Bedrock Sandals
- Company typePrivate
- Founded2011
- HeadquartersRichmond, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Bedrock Sandals firmographics
Firmographics- Name
- Bedrock Sandals
- Legal name
- Bedrock Sandals LLC
- Website
- https://bedrocksandals.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Bedrock Sandals industry classification
Industry- Product category
- Outdoor Adventure Footwear
- NAICS
- Shoe Retailers (45821), Footwear Manufacturing (3162), Footwear and Leather Goods Repair (811430)
- SIC
- Retail-Shoe Stores (5661), Footwear, (No Rubber) (3140)
- akta.pro primary industry
- Outdoor & Hiking Footwear (CRAAACAD)
- akta.pro secondary industries
- Casual & Lifestyle Footwear (CRAAACAB), Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing) (CRAMAMAK), Shoe Repair (Cobbler) Services (HSAJAIAB)
Keywords
Where Bedrock Sandals is headquartered
LocationHeadquarters
- HQ city
- Richmond
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bedrock Sandals business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations
Revenue model
- Direct E-commerce Sales: Direct-to-consumer online sales of footwear (sandals and clogs), apparel (t-shirts, socks), and accessories (towels, stickers) through bedrocksandals.com. One-time product purchases with no subscription required.
- Re-Soul Repair Services: Resole and repair services for existing footwear, enabling customers to extend product life. Provides both environmental sustainability and additional revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Cairn Evo - Base adventure sandal |
| Unit Pricing | Pay-as-you-go | Cairn Evo C - Cushioned adventure sandal |
| Unit Pricing | Pay-as-you-go | Cairn Evo C PRO - Premium cushioned sandal |
| Unit Pricing | Pay-as-you-go | Cairn Evo 3D PRO - High-performance sandal |
| Unit Pricing | Pay-as-you-go | Mountain Clog - Leather Suede |
| Unit Pricing | Pay-as-you-go | Mountain Clog - Nubuck Leather |
| Unit Pricing | Pay-as-you-go | Apparel and Accessories |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Bedrock Sandals product offering
Product offeringCore offering
Bedrock Sandals designs, manufactures, and sells adventure sandals and closed-toe mountain clogs built on a zero-drop minimalist platform with Vibram outsoles and a patented Y-Strap 3-point adjustment system. The company also sells complementary apparel/accessories (split-toe socks, apparel) and operates the Re-Soul repair and resoling service to extend product lifespan.
Product overview
Bedrock Sandals is an outdoor footwear company offering a focused portfolio of adventure sandals and closed-toe clogs built on a shared foundation of zero-drop minimalist design, Vibram outsoles (Megagrip and XS Trek EVO), and patented 3-point Y-Strap adjustment systems. The core Cairn sandal line spans four performance tiers: the minimalist Cairn Evo (Vibram XS Trek EVO, 14mm stack), the cushioned Cairn Evo C (Vibram Megagrip, 20mm stack), and two PRO variants featuring enhanced footbeds and G-hook heel straps for secure water sports use. The Mountain Clog collection extends the brand into closed-toe all-terrain footwear with leather suede and premium nubuck leather uppers paired with Vibram Megagrip outsoles. Accessories include performance split-toe socks, while the Re-Soul Program provides repair and resoling services to extend product life.
Differentiator
Problem solved
Functional benefit
Products and services
- Cairn Evo Sandals Lightweight, flexible adventure sandal with minimalist EVA foam footbed conforming to feet for superior ground feel, featuring Vibram XS Trek EVO rubber outsole and patented Y-Strap 3-point adjustment system. Priced at $115 USD and targeted at outdoor enthusiasts seeking ground feel and minimalism.
- Cairn Evo C Sandals Cushioned adventure sandal with enhanced EVA footbed and Vibram Megagrip outsole, providing enhanced comfort while maintaining trail-ready performance. Priced at $135 USD.
