New Narrative
New Narrative is a Portland-area nonprofit providing integrated outpatient mental health, residential treatment, peer support, and supportive housing services to adults with serious mental illness, funded primarily through Oregon Medicaid, county contracts, and government grants.
- Company typePrivate
- Founded1975
- HeadquartersTigard, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What New Narrative does
New Narrative is a Tigard, Oregon-based 501(c)(3) nonprofit mental health and housing services provider serving adults with moderate to severe mental health conditions in the Portland metro area. Originally incorporated in 1977 as Luke-Dorf and rebranded in October 2020, the organization operates an integrated continuum of services spanning outpatient mental health clinics (Spring Creek Center, New Narrative East Service Center), 14 state-licensed residential treatment facilities housing 107 residents, permanent supportive housing (including the 28-unit Breitung Building for veterans), transitional and independent housing, and peer-run programs (NorthStar Clubhouse, Compass Rose, Comfort Zone, Hearing Voices Affinity Network). In 2025 the agency served more than 2,000 participants and helped over 480 people secure housing.
The underlying technology stack is modest and operationally focused rather than a core differentiator: an EHR-integrated clinical workflow augmented by the Eleos Health AI documentation platform (deployed April 2024 with the goal of reducing administrative task time by 50% or more), in-house property management systems, and standard telehealth integrations. New Narrative's service model is built on peer-delivered care, with lived-experience specialists embedded across programs alongside licensed clinicians (LPCs, LCSWs, QMHPs).
Revenue is generated entirely through institutional channels rather than direct participant billing: Oregon Health Plan (Medicaid) reimbursements via Health Share of Oregon and CareOregon, government contracts and grants from the Oregon Health Authority, Oregon State Legislature, Multnomah and Washington Counties, and Metro's Supportive Housing Services measure, plus philanthropic donations and corporate sponsorships. The organization reports that 80% of funds flow directly to programs and has earned a Platinum transparency rating from Candid. Customer acquisition is referral-driven, channeled through county coordinated housing access teams, healthcare providers, and partner organizations including NARA, Home Forward, and the Joint Office of Homeless Services.
New Narrative firmographics
Firmographics- Name
- New Narrative
- Legal name
- New Narrative
- Website
- https://newnarrativepdx.org
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- New Narrative is a Portland-area nonprofit providing integrated outpatient mental health, residential treatment, peer support, and supportive housing services to adults with serious mental illness, funded primarily through Oregon Medicaid, county contracts, and government grants.
- Ownership category
- akta.pro rank
New Narrative industry classification
Industry- Product category
- Mental Health Services
- NAICS
- Residential Mental Health and Substance Abuse Facilities (623220), Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Health Services (8000)
- akta.pro primary industry
- Residential Mental Health Treatment Centers (HLAFACAC)
- akta.pro secondary industry
- Behavioral Health–Capable Assisted Living (Mental Health/SUD Support) (HLADABAI)
Keywords
Where New Narrative is headquartered
LocationHeadquarters
- HQ city
- Tigard
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
New Narrative business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Oregon Health Plan Billing: New Narrative bills the Oregon Health Plan (Medicaid) for clinical and mental health services provided to participants. The organization accepts OHP Open Card or Healthshare/CareOregon as primary insurance payers.
- Government Contracts and Grants: Funding from Oregon Health Authority, Oregon State Legislature, county governments (Multnomah, Washington), and Metro's Supportive Housing Services measure for residential treatment facilities, permanent supportive housing, and behavioral health programs.
- Donations and Philanthropy: Individual donations, corporate partnerships, event sponsorships, planned giving, and vehicle donations from supporters to fund programs and services not covered under regular funding streams.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
New Narrative product offering
Product offeringCore offering
New Narrative is a nonprofit mental health wellness agency providing an integrated continuum of services for adults 18 and older with moderate to severe mental health needs in the Portland metro area. The agency delivers outpatient clinical care, residential treatment in state-licensed 24/7 facilities, a full spectrum of housing options (transitional, permanent supportive, and independent), and peer-led support programs combining clinical expertise with lived-experience mentorship. Services are personalized through collaborative treatment planning with participants setting their own goals, funded through Oregon Health Plan/Medicaid billing, government contracts, and donations.
