Taylor Rental

What Taylor Rental does

Taylor Rental is a full-service equipment rental and sales company founded in 2005 and headquartered in Plattsburgh, NY, with a second retail location in Saranac Lake and a sister Taylor Equipment Sales & Powersports site. The company rents, sells, services, and delivers a broad equipment catalog — forklifts, excavators, boom/scissor lifts, skidsteers, compaction equipment, trailers, chainsaws, and specialty tools from authorized lines including Milwaukee, Bandit, Boss, Generac, Husqvarna, and Ammann — alongside parts, outdoor-living landscape supplies, workwear, and Penske truck rentals.

Its business model is hybrid: usage-based rental revenue (deposits, daily/weekly rentals, OSHA-certification training, trucking delivery) layered with one-time equipment and parts sales, professional-fee service and repair, transaction-fee consignment/auction income through Quabbin Valley Auction, and a small training-services stream. Go-to-market is sales-led through two physical retail counters, a website-based quote-request system, and a newly added outside industrial sales rep (Cody Tavernia) covering contractors, municipalities, and farms across upstate New York and Vermont, supported by a Sourcewell local-vendor cooperative-purchasing contract for public-sector buyers.

Customer segmentation is horizontal and broadly diversified across contractors, DIY homeowners, landscapers, municipalities/government, and farms; only two named customers (KR's Contracting & Remodeling Solutions and Backyard Builders VT) appear in the dataset. Operations are coordinated by an 11-50-employee team including a Director of Service Operations, store managers, parts and service managers, inside/outside industrial sales, service advisors, and an HR contact — all structured around a localized, relationship-driven distribution model rather than a technology platform play.

Name

Taylor Rental

Legal name

Taylor Rental

Website

https://taylorrentalny.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Taylor Rental is a privately held, full-service equipment rental and sales company founded in 2005, operating two retail locations in Plattsburgh and Saranac Lake, NY, serving contractors, homeowners, landscapers, municipalities, and farms across upstate New York and Vermont.

Ownership category

akta.pro rank

Product category

Equipment Rental Services

NAICS

Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Commercial and Industrial Machinery and Equipment Rental and Leasing (5324)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Utility / Service Body Truck Leasing & Rental (Bucket, Field Service, Telecom/Power) (TLABABAJ)

akta.pro secondary industries

Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF), Bulk & Agricultural Trailers Leasing/Rental (Hopper, Grain, Live Bottom) (TLABACAH)

Keywords

• Equipment rental services
• Construction equipment sales
• Industrial equipment supplies
• Outdoor power equipment
• Workwear and footwear

Headquarters

HQ city

Plattsburgh

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Rentals: Rental of construction equipment, tools, and machinery on daily, weekly, or longer basis. Core business since 2005.
2. Equipment Sales: Sales of new and used equipment including trailers, Milwaukee tools, Generac, Boss, Husqvarna, Ammann, and outdoor living products.
3. Parts Sales: Parts, filters, belts, chains, and accessories for equipment maintenance and repair.
4. Equipment Service and Repair: Service department handling repairs for Boss plows, Generac generators, Husqvarna equipment, Milwaukee tools, lifts, and heavy equipment. On-site service available.
5. Training Services: OSHA certification training for aerial equipment operators, providing 3-year certification upon completion.
6. Trucking Services: CDL driver-equipped fleet for transporting construction materials and heavy machinery throughout New York and New England.
7. Penske Truck Rental: Partnership with Penske for truck rentals - moving trucks from cargo vans to box trucks available.
8. Auctions: Equipment consignment and auction services through Quabbin Valley Auction partnership.
9. Boots and Clothing: Workwear, safety clothing, footwear including Carhartt, Dickies, Keen Utility, Timberland Pro, and Darn Tough Sox.
10. Outdoor Living Products: Cambridge paver stones, Techo-Bloc, Provia products, Blaze Grills, Bull Grills, mulch, stone, topsoil, salt and sand. Local delivery or pickup.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Taylor Rental provides equipment and tool rentals, new and used equipment sales, parts, equipment service and repair, CDL trucking/delivery, OSHA training, outdoor living supplies, and workwear through two retail locations in upstate New York. The company serves contractors, homeowners, landscapers, municipalities, and farms in Clinton, Franklin, and Essex Counties plus Vermont. Core product categories include construction and landscaping equipment, power tools, generators, snowplows, trailers, pavers, and safety footwear.

