Te Taiwhenua O Heretaunga
Te Taiwhenua o Heretaunga is a not-for-profit charitable trust and mandated political leadership entity for Ngāti Kahungunu ki Heretaunga, delivering integrated health, social, education, and community development services across the full whānau lifecycle to Māori whānau in Hawke's Bay, New Zealand.
- Company typePrivate
- Founded1985
- HeadquartersHastings, New Zealand
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Te Taiwhenua O Heretaunga does
Te Taiwhenua o Heretaunga (TToH) is a not-for-profit charitable trust and the mandated political leadership entity for Ngāti Kahungunu ki Heretaunga, operating from Hastings, New Zealand across Hawke's Bay, the East Coast, and Central Hawke's Bay. Founded in 1985, the organisation delivers an integrated portfolio of health, social, education, and community development services spanning the full whānau lifecycle — from pregnancy and Well Child Tamariki Ora checks through to kaumātua housing and in-home palliative care. Core service modules include Hauora Heretaunga (a GP and dental medical centre with subsidised consultations and free under-25 visits), Te Ara Waiora (free walk-in nurse-led clinics in Flaxmere and Central Hawke's Bay), Oranga Hinengaro (mental health, addiction, and residential care), Mana Ake (school-based child wellbeing), Family Start, Whānake Te Kura (antenatal education), Te Haa Matea (smokefree support), Te Oranga Tautiaki (in-home care packages), Te Punga o Hauora (cancer care), and Whare Āhei (affordable rental grants). Auxiliary programmes include tertiary scholarships, marae renovation funding (Provincial Growth Fund), event sponsorship, Matariki Living Taonga Awards, and the Kotahitanga Twilight Gala.
The organisation operates a service-delivery platform architecture: a common Te Wairatahi registration/intake front-end funnels whānau into multiple programme modules, each staffed by multidisciplinary teams (doctors, nurses, social workers, psychologists, Rangatahi Coaches, Whānau Ora Kaiarahi, Kaiawhina). Technology use is limited to standard clinical/office IT and the third-party MyIndici patient portal for appointments, prescriptions, and patient-provider messaging. There is no proprietary technology stack and no AI/ML capability disclosed. Governance is via the Te Haaro Board, comprising 15 elected trustees representing the 14 Heretaunga Marae plus Mātāwaka representation from Te Aranga Marae, with marae trustees required to be registered with Ngāti Kahungunu Iwi Inc.
TToH's revenue model is dominated by New Zealand government funding — Ministry of Health, Hawke's Bay District Health Board, Ministry of Social Development, Te Puni Kōkiri, and Provincial Growth Fund contracts — supplemented by subsidised user-pay consultation fees ($16-30 per visit), free services for under-25s and CSC holders, conference facility hire, and ancillary programme revenue. With ~480 employees (~80% Māori), the organisation is one of the largest kaupapa Māori service providers in Hawke's Bay, delivering services across physical sites in Hastings (headquarters), Waipukurau (Tamatea Health & Social), Flaxmere, and Napier, plus in-home delivery across Wairoa, Napier, Hastings, Waimārama, and Central Hawke's Bay.
Te Taiwhenua O Heretaunga firmographics
Firmographics- Name
- Te Taiwhenua O Heretaunga
- Legal name
- Te Taiwhenua o Heretaunga
- Website
- https://ttoh.iwi.nz
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Te Taiwhenua o Heretaunga is a not-for-profit charitable trust and mandated political leadership entity for Ngāti Kahungunu ki Heretaunga, delivering integrated health, social, education, and community development services across the full whānau lifecycle to Māori whānau in Hawke's Bay, New Zealand.
