AgriExpo

What AgriExpo does

AgriExpo is a B2B online marketplace that connects agricultural equipment manufacturers with professional buyers worldwide. The platform, founded in 2016 and headquartered in Marseille, France, operates as one of several vertical marketplaces under the VirtualExpo Group portfolio. It hosts 70,000+ products across 9 main categories — Farm Machinery, Small Farm Equipment, Forestry, Livestock Farming, Wear and Spare Parts, Farm Infrastructure, Farm Management, Seeds and Crop Inputs, and Horticulture — covering the full equipment lifecycle from tractors and tillage tools to precision agriculture software, milking equipment, and aquaculture systems. The platform supports 8 languages and 11 currencies to facilitate cross-border trade and reports 475,000 monthly visitors.

The core product is a searchable product catalog augmented by RFQ (Request for Quote) functionality, PDF manufacturer catalogs, News & Trends editorial content, and Buying Guides. The technical foundation is a standard B2B e-commerce marketplace stack organized around SEO-optimized category landing pages and product detail pages, with a manufacturer account model for listing management and a buyer account model for sourcing. Discovery is keyword-driven via on-site search; no proprietary algorithms, AI features, or third-party integrations are disclosed.

AgriExpo operates a marketplace commission/listing fee revenue model in which manufacturers pay subscription fees to exhibit products year-round. Pricing is annual and not publicly disclosed, requiring direct contact. The go-to-market is digital — SEO-driven organic acquisition, a newsletter subscription channel, and content marketing via News & Trends — targeting both enterprise and mid-market manufacturers and a long tail of professional agricultural buyers globally. No transaction commissions, marketplace GMV, or revenue figures are publicly disclosed, and no external funding rounds, partnerships, or named customer logos were identified in the source data.

Name

AgriExpo

Website

https://agriexpo.online

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

AgriExpo is a B2B online marketplace connecting agricultural equipment manufacturers with global buyers, listing 70,000+ products across 9 categories and supporting 8 languages and 11 currencies under VirtualExpo Group.

Ownership category

akta.pro rank

Product category

B2B Agricultural Equipment Marketplace

SIC

Wholesale-Machinery, Equipment & Supplies (5080), Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Agriculture Inputs & Farm Supply Marketplaces (CRAFAHAL)

akta.pro secondary industry

Wholesale Dropship & Bulk Import/Export Sourcing Marketplaces (CRAFAHAO)

Keywords

• B2B marketplace
• Agricultural equipment
• Farm machinery
• Livestock equipment
• Agricultural trade

Headquarters

HQ city

Marseille

HQ country

France

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Marketplace Commission / Listing Fees: AgriExpo operates as a commission-based or listing fee marketplace where manufacturers pay to exhibit their products and reach buyers. The platform enables year-round product visibility for sellers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

AgriExpo operates a B2B online marketplace connecting agricultural equipment manufacturers with professional buyers worldwide. The platform catalogs 70,000+ agricultural and livestock equipment products across 9 main categories, provides RFQ (Request for Quote) functionality, hosts manufacturer PDF catalogs, and offers News & Trends editorial content. Manufacturers pay for year-round product exhibition through subscription/listing fees, while the marketplace attracts 475,000 monthly visitors and supports 8 languages with multiple currencies for global trade.