Product overview

Taylor Rental is a full-service equipment rental and sales company with two locations in Plattsburgh and Saranac Lake, NY, serving contractors, homeowners, and landscapers since 2005. The company operates as a unified platform offering three core service lines: (1) Tools & Equipment Rentals featuring scissor lifts, concrete mixers, chainsaws, tillers, skid steer attachments, telehandlers, cutoff saws, and Milwaukee battery-powered breakers; (2) Equipment & Product Sales spanning Milwaukee power tools, Generac generators, Boss snowplows, Husqvarna outdoor equipment, Ammann compactors and rollers, Bandit chippers and stump grinders, Hillcrest trailers, and outdoor living supplies including Cambridge pavers and Techo-Bloc products; and (3) Value-Added Services including parts department, equipment repair service, OSHA training certification, trucking delivery, Penske truck rentals, and auction/consignment services. The company also offers work boots and clothing through its Boots & Clothing division.

Differentiator

Problem solved

Functional benefit

Brands

• Outdoor Living: Locally owned outdoor landscape supply business offering Cambridge paver stones, Techo-Bloc products, Provia manufactured stone veneer, Blaze Grills, Bull Grills, mulch, stone, top soil, salt and sand.

Products and services

• Tools & Equipment Rentals Full-service rental fleet for contractors, homeowners, and landscapers including forklifts, excavators, boom lifts, scissor lifts, telehandlers, skidsteers, tillers, concrete mixers, chainsaws, augers, sweepers, lasers, and cutoff saws.
• Rentals (General) Equipment and tool rentals for construction, landscaping, and events including tools, lifts, heavy equipment, party rentals, and Penske trucks.
• Milwaukee Tools Full line of Milwaukee power tools, accessories, Packout storage systems, outdoor power tools, and heated gear available for purchase, with authorized warranty repair service.
• Generac Generac Mobile equipment including generators and mobile power solutions for construction, infrastructure, and disaster response applications.
• Boss Snowplow BOSS truck plows, UTV/ATV plows, salt and sand spreaders, box plows, and Snowrator sidewalk solutions for snow and ice management.
• Husqvarna Husqvarna products including zero-turn mowers, chainsaws, trimmers, leaf blowers, hedge trimmers, snowthrowers, robotic lawn mowers, and parts for professional and residential use.
• Ammann Ammann soil compactors and single drum rollers including ARS30 and ARX 26.1-2 models available with financing options.
• Bandit Bandit tree care equipment including chippers (Model 65XP, Intimidator 12XC, 15XPC) and stump grinders (SG-40 series) with parts and authorized service.
• Trailer Sales New trailers from brands including Alcom, N&N, Quality Cargo, North Force, Hillcrest, High Country, Towmaster, and Express; also available for rent.
• Used Equipment Quality pre-owned equipment at budget-friendly prices with trade-in acceptance and financing options.
• Parts Department Equipment parts, filters, belts, chains, and ITR cab glass replacements compatible with Bobcat, Case, Caterpillar, Deere, Hitachi, Hyundai, Kobelco, Komatsu, and other major brands.
• Equipment Service Department Service and repair for Boss plows, Generac standby generators, Husqvarna Auto Mowers, Milwaukee tools, Sno-Way plows, trailers, lifts, and heavy equipment with on-site service available.
• Trucking Service CDL driver-equipped fleet for transporting construction materials and heavy machinery throughout New York and New England regions.
• OSHA Training Services OSHA certification training for aerial lift operators with 3-year certification, custom pricing, and optional lunch service.
• Penske Truck Rental Penske trucks from cargo vans to box trucks available at the Taylor Rental Plattsburgh location with flexible rental options and 24/7 roadside assistance.
• Auctions Equipment auction services through partnership with Quabbin Valley Auction using the HIBID online platform; accepts consignments with 10% buyer premium.
• Consignment Equipment consignment services to sell equipment through auction channels.
• Outdoor Living Landscape supply including Cambridge paver stones with Armortec, Techo-Bloc products, Provia manufactured stone veneer, Blaze and Bull grills, mulch, stone, topsoil, and salt/sand mix with local delivery or pickup.
• Boots & Clothing Workwear and footwear including Carhartt, Dickies, Helly Hansen, Darn Tough Sox, Keen Utility, Timberland Pro, Redwing, and Merrell boots with free embroidery service.
• Industrial Sales Industrial equipment and supplies for contractors and municipalities from brands including Ace Hardware, Ammann, Billy Goat, Briggs and Stratton, Donaldson, Firman, Honda, Milwaukee, Multiquip, Norton Abrasives, Simpson Pressure Washers, and Wacker Neuson, with Sourcewell cooperative purchasing access.
• Equipment Sales New and used equipment sales across multiple categories including trailers, generators, plows, tools, outdoor power equipment, compactors, and industrial supplies.

