What Zedi Africa does

Zedi Africa (legal name: Zedi Incorporated) is a Lagos-based, privately held B2B growth marketing agency founded in 2016 by CEO Ized Uanikhehi and Head of People / Co-Founder Kemi Ogunmuyiwa. The company positions itself as an outsourced full marketing and sales department for startups and brands, offering an integrated suite of six services: Press Distribution, Strategy Consultancy, Social Media Marketing, Branding, Digital Advertising, and Exclusive Packages (SEO). Its stated value proposition is to deliver this full marketing function 'at the cost of one key hire,' targeting resource-constrained startups and growth-stage brands across Nigeria, with an emerging UK contact point suggesting early cross-border intent.

The company's underlying technology stack is described as marketing technology and growth hacking capabilities built on data-driven strategies, content marketing, digital advertising, and branding; no proprietary platform, AI models, APIs, or patents are disclosed. The team of approximately 20 is unusually cross-functional for a marketing agency, including dedicated Product and Engineering functions (Head of Engineering, Head of Product, Product Designer, Front-end, Back-end, and additional Engineers) alongside content, art direction, digital strategy, marketing operations, studio, and HR — a structure that hints at productized service or internal tooling ambitions even though none is publicly disclosed.

Zedi's go-to-market is sales-led, primarily direct client engagement with quote-based, customized engagements initiated through service-specific landing pages on zedi.africa. Revenue is generated through professional services fees across the six service lines, with no publicly disclosed pricing. The company appears bootstrapped and founder-owned, with no disclosed external funding, no parent company, and no recorded M&A activity. Named clients include startup logos (Trybz, Cycled Tech, Aviv Pay, Homefoodly, Trakka, Hello.CV) and one enterprise client (Pal Pensions). Founder Ized Uanikhehi additionally leads DigiClan, described as the largest community of digital marketing professionals in Africa, which functions as a parallel ecosystem asset for talent and distribution.

Name

Zedi Africa

Legal name

Zedi Incorporated

Website

https://zedi.africa

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Zedi Africa is a Lagos-based B2B growth marketing agency offering an integrated six-service suite (press distribution, strategy, social media, branding, digital advertising, and SEO) as an outsourced marketing and sales department for startups and brands, primarily in Nigeria.

Ownership category

akta.pro rank

Product category

Growth Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industry

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)

Keywords

• Growth marketing services
• Digital advertising
• Brand strategy
• Social media marketing
• Press distribution

Headquarters

HQ city

Obanikoro

HQ country

Nigeria

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Marketing Services: Zedi provides specialized marketing services including press distribution, strategy consultancy, social media marketing, branding, digital advertising, and exclusive packages. Revenue is generated through professional service fees for customized marketing solutions delivered to startups and brands.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Zedi Africa is a B2B growth marketing agency that delivers specialized marketing services to startups and brands across Africa. It offers an integrated suite of six services — Press Distribution, Strategy Consultancy, Social Media Marketing, Branding, Digital Advertising, and Exclusive Packages (SEO) — functioning as a full outsourced marketing and sales department for clients.

Product overview

Zedi Africa operates as a unified growth marketing agency offering an integrated suite of six specialized services under one roof. The core offering centers on growth marketing strategy and execution, with services spanning Press Distribution (data-driven marketing plan development), Strategy Consultancy (market guidance and advisory), Social Media Marketing (email campaigns, segmentation, automation), Branding (content strategy including blogs, infographics, videos, social content), Digital Advertising (PPC optimization with ROI focus), and Exclusive Packages (SEO and organic growth services). These services function as a coordinated marketing department for clients, particularly startups, combining marketing, sales, tech, and growth hacking disciplines to fuel brand growth globally.

Differentiator

Problem solved

Functional benefit

Products and services

• Press Distribution

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Anakle: Lagos-based digital creative agency offering integrated digital marketing, content, and brand strategy services to African startups and enterprise clients. Closest direct comparable to Zedi by geography, service mix, and target segment.
• Terragon Group: Lagos-based digital media and marketing technology company serving African enterprise and SMB clients. Comparable on full-stack digital marketing offering and regional target market.
• Big Cabal Media: Lagos-based media and digital communications company (parent of TechCabal) serving African brands with content, PR, and growth marketing services. Comparable in market, service breadth, and startup-to-enterprise client mix.
• Cregital: Nigerian digital agency providing branding, web development, and digital marketing services to startups and SMEs across Africa. Directly comparable on service mix, scale (~20–50 employees), and target customer profile.
• Red Media Africa: Africa-focused PR and digital communications agency headquartered in Lagos with offices across the continent. Directly comparable integrated communications model serving both startups and large brands.
• Wild Fusion: Nigerian digital marketing agency providing digital strategy, social media, and performance marketing to brands across Africa. Comparable to Zedi on service model, scale, and Lagos market positioning.
• BlackHouse Media (BHM): Nigerian integrated communications and digital agency providing PR, content, and social media services to brands across Africa. Comparable to Zedi's full-service social/branding offering and B2B agency model.
• ID Africa: Lagos-headquartered PR, communications, and digital media agency serving African and global brands. Comparable to Zedi on integrated communications offering and enterprise/startup client mix.

Broad incumbents

• DDB Lagos: Lagos office of DDB global ad network offering creative advertising and brand strategy for major Nigerian and multinational brands. Overlaps with Zedi on branding and digital advertising services for enterprise clients.
• Insight Publicis (Nigeria): Nigerian arm of global advertising network Publicis providing full-service creative, media, and digital marketing to large brands. Broad incumbent competing for the same enterprise clients Zedi targets with Pal Pensions-style accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/zediafrica
• Facebookfacebook.com/Zedi-Africa-105144468785510
• LinkedInlinkedin.com/company/zedi-africa
• Instagraminstagram.com/zediafrica

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zedi Africa