Charlie Crane

What Charlie Crane does

Charlie Crane is a privately-held French designer and retailer of premium nursery and children's furniture, founded in 2012 by Thomas Lépine and operating as CHARLIE CRANE SAS (capital €10,250) from Paris. The company designs and sells a complete collection of baby and children's furniture for ages 0–6, with its flagship LEVO Baby Rocker as the iconic founding product and a portfolio that now includes bassinets (KUKO), cradles (KUMI), co-sleepers (KODO), evolving beds (KIMI, YOMI), high chairs (TOBO, TIBU), changing tables (PAGO), children's seating (SABA, HIBO), and storage/decor (FILO, POPI), complemented by organic cotton textiles and accessories. Products are built around European wood (beech, walnut, hazelnut) and organic cotton fabrics with proprietary design features such as bar-free mesh-cocoon bed construction (KIMI) and breathable 3D honeycomb bassinet interiors (KUKO), all certified to relevant European (EN) and US (ASTM) safety standards.

The business operates a dual go-to-market model combining direct-to-consumer e-commerce (Shopify storefront with Stripe payments and Scalapay buy-now-pay-later installments, served from a Pennsylvania warehouse for US customers) with a wholesale network of 300+ retail partners across more than 20 countries. Pricing is positioned at the premium tier of the nursery category, with flagship products ranging from $269 (TIBU High Chair) to $929 (KIMI Evolving Baby Bed), plus a recurring accessories and spare-parts catalog. The company is bootstrapped with no disclosed institutional funding, employs 12 people across France (Paris, Orléans, Nice) and Barcelona, and is led by founder Thomas Lépine alongside designer Gaspard Tiné-Bérès and head of commercial Lucille Dubos.

Name

Charlie Crane

Legal name

CHARLIE CRANE SAS

Website

https://charliecraneparis.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Charlie Crane is a privately-held French designer and direct-to-consumer retailer of premium nursery and children's furniture (ages 0–6), sold through its Shopify storefront and a network of 300+ retailers across 20+ countries.

Ownership category

akta.pro rank

Product category

Designer nursery and children's furniture

NAICS

Furniture and Home Furnishings Retailers (4491), Home Furnishings Retailers (44912)

SIC

Retail-Furniture Stores (5712), Wood Household Furniture, (No Upholstered) (2511), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Kids & Nursery Furniture Retail (Cribs, Toddler Beds, Changing Tables, Bunk Beds) (CRAIAAAE)

akta.pro secondary industry

Kids & Baby Sleep Products Retail (Cribs, Toddler Mattresses, Sleep Aids) (CRAIABAG)

Keywords

• Designer nursery furniture
• Baby furniture
• Children's furniture
• Evolving baby products
• Nursery design

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales: Primary revenue from one-time sales of nursery furniture and accessories. Products include baby rockers, cradles, high chairs, beds, changing tables, and complementary accessories (mattresses, sheets, cushions).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Charlie Crane designs, manufactures and sells premium designer furniture and accessories for babies and young children aged 0 to 6 years. The product range includes the iconic LEVO baby rocker, bassinets and cradles (KUKO, KUMI, KODO co-sleeping crib), evolving high chairs (TOBO, TIBU), the convertible KIMI bar-free baby bed, the PAGO changing table, junior beds (YOMI), children's chairs and storage, plus organic cotton textiles and spare parts. Products are sold direct-to-consumer via a Shopify e-commerce site and through a network of 300+ retailers in 20+ countries.

