Alpenpark Neuss

What Alpenpark Neuss does

Alpenpark Neuss, legally allrounder mountain resort gmbh & co. kg, operates SnowWorld Neuss, a year-round indoor alpine leisure complex in Neuss, North Rhine-Westphalia, Germany. The facility is anchored by a 300-meter-long, up-to-100-meter-wide indoor ski piste maintained at -3 degrees with powder snow conditions, enabling continuous skiing, snowboarding, and sledding regardless of external weather. Beyond skiing, the venue operates four integrated "experience worlds": the Piste, Abenteuer Alm (an alpine adventure playground for children aged 3–12), Almgolf (an 18-hole alpine-themed golf course), and FunFootball (a 14-field football-golf course). Overnight stays are provided through the 4-star superior Hotel Fire & Ice with themed rooms and suites, and through four BaumChalet treehouse units.

Revenue is generated through a diversified direct-to-consumer model covering ticket sales, hotel accommodation, six on-site dining and bar venues (Salzburger Hochalm, Biergarten, Pistenlounge, viva, Hasenstall, Jausenstadl), a ski and snowboard school across age groups, year-round equipment rental and retail via the Alpensportler shop, holiday childcare (Ferienbetreuung), corporate events and weddings, group bookings, and a niche snow-sales service. Pricing is unit-based with seasonal and group discounts, including a recently introduced unlimited Ferienpass/Ferienpass Plus program valid during NRW school holidays. Distribution is concentrated on SnowWorld's own online ticket shop and website, supplemented by on-site box office, a dedicated group and corporate sales team, WhatsApp-based recruitment, and organic social (Instagram). Customer segments span families with children (primary), ski/snowboard enthusiasts, corporate clients, schools, Kitas and ski clubs, and wedding/celebration planners, all served primarily within the NRW regional catchment.

Name

Alpenpark Neuss

Legal name

allrounder mountain resort gmbh & co. kg

Website

https://alpenpark-neuss.de

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Alpenpark Neuss (SnowWorld Neuss) operates a year-round indoor ski and alpine leisure complex in Neuss, Germany, serving NRW families, corporate clients, and ski enthusiasts with a 300m indoor piste, four experience worlds, a 4-star hotel, and treehouse chalets.

Ownership category

akta.pro rank

Headquarters

HQ city

Neuss

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Entry tickets for Piste (skiing/boarding), Abenteuer Alm, Almgolf, FunFootball, and combined experience tickets (Erlebnisticket) for all four experience worlds
2. Hotel Accommodation: 4-star superior Hotel Fire & Ice and BaumChalets (tree house accommodations) with various room types and packages
3. Gastronomy: Multiple dining venues including Salzburger Hochalm, Biergarten, Pistenlounge, viva, Hasenstall, and Jausenstadl offering alpine cuisine and beverages
4. Ski Courses: Ski and snowboard lessons for all ages and skill levels, including private lessons, group courses, and kids courses
5. Retail - Alpensportler Shop: Mountain sports retail store operating 365 days per year offering ski equipment, snowboards, shoes, and accessories
6. Equipment Rental: Ski and snowboard rental services including equipment with helmet
7. Ferienbetreuung: Holiday childcare services during NRW school holidays, including single-day and 5-day programs with activities and meals
8. Corporate Events & Weddings: Meeting rooms, team events, company celebrations, and wedding venues with custom packages
9. Group Bookings: Group activities including Gruppengaudi, team events, birthday parties, and school/kita group visits
10. Snow Sales: Sale of snow for external parties and events

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Alpenpark Neuss (SnowWorld Neuss) operates a year-round indoor ski and alpine-themed leisure complex in Neuss, Germany. It runs a 300-meter indoor piste at -3°C, three additional experience worlds (Abenteuer Alm, Almgolf, FunFootball), a 4-star superior hotel with treehouse chalets, multiple restaurants, a ski school, equipment rental, a retail shop, and event hosting for corporate functions, weddings, and themed parties.

