Pride Sports

What Pride Sports does

Pride Sports is a privately held golf equipment and accessories company operating as a subsidiary of GATHR Outdoors, a diversified outdoor and sporting goods conglomerate. The legal entity, Pride Manufacturing Company LLC d/b/a GATHR Outdoors, is headquartered in Antioch, Tennessee with an additional office in Brentwood, TN, and the company employs between 11 and 50 people. The company sells physical golf products — primarily golf tees, golf shoe cleats, personalized golf balls, and golf gifts — through directly owned Shopify storefronts (pridesports.com, golftees.com, personalizedgolfballs.com, golfgifts.com). Its brand portfolio includes Softspikes and Champ Spikes (golf cleats), Pride Golf Tee (traditional tees), Pride Custom (PersonalizedGolfBalls.com), Pride Manufacturing (GolfTees.com), MacNeill Engineering (engineering center of excellence), and GolfGifts.com.

The company's flagship innovation is the Pride Performance Simulator Golf Tee, a patent-pending product featuring 'Ball First Technology' — a flat leading edge design engineered to ensure ball-first contact in golf simulators and on indoor mats. The design addresses a specific problem in the launch-monitor and club-fitting workflow: cone-shaped tees can be struck first by the club, causing the ball to be in motion before impact and corrupting impact location, spin, and launch-angle data. The Simulator Tee is being launched through a staged direct-to-consumer motion with an email waitlist and influencer-driven Instagram content (e.g., Jake Morrow / @madefortherange). Pricing is not publicly disclosed.

The business model is a direct-to-consumer e-commerce hardware sales operation, with distribution leverage available through GATHR Outdoors' broader multi-brand retail and dealer network. Customers are primarily golf simulator users and club fitters who require accurate, repeatable launch and spin data. Revenue figures are not disclosed, and the company has no public AI, mobile app, or API surface area. Operating geography is the United States, with no claimed global footprint. No funding rounds, M&A activity, executive team, or partnership roster are disclosed in the available sources.

Name

Pride Sports

Legal name

Pride Manufacturing Company LLC d/b/a GATHR Outdoors

Website

https://pridesports.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Pride Sports is a privately held golf equipment and accessories company, part of the GATHR Outdoors conglomerate, that designs and sells golf tees, cleats, personalized balls, and gifts directly to consumers through Shopify storefronts. Its flagship product is a patent-pending simulator-optimized golf tee aimed at launch-monitor and club-fitting users.

Ownership category

akta.pro rank

Product category

Golf Equipment & Accessories

NAICS

Sporting Goods Retailers (45911), Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Golf Simulators, Nets & Practice Equipment Retail (CRAMAGAI)

akta.pro secondary industries

Golf Balls Retail (CRAMAGAB), Golf Grips, Shafts & Components Retail (CRAMAGAJ), Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Golf equipment accessories
• Golf tees accessories
• Golf simulator products
• Personalized golf balls
• Golf shoe cleats

Headquarters

HQ city

Antioch

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales (Golf Equipment & Accessories): Pride Sports generates revenue through the sale of physical golf products, including golf tees (Pride Performance Simulator Tees, Pride Golf Tee brand), personalized golf balls (PersonalizedGolfBalls.com), and related accessories and gifts. Products are sold via owned e-commerce storefronts and branded retail channels.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Pride Sports designs, manufactures, and sells golf equipment and accessories through owned direct-to-consumer e-commerce storefronts. The portfolio centers on the Pride Performance Simulator Golf Tee (a patent-pending product with Ball First Technology) and includes traditional golf tees, personalized golf balls, golf shoe cleats (Softspikes, Champ Spikes), and golf gift merchandise. The company operates as part of the GATHR Outdoors conglomerate of outdoor and sporting goods brands.

