Radio 10

What Radio 10 does

Radio 10 is a Dutch commercial radio station that has broadcast "De grootste hits aller tijden" (the greatest hits of all time) since its founding in 1986. The station operates as part of Talpa Network, a privately held Dutch media conglomerate, and broadcasts from studios in Hilversum's Media Park. It serves the Dutch general listening audience with classic hits, golden oldies, and decade-specific programming through a core broadcast station plus seven themed digital sub-stations: 60's & 70's Hits, 80's Hits, 90's Hits, Non-Stop, Top 4000, Radio 10 Soul, and Disco Classics.

The underlying technology consists of traditional FM broadcast infrastructure supplemented by DAB+ digital radio, online streaming at radio10.nl, dedicated iOS and Android mobile applications, voice-activated listening via Google Home and Amazon Alexa, in-car integration through Apple CarPlay and Android Auto, and cable/satellite distribution via Ziggo, KPN, Odido, and Canal Digitaal. FM coverage spans 28 Dutch regions, though Maastricht and Roermond in Limburg lack FM reception. The station supplements linear broadcasting with proprietary listener-voted chart products (Top 4000, Guilty Pleasure Top 1000, 80's Top 810, Stars in Heaven Top 110) and the on-demand "Wat een tijd!" podcast hosted by Gijs Staverman.

Radio 10 is free to consumers across all platforms and monetizes through commercial airtime sales, sponsored contests and promotional partnerships (e.g., Napoleon BBQ), and concert tie-ins under the "Radio 10 presents" banner. The business is advertising-supported with disclosed revenue, and serves the mass-market Dutch listener base across all demographics through a direct-to-consumer GTM motion without subscription or paid tiers.

Name

Radio 10

Legal name

Talpa Network

Website

https://radio10.nl

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Radio 10 is a Dutch commercial radio station operated under Talpa Network, broadcasting classic hits via FM across 28 Dutch regions and seven themed sub-stations, monetized through advertising and sponsorships.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110), Other Sound Recording Industries (51229)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)

akta.pro secondary industries

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC), Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ), Music Radio Networks (Format-Based) (MPABABAF)

Keywords

• Commercial radio broadcasting
• Digital audio streaming
• Music chart curation
• Themed radio stations
• Broadcast advertising sales

Headquarters

HQ city

Hilversum

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Advertising Revenue: Radio 10 generates revenue primarily through advertising, with commercial breaks during programming and promotional segments. The station offers airtime for advertisers to reach its Dutch listening audience across all broadcast platforms.
2. Sponsorship and Promotional Partnerships: The station conducts sponsored contests and promotions (such as ticket giveaways for concerts) in partnership with brands like Napoleon BBQ, creating sponsorship revenue opportunities.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels5 records

Core offering

Radio 10 is a Dutch commercial radio station that broadcasts and streams curated greatest-hits music programming across FM, DAB+, online, mobile, smart-speaker, in-car, and cable/satellite channels. Its offering centers on a main station plus seven themed sub-stations (60's & 70's Hits, 80's Hits, 90's Hits, Non-Stop, Top 4000, Radio 10 Soul, Disco Classics), supported by proprietary annual music charts (Hitlijsten) and the 'Wat een tijd!' interview podcast.

Product overview

Radio 10 is a Dutch commercial radio station under Talpa Network broadcasting the greatest hits of all time. The product portfolio consists of a core broadcast station (Radio 10 Hoofdstation) available across FM, DAB+, online, mobile app, smart speakers, and in-car systems, complemented by seven themed digital stations targeting specific decades and genres: 60's & 70's Hits, 80's Hits, 90's Hits, Non-Stop, Top 4000, Radio 10 Soul, and Disco Classics. The Radio 10 mobile app enables on-demand listening, station switching, WhatsApp studio communication, and push notifications. A suite of hit charts (hitlijsten) including the annual Top 4000 (4000 songs), Guilty Pleasure Top 1000, 80's Top 810, and Stars in Heaven Top 110 serves as content centrepieces, while the Wat een tijd! podcast extends reach into on-demand audio. The themed stations operate as sub-brands with non-stop curated playlists, while the main station features live-presented shows across the week.

Differentiator

Problem solved

Functional benefit

Brands

• Radio 10 (60's & 70's Hits): Themed radio station featuring the greatest hits from the 1960s and 1970s.
• Radio 10 (80's Hits)
• Radio 10 (Non-Stop)
• Radio 10 (Top 4000)
• Radio 10 (90's Hits)
• Radio 10 Soul
• Disco Classics