- Ownership category
- akta.pro rank
Te Taiwhenua O Heretaunga industry classification
Industry- Product category
- Community Health and Social Services
- NAICS
- Home Health Care Services (62161), Other Individual and Family Services (624190), Services for the Elderly and Persons with Disabilities (62412), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Outpatient Mental Health and Substance Abuse Centers (621420)
- SIC
- Services-Home Health Care Services (8082), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Social Services (8300)
- akta.pro primary industry
- Post-Discharge Non-Medical Transitional Support (after hospital/SNF) (HLADAGAJ)
- akta.pro secondary industries
- Post-Acute & Transitional 24/7 In-Home Care (Hospital/SNF Discharge) (HSABAHAF), Non-Hospice Serious-Illness / Community-Based Palliative Care (In-Home) (HSABAFAF)
Keywords
Where Te Taiwhenua O Heretaunga is headquartered
LocationHeadquarters
- HQ city
- Hastings
- HQ country
- New Zealand
- HQ region
- Oceania
Offices6 records
Markets served
Te Taiwhenua O Heretaunga business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Government Health & Social Service Funding: As a not-for-profit charitable trust and the mandated political leadership entity for Ngāti Kahungunu ki Heretaunga, TToH receives government funding from agencies including the Ministry of Health, District Health Board, and Ministry of Social Development to deliver health, education, and social services.
- Primary Care Consultation Fees: Revenue from subsidised GP and nurse consultations, with free visits for under-25s and subsidised rates for Community Services Card holders. Fee schedule: $20 for GP over 24 with CSC, $30 for GP over 24 without CSC, $16 for nurse consultations over 24.
- Conference Facilities Hire: TToH offers conference and seminar venue hire at its Hastings site, providing an additional revenue stream from private, corporate, and non-profit group hire.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Free GP visits for under-25s enrolled whānau |
| Subscription | Monthly | GP consultation - with Community Services Card |
| Subscription | Monthly | GP consultation - without CSC |
| Freemium | Pay-as-you-go | Te Ara Waiora FREE walk-in nurse-led clinics |
| Freemium | Pay-as-you-go | FREE Stop Smoking Programme |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Te Taiwhenua O Heretaunga product offering
Product offeringCore offering
Te Taiwhenua o Heretaunga is a not-for-profit charitable trust delivering integrated primary healthcare (GP, dental, nursing, mental health, addiction), social services, education, youth programmes, in-home elder care, and community development to Māori whānau across Hawke's Bay. Services span the full life cycle from birth (Well Child Tamariki Ora, antenatal education) through kaumātua (senior housing, in-home care). Delivery combines direct clinical care, walk-in nurse-led clinics, school-based wellbeing, marae-based community outreach, and a centralised online client registration front door.
Product overview
Te Taiwhenua o Heretaunga (TToH) is a not-for-profit charitable trust and the mandated political leadership entity for Ngāti Kahungunu ki Heretaunga. It offers a broad, integrated portfolio of health, social, education, and community development services — not a single product but a coordinated ecosystem of wraparound support spanning the entire whānau lifecycle. The core offering centres on Hauora Heretaunga (a GP and dental medical centre) and Te Ara Waiora (a free nurse-led walk-in clinic), supplemented by Oranga Hinengaro and Hiwa-i-te-rangi (mental health and addiction services), Te Poutama Tautoko (drug and alcohol therapies), Mana Ake (school-based child wellbeing), Whanake Te Kura (pregnancy and parenting education), Well Child Tamariki Ora (child health checks), Family Start and Whānau Ora Kaiarahi (whānau support), Te Haa Matea (smokefree support), Te Mana Waiū (breastfeeding support), Kaumātua Ora and Te Oranga Tautiaki/Supreme Care (senior care and in-home support), and Te Punga o Hauora (cancer care). Community-facing initiatives include Tertiary Scholarships, Event Sponsorship, Matariki Living Taonga Awards, the Kotahitanga Twilight Gala, Conference Facilities hire, He Purapura Whetū whānau surveys, and the Te Tū Marae ki Te Matau-a-Māui marae renovation programme. TToH's Tamatea Health & Social centre serves Central Hawke's Bay as a regional hub, while the client registration system Te Wairatahi acts as the intake front door across all services. Whare Āhei provides affordable rental grants as a housing support mechanism. The organisation's ~480 staff (80% Māori) deliver services across Hawke's Bay from Mahia to Remutaka. The overall architecture is best described as a service-delivery platform with multiple programme modules sharing a common registration and intake front-end, coordinated by a Te Haaro Board of trustees representing 14 Heretaunga marae.
Differentiator
Problem solved
Functional benefit
Products and services
- Hauora Heretaunga Award-winning medical and dental centre offering high-quality, low-cost healthcare for the whole whānau. GP visits are free for enrolled whānau aged 14–24, with subsidised consultations for others ($16–$30). Includes an on-site pharmacy and phone triage service.