Product overview

SnowWorld Neuss (Alpenpark Neuss) is a multi-experience leisure complex in Neuss, Germany, offering indoor year-round skiing and snow activities alongside diverse warm-weather attractions. The core portfolio consists of four main experience worlds: the Piste (indoor ski slope), Abenteuer Alm (alpine adventure playground for children), Almgolf (18-hole golf course), and FunFootball (football golf). The venue operates a 4-star superior Hotel Fire & Ice with themed rooms and BaumChalets (treehouse accommodations) for overnight stays. Dining options include multiple restaurants such as Salzburger Hochalm and Biergarten. The property also features a comprehensive ski school with courses for all ages, holiday childcare programs, equipment rental, a sports retail shop (Alpensportler), and extensive event hosting capabilities for corporate functions and celebrations. The experience ticketing system offers individual attraction tickets, combined Erlebnistickets for multiple attractions, group packages, and seasonal holiday passes.

Differentiator

Problem solved

Functional benefit

Brands

• Hotel Fire & Ice: 4-star superior hotel within the SnowWorld Neuss complex offering various room types including themed suites and family rooms.
• BaumChalets
• Abenteuer Alm
• Almgolf
• Alpensportler

Products and services

• Piste (Indoor Ski Slope) Year-round indoor ski slope maintained at -3 degrees, 300 meters long and up to 100 meters wide, featuring powder snow conditions and sledding runs, open to individuals, families, and ski clubs.
• Abenteuer Alm (Adventure Alpine Playground)

Quantifiable outcome

• 300-meter indoor ski slope operating year-round

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature1 record

Partnerships

One partnership is on record.

• Allgäuer BübleminorGTM or Marketing PartnerAllgäuer Büble provides the beverage offering for the AlmLounge beer garden during summer months (June, July, August), operating Saturdays from 18:00-22:00. This partnership creates a seasonal chill-out experience with DJ music and alpine atmosphere.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SnowWorld International N.V. Dutch publicly-listed operator of multiple indoor ski resorts (Landgraaf, Amsterdam, Terneuzen, Rucphen) sharing the SnowWorld brand with Alpenpark Neuss. Directly comparable as a multi-location indoor snow and leisure operator with ski schools, hotels, F&B, and events.
• Alpincenter Bottrop: Indoor ski hall located in the Ruhr area of Germany with year-round snow, ski school, and on-site hospitality. Closest geographic and product comparable to Alpenpark Neuss given shared indoor-snow, ski-school, and German leisure-market positioning.
• Snow Dome Bispingen: Indoor ski and leisure facility in Lower Saxony, Germany offering year-round skiing, hotel, and wellness. Comparable as a German indoor ski operator combining snow sports with lodging and leisure amenities.
• Chill Factore: UK's largest indoor real-snow ski centre near Manchester with main slope, ski school, and snow activities. Directly comparable as a year-round indoor snow facility with ski instruction, lessons, and family leisure offerings.
• The Snow Centre: Indoor ski and snow centre in Hemel Hempstead, UK with two main slopes, ski school, and lessons. Comparable as a smaller indoor snow operator targeting families and learner skiers in a non-alpine market.
• Ice Mountain Adventure Park: Indoor ski and adventure complex in Belgium offering year-round snow plus indoor adventure activities. Comparable as a Benelux indoor snow operator combining ski slopes with broader leisure attractions.
• Snow Valley Pepingen: Indoor ski and snow centre in Belgium offering year-round skiing, lessons, and snow play. Comparable as a Benelux-based indoor snow facility serving a similar flat-region, family market.

Broad incumbents

• Europa-Park: Germany's largest theme park located in Rust with hotels, F&B, and seasonal events. Comparable as a large German leisure destination operator, but operating a vastly broader portfolio of rides rather than specializing in winter sports.
• Phantasialand: Major German theme park in Brühl, NRW with on-site hotels and F&B venues. Comparable as a large German leisure destination with lodging integration, but lacking a snow-sports core offering.
• Movie Park Germany: Film-themed amusement park in Bottrop, NRW with on-site hotels and events. Comparable as a regional NRW leisure operator with lodging and event-driven revenue, but in a different category (theme park vs. snow/leisure resort).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/snowworld__neuss
• Facebookfacebook.com/AlpenparkNeuss
• LinkedInlinkedin.com/company/jever-fun-skihalle

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alpenpark Neuss