Product overview

Pride Sports is a golf equipment and accessories company operating as part of GATHR Outdoors. The portfolio centers on the Pride Performance Simulator Golf Tee—a patent-pending product featuring ball-first contact technology designed for golf simulators and indoor mats. The company also maintains several sub-brands including Pride Golf Tee (traditional tees), Softspikes and Champ Spikes (golf shoe cleats), Pride Custom/PersonalizedGolfBalls.com (custom golf balls), Pride Manufacturing/GolfTees.com (golf tee manufacturing), MacNeill Engineering (engineering center of excellence), and GolfGifts.com (golf merchandise). The company operates Centers of Excellence for MacNeill Engineering, Pride Custom, and Pride Manufacturing, alongside brands Softspikes, Champ Spikes, and Pride Golf Tee.

Differentiator

Problem solved

Functional benefit

Brands

• Pride Performance Simulator Golf Tee: Patent-pending golf tee engineered for simulator use with ball-first contact technology to ensure accurate swing data.

Products and services

• Pride Performance Simulator Golf Tee Patent-pending golf tee engineered for use with golf simulators and indoor mats, featuring a flat leading edge (Ball First Technology) that minimizes tee interference through the strike zone and ensures accurate launch and spin readings. Targeted at golfers, club fitters, and simulator operators.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves5 records

Expansion highlights8 records

Broad incumbents

• FootJoy: FootJoy is a leading golf footwear and glove brand within Acushnet Holdings. Comparable as a category leader in golf cleats/footwear, directly adjacent to and competitive with Pride Sports' Softspikes and Champ Spikes brands.
• TaylorMade Golf: TaylorMade is a major golf equipment manufacturer producing clubs, balls, and accessories. Comparable as a broad-line golf equipment and accessory brand with overlapping DTC e-commerce and pro shop distribution channels.
• Callaway Golf Company: Callaway is a major golf equipment manufacturer producing clubs, balls, apparel, and accessories. Comparable as a broad-line golf equipment and accessory maker with overlapping retail channels and DTC e-commerce presence, and a similar play in golf accessories and personalization.
• Titleist (Acushnet Holdings): Acushnet is the parent of Titleist, FootJoy, and other golf brands, manufacturing golf balls, clubs, gloves, and accessories globally. Comparable as a multi-brand golf equipment/accessory conglomerate with overlapping product categories (golf balls, accessories) and similar distribution through pro shops.
• Wilson Golf: Wilson Sporting Goods' golf division produces balls, clubs, gloves, and accessories. Comparable as a broad-line golf accessory and equipment brand with overlapping mass-market retail and DTC distribution.
• Bridgestone Golf: Bridgestone Golf manufactures golf balls, clubs, and accessories with a strong emphasis on performance technology. Comparable as a technology-driven golf ball and accessory maker with overlap in the personalized-ball and fitting-product categories served by Pride Sports.

Direct peers

• Golf Pride: Golf Pride is the dominant manufacturer of golf grips and a portfolio of golf accessories/components. Like Pride Sports, it sells physical, performance-oriented golf components at retail - the closest direct comparable in category positioning (golf component/accessory specialist with multi-brand presence).

Emerging players

• Trackman: Trackman is a leading manufacturer of golf launch monitors and simulator systems used in fittings and indoor golf. Comparable as a key ecosystem participant whose installed base drives demand for simulator-specific accessories like the Pride Performance Simulator Tee.
• Arccos Golf: Arccos is a golf performance technology company providing shot-tracking and analytics hardware/software integrated with simulators. Comparable as an emerging player in the simulator/fitting data ecosystem that shares the same end-user (simulator-using golfers) that Pride Sports' simulator tee targets.
• Foresight Sports: Foresight Sports is a leading manufacturer of golf launch monitors and simulator technology. Comparable as a key ecosystem participant whose launch monitor and simulator installed base is the primary demand driver for fitting-grade accessories like the Pride Performance Simulator Tee.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/pridesportsus
• LinkedInlinkedin.com/company/pridesports

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pride Sports