Checkers Industrial Safety Products
Checkers Industrial Safety Products is a US-based manufacturer of branded cable protectors, wheel chocks, ground protection mats, warning whips, and traffic safety hardware, serving construction, mining, utilities, and entertainment customers through a global distributor network and direct e-commerce as a division of Justrite Safety Group.
- Company typePrivate
- Founded1987
- HeadquartersBroomfield, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Checkers Industrial Safety Products does
Checkers Industrial Safety Products, founded in 1987 and headquartered in Broomfield, Colorado, is a US-based manufacturer of branded industrial and motion safety hardware. The company is a division of Justrite Safety Group, a diversified safety products conglomerate whose portfolio also includes Justrite, Eagle Mfg, NoTrax, AccuformNMC, US Chemical Storage, Basic Concepts Inc., and Hughes Safety. Checkers' product line spans five core categories: cable protectors (light, medium, heavy-duty, low-profile, ADA-compliant, and custom), wheel chocks (heavy-duty, all-terrain, general-purpose rubber/urethane, and aviation variants), ground protection matting and outrigger pads, vehicle warning whips (including lighted and Super Whip variants), and traffic safety products (parking stops, speed bumps, bollards, delineators, ramps, and clearance bars). All products are Made in the USA and engineered for multi-year durability and regulatory compliance.
The company's business model is primarily one-time hardware sales supplemented by replacement parts and accessories, with revenue generated through three channels: an extensive global distributor network (locator-enabled on the website), a direct e-commerce storefront for smaller orders and parts, and quote-based enterprise sales for custom and large-volume requirements. Pricing is not publicly listed; Net 30 payment terms are available to qualified business accounts. Customer segments are organized vertically and span Entertainment & Events, Construction, Mining/Oil & Gas, Utilities as primary verticals, with Residential & Commercial Landscaping and Parking/Traffic Management as secondary segments. Marketing channels include content marketing via the catalog and industry pages on checkers.justrite.com, distributor channel marketing, industry association membership (Associated General Contractors of America), SEO/organic search, and free expert consultation services such as the STUD-E facility safety survey and the Wheel Chock Selector Tool.
The competitive positioning rests on three pillars: brand recognition within the Justrite Safety Group family, an extensive global distribution footprint, and engineered proprietary products meeting compliance specifications (ADA, aviation). No revenue figures, patents, certifications, or AI/ML capabilities are disclosed in the available data. M&A history includes the 2015 acquisitions of NoTrax and Superior Manufacturing Group, both of which broadened Checkers' matting and ground-protection footprint.
Checkers Industrial Safety Products firmographics
Firmographics- Name
- Checkers Industrial Safety Products
- Legal name
- Checkers Industrial Safety Products
- Website
- https://checkers-safety.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Checkers Industrial Safety Products is a US-based manufacturer of branded cable protectors, wheel chocks, ground protection mats, warning whips, and traffic safety hardware, serving construction, mining, utilities, and entertainment customers through a global distributor network and direct e-commerce as a division of Justrite Safety Group.
- Ownership category
- akta.pro rank
Checkers Industrial Safety Products industry classification
Industry- Product category
- Industrial Safety Equipment
- NAICS
- Commercial and Service Industry Machinery Manufacturing (333310)
- SIC
- Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- Protective & Work Accessories Manufacturing (Safety Gloves/Hi-Vis Accessories) (IMAOAFAH)
Keywords
Where Checkers Industrial Safety Products is headquartered
LocationHeadquarters
- HQ city
- Broomfield
- HQ country
- United States
- HQ region
- North America
Markets served
Checkers Industrial Safety Products business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Industrial Safety Equipment Sales: One-time sale of physical safety products including cable protectors, wheel chocks, ground protection mats, warning whips, and traffic safety equipment. Products are sold through distributor network and direct e-commerce. Repeat purchases occur through replacement needs and new project requirements.
- Custom/Project-based Sales: Custom cable protectors and specialized solutions for unique applications. Higher margin products tailored to specific customer requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | B2B Quote-based Pricing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Checkers Industrial Safety Products product offering
Product offeringCore offering
Checkers Industrial Safety Products manufactures and distributes a full-line catalog of motion safety and jobsite safety equipment, including cable protectors, wheel chocks, ground protection mats, vehicle warning whips, and traffic/parking safety products. The company sells primarily through a global distributor network and a direct e-commerce storefront, with quote-based enterprise sales for custom and large-volume orders. Products are made in the USA and engineered for durability across construction, mining, utilities, entertainment, and landscaping applications.
Product overview
Checkers Industrial Safety Products is a division of Justrite Safety Group offering a comprehensive portfolio of industrial safety and motion safety solutions. The product lineup centers on five core categories: Cable Protectors (including Light Duty, Medium Duty, Heavy Duty, Low Profile, ADA-compliant, and Custom options), Wheel Chocks (Heavy-Duty, All-Terrain, General-Purpose in rubber and urethane, and Aviation variants), Ground Protection (matting, outrigger crane pads, and ground stabilization systems), Warning Whips (general-purpose, lighted, heavy-duty Super Whips, and light-duty options), and Traffic Safety Products (parking stops, speed bumps, wall guards, bollard covers, and delineators). The company also provides complementary services including a free STUD-E facility safety survey and an interactive Wheel Chock Selector Tool. All products are designed for jobsite applications across industries including construction, mining, utilities, entertainment/events, landscaping, and rental companies, with Made in the USA manufacturing.