Product overview

Charlie Crane is a 100% French designer furniture company founded in 2012, offering a complete collection of premium baby and children's furniture for ages 0-6. The portfolio centers on the iconic LEVO Baby Rocker (flagship product) and includes: Moses baskets and cradles (KUKO Breathable Bassinet, KUMI Wooden Cradle, KODO Co-sleeping Crib); high chairs (TOBO and TIBU evolving chairs); the KIMI bar-free evolving baby bed that converts to children's bed and bench; the PAGO changing table that transforms to desk; YOMI junior beds; children's chairs (SABA, HIBO); and storage solutions (FILO bookshelf, POPI shelves). The ecosystem extends through organic cotton textiles (DOLI swaddles, fitted sheets, mattress protectors), play accessories (TAMI playmats, NAHO/LEVO awakening arches, MILO foam play sets), and comprehensive spare parts. Products feature sustainable European wood (Beech, Walnut), organic cotton fabrics, and comply with European safety standards (EN12790, EN14988, EN12221, EN716). Made in EU and Türkiye, sold through 300+ retailers worldwide in 20+ countries.

Differentiator

Problem solved

Functional benefit

Products and services

• LEVO Baby Rocker Iconic baby bouncer/rocker in natural wood (Beech or Walnut) with a 100% organic cotton fabric seat and adjustable harness; supports children up to 50 kg, converting from baby rocker to rocking chair for older children by removing the harness. Sells from $294.00 USD.
• KUKO Breathable Baby Bassinet Breathable bassinet for newborns with an organic cotton jersey fabric interior and 3D honeycomb mesh walls; includes a wooden rocking support so babies can breathe safely even with their nose pressed against the sides. Priced at $367.00 USD (originally $459.00).
• KUMI Wooden Cradle without bars Traditional-style wooden cradle for babies from birth to approximately 6 months with lateral swing motion and a mesh cocoon design for visibility and airflow; includes two mattress options. From $584.00 USD.
• KODO Co-sleeping Crib Bedside co-sleeping crib for newborns up to 6 months that transforms into a bench when the baby outgrows the bassinet phase; available with Mousse or Natural Coconut mattress options. From $503.00 USD (originally $629.00).
• TOBO High Chair Evolving high chair in European beech wood with a baby set featuring a 5-point safety harness for babies from 6 months; converts into a junior/adult chair with adjustable seat and footrest positions. From $449.00 USD (originally $528.00).
• TIBU High Chair Evolving high chair combining metal and wood materials with iconic design; suitable from 6 months with the baby set attachment and available in White or Black finishes. From $269.00 USD (originally $294.00).
• KIMI Evolving Baby Bed Convertible 120x60cm baby bed without traditional bars, using a mesh cocoon and laces; transforms from a closed baby bed (6 months to 2 years) to an open bed for older children, and further to a bench; includes a mattress and topper. From $929.00 USD.
• PAGO Changing Table Beech wood changing table inspired by Far East pagodas with two curved storage shelves and a changing mat with soy foam filling; converts to a children's desk with optional kit and supports babies from birth up to 15 kg. $411.00 USD (originally $514.00).
• YOMI Junior Bed 160cm bed designed for older children to transition from a toddler bed to a full-size bed; sold with optional matching mattress. $489.00 USD (or $578.00 USD with mattress).
• SABA Children's Chair Children's chair made from raw beech wood with soft faux-fur upholstery; designed for toddlers from 2 years old to feel like adults while sitting comfortably. $209.00 USD.
• HIRO/HIBO Children's Chair and Stool Children's chair with matching stool set sized to children, combining design with functional seating.
• FILO Children's Bookshelf Storage and organisation furniture for children's books and toys, part of Charlie Crane's playing and decoration collection. $467.00 USD.
• POPI Shelves Decorative wall shelves available in House, Nuage, Montagne and other silhouette designs for children's rooms. From $54.00 USD.
• DOLI Swaddles and Blankets Birth swaddles and blankets made from organic cotton in coordinated colour sets including Elisabeth/Milk, Pearl Blossom/Lichen and Pia/Camel combinations.
• Mattress Protectors and Fitted Sheets Organic cotton fitted sheets and mattress protectors for the KUKO, KUMI, KODO and KIMI products, made from breathable and absorbent materials.
• TAMI Playmat Ultra-soft foam playmat covered in organic cotton, made in France; thick foam construction provides a comfortable surface for baby's first movements and exploration.
• NAHO Awakening Arch Wooden arch with detachable toys designed to stimulate baby's motor development through grasping and manipulation; compatible with the LEVO baby rocker.
• LEVO Awakening Arch Wooden arch accessory for the LEVO baby rocker with natural wooden toys for gentle awakening and sensory stimulation.
• MILO Rainbow Foam Play Set Montessori-inspired foam play set in rainbow arc-en-ciel design that promotes sensory play and learning through colours and shapes. $143.00 USD.
• Spare Parts and Replacements Replacement components including cushions, mattresses, screws, laces, harnesses and wheels for all Charlie Crane products, available for purchase individually.