Product overview
New Narrative is a nonprofit mental health wellness agency offering an integrated service portfolio combining clinical care, peer support programs, and housing services for adults 18+ with moderate to severe mental health needs. The organization operates outpatient clinics (Spring Creek Center, New Narrative East Service Center), 14+ residential treatment facilities (Jade House, Magnolia House, Maple House), permanent supportive housing (including Breitung Building for veterans), transitional housing, and independent housing sites. Peer programs include Compass Rose for foster youth, NorthStar Clubhouse for vocational support, and Comfort Zone for housing-insecure adults. Services are personalized through collaborative treatment planning, with 80% of funds directly supporting programs serving more than 2,000 people annually.
Differentiator
Problem solved
Functional benefit
Products and services
- Outpatient Clinical Care Services Outpatient and residential mental health treatment services including medication management, case management, individual and group therapies, and skills training. Offered at outpatient clinics for adults with moderate to severe mental health symptoms who are at risk of falling through cracks in society.
- Spring Creek Center
Quantifiable outcome
- 480+ people helped find housing in 2025
- +3 more outcomes
Companies that use New Narrative
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
New Narrative technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature1 record
New Narrative partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and key.
- CareOregoncoreCareOregon is a key strategic partner providing funding through the Strategic Healthcare Investment for Transformation (SHIFT) initiative. CareOregon's support enabled the development of New Narrative East Service Center and provided a grant for AI technology implementation through Eleos Health. CareOregon leadership has recognized New Narrative as an organization offering dignity, hope, and innovation.
- Oregon Health Authority, Behavioral Health DivisioncoreOHA Behavioral Health Division partners with New Narrative on residential treatment facility funding and policy development. The 2021 $130 million behavioral health package enabled opening of Jade House, Magnolia House, and Maple House. OHA works with New Narrative on licensing and regulatory pathways.
- Central City ConcernkeyNew Narrative and Central City Concern co-authored op-ed advocating for deeply affordable housing for Portlanders with severe substance use disorders and serious mental illness. Both organizations serve the most vulnerable residents of Portland.
- Washington County Dept. of HousingkeyWashington County manages housing screening and referrals for housing placement. Coordinates with New Narrative on Regional Long-term Rental Assistance (RLRA) vouchers and housing services for county residents.
- Governor's Behavioral Health Talent CouncilkeyNew Narrative CEO Julie Ibrahim served as vice co-chair of Governor Tina Kotek's newly formed council focused on addressing behavioral health workforce challenges. Council developed comprehensive statewide strategy including HB 4083 legislation.
- Eleos HealthkeyEleos Health provides augmented intelligence platform for clinical documentation that automatically converts therapy conversations into documentation and care analytics. Partnership funded by CareOregon grant. Aims to reduce administrative task time by 50% or more while maintaining HIPAA compliance.
- Oregon Council for Behavioral Health (OCBH)keyNew Narrative CEO Julie Ibrahim serves as a board member of OCBH. Organization participates in advocacy, policy development, and collaborative efforts to strengthen Oregon's behavioral health system.
- Tri-County Behavioral Health Providers AssociationkeyNew Narrative actively participates in this association alongside behavioral health providers across Washington, Multnomah, and Clackamas counties for advocacy and coordination.
- Native American Rehabilitation Association (NARA)keyNARA serves as a referral partner, sending clients to New Narrative for housing and mental health services. Curtis was referred through NARA to New Narrative's permanent supportive housing.
- Home ForwardkeyHome Forward administers housing vouchers (including HUD-VASH) that enable residents like Curtis to access permanent supportive housing at New Narrative properties.
- Health Share of Oregon / CareOregoncoreHealth Share of Oregon and CareOregon are coordinated care organizations that New Narrative bills for mental health services. The organization accepts OHP Open Card or Healthshare/CareOregon as insurance payers.
- Housing and Urban Development (HUD) - Veterans Affairs Supportive Housing (HUD-VASH)coreHUD-VASH program provides project-based vouchers for the 28-unit Breitung Building Permanent Veterans Supportive Housing Facility. Veterans Affairs caseworkers coordinate with New Narrative staff to provide healthcare and support services to veteran residents.
- Multnomah County Joint Office of Homeless Services (JOHS)coreJOHS oversees the Supportive Housing Services measure that funds New Narrative programs including the Bridging Connections motel shelter program and permanent supportive housing. Coordinates housing placement referrals and funding for Multnomah County residents.