- Te Ara Waiora Free walk-in and mobile nurse-led Māori hauora clinic in Flaxmere and Central Hawke's Bay. Specialises in diabetes, COPD, asthma, immunisations, eczema, sexual health, smokefree support, contraception advice, and pepi care. Encompasses Te Punga o Hauora, a whānau-centred cancer care service for Māori aged 25+ in Heretaunga and Central Hawke's Bay.
- Oranga Hinengaro Mental health and wellbeing service providing clinical care, Te Puawaitanga Day programme, community support, addiction therapies, counselling, residential care, Waiorua short-stay, and longer-term residential options. Includes Hiwa-i-te-rangi for adults with mild-to-moderate mental health needs and Te Poutama Tautoko addiction therapies.
- Whanake Te Kura Free pregnancy, childbirth, and early parenting antenatal education programme for hapū māmā and partners in Napier, Hastings, and Flaxmere. Delivered via one-day wānanga/workshops, 6-week evening courses, and remote at-home learning, with coffee groups for ongoing peer support.
- Well Child Tamariki Ora Free regular health checks from birth to four years, delivered by Tamariki Ora nurses and Kaiawhina who visit families at home or at clinic. Supports new parents in monitoring baby's growth and development.
- Mana Ake School-based wellbeing and mental health support programme for primary and intermediate-aged tamariki (Years 1–8) across Hastings and Central Hawke's Bay. Kaimahi work with tamariki, whānau, and schools to build resilience, wairua, and mana through direct support and whole-school wellbeing programmes.
- Family Start Home-visiting programme supporting parents and caregivers in Hastings with babies from the second trimester of pregnancy to twelve months old. Provides confidential listening, practical advice on housing and budgeting, parenting skills, and family support. Encompasses Whānau Ora Kaiarahi for whānau-centred wellbeing planning.
- Te Haa Matea (Smokefree Service) Stop smoking support service for Hawke's Bay residents offering one-on-one coaching, group sessions, and community clinics. Provides free stop smoking programmes with free or subsidised nicotine replacement therapy. Includes a special 8-week programme for hapū māmā and whānau with incentives such as grocery vouchers and nappies.
- Kaumātua Ora Fortnightly hui programme for kaumātua/seniors including health checks, gentle exercise, outings, and social events. Includes participation in the Stanford Live Well six-week course for managing long-term health conditions.
- Te Oranga Tautiaki (Supreme Care) In-home manaaki care packages providing personal care, palliative care, home management, daily living support for medical, disability, or accident needs. Available short or long term across Wairoa, Napier, Hastings, and Central Hawke's Bay. Open to all ages by GP referral.
- Tamatea Health & Social Health and social services hub for Central Hawke's Bay community from pepi to kaumātua. Services include primary health promotion, free nurse-led clinics (Te Ara Waiora), Wāhine Purotū (cervical smears and mammogram support), community addiction services, youth counselling, Te Oranga Tautiaki home care, NEET/YP/YPP youth employment support, and Oranga Hinengaro mental health services.
- Te Haa Matea Flu Immunisation Winter wellness flu vaccination programme. The flu vaccine is free for kaumātua aged 65+, people with long-term conditions (6 months+), hapū māmā, tamariki under 4 hospitalised for respiratory illness, and people with mental health conditions. Walk-in clinics at Te Ara Waiora in Flaxmere/CHB or booked at Hauora Heretaunga.
- Whare Āhei Affordable rental grant programme for middle-income whānau unable to afford market rent or access public housing. Provides an 80% market rent subsidy with the aim of saving for home ownership over a five-year rental agreement.
- Te Wairatahi (Client Registration Centre) Registration centre handling client enquiries and service enrolment across all TToH programmes. Clients register via a web form covering services such as pregnancy support, youth support, kaumātua support, mental health, drug and alcohol support, housing, employment, dental, immunisations, and rongoā/mirimiri.
- Te Whare Āhurutanga Modern 11-bedroomed shared living accommodation for kaumātua based on the internationally successful Abbeyfield model. Located in the region, offering companionship, warmth, and security with shared living spaces and meals provided by a housekeeper.
