Illinois. The company operates as a B2B wholesale distributor serving independent sewing, quilting, and embroidery retail shops across the United States, with a secondary direct-to-consumer e-commerce storefront at brewersewing.com. Brewer functions as a wholly owned subsidiary of BERNINA of America, a strategic operating company in the sewing-machine segment, and was reorganized under new leadership in February 2026.

The product catalog is organized across ten major categories — Batting & Interfacing, Notions, Gifts, Books, Patterns, Needle Arts, Crafts, Parts & Machines, Thread, and Fabric — with deep SKU depth in parts, notions, and branded thread lines. Brewer distinguishes itself through an extensive portfolio of exclusive and proprietary brands, including the in-house lines Nifty Notions, Good Measure (quilting rulers and measurement tools), EverSewn (machines and accessories), Brewer Basics, and Amanda Murphy Design, alongside exclusive U.S. distribution rights for designer brands such as Tilda Fabrics, Tula Pink Hardware, Kaffe Fassett Designs, Christa Quilts, and The Goat Notions Co. Third-party brands stocked include Shannon Fabrics, Dashwood Studio, and major thread manufacturers (Aurifil, Madeira, Mettler, Sulky, Gutermann, among others).

The business model is account-based wholesale distribution to SMB retailers, complemented by a direct-to-consumer retail channel with a 10% first-order discount incentive for new accounts. Marketing and customer development are executed through trade publications, a digital Marketing Hub, customer email newsletters, and industry events and trade shows. Geographic reach is primarily U.S.-domestic with European shipping available on the consumer storefront.

Name

Brewer Quilting & Sewing Supplies

Legal name

Brewer Quilting & Sewing Supplies

Website

https://brewersewing.com

Company type

Private

Founded year

1914

Operating status

Operating

Headcount range

51–100 employees

Short description

U.S. wholesale distributor of sewing, quilting, and embroidery supplies serving independent retail shops since 1914, operating as a subsidiary of BERNINA of America with exclusive designer-brand partnerships and a direct-to-consumer e-commerce channel.

Ownership category

akta.pro rank

Headquarters

HQ city

Aurora

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wholesale Distribution: B2B wholesale distribution of sewing machines, quilting supplies, fabric, thread, notions, and craft materials to independent retail shop owners. Operates on account-based wholesale model with dedicated customer service support.
2. Retail E-commerce: Direct-to-consumer online sales through brewersewing.com, offering the full range of products to individual customers with options for account creation and first-order discounts.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Brewer Quilting & Sewing Supplies is a wholesale distributor of sewing, quilting, embroidery, and craft supplies to independent retail shops across the United States. The company sells an extensive catalog including fabric, thread, sewing machines and replacement parts, notions, batting, patterns, books, and needle arts supplies through its e-commerce platform at brewersewing.com. Founded in 1914 and operating as a subsidiary of BERNINA of America, Brewer combines proprietary exclusive house brands with a wide range of third-party branded products.

Product overview

Brewer Quilting & Sewing Supplies is a quilting and sewing supply distributor serving independent shop owners since 1914. The company operates primarily as a B2B wholesale distributor offering a comprehensive catalog of sewing, quilting, and craft supplies through its e-commerce platform. The product portfolio centers on proprietary exclusive brands (Nifty Notions, Good Measure, EverSewn, Brewer Basics, Amanda Murphy Design) alongside an extensive range of third-party branded products organized into major categories: Batting & Interfacing, Notions, Gifts, Books, Patterns, Needle Arts, Crafts, Parts & Machines, Thread, and Fabric. The company functions as a wholesale distributor requiring retail accounts for purchasing, with a focus on enabling independent sewing shops to stock trending products and empower makers to advance their skills.