Quantifiable outcome

• Wide equipment fleet including skidsteers, lifts, excavators, compaction equipment, and specialty tools
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Quabbin Valley AuctioncoreStrategic or Co-development Partner · 1 January 2024Taylor Rental partners with Quabbin Valley Auction for equipment consignment and auction services. Established in 2009, Quabbin Valley Auction is a family-owned business run by Wayne and Mackenzie Whitmore. They conduct online auctions through HIBID platform, handling equipment sales with 10% buyers premium and 8% NY sales tax.
• Penske Truck RentalcoreChannel Partner/ Reseller/ DistributorTaylor Rental Plattsburgh hosts Penske Truck Rental services, offering trucks from cargo vans to box trucks for moving needs. Penske hours are Mon-Fri 9:00 AM - 5:00 PM with 24/7 roadside assistance available through Penske.
• SourcewellminorChannel Partner/ Reseller/ DistributorSourcewell is a government organization providing cooperative purchasing solutions to government, education, and nonprofit organizations. Taylor Rental is a Sourcewell local vendor, enabling these organizations to access Taylor's equipment and supplies through Sourcewell contracts.
• Bandit IndustriescoreTechnology or IntegrationTaylor Rental is an authorized Bandit dealer for tree care equipment including chippers and stump grinders. They provide sales, parts, and service for Bandit products including Model 65XP, Intimidator 12XC, Intimidator 15XPC, and SG-40 stump grinders.
• Milwaukee ToolcoreTechnology or IntegrationTaylor Rental is an authorized Milwaukee Tool retailer and service center. They offer full line of Milwaukee tools, accessories, Packout systems, outdoor power tools, and heated gear. Authorized service includes warranty repairs and parts sourcing.
• American Rental Association (ARA)minorOthersMember of the American Rental Association, the rental industry's trade organization providing standards, education, and networking for equipment rental companies.
• STAFDAminorOthersMember of the Specialty Equipment Rental Association (STAFDA), a trade association serving the construction equipment rental industry.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• United Rentals: Largest equipment rental company in North America offering aerial lifts, earthmoving, material handling, and tool rentals to industrial and construction customers — directly comparable rental fleet, target customers, and delivery model, but at vastly greater scale and with online booking infrastructure.
• Ahern Rentals: Privately held, family-operated equipment rental company operating across the western and central US with aerial, earthmoving, material handling, and tool fleets — closely comparable business model to Taylor Rental as a privately held multi-location regional rental operator.
• Sunbelt Rentals: Second-largest North American equipment rental company with a full fleet of aerial, earthmoving, material handling, and tool rental assets serving contractors, industrial, and DIY customers — directly comparable core product lines and customer segments as Taylor Rental, with national branch density.
• Herc Rentals: Public equipment rental company focused on heavy construction, infrastructure, industrial, and commercial customers with aerial, earthmoving, material handling, and tool fleets — directly comparable customer base and rental categories to Taylor Rental's contractor and industrial segments.
• Lowe's Tool Rental: Retail-channel tool and equipment rental service operated by Lowe's offering power tools, floor care, cleaning, and moving equipment to homeowners and small contractors — directly comparable DIY and small-contractor rental offerings to Taylor Rental's homeowner segment.
• Home Depot Tool Rental: Retail-channel tool and equipment rental service operated by The Home Depot offering power tools, floor care, moving equipment, and selected heavy equipment to DIY homeowners and contractors — directly comparable on the DIY and small-contractor side of Taylor Rental's customer base, with much broader geographic reach.

Emerging players

• EquipmentShare: Tech-enabled equipment rental platform with aerial, earthmoving, and material handling fleets combined with telematics, fleet management software, and digital booking — adjacent emerging business model that competes with traditional rental operators like Taylor Rental on fleet breadth and digital customer experience.

Regional players

• Admar Supply: Northeast US-based equipment rental and sales company serving contractors in New York, Pennsylvania, and surrounding states with aerial lifts, compaction, earthmoving, and material handling equipment — comparable regional rental operator model to Taylor Rental, with broader multi-state branch coverage.
• Rihm Family Companies: Family-owned regional equipment rental and sales company operating across the upper Midwest with aerial, earthmoving, compaction, and tool rental fleets — closely comparable privately held, multi-branch, multi-product regional rental business model to Taylor Rental.

Others

• BrandSafway: Large specialty services and equipment provider for industrial, infrastructure, and commercial construction customers including scaffolding, access solutions, and selected equipment rental — adjacent services competitor that overlaps with Taylor Rental's aerial lift and construction customer base in the broader construction services ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Taylor.Rental.Plattsburgh

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taylor Rental