What Normative.io does

Normative.io (legally Normative AB) is a Stockholm-headquartered carbon accounting software company founded in 2019 that helps enterprises and mid-market companies calculate, report, and reduce greenhouse gas emissions across Scope 1, 2, and 3. The platform serves sustainability, finance, and procurement teams at companies across more than a dozen verticals including manufacturing, retail, logistics, finance, healthcare, food and beverage, professional services, and hospitality, with named enterprise customers such as Vodafone, Hitachi Rail, Hertz, SEB, Nordea, Zurich Insurance, Dunelm, Topps Tiles, Flying Tiger Copenhagen, Scapa, and Aasted. The company reports serving hundreds of customers across Europe, with operational offices in Stockholm, London, and Copenhagen.

The core product is a carbon accounting engine built on the GHG Protocol Corporate Standard and Corporate Value Chain (Scope 3) Standard, backed by a proprietary database of 349,000+ emission factors drawn from 21 scientific databases and refreshed every six months. The platform combines AI-powered emission factor matching, automated data ingestion with anomaly detection, a Product Carbon Footprint (PCF) tool launched in December 2025, a Supply Chain Engagement module integrated with EcoVadis, and the Carbon Network (launched November 2023) for near-real-time Scope 3 supplier data exchange. The calculation methodology is independently verified by TÜV SÜD against ISO/IEC 25051 and the GHG Protocol, and the firm holds ISO 27001:2022 certification.

The business operates a sales-led enterprise go-to-market with quote-based annual subscriptions across Essential and Premium tiers, augmented by paid professional services including CSRD reporting, CDP submission support, SBTi target-setting, CBAM coaching, and managed carbon inventory services. Every account is supported by a named, GHG Protocol-certified Climate Strategy Advisor, functioning as embedded consulting rather than a shared helpdesk. Distribution combines direct enterprise field sales, inside sales for mid-market, and a partner ecosystem spanning PwC, Deloitte Digital, EcoVadis, Klimato, HowGood, and Google (for free SME carbon accounting). To date the company has disclosed approximately €41 million in venture funding across a 2019 seed, a 2021 Series A led by 2150 and ETF Partners, and a 2022 Series B led by Blume Equity, and made its first acquisition (Eivee) in November 2024.

Name

Normative.io

Legal name

Normative AB

Website

https://normative.io

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Normative.io (Normative AB) is a Stockholm-based carbon accounting platform that helps enterprises calculate, report, and reduce Scope 1, 2, and 3 emissions using 349,000+ verified emission factors, AI-powered categorization, and named GHG Protocol-certified Climate Strategy Advisors.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D

Revenue model

1. SaaS Platform Subscription: Normative operates on a subscription model with Essential and Premium plans. Pricing is quote-based, tailored to organization size and data complexity. Both tiers include access to the platform, Climate Strategy Advisors, and emissions database.
2. Professional Services: Additional consultancy services available for purchase including CSRD reporting, CDP submission support, SBTi guidance, CBAM coaching, Audit+ services, Carbon Inventory Managed Services, and Employee Engagement programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels12 records

Core offering

Normative.io provides a carbon accounting SaaS platform that calculates Scope 1, 2, and 3 emissions using 349,000+ verified emission factors built to GHG Protocol standards, with a named GHG Protocol-certified Climate Strategy Advisor assigned to every account. The platform supports audit-ready reporting for CSRD, CDP, SECR, SBTi target validation, and CBAM, and includes modules for Product Carbon Footprint calculation, supply chain engagement via the Carbon Network, and add-on regulatory compliance services.

Product overview

Normative.io offers a unified carbon accounting platform combining core calculation engines with specialized modules and expert advisory services. The platform architecture centers on the Carbon Accounting Platform as the core product, augmented by the Product Carbon Footprint Tool for product-level emissions, Supply Chain Engagement for Scope 3 supplier data collection via the Carbon Network, and Climate Strategy Advisors providing dedicated GHG Protocol-certified guidance. Add-on modules address specific regulatory requirements including CSRD, CBAM reporting, and SBTi target validation. The platform is built on an AI-powered calculation engine with 349,000+ emission factors, verified by TÜV SÜD, and offered through Essential and Premium subscription tiers.

Differentiator

Problem solved

Functional benefit

Brands

• Carbon Network: A platform enabling enterprises to exchange Scope 3 emissions data with suppliers in near-real-time.

Products and services

• Carbon Accounting Platform Core carbon accounting engine that calculates Scope 1, 2, and 3 emissions using 349,000+ verified emission factors, built to GHG Protocol standards and independently verified by TÜV SÜD. Provides automated data ingestion, AI-powered emission factor matching, and audit-ready reporting for CSRD, CDP, SECR, and SBTi disclosures.
• Product Carbon Footprint (PCF) Tool Product carbon footprint calculation tool that measures carbon emissions at each lifecycle stage of a product using AI-powered Bill of Materials ingestion, material-level hotspot analysis, and scenario simulation. Aligned with PACT and ISO 14067 standards for product designers and sustainability leads.
• Supply Chain Engagement Value chain engagement module for collecting and analyzing supplier emissions data at scale. Features direct supplier surveys, Carbon Network data sharing, EcoVadis integration, and supplier data enrichment services for Scope 3 reporting.
• Carbon Network Supplier data exchange platform enabling enterprises to share and receive Scope 3 emissions data with suppliers in near-real-time. Allows browsing and reusing supplier-shared or Normative-curated emissions data.
• Climate Strategy Advisors GHG Protocol-certified expert advisory service providing named Climate Strategy Advisors on every account for guidance on carbon inventory building, SBTi target-setting, CSRD compliance, and reduction planning.
• CSRD Solution Corporate Sustainability Reporting Directive compliance module providing expert guidance and platform tools for ESRS-aligned disclosures across Environmental, Social, and Governance categories.
• CBAM Reporting Service EU Carbon Border Adjustment Mechanism compliance coaching service providing guidance on CBAM obligations, implementation timelines, and reporting process for importers of covered goods.
• SBTi Support Services Science Based Targets initiative target-setting and validation support service with 100% reported success rate. Includes SBTi fundamentals workshops, target development, and validation journey support for both standard and SME tracks.

