Hunter Banks Fly Fishing

Name

Hunter Banks Fly Fishing

Legal name

Hunter Banks Fly Fishing

Website

https://hunterbanks.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Fly Fishing Retail & Outfitting

akta.pro primary industry

Fly Fishing Specialty Retail (CRAMALAD)

akta.pro secondary industries

Lures, Flies & Terminal Tackle Specialty Retail (CRAMALAJ), Fishing Charters & Angling Experiences (Deep Sea, Sportfishing, Fly Fishing) (THAJAJAC), Fishing & Tackle Retail (CRAMABAL)

Keywords

• Fly fishing equipment
• Guided fly fishing
• Fly tying supplies
• Outdoor sporting goods
• Fly fishing apparel

Headquarters

HQ city

Asheville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Retail Product Sales: Revenue generated from selling fly fishing equipment, apparel, accessories, flies, and fly tying supplies through both physical retail store and e-commerce website
2. Guided Fly Fishing Services: Revenue from booking guided fly fishing trips including Ivy Bend private water wade trips
3. Equipment Rentals: Rental gear available for customers who need equipment for their fishing trips
4. Gift Certificates: Gift certificates sold for future purchases
5. Education Classes: Fly fishing education and fly tying classes offered to customers

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Hunter Banks Fly Fishing is a brick-and-mortar and online retailer of fly fishing equipment, apparel, flies, and fly tying supplies, based in Asheville, NC. The business also operates as a fly fishing outfitter, offering guided fly fishing trips on local and private waters, fly fishing and fly tying education classes, and equipment rentals to individual anglers.

Product overview

Hunter Banks Fly Fishing is a traditional fly fishing retail store and outfitter based in Asheville, NC. The offering is a unified retail model—not a platform—with a comprehensive product portfolio organized across multiple categories: Tackle (rods, reels, lines, leaders, tippet), Wading & Footwear (waders, boots, accessories), Apparel (jackets, shirts, hats), Accessories (fly boxes, nets, tools, sunglasses), Gear Storage (packs, bags, luggage), Flies (dry flies, nymphs, streamers, terrestrials), and Fly Tying supplies. The store also offers services including guided fly fishing trips, fly fishing education, fly tying classes, equipment rental, and gift certificates. Major third-party brands include Simms, Umpqua, Patagonia, Sage, Orvis, Lamson, Fishpond, RIO Products, Loon Outdoors, and Scientific Anglers. The store features exclusive collaborations with Crooked Creek Holler (apparel) and carries house-brand Hunter Banks merchandise including apparel and custom flies. The Swiftlink modular pack system represents a notable product line within the accessories category.

Differentiator

Problem solved

Functional benefit

Products and services

• Fly Fishing Tackle Fly rods, fly reels and spools, fly lines and backing, fly rod and reel outfits, leaders and tippet, and tackle accessories from brands such as Sage, Orvis, Lamson, Winston, Abel, and RIO Products. Targeted at fly fishing enthusiasts of all skill levels.
• Wading & Footwear Waders (stockingfoot and zip-front), wading boots with interchangeable soles, wading accessories, and general footwear from brands including Simms, Patagonia, Korkers, and Orvis. Designed for fly fishers needing waterproof gear for stream access.
• Fly Fishing Apparel Outdoor clothing including insulated and softshell jackets, rainwear jackets, shirts, t-shirts and hoodies, pants and shorts, baselayers, hats and sunwear, and socks, gloves, and belts. Sold to fly fishing enthusiasts seeking technical and lifestyle apparel.
• Flies
• Fly Tying Materials & Tools Materials and tools for tying flies including vises, tools and storage, hooks, beads and eyes, thread/spools/wire, feathers, hair and fur, synthetics, adhesives, and kits. Targeted at customers who tie their own flies.
• Gear Storage Storage solutions including packs, vests, gear bags, luggage, and coolers and drinkware. Includes the Umpqua SWIFTLINK modular pack system with magnetic LINK port accessories.
• Fly Fishing Accessories Fishing tools and gear including fly boxes, nets, strike indicators, floatants and weights, sunglasses (Costa), gifts, and stickers. Targeted at fly fishing enthusiasts.
• Guided Fly Fishing Trips Professional guided fly fishing experiences with a trip planner, rental gear, and access to premier local waters including private water wade trips at Ivy Bend. Targeted at visiting and local anglers seeking expert-led fishing experiences.
• Fly Fishing Education & Classes Fly fishing education and fly tying classes taught to customers ranging from beginners to experienced anglers. Targeted at individuals looking to develop fly fishing and fly tying skills.
• Equipment Rentals Rental gear available for customers who need equipment for their fly fishing trips, supporting a try-before-you-buy model. Targeted at travelers, beginners, and anglers without their own gear.
• Gift Certificates

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

19 partnerships are on record, tiered core and minor.

