What Positive Planet does

Positive Planet is a Manchester-based sustainability consultancy operating under the legal name Positive Planet Eco Technology Limited, founded in 2022 by Adam and Stephen Henry to help UK businesses measure, reduce, and report their carbon emissions. The firm serves more than 500 businesses and not-for-profit organisations across at least eight verticals, including Architecture/Construction, Banking/Investment/Financial Services, Business Services & Consulting, Events/Venues/Hospitality, IT Services & Software, Legal/Accounting, Marketing/Advertising/PR, and Medical/Pharmaceutical/Healthcare, with a stated mission to reduce UK business emissions by 5%.

The service offering is organised into five pillars — Measure (Scope 1/2/3 carbon footprints and Life Cycle Assessments using the GHG Protocol), Reduce (science-based target setting aligned with SBTi and bespoke reduction plans), Engage (accredited Carbon Literacy training, bespoke workshops, e-learning), Comply (ESG disclosure and regulatory compliance), and Communicate (the proprietary Positive Planet Certified accreditation in Bronze/Silver/Gold/Platinum tiers) — supported by a free self-service Carbon Footprint Calculator at benchmark.positiveplanet.uk that functions as a top-of-funnel lead magnet. Technology architecture is hosted on AWS RDS in London and certified to ISO 27001, ISO 27017, ISO 27018 and SOC 1/2/3.

The business model is B2B professional services with quote-based, bespoke engagement pricing; the free assessment tool feeds a sales-led and community-led GTM motion that combines direct outreach, content marketing (40+ articles, 30+ case studies), Carbon Literacy workshops run on-site at Manchester HQ and online, and a formal Partner Programme. The company has secured one disclosed funding round — a six-figure debt investment in January 2026 from NPIF II-FW Capital Debt Finance (British Business Bank's Northern Powerhouse Investment Fund II) — earmarked for working capital, growth, and 13 new jobs. Notable clients include NORR, NorthEdge Private Equity, Aberdeen FC, Think Hire, Altair, P&J Live, Chester Zoo, BrewDog, Rock Fall, Vernacare, Cyber Duck, Phoebus Software, and FIDIC.

Name

Positive Planet

Legal name

Positive Planet Eco Technology Limited

Website

https://positiveplanet.uk

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Positive Planet is a Manchester-based sustainability consultancy that helps UK businesses measure, reduce, and report carbon emissions across Measure, Reduce, Engage, Comply, and Communicate service pillars, serving 500+ organisations in construction, financial services, events, IT, and professional services.

Ownership category

akta.pro rank

Product category

Sustainability Consulting

NAICS

Environmental Consulting Services (541620)

SIC

Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Emissions Factors, LCA & Product Carbon Footprint (PCF) Platforms (EUABAEAD)

akta.pro secondary industry

Carbon Footprint Measurement, Reporting & Management (Travel Emissions Accounting) (THAAANAB)

Keywords

• Sustainability consulting
• Carbon footprint measurement
• Net zero strategy
• Carbon literacy training
• ESG compliance reporting

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Sustainability Consultancy Services: Positive Planet generates revenue through professional sustainability consulting services delivered across five core service lines: Measure (carbon footprint measurement and LCA), Reduce (target setting and bespoke carbon reduction plans), Engage (Carbon Literacy training and bespoke workshops), Comply (ESG reporting and regulatory compliance), and Communicate (Positive Planet Certified accreditation). Services are sold directly to businesses and organisations, with pricing likely quote-based given the bespoke nature of engagements.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Positive Planet is a UK-based sustainability consultancy that guides organisations through their complete net zero journey via five interconnected service pillars: Measure (carbon footprint and Life Cycle Assessments), Reduce (science-based target setting and bespoke reduction plans), Engage (Carbon Literacy training and bespoke workshops), Comply (ESG regulatory compliance), and Communicate (Positive Planet Certified accreditation). Services are delivered to UK businesses, SMEs, and not-for-profit organisations through direct consulting engagements, supported by a free online sustainability assessment tool.

