Income School
- Company typePrivate
- Founded2015
- HeadquartersStar, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Income School firmographics
Firmographics- Name
- Income School
- Legal name
- Income School LLC
- Website
- https://incomeschool.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Income School industry classification
Industry- Product category
- Online Business Education
- NAICS
- All Other Schools and Instruction (61169)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Productivity & Office Software Skills (EDAAAIAC)
- akta.pro secondary industry
- Group & Class-Based Live Tutoring Platforms (EDANAGAB)
Keywords
Where Income School is headquartered
LocationHeadquarters
- HQ city
- Star
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Income School business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Project 24 Membership: Subscription-based membership program providing online video courses, community access, and ongoing training for building profitable websites and YouTube channels. The primary revenue driver for the company.
- Affiliate Referrals: Commission-based revenue from affiliate marketing program. Standard 10% commission (~$50 per sale) with tiered increases up to 20% ($100) for high performers. $50 minimum payout threshold.
- Acabado WordPress Theme: Premium WordPress theme sold as a one-time or subscription product for bloggers focused on SEO and performance.
- Private Coaching Services: Coaching and mentoring services offered by team members Ricky Kesler, Nathan Aydelotte, and Julia Minor for personalized business guidance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Standard Affiliate Commission |
| Subscription | Monthly | Project 24 Membership |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Income School product offering
Product offeringCore offering
Income School teaches individuals how to build profitable niche websites and YouTube channels through its flagship Project 24 membership platform, which provides video courses, community support, and ongoing training. It also sells the Acabado WordPress theme, monthly skill challenges, and private coaching.
Product overview
Income School operates as a content education platform focused on teaching online business creation through two primary channels: website/blogging and YouTube content creation. The core product is Project 24 (P24), a membership platform featuring video tutorials and community support. This is complemented by Acabado, a WordPress blogging theme optimized for speed and SEO. Additional offerings include monthly challenges for skill development, free YouTube courses, private coaching, and business services for website creation and marketing. The company also maintains an active YouTube channel and offers affiliate marketing training. The platform is built around the expertise of co-founders Ricky Kesler and Jim Harmer, with a team that includes Nathan Aydelotte and Julia Minor providing ongoing education and support.
Differentiator
Problem solved
Functional benefit
Brands
- Project 24: The flagship membership platform teaching people how to build profitable websites and YouTube channels through video tutorials, community forums, and resources.
- Acabado
- Challenges
- Work Energy
- Income School Insiders
Products and services
- Project 24 (P24) Flagship subscription membership platform offering comprehensive video tutorials and community support for building profitable websites and YouTube channels. Includes courses on SEO, content creation, and online business development, aimed at aspiring online entrepreneurs and content creators.
- Acabado A premium WordPress blogging theme designed for speed, built-in SEO optimization, and mobile-first design. Marketed as 'stupid fast' with clean, organized structure, aimed at bloggers focused on traffic generation and monetization.
- Monthly Challenges Monthly skill-building challenges for content creators, focusing on collaborative improvement of key creator skills through structured exercises.
- Private Coaching One-on-one coaching services offered by team members Ricky Kesler, Julia Minor, and Nathan Aydelotte for personalized guidance on content creation, SEO, and YouTube strategy.
- Business Services Managed services including website creation with SEO/GEO, Google integration, marketing content creation, and social media/email marketing services.
- Work Energy Book A book authored by Income School available through workenergybook.com, providing motivational and business guidance.
- Free YouTube Course Complimentary YouTube course used to attract new users, teaching fundamentals of YouTube channel growth and video content creation, serving as a lead magnet to paid membership.
- Spotter AI YouTube Tool Partnership An AI-driven YouTube tool developed in partnership with Spotter, providing AI inspiration and reporting to help creators throughout the idea process. Available to P24 members.
Quantifiable outcome
- Sites built following the system have achieved up to $10,000/month in passive income
- +2 more outcomes
Companies that use Income School
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
Income School technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Feature1 record
Income School partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SpotternotableIncome School partnered with Spotter to create an AI-driven YouTube tool. Nathan and Julia discussed how this tool balances AI inspiration and reporting to influence creators. The tool is designed to help creators improve their videos throughout the idea process.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Income School competitors and assessment
Company assessmentDirect peers
- Smart Passive Income: Founded by Pat Flynn, SPI teaches entrepreneurs how to build online businesses through podcasts, courses, and a membership — directly comparable to Income School's Project 24 model and YouTube-led audience.
- Authority Hacker: Gael Breton and Mark Webster sell premium courses and tools teaching niche site building, SEO, and affiliate monetization — a near-identical offering to Income School's Project 24 system.
- Foundr: Foundr produces online courses, magazines, and a membership teaching entrepreneurship and digital business building — overlapping with Income School's content and audience.
- Copyblogger: Copyblogger has long taught content marketing, SEO, and online writing through courses and a community, serving the same aspiring online-publisher audience as Income School.
Broad incumbents
- DigitalMarketer: DigitalMarketer offers a broader digital marketing certification and community platform — comparable in business model (membership + courses) but covering a wider marketing curriculum than Income School's niche focus.
- HubSpot Academy: HubSpot Academy offers free and paid digital marketing and content training at scale — comparable educational offering but as part of HubSpot's broader software ecosystem.
- Skillshare: Skillshare is a large online learning marketplace that includes content creation, SEO, and online business courses — broader in scope but adjacent as a competing destination for self-learners.
Emerging players
- Ahrefs: Ahrefs offers an SEO toolset plus Ahrefs Academy, which teaches content marketing and SEO — overlapping with Income School's SEO and website-building curriculum, especially via free educational content.
- Semrush Academy: Semrush Academy provides free SEO and digital marketing courses tied to the Semrush platform — comparable educational channel targeting the same content-creator and marketer persona.
- Starter Story: Starter Story publishes case studies and courses on building profitable online businesses, including niche sites and content businesses — overlapping with Income School's niche-site audience and methodology.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Income School social profiles
Digital presenceIncome School compliance and trust
Trust signalCompliance1 record
Income School financial estimates
Financial estimateRevenue estimate
Valuation estimate
Income School leadership team
Management profileNumber of profiles
Profiles5 records
Income School funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Income School M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Income School
What does Income School do?
Income School teaches individuals how to build profitable niche websites and YouTube channels through its flagship Project 24 membership platform, which provides video courses, community support, and ongoing training. It also sells the Acabado WordPress theme, monthly skill challenges, and private coaching.
Is Income School a public or private company?
Income School is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Income School founded?
Income School was founded in 2015. It employs 11 to 50 people.
Where is Income School based?
Income School is headquartered in Star, United States, in the North America region.
How does Income School make money?
Four revenue lines are on record. Project 24 Membership is the primary driver. The others are affiliate Referrals, acabado WordPress Theme and private Coaching Services.
Who are Income School's main competitors?
Direct peers on record are Smart Passive Income, Authority Hacker, Foundr and Copyblogger. Broad incumbents are DigitalMarketer, HubSpot Academy and Skillshare. Emerging players are Ahrefs, Semrush Academy and Starter Story.
Does Income School have an API?
No public API is recorded for Income School.
What industry is Income School in?
Income School's product category is Online Business Education. Its primary akta.pro industry code is EDAAAIAC, Productivity & Office Software Skills, with a secondary code of EDANAGAB, Group & Class-Based Live Tutoring Platforms. Its NAICS code is 61169 and its SIC code is 8200.