Differentiator
Problem solved
Functional benefit
Products and services
- Cable Protectors High-performance cable protection systems that provide safe crossing for pedestrians, vehicles, and heavy equipment while protecting cables and cords. Includes light-duty, medium-duty, heavy-duty, low-profile, ADA-compliant, hose bridges, and custom options for jobsites and events.
- Wheel Chocks Engineered wheel blocking devices for trucks, utility vehicles, and aircraft that ensure compliance with safety regulations. Available in heavy-duty, all-terrain, general-purpose (rubber and urethane), and aviation-specific variants.
- Ground Protection Matting Temporary ground protection solutions designed to displace the weight of heavy vehicles, enabling movement through mud, sand, and adverse terrains. Includes medium-duty matting, heavy-duty ground mats, GeoGrid paving systems, and outrigger crane pads.
- Warning Whips Industrial-strength vehicle warning whips designed to help mark vehicles, equipment, or important locations at work sites. Available in general-purpose, lighted, heavy-duty (Super Whips), and light-duty variants.
- Traffic Safety Products Vehicle and motion safety products for parking lots, warehouses, and commercial facilities. Includes parking stops, speed bumps and humps, wall/rack/corner guards, bollard covers, bollard posts, guidepost delineators, ramps and dockplates, and clearance bars.
Companies that use Checkers Industrial Safety Products
Customer profileSegments6 records
Ideal customer profiles4 records
Checkers Industrial Safety Products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Checkers Industrial Safety Products partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Associated General Contractors of America (AGC)minorJustrite Safety Group is a proud member of the Associated General Contractors of America, the nation's leading construction association. This membership reflects the company's commitment to jobsite safety, industry best practices, and supporting construction professionals.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Checkers Industrial Safety Products competitors and assessment
Company assessmentDirect peers
- Vestil Manufacturing: Broad-line industrial material handling, safety, and worksite equipment manufacturer with overlapping wheel chock, dockplate, and traffic safety products. Directly competes with Checkers across multiple categories and shares a similar catalog-based, multi-channel distribution model.
- Magline: Industrial material handling equipment manufacturer serving construction, distribution, and commercial end-markets with overlapping commercial/industrial safety equipment. Comparable in distribution model and customer base.
- RubberForm Recycled Products: Manufacturer of recycled rubber wheel chocks, ground protection mats, and traffic safety products serving similar construction, mining, and industrial end-markets. Highly comparable in materials, product formats, and customer verticals to Checkers.
- Plasticade: Manufacturer of traffic safety and parking lot products including speed bumps, parking stops, bollards, and cones. Directly comparable to Checkers' Traffic Safety category and shares the same distributor-led GTM motion.
- Elasco Products: Manufacturer of polyurethane cable protectors and hose bridges with overlapping cable/hose protection SKUs serving construction, events, and industrial buyers. Closely comparable in product category and end-market to Checkers' cable protector line.
Broad incumbents
- Brady Corporation: Large public safety, identification, and compliance solutions provider serving industrial workplaces. Overlaps with Checkers' jobsite-safety value proposition at a much larger scale, but is broader in product mix and not specialized in motion-safety hardware.
- 3M: Global diversified industrial conglomerate with a significant worker safety, visibility, and jobsite protection portfolio. Provides the broadest competitive overlap in workplace safety, though 3M's safety offering sits within a much larger, multi-segment business.
- New Pig: Facility and environmental safety products manufacturer specializing in spill containment and industrial absorbents. Comparable as a multi-channel industrial safety equipment brand targeting overlapping facility/procurement buyers, but with a different product focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Checkers Industrial Safety Products social profiles
Digital presenceCheckers Industrial Safety Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
Checkers Industrial Safety Products leadership team
Management profileNumber of profiles
Checkers Industrial Safety Products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Checkers Industrial Safety Products M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Checkers Industrial Safety Products
What does Checkers Industrial Safety Products do?
Checkers Industrial Safety Products manufactures and distributes a full-line catalog of motion safety and jobsite safety equipment, including cable protectors, wheel chocks, ground protection mats, vehicle warning whips, and traffic/parking safety products. The company sells primarily through a global distributor network and a direct e-commerce storefront, with quote-based enterprise sales for custom and large-volume orders. Products are made in the USA and engineered for durability across construction, mining, utilities, entertainment, and landscaping applications.
Is Checkers Industrial Safety Products a public or private company?
Checkers Industrial Safety Products is a private company. It is classified as corporate owned and is currently operating.
When was Checkers Industrial Safety Products founded?
Checkers Industrial Safety Products was founded in 1987. It employs 501 to 1,000 people.
Where is Checkers Industrial Safety Products based?
Checkers Industrial Safety Products is headquartered in Broomfield, United States, in the North America region.
How does Checkers Industrial Safety Products make money?
Two revenue lines are on record. Industrial Safety Equipment Sales are the primary driver. The others are custom/Project-based Sales.
Who are Checkers Industrial Safety Products's main competitors?
Direct peers on record are Vestil Manufacturing, Magline, RubberForm Recycled Products, Plasticade and Elasco Products. Broad incumbents are Brady Corporation, 3M and New Pig.
Does Checkers Industrial Safety Products have an API?
No public API is recorded for Checkers Industrial Safety Products.
What industry is Checkers Industrial Safety Products in?
Checkers Industrial Safety Products's product category is Industrial Safety Equipment. Its primary akta.pro industry code is IMAOAFAH, Protective & Work Accessories Manufacturing (Safety Gloves/Hi-Vis Accessories). Its NAICS code is 333310 and its SIC code is 5040.