Product overview

AgriExpo is a B2B online marketplace for agricultural and livestock equipment operated by VirtualExpo Group. The platform serves as a directory and product discovery portal connecting buyers with manufacturers worldwide. The core offering consists of the AgriExpo Marketplace Platform, which provides access to 70,000+ products across 9 main categories: Farm Machinery (tractors, tillage, planting, harvesting), Small Farm Equipment, Forestry, Livestock Farming (buildings, feeding, milking, veterinary), Wear and Spare Parts, Farm Infrastructure (irrigation, storage), Farm Management (precision agriculture, software), Seeds and Crop Inputs, and Horticulture. Additional services include PDF catalogs, RFQ functionality, and News & Trends content. The platform attracts 475,000 monthly visitors seeking to source agricultural equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• AgriExpo B2B Marketplace Platform A B2B online marketplace connecting buyers with agricultural and livestock equipment manufacturers worldwide, offering product catalogs, RFQ (Request for Quote), and News & Trends content. The platform serves manufacturers seeking international visibility and professional agricultural buyers sourcing equipment.
• Products Catalog Browse and search 70,000+ agricultural and livestock equipment products across 9 main categories including Farm Machinery, Small Farm Equipment, Forestry, and Livestock Farming. Designed for professional buyers sourcing agricultural equipment.
• PDF Catalogs Manufacturer product catalogs hosted in PDF format on a dedicated subdomain, allowing buyers to download and view product specifications offline. Targeted at professional agricultural buyers seeking detailed product documentation.
• RFQ (Request for Quote) Request for Quote service that allows buyers to submit inquiries directly to manufacturers, facilitating B2B lead generation for sellers and price discovery for buyers of agricultural equipment.
• News & Trends Editorial content covering industry news, research & development updates, trade show information, and trends in farm machinery, crops, and livestock. Targeted at agricultural industry professionals and buyers seeking market intelligence.
• Buying Guides Educational resources designed to help professional buyers source and select agricultural products, supporting purchase decision-making across equipment categories.
• Manufacturer Exhibit Subscription Annual subscription-based exhibit service for agricultural equipment manufacturers, enabling year-round product listing on the AgriExpo marketplace with international buyer exposure. Self-service sign-up designed for manufacturer sales and marketing teams seeking B2B lead generation.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Alibaba: Alibaba.com is the world's largest generalist B2B marketplace, covering machinery, agricultural equipment, and industrial supplies across global buyers and sellers. It competes directly with AgriExpo for agricultural equipment buyer traffic and manufacturer seller relationships, though at vastly greater scale and breadth.
• IndiaMART: IndiaMART is a leading B2B marketplace with extensive agricultural equipment and farm machinery categories, serving manufacturers and buyers across multiple geographies. It is comparable to AgriExpo as a horizontal B2B listings platform with paid seller subscriptions and RFQ functionality.
• ThomasNet: ThomasNet is a leading North American B2B industrial sourcing platform connecting manufacturers with buyers. Its directory-plus-RFQ model, paid manufacturer listings, and content-driven SEO strategy closely mirror AgriExpo's playbook in an adjacent vertical.
• Europages: Europages is a European B2B marketplace serving manufacturers and buyers across multiple industries with multi-language support. Like AgriExpo, it operates a subscription/listing revenue model and emphasizes cross-border trade between European and international buyers.
• TradeIndia: TradeIndia is a B2B marketplace with significant agricultural and farm equipment categories, serving manufacturers (especially from India) and global buyers. It shares AgriExpo's RFQ-driven, multi-language, subscription-supported business model.

Direct peers

• DirectIndustry: DirectIndustry is a sister VirtualExpo Group B2B marketplace for industrial equipment. It shares the same platform technology, GTM motion (subscription-based manufacturer exhibits), and target buyer profile as AgriExpo, making it the most directly comparable operating peer.
• Agriaffaires: Agriaffaires is a leading European classifieds marketplace for new and used agricultural equipment. It directly competes with AgriExpo for the same agricultural equipment buyer audience, with a particular strength in used tractor and machinery listings.
• Tractor Junction: Tractor Junction is a specialized online marketplace for tractors and farm equipment with strong India-centric traction. It targets the same agricultural equipment buyer segment as AgriExpo and competes for manufacturer mindshare via listings, dealer connections, and financing content.
• MachineryZone: MachineryZone is a European online marketplace for new and used construction and agricultural machinery. It overlaps directly with AgriExpo's farm machinery and spare parts categories and competes for the same international equipment-buyer traffic.

Emerging players

• Farms.com: Farms.com is a North American ag media and marketplace platform combining industry news, equipment listings, and buyer/seller connections. It is comparable to AgriExpo as an ag-focused B2B marketplace with content marketing as a core buyer-acquisition channel.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AgriExpoNews
• Facebookfacebook.com/AgriExpo.VirtualExpo
• LinkedInlinkedin.com/company/agriexpo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AgriExpo