Checkers Industrial Safety Products

What Checkers Industrial Safety Products does

Checkers Industrial Safety Products, founded in 1987 and headquartered in Broomfield, Colorado, is a US-based manufacturer of branded industrial and motion safety hardware. The company is a division of Justrite Safety Group, a diversified safety products conglomerate whose portfolio also includes Justrite, Eagle Mfg, NoTrax, AccuformNMC, US Chemical Storage, Basic Concepts Inc., and Hughes Safety. Checkers' product line spans five core categories: cable protectors (light, medium, heavy-duty, low-profile, ADA-compliant, and custom), wheel chocks (heavy-duty, all-terrain, general-purpose rubber/urethane, and aviation variants), ground protection matting and outrigger pads, vehicle warning whips (including lighted and Super Whip variants), and traffic safety products (parking stops, speed bumps, bollards, delineators, ramps, and clearance bars). All products are Made in the USA and engineered for multi-year durability and regulatory compliance.

The company's business model is primarily one-time hardware sales supplemented by replacement parts and accessories, with revenue generated through three channels: an extensive global distributor network (locator-enabled on the website), a direct e-commerce storefront for smaller orders and parts, and quote-based enterprise sales for custom and large-volume requirements. Pricing is not publicly listed; Net 30 payment terms are available to qualified business accounts. Customer segments are organized vertically and span Entertainment & Events, Construction, Mining/Oil & Gas, Utilities as primary verticals, with Residential & Commercial Landscaping and Parking/Traffic Management as secondary segments. Marketing channels include content marketing via the catalog and industry pages on checkers.justrite.com, distributor channel marketing, industry association membership (Associated General Contractors of America), SEO/organic search, and free expert consultation services such as the STUD-E facility safety survey and the Wheel Chock Selector Tool.

The competitive positioning rests on three pillars: brand recognition within the Justrite Safety Group family, an extensive global distribution footprint, and engineered proprietary products meeting compliance specifications (ADA, aviation). No revenue figures, patents, certifications, or AI/ML capabilities are disclosed in the available data. M&A history includes the 2015 acquisitions of NoTrax and Superior Manufacturing Group, both of which broadened Checkers' matting and ground-protection footprint.

Name

Checkers Industrial Safety Products

Legal name

Checkers Industrial Safety Products

Website

https://checkers-safety.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Checkers Industrial Safety Products is a US-based manufacturer of branded cable protectors, wheel chocks, ground protection mats, warning whips, and traffic safety hardware, serving construction, mining, utilities, and entertainment customers through a global distributor network and direct e-commerce as a division of Justrite Safety Group.

Ownership category

akta.pro rank

Product category

Industrial Safety Equipment

NAICS

Commercial and Service Industry Machinery Manufacturing (333310)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Protective & Work Accessories Manufacturing (Safety Gloves/Hi-Vis Accessories) (IMAOAFAH)

Keywords

• Industrial safety equipment
• Cable protection products
• Wheel chocks
• Ground protection mats
• Traffic safety products

Headquarters

HQ city

Broomfield

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Industrial Safety Equipment Sales: One-time sale of physical safety products including cable protectors, wheel chocks, ground protection mats, warning whips, and traffic safety equipment. Products are sold through distributor network and direct e-commerce. Repeat purchases occur through replacement needs and new project requirements.
2. Custom/Project-based Sales: Custom cable protectors and specialized solutions for unique applications. Higher margin products tailored to specific customer requirements.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Checkers Industrial Safety Products manufactures and distributes a full-line catalog of motion safety and jobsite safety equipment, including cable protectors, wheel chocks, ground protection mats, vehicle warning whips, and traffic/parking safety products. The company sells primarily through a global distributor network and a direct e-commerce storefront, with quote-based enterprise sales for custom and large-volume orders. Products are made in the USA and engineered for durability across construction, mining, utilities, entertainment, and landscaping applications.