Product overview

Positive Planet is a UK-based sustainability consultancy offering a suite of five interconnected service pillars—Measure, Reduce, Engage, Comply, and Communicate—designed to guide organisations through their complete net zero journey. The Measure service provides carbon footprint measurement and Life Cycle Assessments; Reduce delivers target-setting and bespoke carbon reduction planning; Engage offers Carbon Literacy training and bespoke workshops; Comply ensures regulatory ESG compliance; and Communicate provides the Positive Planet Certified accreditation programme. Supporting these core services are free tools (Carbon Footprint Calculator), specialised sub-services (Carbon Reduction Plan, Net Zero Strategy, Supply Chain Engagement, Life Cycle Assessments, ESG Reporting & Strategy), and a Partner Programme. The offering functions as a modular consultancy service model where organisations can engage individual services or the full suite.

Differentiator

Problem solved

Functional benefit

Products and services

• Measure Carbon and business footprint measurement service providing Life Cycle Assessments (LCA) and Carbon Scenario Modelling to help organisations understand their full Scope 1, 2, and 3 environmental impact using the GHG Protocol standard.
• Reduce Carbon emissions reduction service that helps organisations set science-based targets (aligned with SBTi) and receive bespoke plans to cut their carbon footprint, including carbon reduction plans, Net Zero strategy development, and supply chain engagement.
• Engage Workforce engagement service offering accredited Carbon Literacy training, bespoke sustainability workshops, and flexible e-learning programmes to build internal sustainability capabilities and achieve Carbon Literate Organisation status.
• Comply Regulatory compliance service helping organisations meet evolving ESG disclosure requirements, including PPN 06/21, TCFD, SECR, UK SDR, and Corporate Sustainability Reporting Directive obligations.
• Communicate Accreditation and brand elevation service enabling organisations to share their sustainability impact through Positive Planet Certified accreditation programme (Bronze, Silver, Gold tiers).
• Carbon Footprint Calculator (Free Sustainability Assessment Tool) Free online assessment tool allowing businesses to discover their sustainability score and understand their carbon footprint, serving as a lead generation entry point for paid consultancy services.
• Carbon Literacy Training Accredited Carbon Literacy training course recognised by The Carbon Literacy Project, offering both public online sessions and bespoke in-person delivery for organisations seeking Carbon Literate Organisation status.
• Positive Planet Certified Accreditation Formal accreditation programme recognising companies committed to measuring, managing, and reducing carbon emissions, available in Bronze, Silver, and Gold tiers that allow progressive certification based on sustainability progress.
• Life Cycle Assessments Comprehensive Life Cycle Assessment (LCA) services to evaluate product environmental impacts across their entire lifecycle, from raw materials through manufacturing, use, and disposal.
• Partner Programme Partnership initiative allowing businesses and organisations to join Positive Planet's sustainability community of 500+ members, offering collaborative decarbonisation support and referral opportunities.