Differentiator

Problem solved

Functional benefit

Brands

• Kaffe Fassett Designs: Designer fabric brand under the Brewer umbrella
• Christa Quilts
• Tula Pink Hardware
• Nifty Notions
• EverSewn
• Tilda Fabrics
• Brewer Basics
• Amanda Murphy Design
• Good Measure

Products and services

• Fabric Fabric assortment including basics, cotton, flannel, fleece, kits, knits and jersey, linen, muslin, pre-cuts, specialty, wool, and wovens; featuring brands such as Tilda, Dashwood Studio, Stof, Shannon Fabrics, and French Fat Quarter. Distributed to independent retail shops and sold directly to consumers.
• Thread Thread products by multiple brands including Isacord, A&E Thread, Aurifil, Coats & Clark, DMC, Gutermann, Madeira, Mettler, Robison Anton, Sulky, Superior, Wonderfil, Yenmet, YLI, and Valdani; available in cotton, polyester, nylon, polycore, wool, lyocell, machine, quilting, embroidery, floss, and hand varieties.
• Parts & Machines Sewing machine parts and accessories including adaptors, belts, bobbin cases, bobbin winders, bobbins, cleaners, lubricants, cords, electrical components, even feed, feed dogs, feet, foot controls, gears, hand wheels, hooks, industrial parts, levers, machine aids, machine tables, motors, needle plates, presser bars, screws, serger parts, sewing machines, slide plates, spool caps, tension components, and thread-related parts.
• Notions Wide assortment of sewing essentials including adhesives, appliqués, binding, buttons, cutting mats, DVDs/software, elastic, fabric care, fasteners, furniture, garment sewing supplies, gloves, handbag findings, home decor items, hoops, frames, irons, lighting, magnifiers, marking tools, needles, organization storage, pins, quilting supplies, rotary cutters, rulers, scissors, stencils, tape measures, webbing, ribbons, and zippers.
• Batting & Interfacing Full range of batting materials including cotton, polyester, blends, wool, bamboo, eco options, and fusible products; also includes interfacing varieties such as sew-in non-woven, sew-in woven, stabilizers, fusible web, and insulated materials.
• Patterns Patterns for apparel (adults and children), appliqués, block-of-the-month programs, cross-stitch, children's projects, continuous machine quilting, crafts, digital machine embroidery, paper piecing, hand embroidery, handbags, home decor, needle arts, pets, punch needle, quilting, sashiko, seasonal items, serger patterns, sewing, slippers, surface design, table runners, wall hangings, and wool appliqués.
• Books Instructional and pattern books covering appliqués, baby quilts, beading, crafts, crochet, cross-stitching, embroidery, felting, fiber arts, garments, handbags, heirloom sewing, home decor, Japanese crafts, jewelry, knitting, machine appliqués, machine embroidery, magazines, novels, paper piecing, photography, quilting, seasonal projects, serger techniques, sewing, surface design, young sewists, and Zentangle.
• Needle Arts Needle arts supplies including embroidery blanks, floss, hand embroidery, handwork kits, knitting, needles, punch needle, ribbonwork, rug hooking, sashiko, tea towels, weaving, and wool roving.
• Crafts Craft supplies including crochet, craft fabric, embroidery blanks, coloring, crystals, cutting machines, embellishments, felt, fiber arts, general crafts, heat transfer fusibles, markers, mesh, mixed media, paints, dyes, printables, ribbons, trims, vinyl, and yo-yos.
• Gifts Gift items including bags, buttons, calendars, cards, decals, electronic accessories, games, hostess gifts, impulse buy displays, jewelry, kits, lotions, organizers, personal care items, puzzles, and stationery.
• Brewer Basics Core sewing and quilting essentials and supplies offered under the Brewer house brand for wholesale distribution to independent retailers.
• Nifty Notions Proprietary notions and accessories exclusive to Brewer's distribution network, developed as an in-house brand featuring innovative sewing and quilting tools.
• Good Measure Exclusive in-house brand offering quilting rulers and measurement tools designed for precision crafting.
• EverSewn Exclusive brand of sewing machines and tools distributed through Brewer, offering a private-label line of sewing equipment and accessories.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• BERNINA of AmericaflagshipStrategic or Co-development Partner · 12 February 2026BERNINA of America is the parent company of Brewer Sewing. Leadership appointments have been made to align experienced leadership across the portfolio companies. Kristin Wermers was named President of Brewer Sewing, having previously served as VP of Laurastar US where she more than doubled revenue.
• Tilda FabricscoreStrategic or Co-development PartnerExclusive distribution partnership for Tilda fabrics and sampling assortments in the US market. Brewer offers Tilda Flowerdance pre-orders and Tilda Basics collections.
• Tula Pink HardwarecoreChannel Partner/ Reseller/ DistributorExclusive distribution of Tula Pink Hardware collection including notions and craft supplies. Tula Pink is a prominent designer in the quilting community.
• Nifty NotionscoreStrategic or Co-development PartnerExclusive in-house brand developed by Brewer featuring innovative sewing and quilting notions and tools.
• Good MeasurecoreStrategic or Co-development PartnerExclusive in-house brand offering quilting rulers and measurement tools designed for precision crafting.
• EverSewncoreChannel Partner/ Reseller/ DistributorExclusive distribution partnership for EverSewn sewing machines and accessories, a brand under the Brewer umbrella.
• Shannon FabricsminorChannel Partner/ Reseller/ DistributorCarries Shannon Fabrics product lines including the Percussion Quilt Fabric Kit and other fabric collections.
• Dashwood StudiominorChannel Partner/ Reseller/ DistributorDistributes Dashwood Studio fabric collections to independent retailers.
• The Goat Notions Co. / Goat ToteminorChannel Partner/ Reseller/ DistributorExclusive distribution of Goat Tote handbag findings and notions, including the Heritage Carry On collection.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Connecting Threads: Online retailer and distributor of quilting fabric, thread, and notions with an own-brand fabric line. Mirrors Brewer's combination of third-party brands plus proprietary product, and serves the same home-sewing and quilting consumer.
• Checker Distributors: Wholesale distributor of sewing notions, trim, and craft supplies serving independent retail shops. Directly comparable to Brewer's B2B wholesale distribution motion and product categories.
• Fat Quarter Shop: Online-first retailer/distributor of quilting fabric, precuts, kits, and notions. Closely comparable to Brewer's DTC e-commerce motion and fabric-heavy product mix, with overlap in designer fabric collections and quilting customer base.
• Missouri Star Quilt Company: Large US-based quilt-focused retailer and wholesale distributor with a deep catalog of fabric, notions, patterns, and sewing machines. Highly comparable to Brewer's quilting-supply distribution model and shared customer base of independent quilters and small retailers.

