What Batteribolaget does

Batteribolaget is a privately held Swedish specialty distributor of batteries, chargers, power supplies, and related accessories, headquartered in Malmö and operating continuously since 1961 alongside Inac. The company sells exclusively third-party-manufactured products from more than a dozen brands (Banner, Varta, Victron, Tudor/Exide, Yuasa, Odyssey, Trojan, Optima, Topband, Marstek, Endurance, E&J, Vision, GYS, Noco) across roughly 1,500 SKUs spanning automotive SLI/AGM/EFB, truck and construction, motorcycle/ATV/powersports, robotic lawn mowers, leisure/marine/caravan, lithium LiFePO4, multi-voltage chargers (6V-48V, 1A-100A), portable power stations, stationary/UPS, traction, small cells, and accessories. Distribution is omnichannel: owned physical retail stores, a nationwide authorized reseller (återförsäljare) network, and direct e-commerce via batteribolaget.nu, the latter featuring a Swedish vehicle registration number lookup tool to identify compatible batteries and offering free in-store pickup on orders over 750 SEK.

The company's revenue model is straightforward one-time unit-sale retail at publicly listed SEK prices inclusive of VAT, with pricing ranging from approximately 99 SEK for small accessories to over 44,000 SEK for large lithium battery systems. Customer segments are diversified horizontally: vehicle owners (primary), recreational/leisure users (boats, RVs, camping, solar), industrial/stationary power (UPS, telecom, backup), and traction/electric vehicles (golf carts, floor care, forklifts, wheelchairs). The business holds ISO 9001 and ISO 14001 certifications and has positioned itself as Sweden's leading battery chain with a 60+ year operating history.

Operationally, the firm is small (11-50 employees), Sweden-only in geographic scope, privately held with no disclosed parent, investors, or funding rounds. Strategic emphasis over the 2024-2025 period has been on extending the lithium LiFePO4 and portable power station categories (Endurance, Topband, Marstek, E&J), expanding the professional workshop charger line (GYS), and deepening the Victron Energy power-management ecosystem to capture off-grid and RV/marine system-level wallet share. There is no evidence of proprietary AI/ML technology; the proprietary digital asset is the vehicle registration number fitment search.

Name

Batteribolaget

Legal name

Batteribolaget

Website

https://batteribolaget.nu

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

11–50 employees

Short description

Batteribolaget is a privately held Swedish battery specialty distributor founded in 1961, selling batteries, chargers, and power supplies from 15+ brands through owned retail stores, a nationwide reseller network, and the batteribolaget.nu e-commerce platform, serving vehicle owners, leisure users, and industrial customers across Sweden.

Ownership category

akta.pro rank

Product category

Battery Retail & Distribution

NAICS

Battery Manufacturing (33591)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Battery Modules & Packs (Industrial/Commercial pack assembly) (IMAGAHAB)

akta.pro secondary industry

E-Mobility Batteries & Swappable Packs (Consumer) (CRACASAI)

Keywords

• Battery retail distribution
• Vehicle batteries
• Battery chargers
• Lithium power stations
• Power management accessories

Headquarters

HQ city

Malmö

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Battery and charger retail: Batteribolaget generates revenue through the direct sale of batteries and battery-related products to end consumers and professionals. The company sells products exclusively from third-party manufacturers (Banner, Varta, Victron, Tudor, Exide, Yuasa, Odyssey, etc.) through their e-commerce platform and physical stores. They also sell to and through a network of resellers (återförsäljare). Revenue is generated through one-time product sales at listed retail prices. Free shipping to stores on orders over 750 SEK.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Batteribolaget is a Swedish battery retailer and distributor that sells batteries, battery chargers, power supplies, and related accessories manufactured by third-party brands (Banner, Varta, Victron, Tudor, Exide, Yuasa, Odyssey, Trojan, Optima, Endurance, Topband, and others). The company distributes exclusively through its own brick-and-mortar stores, a network of authorized resellers across Sweden, and its direct e-commerce site (batteribolaget.nu), which includes a Swedish vehicle registration number lookup tool for matching batteries to specific vehicles.

Product overview

Batteribolaget is Sweden's leading battery retailer and distributor, operating since 1961. The company offers an extensive portfolio organized across multiple product categories: vehicle batteries (car, truck, motorcycle, ATV, lawn mowers) featuring brands such as Banner, Varta, Tudor, Castrol, Optima, Exide, Yuasa, Odyssey, and Trojan; lithium batteries (LiFePO4) for recreational, marine, solar, and mobile use from Endurance, Vision, E&J Technology, and Topband, many with Bluetooth monitoring and heat functions; battery chargers spanning 6V–48V and 1A–100A from Victron (Blue Smart IP65/IP22/IP67, Phoenix, Skylla), GYS (GYSFLASH workshop chargers), Noco, and others; Victron Energy's complete power management ecosystem including EV chargers, inverters, DC-DC converters, MPPT solar regulators, solar panels, battery isolators, system monitoring, and accessories; portable power stations (Topband POWOUT and Marstek M-series) with LiFePO4 chemistry; stationary and traction batteries for UPS, telecom, and industrial applications; and a broad range of small batteries (alkaline, lithium, button cells, rechargeable) and accessories. The company holds ISO 14001 and ISO 9001 certifications and sells exclusively high-quality brands, with Banner having won 'Best in Test' two consecutive years.