- Cairn Evo C PRO Sandals Peak performance cushioned sandal with the thickest EVA footbed, plush cushioning, Vibram Megagrip outsoles, and a G-hook-and-loop heel strap system that resists mud and whitewater. Priced at $145 USD and targeted at guides and serious outdoor users.
- Cairn Evo 3D PRO Sandals The highest-performing adventure sandal featuring an extra-sticky Vibram Megagrip rubber outsole, patented Y-Strap 3-point adjustment system, firm 3D molded EVA foam footbed with arch support, and G-hook-and-loop heel strap for secure fit in water activities. Named Gear Junkie Best Overall Hiking Sandal. Priced at $140 USD.
- Mountain Clog - Leather Suede All-terrain closed-toe clog with durable leather suede upper, cushioned PU footbed, Vibram Megagrip outsole, Bedrock 3-point adjustment strap system, zero-drop 16mm stack height, and climbing rubber toe cap. Priced at $160 USD.
- Mountain Clog - Nubuck Leather Premium all-terrain clog with oiled Ecco Nubuck leather upper tanned using water-saving Dri-Tan technology, one-piece unlined leather upper that is water resistant, adjustable 3-point strap system, and extra-sticky Vibram Megagrip outsole. Priced at $175 USD.
- Classic LT Sandals Classic lightweight sandal offering from Bedrock's adventure footwear lineup, providing an entry-level option within the brand portfolio.
- Rockhound Sandals Flip flop designed for micro-adventures and casual wear, featuring Bedrock's signature adjustable strap system and rugged outsole for sand-between-toes experiences.
- Performance Split-Toe Socks Crew-length performance socks with split-toe design for enhanced foot mechanics and comfort during outdoor activities, available in multiple color options for pairing with Bedrock sandals and clogs.
- Injinji Midweight Mini-Crew Wool Socks Merino wool mini-crew socks with toe separation for moisture management and temperature regulation, sourced from Injinji and sold as accessories.
- Re-Soul Repair Service Sandal and clog repair and resoling service that extends product lifespan, featuring free repairs for component failures and discounted resoling through the Re-Soul program. Reduces replacement costs and supports sustainability.
Quantifiable outcome
- Cairn Vibram soles last 700-1000+ miles
- +3 more outcomes
Companies that use Bedrock Sandals
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Bedrock Sandals technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Bedrock Sandals partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- 1% For The PlanetcoreEnvironmental membership organization since 2011. Bedrock donates at least 1% of annual sales to environmental non-profits including Clark Fork Coalition, Mattole Restoration Council, Copper Canyon Alliance, Great Burn Conservation Alliance, and City Slicker Farms. Founded during AmeriCorps conservation work by company founders.
- Clark Fork CoalitioncoreLocal Montana non-profit environmental organization receiving donations through 1% For The Planet membership. Focuses on river conservation in Western Montana.
- Mattole Restoration CouncilminorEnvironmental non-profit receiving donations through 1% For The Planet membership. Focus on restoration efforts.
- Copper Canyon AllianceminorEnvironmental non-profit receiving donations through 1% For The Planet membership.
- Great Burn Conservation AllianceminorEnvironmental non-profit receiving donations through 1% For The Planet membership.
- City Slicker FarmsminorEnvironmental non-profit receiving donations through 1% For The Planet membership. Urban agriculture and food access focus.
- VibramcoreExclusive partnership for outsole technology. Bedrock uses Vibram Megagrip on Mountain Clogs and Cairn Evo C PRO/3D PRO, and Vibram XS Trek EVO on Cairn Evo. These are proprietary outsole compounds designed for grip and durability in outdoor conditions.
- EccocorePremium leather supplier for Mountain Clog Nubuck line. Ecco provides oiled nubuck leather tanned using water-saving Dri-Tan technology. One-piece unlined leather upper is water resistant and develops natural character with use.
- ShopifycoreE-commerce platform powering bedrocksandals.com online store. Processes payments, manages inventory, and enables global sales.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Bedrock Sandals competitors and assessment
Company assessmentDirect peers
- Chaco: Chaco is a direct competitor in adjustable-strap outdoor sandals with strong hiking and water-sport positioning, including the Z/1 and Z/2 lines. Like Bedrock, Chaco emphasizes durability, repairability, and outdoor lifestyle branding.