- Conference Facilities Conference and seminar venues for hire at the TToH site near Hastings CBD, with easy access from the Hawke's Bay expressway. Facilities include three conference areas, an exhibition gallery, The Terrace, a sheltered courtyard, and free parking. Available for private, corporate, and non-profit group hire.
Quantifiable outcome
- Free GP visits for all enrolled whānau under 25 years old
- +2 more outcomes
Companies that use Te Taiwhenua O Heretaunga
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles3 records
Te Taiwhenua O Heretaunga technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Te Taiwhenua O Heretaunga partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor and core.
- Kotahitanga Twilight Gala SponsorsminorCorporate sponsors for the Kotahitanga Twilight Gala included MyRide Hastings ($4,000 e-bike prize), The Warehouse (BBQ prize), and approximately 186 prizes total donated by community sponsors. Sponsors get recognition and the event promotes community wellbeing.
- Te Puni Kōkiri (Ministry of Māori Development)coreTe Puni Kōkiri supported the joint application by Te Taiwhenua o Heretaunga and Te Taiwhenua o Te Whanganui a Orotu for the PGF Marae Renovation Fund, covering renovation of 21 Marae in Heretaunga and Ahuriri.
- Hastings District CouncilminorSupported the PGF Marae Renovation Fund application submitted by TToH and Te Taiwhenua o Te Whanganui a Orotu for marae renovation across the region.
- Te Taiwhenua o Te Whanganui a OrotucoreJoint applicant with TToH for the PGF Marae Renovation Fund covering 21 Marae in Heretaunga and Ahuriri.
- Hawke's Bay District Health Board (HBDHB)coreTToH partners with the Hawke's Bay District Health Board for planning and funding purposes. Information shared with the DHB is usually non-identifiable. TToH delivers health services commissioned by the DHB across the Heretaunga region.
- Ministry of HealthcoreTToH shares non-identifiable health data with the Ministry of Health for research and statistical purposes. The Ministry is a key funder of health services delivered by TToH.
- Ministry of EducationminorInformation sharing for health research and statistical purposes. TToH also supports Ministry-funded programmes such as Incredible Years and Mana Ake in schools.
- Ministry of Social DevelopmentminorMSD receives non-identifiable data for reporting, evaluation and monitoring. TToH works with MSD on youth employment programmes (NEET, YP, YPP) and whānau support services.
- Department of CorrectionsminorTToH shares identifiable information with Department of Corrections for reporting, evaluation, monitoring and the sharing of client information. Also provides advice and support for clients involved with the courts.
- Medical Practitioners (GPs)coreTToH refers clients to GPs and receives referrals from GPs. Clinical records may be shared with primary care providers. GPs provide referrals for in-home care packages and other services.
- Ngāti Kahungunu Iwi Inc. (NKII)coreTToH is the mandated political leadership entity for Ngāti Kahungunu ki Heretaunga within NKII. Marae trustees must be registered with NKII to stand for Te Haaro Board. TToH directs scholarship applicants to verify NKII registration.
- Heretaunga MaraecoreThe 14 Heretaunga Marae are represented on the Te Haaro board and host stalls at the Kotahitanga Twilight Gala to profit each marae. TToH's governance is built around marae representation.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Te Taiwhenua O Heretaunga competitors and assessment
Company assessmentDirect peers
- Tipu Ora: Māori health and social service provider in the eastern North Island (Bay of Plenty / wider Tairāwhiti region) delivering immunisations, smokefree, whānau support and youth programmes. Operates adjacent to TToH's regional catchment with overlapping iwi connections.
- Te Whānau o Waipareira Trust: Large Auckland-based kaupapa Māori charitable trust delivering a similarly integrated wraparound portfolio of health, social, education, justice and Whānau Ora services to Māori whānau. Highly comparable operating model, governance structure (iwi mandate), and revenue base (government contracts + housing).
- Ngāti Porou Hauora: Tribal health provider for Ngāti Porou on the East Cape, running GP clinics, community nursing, mental health and Whānau Ora programmes from a similar rural/regional base. Highly comparable iwi-mandated, multi-site healthcare model.
- Raukura Hauora o Tainui: Waikato-Tainui mandated Māori health and social services provider delivering GP, mental health, whānau ora navigation and community programmes across the Waikato. Same kaupapa Māori framework, similar multi-disciplinary clinical workforce, and overlapping funder relationships.
