Researchers

What Researchers does

Researchers (Researchers.me) is a Dubai-headquartered market research and consulting firm serving companies, investors, and organizations planning market entry, product launches, and business expansion across the UAE, GCC, and broader MENA region. The company operates from the 20th Floor of Regal Tower in Business Bay, Dubai, with a team of approximately 36 full-time analysts supported by 100+ global affiliates that enable field research delivery across markets including Saudi Arabia, Qatar, Kuwait, Bahrain, Oman, and Morocco.

The firm delivers a comprehensive service portfolio organized into several categories: core market research services (feasibility studies, market intelligence, brand perception research, market research frameworks), market research and measurement (mystery shopping, customer experience, competitor analysis, qualitative and quantitative surveys, marketing consulting, employee satisfaction, brand positioning), analytics (dashboard and reporting, data analytics, master data management, data quality, data integration), and business intelligence implementations on third-party platforms (IBM Cognos Analytics, Tableau, Microsoft Power BI, Qlikview/Qliksense). The company also offers technology and loyalty services including digital transformation, AI, blockchain, Web 3.0, loyalty program design, and data storytelling.

Its business model is project-based professional services sold through direct sales, with free initial consultations (15- and 30-minute), custom scoping, and project timelines ranging from 2 to 6 weeks. Pricing is not publicly disclosed. The go-to-market is sales-led, targeting enterprise clients across verticals including luxury fashion (Armani), healthcare, FMCG, banking, retail, and industrial equipment, with go-to-market supported by content marketing, social media presence across Facebook, X, Instagram, LinkedIn, YouTube, and Pinterest, and published case studies.

Name

Researchers

Legal name

Researchers

Website

https://researchers.me

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Researchers (Researchers.me) is a Dubai-based market research and consulting firm serving enterprise clients across the UAE, GCC, and MENA region with feasibility studies, market intelligence, brand research, and analytics services delivered through a 36-analyst team and 100+ affiliate network.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (54191), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Industry & Sector Research (Syndicated/Custom) (BPAHALAE)

akta.pro secondary industries

Due Diligence & Investigative Research (BPAHALAI), Strategy & Corporate Development Consulting (BPAHACAA), Product & Innovation Research (Concept, Pricing, Packaging, Conjoint) (MPAAALAI)

Keywords

• Market research services
• Feasibility studies consulting
• Consumer insights analytics
• Brand perception research
• Business intelligence consulting

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Market Research and Consulting Services: Professional services revenue generated through feasibility studies, market intelligence, competitive analysis, customer insights, brand research, and strategic consulting engagements. Services are delivered to companies, investors, and organizations planning market entry, product launches, and business expansion.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Researchers delivers professional market research and consulting services to companies, investors, and organizations operating in or entering the UAE, GCC, and wider MENA region. Core offerings include feasibility studies, market intelligence, brand perception research, competitor analysis, customer experience measurement, mystery shopping, qualitative and quantitative surveys, marketing consulting, employee satisfaction research, brand positioning and benchmarking, business intelligence and data analytics services, loyalty program design, and data storytelling. Projects are customized, quote-based engagements delivered over 2 to 6 weeks by 36 full-time analysts supported by 100+ regional affiliates.

Product overview

Researchers.me is a UAE-based market research and consulting company offering a comprehensive suite of services organized into research and advisory, market research & measurement, analytics, business intelligence, business analysis, technology, and loyalty categories. The core offerings include Feasibility Studies, Market Intelligence, Brand Perception Research, and Market Research Frameworks. The platform provides specialized measurement services including Mystery Shopping, Customer Experience and Happiness, Competitor Analysis, Qualitative and Quantitative Surveys, Marketing Consulting, Employee Satisfaction, and Brand Positioning. Analytics capabilities encompass Dashboard & Reporting, Data Analytics, Master Data Management, Data Quality, and Data Integration. Business Intelligence services include IBM Cognos Analytics, Tableau, Microsoft Power BI, and Qlikview/Qliksense. Technology offerings cover Digital Transformation, Artificial Intelligence, Blockchain, and Web 3.0. The company also provides Loyalty program design and Data Story Telling services.