Products and services

• Radio 10 Hoofdstation (Main Station) The main Radio 10 broadcast station streaming the greatest hits of all time to Dutch listeners via FM, DAB+, online streaming, mobile app, smart speakers, and in-car entertainment systems.
• Radio 10 60's & 70's Hits Themed sub-station dedicated to hits from the 1960s and 1970s, featuring artists such as The Beatles, ABBA, Stevie Wonder, Bee Gees, The Rolling Stones, Diana Ross, Fleetwood Mac, and David Bowie. Available via DAB+ and online streaming.
• Radio 10 80's Hits Themed sub-station dedicated to hits from the 1980s, featuring artists such as Queen, Michael Jackson, Madonna, Phil Collins, Toto, and Wham, with non-stop playback. Available via DAB+ and online.
• Radio 10 90's Hits Themed sub-station dedicated to hits from the 1990s, featuring artists such as Roxette, Robbie Williams, Spice Girls, George Michael, and BLØF. Available online and via the Radio 10 app.
• Radio 10 Non-Stop Non-stop themed sub-station playing the greatest hits of all time without presenter interruption, mixing classic and contemporary hits.
• Radio 10 Top 4000 (Station) Dedicated themed sub-station playing songs from Radio 10's Top 4000 chart year-round, featuring hits by Queen, ABBA, George Michael, Madonna, Danny Vera, and others.
• Radio 10 Soul Themed sub-station dedicated to soul music featuring artists such as Aretha Franklin, Stevie Wonder, Marvin Gaye, Supremes, and Amy Winehouse, with non-stop playback.
• Disco Classics Themed sub-station dedicated to disco classics featuring artists such as Donna Summer, The Bee Gees, and The Trammps, with non-stop playback.
• Radio 10 Mobile App Mobile application for iOS and Android that enables listeners to access Radio 10 and all themed sub-stations, with features including WhatsApp studio messaging, on-demand playback of morning shows, station switching, real-time playlist viewing, and push notifications.
• Top 4000 (Hitlijst) Radio 10's annual chart ranking the 4000 greatest hits of all time based on listener votes; available as a live broadcast, themed sub-station, and PDF download.
• Guilty Pleasure Top 1000 Annual chart featuring 1000 songs that listeners consider guilty pleasures, part of Radio 10's proprietary hitlijsten portfolio.
• 80's Top 810 Annual chart ranking the top 810 songs from the 1980s, voted by listeners as part of Radio 10's hitlijsten portfolio.
• Stars in Heaven Top 110 Annual memorial chart featuring 110 songs dedicated to deceased artists, compiled annually by Radio 10.
• BBQ Top 250 Annual summer playlist event featuring a curated 250-song list themed around summer and BBQ activities, aired by Radio 10.
• Wat een tijd! (Podcast) Original podcast hosted by Gijs Staverman featuring interviews with Dutch television icons from the 1980s and 1990s, including Wendy van Dijk, Henny Huisman, Irene Moors, Robert ten Brink, Katja Schuurman, and Babette van Veen. Available on Spotify and radio10.nl.

Quantifiable outcome

• Radio 10 broadcasts across 28 regions in the Netherlands via FM frequencies, with coverage extending through DAB+ digital radio to areas where FM signal may be limited (such as Limburg)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• NapoleonminorGTM or Marketing Partner · 8 July 2026Napoleon, a premium BBQ manufacturer, partnered with Radio 10 for the BBQ 10-daagse (BBQ 10-day) promotion. Listeners who heard the 'BBQ alarm' could win Napoleon Premium BBQs (PRO18K-LEG-3 model) plus Radio 10 BBQ aprons with grilling tools. The partnership provided Napoleon with radio advertising reach while offering Radio 10 listeners prize incentives.
• PacksminorOthersPacks is the delivery service used by Radio 10 to ship physical prizes won by listeners through radio contests. The company handles registered shipping requiring signature upon delivery for prizes won through station promotions.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• NPO Radio 2: Dutch public broadcaster's most popular radio station, playing classic hits and 'evergreen' music. Directly comparable to Radio 10 in format (classic hits), target audience (broader Dutch population), and multi-platform delivery (FM, DAB+, online, app).
• Sky Radio: Major Dutch commercial radio station owned by sister company Talpa Network, playing non-stop soft pop and easy listening. Comparable in commercial model, Dutch market focus, and multi-platform distribution, though positioned slightly differently in format.
• Radio Veronica: Dutch commercial radio station under Talpa Network playing classic rock and oldies. Directly comparable as a sister station under the same parent, with similar classic music focus and Dutch market orientation.
• Qmusic: Major Dutch commercial radio station playing contemporary hits with strong DJ personalities. Comparable in commercial model, Dutch market focus, multi-platform delivery, and competition for the same advertising and listener pool.
• 100% NL: Dutch commercial radio station playing Dutch-language music and classic Dutch hits. Comparable as a Dutch commercial station with classic/nostalgic format, targeting similar Dutch audiences and competing for the same advertising budgets.
• Radio 538: Dutch commercial radio station and Talpa Network sister brand, targeting mainstream pop and dance audiences. Comparable in commercial model, Dutch market, Talpa Network ownership, and multi-platform delivery, though focused on contemporary hits versus Radio 10's classic hits.
• NPO Radio 5: Dutch public radio station focused on classic hits and nostalgia programming. Directly comparable in format (classic hits, golden oldies), target audience, and multi-platform delivery, making it one of Radio 10's closest public-sector competitors.

Regional players

• Joe (Belgium): Belgian commercial radio station playing classic hits and oldies. Comparable in classic hits format and European market context, though operating primarily in Belgium rather than the Netherlands.
• Nostalgie (Belgium/France): Belgian and French commercial radio station focused on nostalgic and classic hits programming. Comparable in classic hits format, multi-platform delivery, and European market context, though operating in different geographies.

Broad incumbents

• Classic FM (UK): UK's leading classical and classic music radio station. Comparable in classic music format, multi-platform delivery (FM, DAB+, online, app), and listener demographics, though serving the UK market rather than the Netherlands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/radio10nl
• YouTubeyoutube.com/radio10nl
• Facebookfacebook.com/radio10nl
• LinkedInlinkedin.com/company/radio-10
• Instagraminstagram.com/radio10nl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radio 10