Others
- Te Puni Kōkiri (Ministry of Māori Development): NZ central government ministry funding Whānau Ora, marae development and iwi capacity. Direct commissioning partner of TToH and the entity that co-supported the PGF Marae Renovation Fund application.
- Te Whatu Ora – Health New Zealand: National public health service entity created in 2022 replacing NZ's 20 DHBs. Functions as TToH's largest counterparty funder for Hauora Heretaunga primary care, mental health and Te Ara Waiora nurse-led clinics.
- Whaikaha – Ministry of Disabled People: NZ government ministry responsible for disability support services. Funds part of Te Oranga Tautiaki in-home disability and personal care packages for TToH clients and is a comparable commissioning partner for kaupapa Māori providers.
Broad incumbents
- Pinnacle Incorporated: Large primary care network (PHO-aligned) across the Midlands region with general practices, community services and equity programmes for Māori and high-needs populations. Comparable primary healthcare delivery scale and regional footprint.
- Te Rūnanga o Ngāi Tahu: Large mandated iwi authority for Ngāi Tahu covering the South Island and lower North Island, with growing investment in whānau ora, education scholarships and housing. Scaled-up equivalent governance and service-delivery platform with broader geographic reach.
- National Urban Māori Authority (NUMA): Federated body representing urban Māori authorities delivering health and social services nationally. Comparable kaupapa Māori service ideology and Whānau Ora orientation, though operating as an umbrella rather than direct provider.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Te Taiwhenua O Heretaunga social profiles
Digital presenceTe Taiwhenua O Heretaunga financial estimates
Financial estimateRevenue estimate
Valuation estimate
Te Taiwhenua O Heretaunga leadership team
Management profileNumber of profiles
Profiles3 records
Te Taiwhenua O Heretaunga funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Te Taiwhenua O Heretaunga M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Te Taiwhenua O Heretaunga
What does Te Taiwhenua O Heretaunga do?
Te Taiwhenua o Heretaunga is a not-for-profit charitable trust delivering integrated primary healthcare (GP, dental, nursing, mental health, addiction), social services, education, youth programmes, in-home elder care, and community development to Māori whānau across Hawke's Bay. Services span the full life cycle from birth (Well Child Tamariki Ora, antenatal education) through kaumātua (senior housing, in-home care). Delivery combines direct clinical care, walk-in nurse-led clinics, school-based wellbeing, marae-based community outreach, and a centralised online client registration front door.
Is Te Taiwhenua O Heretaunga a public or private company?
Te Taiwhenua O Heretaunga is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Te Taiwhenua O Heretaunga founded?
Te Taiwhenua O Heretaunga was founded in 1985. It employs 251 to 500 people.
Where is Te Taiwhenua O Heretaunga based?
Te Taiwhenua O Heretaunga is headquartered in Hastings, New Zealand, in the Oceania region.
How does Te Taiwhenua O Heretaunga make money?
Three revenue lines are on record. Government Health & Social Service Funding is the primary driver. The others are primary Care Consultation Fees and conference Facilities Hire.
Who are Te Taiwhenua O Heretaunga's main competitors?
Direct peers on record are Tipu Ora, Te Whānau o Waipareira Trust, Ngāti Porou Hauora and Raukura Hauora o Tainui. Others are Te Puni Kōkiri (Ministry of Māori Development), Te Whatu Ora – Health New Zealand and Whaikaha – Ministry of Disabled People. Broad incumbents are Pinnacle Incorporated, Te Rūnanga o Ngāi Tahu and National Urban Māori Authority (NUMA).
Does Te Taiwhenua O Heretaunga have an API?
No public API is recorded for Te Taiwhenua O Heretaunga.
What industry is Te Taiwhenua O Heretaunga in?
Te Taiwhenua O Heretaunga's product category is Community Health and Social Services. Its primary akta.pro industry code is HLADAGAJ, Post-Discharge Non-Medical Transitional Support (after hospital/SNF), with a secondary code of HSABAHAF, Post-Acute & Transitional 24/7 In-Home Care (Hospital/SNF Discharge). Its NAICS code is 62161 and its SIC code is 8082.