Quantifiable outcome

• 500+ businesses served in the UK
• +5 more outcomes

Named customers17 records

Segments10 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• P&J LivecoreStrategic or Co-development PartnerP&J Live, the largest event complex in the North of Scotland, partnered with Positive Planet to measure its full carbon footprint across Scope 1, 2, and 3 emissions, produce a detailed report with supporting analysis, and develop a comprehensive carbon management strategy towards achieving Net Zero.
• FoodstepsminorStrategic or Co-development PartnerPositive Planet partnered with Foodsteps to provide key Life Cycle Assessment (LCA) support to the Food & Drink sector, combining Positive Planet's consultancy expertise with Foodsteps' LCA technology to help food and drink businesses understand and reduce their environmental impact.
• GMLPN (Greater Manchester Local Partnership Network)minorStrategic or Co-development PartnerPositive Planet partnered with GMLPN to drive sustainability in education and skills across the Greater Manchester region, supporting educational institutions and their communities in developing sustainability knowledge and capabilities.
• SVB (Social Value Business)minorGTM or Marketing PartnerPositive Planet partnered with Social Value Business (SVB) for enhanced social value outcomes, combining sustainability and social value expertise to deliver more comprehensive impact for clients.
• Music MarkminorGTM or Marketing PartnerPositive Planet partnered with Music Mark, providing 10% off all services for Music Mark members. The partnership also involved co-creating a carbon reduction guide for the music industry, combining Positive Planet's sustainability expertise with Music Mark's industry reach.
• NORRcoreStrategic or Co-development PartnerNORR, a global architecture and engineering firm with 800 employees across the UK, US, and Canada, partnered with Positive Planet for GHG footprint tracking, Net Zero strategy development, and SBTi preparation. The partnership expanded from UK-only PPN 06/21 compliance to cover all global operations, enabling NORR to win government contracts worth $5 million+ in Canada.
• NorthEdgecoreStrategic or Co-development PartnerNorthEdge, a Manchester-based regional private equity firm, partnered with Positive Planet to measure its own carbon footprint and that of over 20 portfolio companies, develop a Net Zero plan, and achieve Gold Carbon Literate Organisation status—the world's first private equity firm to do so.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• South Pole: Global climate solutions provider and consultancy offering carbon footprinting, target setting, and ESG advisory services to corporates — directly comparable in Measure/Reduce/Comply offerings and increasingly competing for UK enterprise engagements.
• EcoAct (Schneider Electric): Paris-based carbon consultancy (acquired by Schneider Electric in 2024) offering GHG accounting, SBTi target-setting, and climate strategy services to enterprises — a direct competitor in carbon consulting with deeper resources and a global delivery footprint.
• Carbon Trust: UK-headquartered, government-backed sustainability consultancy providing carbon footprinting, certification, and Net Zero advisory to UK and international businesses — directly overlapping Positive Planet's Measure/Reduce/Comply service stack and target verticals.
• ClimatePartner: Germany-headquartered climate action company providing carbon accounting, reduction strategy, and climate communication services — a close competitor to Positive Planet's Measure/Reduce/Communicate stack with a stronger international footprint.

Emerging players

• Sweep: France-based carbon accounting and ESG management platform serving enterprises globally — directly competes with Positive Planet's Measure and Comply services via a configurable SaaS model with growing advisory components.
• Watershed: US-based enterprise carbon accounting SaaS platform with an integrated advisory practice — competing with Positive Planet on the Measure/Comply pillars via software scale that threatens bespoke consultancy pricing models.
• Normative: Sweden-based carbon accounting platform with deep accounting-grade methodology — directly comparable to Positive Planet's carbon footprint measurement and reduction planning services, with a software-led model that competes on cost and scalability.

Others

• RSK Group: UK-based environmental services and consultancy group with deep capability in environmental assessment, sustainability advisory, and carbon services — adjacent to Positive Planet's environmental consulting core and a potential partner or acquirer given complementary geographic and vertical coverage.

Broad incumbents

• Schneider Electric (Sustainability Business): Global industrial and energy management giant whose Schneider Electric Sustainability Business (including the acquired EcoAct) offers an end-to-end carbon and energy advisory stack — a broad incumbent that increasingly competes with Positive Planet for enterprise sustainability mandates.
• PwC UK Sustainability & Climate Change: Big 4 advisory practice offering ESG strategy, TCFD/CSRD reporting, and Net Zero advisory to UK enterprises — a broad incumbent whose scale, audit relationships, and global delivery capability overlap materially with Positive Planet's Comply and Reduce offerings.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@PositivePlanetHQ
• Facebookfacebook.com/PositivePlanetHQ
• LinkedInlinkedin.com/company/positiveplanethq
• Instagraminstagram.com/positiveplanethq
• Xx.com/PositivPlanetHQ

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Positive Planet