Scale indicators7 records
Recent moves12 records
Expansion highlights6 records
New Narrative competitors and assessment
Company assessmentDirect peers
- Central City Concern: Portland-based nonprofit providing integrated housing, behavioral health, and recovery services to people experiencing homelessness and addiction. Most directly comparable peer — both organizations co-author advocacy and compete for overlapping OHP, county, and Metro supportive-housing funding in the same geography.
- Cascadia Behavioral Healthcare: Oregon's largest community-based behavioral health nonprofit, providing outpatient, residential, and crisis mental health services across the Portland metro. Directly comparable in service mix (outpatient, residential, peer) and Medicaid-funded operating model.
- Outside In: Portland nonprofit serving youth and adults experiencing homelessness with integrated medical, mental health, and housing services. Comparable in target population, integrated service model, and reliance on county/state funding.
- Albertina Kerr: Portland nonprofit providing mental health, developmental disabilities, and foster care services, including residential and supported housing programs. Comparable in integrated residential, outpatient, and housing service delivery for Medicaid populations.
- Volunteers of America Oregon: Oregon affiliate of national VOA operating affordable housing, behavioral health, and supportive services for vulnerable populations. Comparable in permanent supportive housing, transitional housing, and Medicaid-funded supportive services.
Regional players
- Lifeways: Oregon-based behavioral health nonprofit operating residential treatment and outpatient services across Eastern Oregon and the Willamette Valley. Comparable in residential mental health and peer support services; operates in a different geographic footprint.
Emerging players
- Morrison Child & Family Services: Portland-area nonprofit providing mental health, foster care, and early-childhood services. Partial overlap with NN's Compass Rose youth transition services; comparable in OHP-billed clinical model and county-contracted youth programs.
- DePaul Treatment Centers: Oregon-based nonprofit providing residential and outpatient substance use disorder treatment. Partial overlap with NN's residential mental health and SUD treatment programs and shared OHP funding model.
- Native American Rehabilitation Association (NARA): Portland-based tribal nonprofit providing mental health, substance abuse, and housing services. NN and NARA have an active referral partnership; comparable in culturally grounded mental health and supportive housing service delivery.
Broad incumbents
- Telecare Corporation: National behavioral health provider operating residential mental health treatment facilities and crisis services across multiple states, including Oregon. Comparable in licensed residential treatment facility model and Medicaid contracting.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
New Narrative social profiles
Digital presenceNew Narrative financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Narrative leadership team
Management profileNumber of profiles
Profiles16 records
New Narrative subsidiaries and ownership
Company hierarchySubsidiaries6 records
New Narrative funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Narrative M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Narrative
What does New Narrative do?
New Narrative is a nonprofit mental health wellness agency providing an integrated continuum of services for adults 18 and older with moderate to severe mental health needs in the Portland metro area. The agency delivers outpatient clinical care, residential treatment in state-licensed 24/7 facilities, a full spectrum of housing options (transitional, permanent supportive, and independent), and peer-led support programs combining clinical expertise with lived-experience mentorship. Services are personalized through collaborative treatment planning with participants setting their own goals, funded through Oregon Health Plan/Medicaid billing, government contracts, and donations.
Is New Narrative a public or private company?
New Narrative is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was New Narrative founded?
New Narrative was founded in 1975. It employs 101 to 250 people.
Where is New Narrative based?
New Narrative is headquartered in Tigard, United States, in the North America region.
How does New Narrative make money?
Three revenue lines are on record. Oregon Health Plan Billing is the primary driver. The others are government Contracts and Grants and donations and Philanthropy.
Who are New Narrative's main competitors?
Direct peers on record are Central City Concern, Cascadia Behavioral Healthcare, Outside In, Albertina Kerr and Volunteers of America Oregon. Lifeways is listed as a regional player. Emerging players are Morrison Child & Family Services, DePaul Treatment Centers and Native American Rehabilitation Association (NARA). Telecare Corporation is listed as a broad incumbent.
Does New Narrative have an API?
No public API is recorded for New Narrative.
What industry is New Narrative in?
New Narrative's product category is Mental Health Services. Its primary akta.pro industry code is HLAFACAC, Residential Mental Health Treatment Centers, with a secondary code of HLADABAI, Behavioral Health–Capable Assisted Living (Mental Health/SUD Support). Its NAICS code is 623220 and its SIC code is 8050.