- Merrell: Merrell is a major outdoor footwear brand with hiking sandals and trail-ready closed-toe shoes that compete for the same outdoor enthusiast customer. Their Moab and Hydro Moc lines overlap with Bedrock's Mountain Clog waterproof/casual category.
- OluKai: OluKai makes premium outdoor and water sandals with a similar brand narrative around heritage, durability, and island/outdoor lifestyle. Comparable to Bedrock in premium positioning and target demographic.
- Teva: Teva is the market-defining sport/outdoor sandal brand, offering water-ready adventure sandals at similar price points. Bedrock competes directly with Teva's hiking and water-sport sandal lines for the same outdoor enthusiast customer.
- Xero Shoes: Xero Shoes makes minimalist, zero-drop footwear including sandals (Z-Trail) and closed-toe options. Both brands target the barefoot/natural movement enthusiast segment with similar DTC go-to-market approach.
- Keen: Keen makes outdoor sandals and closed-toe footwear (Newport, Targhee) overlapping with both Bedrock's Cairn adventure sandal and Mountain Clog product lines, targeting similar hiking, water, and casual outdoor use cases.
- Luna Sandals: Luna Sandals is a small, bootstrapped outdoor sandal brand built on minimalist, zero-drop, Vibram-outsoled designs. Luna's Mono and Oso models are highly comparable to Bedrock's Cairn line in philosophy, materials, and customer base.
Emerging players
- Suicoke: Suicoke is a premium outdoor and lifestyle sandal brand using Vibram outsoles with adjustable strap systems similar to Bedrock's Y-Strap. Comparable in materials, premium positioning, and overlap with adventure/outdoor-lifestyle crossover customer.
- Vivobarefoot: Vivobarefoot offers minimalist, foot-shaped footwear across sandals, casual, and athletic categories. Bedrock's zero-drop philosophy aligns with Vivobarefoot's positioning, though Vivobarefoot plays more in lifestyle and urban segments.
Others
- REI Co-op (private label): REI is both a retail partner and a seller of its own house-brand outdoor sandals. The relationship is partly competitive (REI's own sandal line competes on shelf) and partly distribution (REI sells Bedrock in stores and online).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Bedrock Sandals social profiles
Digital presenceBedrock Sandals financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bedrock Sandals leadership team
Management profileNumber of profiles
Bedrock Sandals funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bedrock Sandals M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bedrock Sandals
What does Bedrock Sandals do?
Bedrock Sandals designs, manufactures, and sells adventure sandals and closed-toe mountain clogs built on a zero-drop minimalist platform with Vibram outsoles and a patented Y-Strap 3-point adjustment system. The company also sells complementary apparel/accessories (split-toe socks, apparel) and operates the Re-Soul repair and resoling service to extend product lifespan.
Is Bedrock Sandals a public or private company?
Bedrock Sandals is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bedrock Sandals founded?
Bedrock Sandals was founded in 2011. It employs 1 to 10 people.
Where is Bedrock Sandals based?
Bedrock Sandals is headquartered in Richmond, United States, in the North America region.
How does Bedrock Sandals make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are re-Soul Repair Services.
Who are Bedrock Sandals's main competitors?
Direct peers on record are Chaco, Merrell, OluKai, Teva, Xero Shoes, Keen and Luna Sandals. Emerging players are Suicoke and Vivobarefoot. REI Co-op (private label) is listed as an others.
Does Bedrock Sandals have an API?
No public API is recorded for Bedrock Sandals.
What industry is Bedrock Sandals in?
Bedrock Sandals's product category is Outdoor Adventure Footwear. Its primary akta.pro industry code is CRAAACAD, Outdoor & Hiking Footwear, with a secondary code of CRAAACAB, Casual & Lifestyle Footwear. Its NAICS code is 45821 and its SIC code is 5661.