Others

• Northcott: Designer and wholesale supplier of quilting cotton and batik fabrics. Operates in the same upstream fabric supply chain that Brewer distributes downstream to independent retailers.
• Coats & Clark: Major thread manufacturer whose products (Coats & Clark thread) are listed among Brewer's brand portfolio. Functions as a supplier/ecosystem participant rather than a direct competitor.
• Riley Blake Designs: Fabric designer and wholesale supplier of quilting cotton. Comparable to Brewer's fabric wholesale business but operates upstream as a manufacturer/designer rather than a multi-brand distributor.
• Timeless Treasures: Designer and wholesale manufacturer of quilting cotton and novelty fabrics. Sits upstream of Brewer's distribution business, supplying similar designer fabric lines to the same retail channel.

Regional players

• Ben Franklin Crafts: US-based franchise retail chain selling crafts, sewing, and quilting supplies. Comparable assortment and customer segment as Brewer, though primarily retail-facing rather than wholesale, and more regional than national in footprint.

Broad incumbents

• JOANN: Largest US specialty retailer of fabric, sewing, quilting, and craft supplies. Overlaps with Brewer's entire product range and customer base, but operates a national big-box retail model rather than a wholesale distribution model. Note: JOANN filed for bankruptcy in early 2024/2025, so relevance as a current competitor is changing.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/brewer-quilting-sewing
• Xx.com/brewersewing
• Facebookfacebook.com/BrewerSewing

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brewer Quilting & Sewing Supplies