Icon Media

What Icon Media does

Icon Media is a privately held, full-service audio, video, and lighting design and integration firm headquartered in Buford, Georgia (Atlanta metro). The company provides four interconnected service lines — System Design, System Installation, Engineering, and Corporate AV — covering the full project lifecycle from conceptualization and architectural renderings through equipment sales, installation, on-site training, and ongoing system optimization. Projects scale from rooms of 100 to venues of 5,000+ capacity, and the firm states it serves local, national, and international clients across the religious, educational, corporate, and hospitality verticals.

The underlying technology is conventional professional AV hardware and integration rather than proprietary software; the offering is built on engineering expertise, system design, and on-site execution. No AI, data, or software product layer is identified in the input. Named marquee customers include North Point Ministries, Passion City Church, Passion Conferences, Kennesaw State University, Ritz Carlton Greensboro, and Swett & Crawford (33 locations nationwide), with the religious vertical accounting for a disproportionate share of the visible client base.

The business model is project-based professional services with custom, non-publicly-disclosed pricing. Go-to-market is direct sales through the company website, phone outreach, and field engagement, supported by a modest organic social presence on Facebook, Instagram, and Twitter. Revenue is generated from system design fees, equipment sales, installation labor, engineering and training services, and ongoing consulting, with all revenue flowing through a single Buford office and a 1-10 person team.

Name

Icon Media

Legal name

Icon Media

Website

https://iconmedia.biz

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Icon Media is a privately held, full-service audio, video, and lighting design and integration firm based in Buford, Georgia, serving religious institutions, schools, corporate clients, and hospitality venues across the US and selectively internationally with custom project-based AV solutions.

Ownership category

akta.pro rank

Product category

Audio Visual Integration Services

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Multiroom Audio/Video & Home Theater Control Integration (HSAHADAE)

akta.pro secondary industry

Audio-Visual (AV) Systems & Rentals (Audio, Video, Projection, LED Walls) (THAHAEAA)

Keywords

• Audio visual integration
• Lighting design services
• AV system installation
• Corporate AV solutions
• Live event production

Headquarters

HQ city

Buford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. AV System Integration Services: Project-based professional services revenue from system design, installation, engineering, and consulting for audio, video, and lighting systems. Includes on-site training services and technology sales.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Icon Media is a full-service audio, video, and lighting design and integration firm that delivers end-to-end AV solutions for venues ranging from 100 to 5,000+ seats. The company offers four interconnected service lines: System Design (conceptualization and visualization), System Installation (sales and installation of AV/L equipment with on-site training), Engineering (renderings, architectural drawings, and system optimization), and Corporate AV (design and consulting for boardrooms, auditoriums, experience centers, video conferencing, live streaming, automation, and digital signage).

Product overview

Icon Media is a full-service audio visual integration company offering professional audio, video, and lighting design, installation, and engineering services. The company operates through four interconnected service offerings: System Design (conceptualization and visualization of AV systems), System Installation (audio, video, and lighting sales and installation for venues of all sizes), Engineering (renderings, architectural drawings, and system optimization), and Corporate AV (design and consulting for corporate environments, auditoriums, experience centers, video conferencing, live streaming, and digital signage). These services work together to provide end-to-end solutions from conception through installation and ongoing optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• System Design
• System Installation
• Engineering
• Corporate AV

Named customers27 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Solotech: Solotech is a global AV integrator and live-event technology provider with permanent-installation and rental/production capabilities — comparable to Icon Media on the integration side, though substantially larger and with a much broader geographic and service footprint.
• Diversified: Diversified is a large multi-national AV integrator serving enterprise, broadcast, worship, and government clients with system design, integration, and managed services — overlaps significantly with Icon Media's mix but operates at materially larger scale across more geographies.
• Encore (formerly PSAV): Encore is a global event-technology and AV-services powerhouse delivering event production, staging, and venue AV across hospitality and corporate markets — overlaps with Icon Media's venue and corporate AV work, but at significantly larger scale and broader service breadth.

Direct peers

• Ford Audio-Video: Ford Audio-Video is a US-based AV integration firm offering design, installation, and service for corporate, education, and worship clients — directly comparable in scope, customer verticals, and project-delivery model to Icon Media.
• HB Communications: HB Communications designs, integrates, and supports audiovisual systems for higher education, corporate, and government clients — a direct peer in the AV integration services segment, with analogous vertical mix and project-based revenue model.
• Clair Brothers: Clair Brothers designs and installs professional audio, lighting, and video systems for venues including houses of worship, performing arts centers, and corporate spaces — a direct peer in installed AV and sound system integration for similar venue types.
• Video Systems of America: Video Systems of America is a commercial AV integrator delivering audio, video, and lighting systems for venues, corporate, and worship environments — closely aligned with Icon Media's design-and-install focus on auditoriums and sanctuaries.
• AVI Systems: AVI Systems is a commercial AV integrator designing and installing audio, video, and collaboration systems for corporations, education, and government — closely overlapping with Icon Media's system design, installation, and corporate AV service lines.
• CCS Presentation Systems: CCS Presentation Systems provides AV integration, digital signage, and collaboration solutions for education, corporate, and government markets, mirroring Icon Media's mix of design, integration, and corporate AV work for similar buyer profiles.
• Whitlock: Whitlock is an AV integration and collaboration-solutions provider serving corporate, education, and government end users with design-build and managed services — comparable to Icon Media's full-service integration offering and end-customer verticals.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/theiconmedia
• Facebookfacebook.com/iconmedia.biz
• Instagraminstagram.com/theiconmedia
• LinkedInlinkedin.com/company/icon-media-atlanta-ga

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Icon Media