Quantifiable outcome

• 100% SBTi approval rate across all customer submissions
• +7 more outcomes

Named customers26 records

Segments12 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature9 records

Partnerships

Nine partnerships are on record, tiered acquisition, core and key.

• EiveeacquisitionStrategic or Co-development Partner · 1 November 2024Normative acquired Eivee, a carbon accounting solution provider, expanding its capabilities and customer base.
• Carbon Network PartnerscoreGTM or Marketing Partner · 1 November 2023Carbon Network platform enables enterprises to exchange Scope 3 emissions data with suppliers in near-real-time. Suppliers share data that can be browsed and reused by other network members.
• GooglecoreStrategic or Co-development Partner · 1 October 2021Partnership to offer free carbon accounting software for businesses through Google's platform. Google.org supported Normative with a team of 11 Googlers to expand the free carbon accounting engine. Collaborative initiative ahead of COP26 in Glasgow.
• EcoVadiscoreTechnology or IntegrationEcoVadis integration allows connection of verified intensity data from rated suppliers directly into Scope 3 calculations. Joint webinar on Scope 3 emissions and value chain engagement.
• KlimatokeyStrategic or Co-development PartnerPartnership to launch Vertical Carbon Data Module, bringing category-specific, ingredient- and farm-level emissions data into unified, audit-grade carbon accounting workflow.
• HowGoodkeyStrategic or Co-development PartnerPartnership to launch Vertical Carbon Data Module, integrating HowGood's ingredient- and farm-level emissions data into Normative's platform for enhanced food and agriculture reporting.
• TÜV SÜDcoreTechnology or IntegrationIndependent verification partner. TÜV SÜD evaluates Normative's carbon calculation engine against ISO/IEC 25051 and GHG Protocol standards, providing third-party validation of calculation methodology.
• PwCkeyImplementation/ SI/ Consulting PartnerStrategic partner for CSRD consulting services and next-generation sustainability programs. Auditable reporting for CSRD and beyond.
• Deloitte DigitalkeyImplementation/ SI/ Consulting PartnerPartner for next-generation sustainability programs and ESG consulting.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Watershed: US-headquartered enterprise carbon accounting platform offering Scope 1-3 measurement, audit-ready reporting, and sustainability strategy tools to large enterprises. Most direct peer to Normative in target customer (Fortune 500), product scope, and methodology defensibility—Watershed operates with materially larger capital and US-centric reach.
• Persefoni: Enterprise carbon and climate management platform built for financial-grade Scope 1-3 emissions measurement, with strong traction among financial institutions and corporates. Direct competitor in the same enterprise carbon accounting category, with comparable methodology rigor and audit-readiness positioning.
• Sweep: European (France-based) carbon management platform focused on mid-market and enterprise Scope 1-3 emissions with strong supply chain engagement features. Closest European competitor to Normative with overlapping customer segments and methodology emphasis on CSRD/SBTi alignment.
• Plan A: Berlin-based carbon accounting and decarbonisation SaaS platform serving SMEs and mid-market with CSRD-ready reporting. Direct peer in European carbon accounting with similar regulatory focus, though smaller scale and SME-skewed compared to Normative's enterprise motion.
• Greenly: France-based carbon accounting platform serving SMBs and mid-market with automated Scope 1-3 measurement. Direct competitor in the European market with overlapping CSRD/SBTi positioning, differentiated primarily by SMB-led GTM versus Normative's enterprise focus.
• Measurabl: Carbon and ESG data management platform historically focused on real estate, now expanding across verticals with enterprise carbon accounting. Direct competitor for enterprise Scope 1-3 measurement and reporting, with comparable regulatory positioning and audit-readiness emphasis.

Broad incumbents

• Workiva: Public, broad ESG and sustainability reporting platform serving enterprise customers across multiple disclosure frameworks (CSRD, SECR, CDP, TCFD). Broad incumbent with overlapping compliance and reporting capabilities, though carbon calculation depth and Scope 3 specialisation are lighter than Normative's specialist engine.
• Salesforce Net Zero Cloud: Sustainability module within the Salesforce CRM/CRM-adjacent platform offering carbon accounting, reporting, and sustainability data management to enterprise customers. Broad incumbent that bundles carbon accounting into a wider enterprise software suite, posing a platform-adjacency threat rather than direct specialist competition.
• South Pole Group: Global climate solutions provider combining carbon advisory, project development, and software-led carbon accounting services. Broad incumbent with overlapping customer base and advisory-plus-software delivery model, though its services orientation places it as adjacent rather than pure-software peer to Normative.
• Sphera: Enterprise ESG, EHS, and sustainability software platform serving large industrial customers with carbon accounting, LCA, and product stewardship modules. Broad incumbent with overlapping Scope 1-3 measurement capability aimed at large industrials, a key customer vertical overlap with Normative's manufacturing and logistics segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/normativeio
• Facebookfacebook.com/getnormative
• LinkedInlinkedin.com/company/normative.io
• Instagraminstagram.com/normative.io

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Normative.io