Differentiator

Problem solved

Functional benefit

Products and services

• Feasibility Studies Data-driven evaluation of whether a proposed project or idea can realistically succeed, examining market demand, technical requirements, financial viability, and operational feasibility. Intended for companies, investors, and organizations considering new ventures, product launches, or expansion in the UAE and MENA region.
• Market Intelligence Collection, analysis, and interpretation of market information to understand industry trends, competitor strategies, customer needs, and emerging opportunities. Intended for companies, investors, and organizations operating in or entering the UAE and MENA region.
• Brand Perception Research Research services measuring how customers view a brand, including awareness, associations, trust, quality perception, competitive positioning, and emotional connection. Intended for brands seeking to understand and improve their standing in the UAE and MENA market.
• Mystery Shopping Structured, confidential evaluations of products, services, and staff performance in real-life customer interactions, assessing employee behavior and compliance with brand standards. Intended for retailers, hospitality, and service businesses operating in the UAE and MENA region.
• Customer Experience and Happiness Research Services measuring customer expectations, identifying service delivery gaps, and providing insights to improve customer satisfaction, loyalty, and brand reputation. Intended for businesses across Dubai and the wider Gulf region seeking to improve customer experience.
• Competitor Analysis Research examining competitor products, branding strategies, pricing models, marketing approaches, and customer engagement tactics to identify market opportunities and strengths. Intended for companies entering or expanding in the UAE and MENA region.
• Qualitative and Quantitative Surveys Survey-based research methods including online surveys, telephone surveys, face-to-face interviews, and focus group discussions to gather structured customer feedback. Intended for businesses seeking consumer insight in the UAE and MENA region.
• Marketing Consulting Strategic consulting services for marketing strategy development, positioning, and execution support. Intended for companies entering or operating in the UAE and MENA region.
• Employee Satisfaction and Engagement Research Research services measuring employee satisfaction, engagement levels, and organizational happiness metrics. Intended for employers in the UAE and MENA region seeking workforce insight.
• Brand Positioning and Benchmarking Services for defining and refining brand positioning relative to competitors, including competitive benchmarking. Intended for brands seeking to clarify their market position in the UAE and MENA region.
• Data Analytics Services Advanced data analysis services turning complex data into actionable business insights. Intended for businesses operating in the UAE and MENA region.
• Business Intelligence Services Business intelligence services using IBM Cognos Analytics, Tableau, Microsoft Power BI, and Qlikview/Qliksense platforms for data visualization, reporting, and decision support. Intended for organizations seeking BI capability across the UAE and MENA region.
• Digital Transformation Consulting Services guiding businesses through digital transformation initiatives. Intended for organizations in the UAE and MENA region modernizing operations.
• Artificial Intelligence Consulting AI-powered research and consulting services for businesses. Intended for organizations in the UAE and MENA region exploring AI adoption.
• Blockchain Consulting Blockchain technology consulting and research services. Intended for organizations in the UAE and MENA region exploring distributed-ledger solutions.
• Web 3.0 Consulting Web3 and emerging internet technology consulting services. Intended for Web3 startups and early-stage businesses in the UAE and MENA region.
• Loyalty Program Design and Implementation Design and implementation services for customer loyalty and rewards programs. Intended for brands in the UAE and MENA region building or refining loyalty initiatives.
• Data Storytelling Translating complex data into compelling narratives for strategic decision-making. Intended for executives and leadership teams seeking to communicate insights clearly.
• Market Research Frameworks Application of proven analytical frameworks including 4Cs, STP, PESTLE, Porter's Five Forces, TAM SAM SOM, SWOT, Customer Journey, Jobs To Be Done, Ansoff Matrix, and Mixed Method Triangulation for structured market analysis. Intended for clients seeking methodology-backed market research.

Quantifiable outcome

• Armani achieved 30% increase in social media engagement, 25% increase in online sales, 15% decrease in ad spend, 20% increase in brand loyalty, 10% increase in market share through competitor tracking
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Global AffiliatessupportingOthersOver 100 global affiliates supporting research delivery across the MENA region, enabling the company to combine analytical rigor with on-ground data collection across diverse local markets. These affiliates complement the 36 full-time analysts to deliver insights meeting international standards.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Kantar: Global market research and consulting firm with a strong Middle East presence offering brand tracking, consumer panels, and advisory services to enterprise clients — directly overlapping Researchers' brand perception, consumer insights, and market intelligence offerings.
• NielsenIQ: Global consumer intelligence and market measurement company operating across the GCC, providing syndicated retail and consumer data plus custom research — directly comparable to Researchers' market intelligence and competitor analysis offerings in MENA.
• Ipsos: Global market research and survey company with significant MENA operations, providing qualitative and quantitative research, brand tracking, and customer experience measurement — closely matching Researchers' survey, mystery shopping, and customer experience service lines.
• Euromonitor International: Global market research firm publishing syndicated industry, country, and consumer reports plus bespoke consulting — overlapping Researchers' market intelligence, feasibility studies, and TAM/SAM/SOM-style strategic advisory work for MENA clients.
• Mintel: Global market research firm focused on consumer products, beauty, food, and retail insights — overlapping Researchers' FMCG challenger-brand and brand perception work for clients entering or expanding in the UAE and Saudi Arabia.
• YouGov: Global online market research and data analytics company with consumer panels across MENA — comparable to Researchers in survey-based brand perception, customer segmentation, and consumer insights engagements.
• Frost & Sullivan: Global growth consulting and market research firm producing syndicated and custom research across industries — directly comparable to Researchers' feasibility studies, market entry research, and industry analysis offerings.
• Mordor Intelligence: Global market research and consulting firm delivering industry reports and bespoke research — closely aligned with Researchers' market intelligence, competitive analysis, and feasibility work for clients evaluating MENA market entry.

Broad incumbents

• GfK (now part of NielsenIQ): Long-established global market research firm (consumer panel, retail measurement, and custom research) — broader incumbent that overlaps Researchers' consumer insights and market intelligence services as part of a larger portfolio.
• IQVIA: Global data, analytics, and consulting firm serving healthcare and consumer industries — a broader incumbent that overlaps Researchers' healthcare market research and data analytics offerings through its MENA operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/researchers_me
• YouTubeyoutube.com/@Researchers-MENA
• Facebookfacebook.com/ResearchersMe
• LinkedInlinkedin.com/company/researchers-me
• Instagraminstagram.com/researchers.me
• Pinterestin.pinterest.com/researchers_me

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Researchers