Differentiator

Problem solved

Functional benefit

Products and services

• Bilbatterier (Car Batteries) Lead-acid, AGM, EFB, and Gel starting batteries for passenger vehicles, sourced from brands including Banner, Varta, Tudor, Castrol, Optima, Exide, Odyssey, Delkor, and C&D Technologies; sold to private car owners across Sweden through stores, resellers, and e-commerce.
• Lastbil & Entreprenad (Truck & Construction Batteries) Heavy-duty starting and deep-cycle batteries for trucks, buses, and construction equipment from brands including Banner (Buffalo Bull series), Varta ProMotive, Tudor HD PRO/SHD PRO, Castrol, Hankook, and Odyssey; sold to commercial fleet operators and construction companies.
• MC & ATV Batterier (Motorcycle & ATV Batteries) Powersports batteries for motorcycles, scooters, ATVs, snowmobiles, and personal watercraft in liquid-filled, AGM, GEL, AGM PLUS, and AGM PRO High Performance variants from brands including Banner (Bike Bull), Yuasa, Varta, Landport, and Noco lithium.
• Gräsklipparbatterier (Lawn Mower Batteries) Batteries for ride-on lawn mowers, walk-behind mowers, and robotic lawn mowers including Husqvarna, Stiga, and Cub Cadet compatible packs from brands including Yuasa and Banner.
• Litiumbatterier (Lithium Batteries) LiFePO4 deep-cycle batteries for recreational, marine, solar, and mobile applications from brands including Endurance, Vision, E&J Technology, Topband, and Victron, with many models featuring Bluetooth monitoring, heat function for cold-climate charging, and integrated BMS.
• Laddare (Battery Chargers)

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core.

• Banner BatteriercoreTechnology or IntegrationBanner Batterier is one of Batteribolaget's key battery brands. Banner has been 'Best in Test' two years in a row, as cited on Batteribolaget's website. Founded in 1937 in Austria, Banner has over 80 years of experience and presence in more than 55 countries. They offer a wide range of automotive batteries including AGM and EFB technologies.
• Victron EnergycoreTechnology or IntegrationVictron Energy is featured prominently throughout Batteribolaget's product catalog, including battery chargers (Blue Smart IP65, IP22, IP67 series), inverters, DC-DC converters, solar regulators (SmartSolar MPPT), lithium batteries (SuperPack, NG, Smart series), power stations, and complete power supply systems including isolation transformers and battery balancers.
• VartacoreTechnology or IntegrationVarta is a major automotive battery brand in Batteribolaget's portfolio. Varta Automotive offers a broad range of batteries including SLI, EFB, and AGM technologies for cars, trucks, motorcycles, and recreational vehicles. Varta has over a century of experience in battery technology.
• YuasacoreTechnology or IntegrationYuasa is a key supplier of powersports batteries (motorcycles, ATVs, snowmobiles) and industrial batteries, offered through Batteribolaget's catalog. Yuasa is recognized for its AGM and conventional battery technologies.
• TrojancoreTechnology or IntegrationTrojan is a leading brand for deep cycle and traction batteries, sold through Batteribolaget. With over 90 years of experience, Trojan batteries are used in golf carts, forklifts, cleaning machines, solar systems, and marine applications.

Scale indicators4 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Ahlsell: Sweden's leading technical distributor serving installers and industrial buyers with batteries, chargers and power supply products across both B2B and consumer-adjacent channels.
• Battery Empire: Sweden-focused online battery retailer selling vehicle, leisure and industrial batteries from leading brands, competing head-on with Batteribolaget.nu on price and assortment.
• Mekonomen: Nordic auto parts retailer with a large Swedish store network selling car batteries and related accessories, directly competing for vehicle-battery replacements.
• Jula: Nordic multi-category retailer with stores throughout Sweden selling batteries, chargers and power-related accessories directly overlapping Batteribolaget's consumer and SMB buyer.
• Inac: Long-standing Swedish battery specialist operating alongside Batteribolaget since 1961, with overlapping product range, suppliers and channels in Sweden.
• Clas Ohlson: Nordic retailer of hardware, electronics and batteries with strong Swedish presence, competing for the same consumer DIY and small-battery demand as Batteribolaget.
• Biltema: Nordic generalist retailer (Swedish-founded) carrying a broad battery assortment for vehicles, leisure and tools, competing with Batteribolaget on price and store footprint across Sweden.

Broad incumbents

• Conrad Electronic: European broad-line electronics and accessories retailer (with a Swedish storefront) carrying batteries, chargers and power supplies as part of a much wider catalog.

Others

• Banner Batterien: Austrian battery manufacturer and one of Batteribolaget's core suppliers (Best-in-Test 2 years running); a strategic ecosystem participant whose distribution decisions shape Batteribolaget's competitive position.
• Victron Energy: Dutch power management manufacturer whose inverters, chargers and lithium batteries form the largest single supplier relationship for Batteribolaget - key ecosystem participant and dependency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Batteribolaget