Rockford Ambulatory Surgery Center

What Rockford Ambulatory Surgery Center does

Rockford Ambulatory Surgery Center (RASC) is a privately held, single-facility outpatient ambulatory surgery center founded in 1994 and headquartered at 1016 Featherstone Road in Rockford, Illinois. The center operates from 6:00am to 3:30pm Monday through Friday and performs more than 270 types of outpatient surgical procedures spanning orthopedic, ophthalmology, gynecology, podiatry, otolaryngology, oral/dental, oculoplastic, plastic/cosmetic, urological, and pain management specialties. Procedures are performed by independent affiliated physicians (not employed by the center), with all anesthesia services provided exclusively by Rockford Anesthesiologists Associated. The facility has cumulatively performed more than 150,000 procedures and reports a 99% patient satisfaction rating.

The center's core technology consists of physical surgical infrastructure — operating rooms, recovery areas, and minimally invasive surgical equipment (laparoscopic and arthroscopic instrumentation) — rather than software or digital platforms. Patient-facing services include pre-surgical and virtual facility tours, downloadable patient guides, and a physician directory. The company is not software-enabled, has no mobile application, and does not disclose API, SDK, or AI/ML capabilities.

RASC's business model is built on facility fees and ancillary charges billed to insurance carriers and patients. Revenue streams include facility fees (operating/recovery room use), special supplies and equipment charges (lasers, implants, fixation devices), and procedure-specific fees; surgeon, anesthesiologist, and pathologist fees are billed separately by those practitioners. The center accepts Medicare and all major commercial insurance plans, as well as CareCredit financing and the Zero Card employer-sponsored healthcare plan. Demand is generated through a hybrid go-to-market model: the primary channel is surgeon referrals (patients cannot self-schedule), supplemented by direct-to-consumer marketing via the website, Facebook, and YouTube encouraging patients to 'Ask for RASC' when discussing surgery with their physicians.

Name

Rockford Ambulatory Surgery Center

Legal name

Rockford Ambulatory Surgery Center

Website

https://rockfordambulatory.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Rockford Ambulatory Surgery Center is a privately held, single-facility outpatient ambulatory surgery center in Rockford, Illinois, founded in 1994. It performs 270+ types of outpatient procedures across multiple specialties via independent affiliated physicians and bills facility fees to Medicare, commercial insurers, and employer plans.

Ownership category

akta.pro rank

Product category

Ambulatory Surgical Services

NAICS

Freestanding Ambulatory Surgical and Emergency Centers (621493), Ambulatory Health Care Services (621)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Endoscopy & GI Procedure Centers (HLAFAIAE)

akta.pro secondary industries

Pain Management & Interventional Procedure Centers (HLAFAIAH), Single-Specialty ASCs (HLAFAIAB), Orthopedic & Spine Surgery Centers (HLAFAIAG), Ambulatory Surgery Centers (Ophthalmic/Outpatient Eye Surgery) (HLAKAKAO)

Keywords

• Ambulatory surgery services
• Outpatient surgical procedures
• Same-day surgery
• Minimally invasive surgery
• Multi-specialty surgical care

Headquarters

HQ city

Rockford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Facility Fees: Charges for the use of the surgery center including operating room, recovery room and most other services provided during the patient's stay. Does not include professional fees for surgeon, anesthesiologist, or pathologist.
2. Special Supplies and Equipment: Additional charges may be generated for special supplies and equipment including lasers, external fixation devices, implants, and orthopedic plates and screws
3. Zero Card Healthcare Plan Services: Services covered under the Zero plan for certain surgeries, X-rays, MRIs, lab tests, and physical therapy when ordered by a doctor

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Rockford Ambulatory Surgery Center (RASC) is a single-facility outpatient ambulatory surgery center in Rockford, Illinois, performing more than 270 types of same-day surgical procedures across multiple specialties including orthopedic, ophthalmology, gynecology, cosmetic, podiatric, urological, oral, dental, otolaryngological, and pain management. Patients are scheduled through their own surgeon; anesthesia is delivered by affiliated Rockford Anesthesiologists Associated. The center accepts Medicare, all major insurance plans, CareCredit, and the Zero Card employer-sponsored healthcare plan.

Product overview

Rockford Ambulatory Surgery Center (RASC) operates as a single-facility outpatient surgery center offering over 270 types of surgical procedures across multiple specialties including orthopedic (arthroscopic surgery, rotator cuff, tendon repair), ophthalmology (cataract surgery, blepharoplasty), gynecology (hysteroscopy, uterine ablation), cosmetic surgery (breast augmentation/lift), podiatry (bunionectomy), urology, oral surgery, and pain management. The center provides same-day surgical services without overnight stays, supported by a network of affiliated physicians. Patient-facing services include pre-surgical tours, financial assistance programs (Medicare, insurance billing, CareCredit, Zero Card healthcare plan), and comprehensive patient resources. The facility has served the Rockford, Illinois community since 1994.

Differentiator

Problem solved

Functional benefit

Products and services

• Outpatient Surgery Services
• Arthroscopic Surgery and Repair
• Blepharoplasty / Eyelid Lift
• Breast Augmentation / Lift
• Bunionectomy
• Carpal Tunnel Release
• Cataract Surgery
• Gallbladder Removal (Cholecystectomy)
• Hernia Repair
• Hysteroscopy and Uterine Ablation
• Pediatric Dental Surgery
• Rotator Cuff Surgery
• Tendon Repair
• Tonsillectomy
• Patient Resources
• Virtual Facility Tours
• Zero Card Healthcare Plan Acceptance
• CareCredit Healthcare Financing Acceptance

Quantifiable outcome

• 99% patient satisfaction rating
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• Rockford Anesthesiologists Associated (RAA)coreStrategic or Co-development PartnerRockford Anesthesiologists Associated provides all anesthesia services at RASC, guaranteeing the highest standard of care during procedures. This is a core partnership ensuring anesthesia care for all surgical procedures performed at the center.
• CareCreditcoreChannel Partner/ Reseller/ DistributorCareCredit is North America's leading patient payment program, working like a credit card exclusive for healthcare services. RASC accepts CareCredit to help patients cover out-of-pocket expenses with low monthly payment options, no up-front costs, no prepayment penalties, and no annual fees.
• Zero Card / Zero HealthcoreGTM or Marketing PartnerZero is a healthcare plan with no deductibles, copays, or co-insurance for certain surgeries, X-rays, MRIs, lab tests, and physical therapy when ordered by a doctor. RASC accepts the Zero Card, allowing members to receive care at the facility under this plan.
• Medicare and Major Insurance CarrierscoreChannel Partner/ Reseller/ DistributorRASC accepts Medicare and all major insurance plans including Aetna, BlueCross/BlueShield (PPO and HMO/Physicians Care Network), CIGNA, United Healthcare, Coventry Health, Choice Care Network (Humana), and many others.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@RockfordAmbulatory
• Facebookfacebook.com/RockfordAmbulatory
• LinkedInlinkedin.com/company/rockford-ambulatory-surgery-center

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rockford Ambulatory Surgery Center