Peak Event Services

What Peak Event Services does

Peak Event Services, founded in 1952 and headquartered in Woburn, Massachusetts, operates as a premier tent and event rental company serving New England, New York, and parts of Florida. The company provides luxury tenting (sailcloth, structure, frame, canopy, conservatory, arcum, and custom tents), a 1,949+ product rental inventory spanning 17+ categories (furniture, china, glassware, flatware, bars, linens, catering equipment, lighting, stages, flooring), and full-cycle event services including design, delivery, installation, and day-of staffing. Customers browse and transact through a transactional e-commerce website or visit one of six physical showroom locations across Massachusetts (Boston, Woburn, Raynham), Rhode Island (Warwick, Aquidneck Island), New Hampshire (Portsmouth), Maine (Kennebunk), New York (Saugerties), and Florida (West Palm Beach).

The underlying technology is an event-rental inventory management and logistics platform coupled with an e-commerce storefront supporting filtering by color, occasion, style, fabric, material, shape, and size. The company has built proprietary content layers including the 'Shop the Look' curated themed collections (Coastal Storm, Garden Party, Whimsical Florals, Modern Bohemian, etc.) and the Reverie Social sister brand featuring exclusive linen and tabletop patterns (Jasper Flora Celadon, Clara Blue, Sienna Clay, Parterre Rain) sold as both rentals and retail items. The technology and curation stack is primarily about merchandising and logistics rather than data science or AI.

Revenue is generated through four streams: per-unit tent rental fees (quote-based for custom work), per-unit rental fees on event equipment, professional services for full-cycle event execution, and direct retail sales of Reverie Social branded products via reveriesocial.com. Pricing is largely transactional, with individual items priced per unit per event and custom tent installations quoted per engagement. The company serves three primary customer segments — wedding planners and brides, corporate event planners, and social event hosts — plus secondary segments of caterers, venues, and florists sourcing equipment through trade relationships. Peak operates within a broader family of brands that includes Newport Tent Company (premium tent specialization) and Reverie Social (retail linens and tabletop).

Name

Peak Event Services

Legal name

Peak Event Services

Website

https://peakeventservices.com

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Peak Event Services is a 1952-founded, Woburn, Massachusetts-based premier tent and event rental company serving weddings, corporate events, and social gatherings across New England, New York, and Florida via six showrooms, a 1,949+ product e-commerce catalog, and full-cycle event services.

Ownership category

akta.pro rank

Product category

Event Rental Services

NAICS

All Other Amusement and Recreation Industries (713990)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Tent & Canopy Rentals (HSACAFAA)

akta.pro secondary industries

Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI), Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB)

Keywords

• Event rental services
• Tent rental
• Wedding rentals
• Party equipment rental
• Event furniture rental

Headquarters

HQ city

Woburn

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tent Rentals: Rental of various tent types including sailcloth, structure, frame, canopy, and custom tents for weddings, corporate events, galas, commencement ceremonies, concerts, festivals, and community events. Pricing varies by tent type, size, and rental duration.
2. Event Equipment Rentals: Rental of tabletop, furniture, décor, and miscellaneous event equipment including chairs, tables, linens, china, glassware, flatware, bars, lighting, and specialty items. Customers browse 1,949+ products across categories and pay per rental item.
3. Event Services: Full-cycle service offerings including event design consultation, delivery, installation, on-site staffing, and day-of event management. Services support the rental business by providing comprehensive event solutions.
4. Retail Products (Reverie Social): Sale of proprietary branded linens, placemats, pillows, and tabletop accessories through the Reverie Social sister brand. These products complement rental offerings and can be purchased separately by customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Peak Event Services is a premier tent and event rental company that rents luxury tents, furniture, linens, tabletop items (china, glassware, flatware), bars, chairs, tables, lighting, staging, flooring, and catering equipment to event hosts. It complements rentals with full-cycle event services including planning, design consultation, delivery, installation, and day-of on-site staffing, supported by six physical showrooms and a transactional e-commerce website.

Product overview

Peak Event Services operates as a premier tent and event rental company serving New England, New York and beyond. The company offers luxury tenting (including Tuscan Pergola, Arcum, Conservatory, Sailcloth, Century, Frame, Structure, Canopy, and Custom Tents), premium event rentals (furniture, tabletop essentials including china, glassware, flatware, bars, linens, catering equipment, lighting, stages, flooring), and comprehensive event services. The product portfolio is organized around two core offerings: Tent Rentals and Event Rentals, supplemented by Shop the Look curated collections. The company maintains a family of brands including sister company Newport Tent Company and lifestyle brand Reverie Social (specialty linens and tabletop décor). Services include planning, design, delivery, installation, and day-of event management, with six showroom locations across the Northeast.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Rentals

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Newport Tent CompanycoreStrategic or Co-development PartnerNewport Tent Company is a sister company within the PEAK family of brands, specializing in premium tent rentals. The partnership provides expanded tenting capabilities and allows Peak Event Services to offer comprehensive tent solutions across New England through coordinated operations.
• Reverie SocialcoreStrategic or Co-development PartnerReverie Social is a sister brand offering playful patterned linens, placemats, pillows, and tabletop accessories. Products are designed to complement rental collections and add personality and texture to events. Available through peakeventservices.com and reveriesocial.com.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Party Rental Ltd: One of the largest event rental companies in the US, offering tents, tables, linens, and full-service event solutions. Directly comparable as a premier tent and event rental operator serving multiple US markets with a similar full-service model.
• Bright Event Rentals: Large-scale event rental company specializing in tents, furniture, tabletop, and event essentials across multiple US regions. Closely comparable to Peak in product breadth, geographic spread, and full-service event solutions.
• EventWorks: Event rental company offering tenting, furniture, tabletop, and decor with multi-state operations. Comparable in serving corporate events, weddings, and social gatherings with similar inventory breadth and service model.
• Classic Party Rentals: Established event rental company offering tents, furniture, linens, and tabletop. Directly comparable in multi-state full-service event rental with showroom-based model and similar customer segments.
• All Occasions Event Rental: Event rental company offering tents, tables, chairs, linens, and decor for weddings and corporate events. Comparable in target customer segments and product mix, though operating in different geographic markets.
• Mahaffey USA: Specializes in tents and temporary structures for events, with engineered fabric structures. Comparable in tent specialty focus and large-scale event execution, though narrower in product breadth.
• BBJ Linen: Premium linen and tabletop rental company serving events with high-end linen offerings. Comparable in linen specialization and premium positioning, particularly against Peak's Reverie Social brand.
• TableMates: Tabletop and event rental company offering china, glassware, flatware, and linens. Comparable in tabletop rental focus and serving similar wedding and corporate event customers.

Broad incumbents

• AFR Furniture Rental: National furniture rental company serving residential, commercial, and event customers. Comparable in rental model and asset-heavy operations, though with broader furniture focus beyond event-specific inventory.

Regional players

• Taylor Rental: Regional party and event rental company serving New England markets. Comparable in product categories and customer base, with direct overlap in Peak's core geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/peakeventservices
• LinkedInlinkedin.com/company/peakeventservices
• Instagraminstagram.com/peakeventservices
• Pinterestpinterest.com/peakeventservices/boards

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peak Event Services