Product overview

Checkers Industrial Safety Products is a division of Justrite Safety Group offering a comprehensive portfolio of industrial safety and motion safety solutions. The product lineup centers on five core categories: Cable Protectors (including Light Duty, Medium Duty, Heavy Duty, Low Profile, ADA-compliant, and Custom options), Wheel Chocks (Heavy-Duty, All-Terrain, General-Purpose in rubber and urethane, and Aviation variants), Ground Protection (matting, outrigger crane pads, and ground stabilization systems), Warning Whips (general-purpose, lighted, heavy-duty Super Whips, and light-duty options), and Traffic Safety Products (parking stops, speed bumps, wall guards, bollard covers, and delineators). The company also provides complementary services including a free STUD-E facility safety survey and an interactive Wheel Chock Selector Tool. All products are designed for jobsite applications across industries including construction, mining, utilities, entertainment/events, landscaping, and rental companies, with Made in the USA manufacturing.

Differentiator

Problem solved

Functional benefit

Products and services

• Cable Protectors High-performance cable protection systems that provide safe crossing for pedestrians, vehicles, and heavy equipment while protecting cables and cords. Includes light-duty, medium-duty, heavy-duty, low-profile, ADA-compliant, hose bridges, and custom options for jobsites and events.
• Wheel Chocks Engineered wheel blocking devices for trucks, utility vehicles, and aircraft that ensure compliance with safety regulations. Available in heavy-duty, all-terrain, general-purpose (rubber and urethane), and aviation-specific variants.
• Ground Protection Matting Temporary ground protection solutions designed to displace the weight of heavy vehicles, enabling movement through mud, sand, and adverse terrains. Includes medium-duty matting, heavy-duty ground mats, GeoGrid paving systems, and outrigger crane pads.
• Warning Whips Industrial-strength vehicle warning whips designed to help mark vehicles, equipment, or important locations at work sites. Available in general-purpose, lighted, heavy-duty (Super Whips), and light-duty variants.
• Traffic Safety Products Vehicle and motion safety products for parking lots, warehouses, and commercial facilities. Includes parking stops, speed bumps and humps, wall/rack/corner guards, bollard covers, bollard posts, guidepost delineators, ramps and dockplates, and clearance bars.

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Associated General Contractors of America (AGC)minorOthersJustrite Safety Group is a proud member of the Associated General Contractors of America, the nation's leading construction association. This membership reflects the company's commitment to jobsite safety, industry best practices, and supporting construction professionals.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Vestil Manufacturing: Broad-line industrial material handling, safety, and worksite equipment manufacturer with overlapping wheel chock, dockplate, and traffic safety products. Directly competes with Checkers across multiple categories and shares a similar catalog-based, multi-channel distribution model.
• Magline: Industrial material handling equipment manufacturer serving construction, distribution, and commercial end-markets with overlapping commercial/industrial safety equipment. Comparable in distribution model and customer base.
• RubberForm Recycled Products: Manufacturer of recycled rubber wheel chocks, ground protection mats, and traffic safety products serving similar construction, mining, and industrial end-markets. Highly comparable in materials, product formats, and customer verticals to Checkers.
• Plasticade: Manufacturer of traffic safety and parking lot products including speed bumps, parking stops, bollards, and cones. Directly comparable to Checkers' Traffic Safety category and shares the same distributor-led GTM motion.
• Elasco Products: Manufacturer of polyurethane cable protectors and hose bridges with overlapping cable/hose protection SKUs serving construction, events, and industrial buyers. Closely comparable in product category and end-market to Checkers' cable protector line.

Broad incumbents

• Brady Corporation: Large public safety, identification, and compliance solutions provider serving industrial workplaces. Overlaps with Checkers' jobsite-safety value proposition at a much larger scale, but is broader in product mix and not specialized in motion-safety hardware.
• 3M: Global diversified industrial conglomerate with a significant worker safety, visibility, and jobsite protection portfolio. Provides the broadest competitive overlap in workplace safety, though 3M's safety offering sits within a much larger, multi-segment business.
• New Pig: Facility and environmental safety products manufacturer specializing in spill containment and industrial absorbents. Comparable as a multi-channel industrial safety equipment brand targeting overlapping facility/procurement buyers, but with a different product focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/checkers620
• Facebookfacebook.com/CheckersSafety
• LinkedInlinkedin.com/company/checkers-safety

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Checkers Industrial Safety Products