Quantifiable outcome

• Products used and recommended across multiple siblings - testimony from parent mentions LEVO 'already served to my brother and my two cousins'
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationShopify powers the Charlie Crane e-commerce platform, enabling the direct-to-consumer online store functionality including product listings, shopping cart, checkout, payment processing, and order management.
• StripecoreTechnology or IntegrationStripe is the payment processing partner handling all payment transactions, including Scalapay installment payments. Described as the 'global leader in online payment management'.
• UPS / DHL / DPDminorChannel Partner/ Reseller/ DistributorShipping carriers used for worldwide order fulfillment. Shipping rates vary by size and weight of products.

Scale indicators4 records

Recent moves6 records

Direct peers

• Oeuf:
• Beaba: French premium baby products brand with strong presence in feeding, nursery, and home products. Most directly comparable to Charlie Crane as another French design-led premium baby brand with overlapping high chair and nursery offerings, though broader in scope.
• Leander: Danish premium nursery furniture maker offering cribs that convert to toddler beds and high chairs with strong design credentials. Directly competes with Charlie Crane's KIMI evolving bed and convertible furniture philosophy in the design-conscious premium segment.
• Bloom (Bloom Baby): Premium convertible nursery furniture brand known for the Fresco and Aero high chairs that evolve with the child — directly comparable to Charlie Crane's TOBO and TIBU high chairs. Operates in the same premium design-conscious nursery furniture niche with similar convertible product philosophy.
• SNOO Smart Sleeper (Happiest Baby): Premium smart bassinet brand that competes directly with Charlie Crane's KUKO Breathable Baby Bassinet. Targets the same design-and-safety-conscious new parent segment with a premium-priced bassinet positioned as a 'must-have' birth list item, with strong US market presence.

Broad incumbents

• BabyBjörn: Swedish premium baby products company with a strong position in baby rockers/bouncers (e.g., Baby Balance Soft Bouncer, Bliss bouncer) — directly competitive with Charlie Crane's LEVO Baby Rocker at the high end of the bouncer category, with Scandinavian design heritage similar to Charlie Crane's French positioning.
• Stokke: Norwegian premium nursery and children's furniture brand, best known for the Tripp Trapp evolving high chair — the closest direct analog to Charlie Crane's TOBO. Competes in the same design-conscious parent segment across rockers, high chairs, and beds, but at significantly larger scale and broader global distribution.
• Nuna: Premium baby gear brand offering high chairs, bouncers, bassinets, and travel systems at comparable price points to Charlie Crane. Targets the same design-led, safety-conscious parent segment with similar European-influenced aesthetic and global distribution.
• Bugaboo: Dutch premium children's brand historically strong in strollers, now expanding into nursery furniture and home goods. Targets the same design-conscious parent demographic as Charlie Crane with comparable price points and global retail distribution, though with significantly larger scale and brand recognition.
• Cybex (GB): German premium children's products brand offering strollers, car seats, and nursery furniture. Overlaps with Charlie Crane on high-end nursery products targeting design-conscious urban parents, with broader product portfolio and larger distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@charliecraneparis9302
• Facebookfacebook.com/charliecraneparis
• Instagraminstagram.com/charliecraneparis
• TikToktiktok.com/@charliecrane
• Xx.com/CharlieCraneFr
• LinkedInlinkedin.com/company/charlie-crane

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Charlie Crane