• SimmscoreChannel Partner/ Reseller/ DistributorSimms is a premier wader and footwear brand for fly fishing. Hunter Banks stocks full Simms product lines including waders, wading boots, apparel, and accessories.
• UmpquacoreChannel Partner/ Reseller/ DistributorUmpqua Feather Merchants supplies flies and fly fishing accessories. Major vendor for Hunter Banks with extensive product selection including flies, fly boxes, packs, and fly tying materials.
• PatagoniacoreChannel Partner/ Reseller/ DistributorPatagonia provides premium outdoor apparel and waders. Hunter Banks carries Patagonia wading pants, waders, outerwear, baselayers, and accessories.
• OrviscoreChannel Partner/ Reseller/ DistributorOrvis supplies fly rods, reels, fly lines, tippet, accessories, and apparel. Hunter Banks stocks Orvis products across multiple categories.
• SagecoreChannel Partner/ Reseller/ DistributorSage is a premier fly rod manufacturer. Hunter Banks carries Sage rods including Sonic, Foundation, R8 Core models, and related products.
• RIO ProductscoreChannel Partner/ Reseller/ DistributorRIO Products provides fly lines, leaders, tippet, and accessories. Major vendor with extensive product lines stocked at Hunter Banks.
• LamsoncoreChannel Partner/ Reseller/ DistributorLamson (Waterworks-Lamson) manufactures fly rods and reels. Hunter Banks stocks Lamson Radius, Guru, Liquid, and Cobalt rod lines.
• FishpondcoreChannel Partner/ Reseller/ DistributorFishpond creates premium fly fishing bags, packs, nets, and accessories. Hunter Banks carries Fishpond luggage, packs, nets, reel cases, and travel gear.
• Crooked Creek HollercoreStrategic or Co-development PartnerExclusive collaboration brand CCH/HB featuring apparel and accessories with trout and Appalachian-inspired designs. Partnership celebrated over a decade.
• Scaly DesignminorStrategic or Co-development PartnerArtisanal hand-painted YETI products featuring trout and fishing designs. Hunter Banks offers exclusive hand-painted mugs, lowballs, flasks, and cocktail shakers.
• AbelcoreChannel Partner/ Reseller/ DistributorAbel makes high-end fly reels including VAYA, TR, ROVE, and SDF models. Hunter Banks stocks Abel products and collaborated on Benchmade x Abel knives.
• Ross ReelscoreChannel Partner/ Reseller/ DistributorRoss Reels manufactures quality fly reels. Hunter Banks carries Ross Cimarron and other Ross reel models.
• CostacoreChannel Partner/ Reseller/ DistributorCosta produces premium sunglasses for fishing and outdoor activities. Extensive sunglass selection stocked at Hunter Banks including Pro series, frames, and lenses.
• Loon OutdoorscoreChannel Partner/ Reseller/ DistributorLoon Outdoors provides fly fishing accessories including floatants, tools, forceps, indicators, and maintenance products.
• PonchominorStrategic or Co-development PartnerPoncho creates performance fishing shirts and hats with proprietary breathable, quick-drying fabric. Hunter Banks offers exclusive Poncho apparel including The Roswell, The Andros Town, and specialty hats.
• R.L. WinstoncoreChannel Partner/ Reseller/ DistributorR.L. Winston is a premium American fly rod manufacturer. Hunter Banks stocks Winston PURE 2, Air 2, and Tom Morgan Favorite models.
• Scientific AnglerscoreChannel Partner/ Reseller/ DistributorScientific Anglers produces fly lines including Mastery and Absolute series. Major vendor with extensive fly line selection stocked at Hunter Banks.
• KorkerscoreChannel Partner/ Reseller/ DistributorKorkers manufactures wading boots with interchangeable soles (OmniTrax system). Hunter Banks stocks multiple Korkers boot models including Darkhorse, Bantam Lite, Greenback, and Chrome Lite.
• Solitude FlycoreChannel Partner/ Reseller/ DistributorSolitude Fly supplies handmade flies including dry flies, nymphs, streamers, and terrestrials. Extensive selection of Solitude patterns stocked.

Scale indicators3 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• AvidMax: Online fly fishing and fly tying retailer offering rods, reels, apparel, and tying materials. Comparable to Hunter Banks as a fly fishing specialty merchant focused on enthusiast consumers with similar brand mix.
• Orvis: Iconic American fly fishing brand that operates both its own retail stores and e-commerce plus guided trips and schools. Directly comparable to Hunter Banks because both are multi-brand-or-house-brand fly fishing retailers serving enthusiast customers with overlapping product categories.
• The Fly Shop: Long-established California-based fly fishing retailer and outfitter selling rods, reels, flies, and apparel alongside guided trips on signature rivers. Closely comparable to Hunter Banks as a multi-revenue specialty fly shop combining retail with guided experiences.
• Madison River Fishing Company: Regional fly shop and outfitter on the Madison River offering retail, guided trips, and lodging partners. Comparable to Hunter Banks as a regional fly fishing retailer that bundles retail with trip services.
• Trident Fly Fishing: Online-direct fly fishing specialty retailer carrying rods, reels, lines, apparel, and flies from many of the same brands as Hunter Banks. Comparable as a multi-brand fly fishing specialist competing for the same enthusiast buyer.
• Grizzly Hackle: Montana-based fly fishing shop and outfitter combining retail with guided float and wade trips. Directly comparable to Hunter Banks as a destination fly shop pairing curated retail with local guided experiences.
• Blue Quill Angler: Colorado fly shop offering retail, guided trips, and fly tying classes. Comparable to Hunter Banks as a specialty fly fishing retailer combining multi-brand retail with education and guiding.

Broad incumbents

• REI: Cooperative outdoor retailer with strong fishing assortment and outdoor education programming. Comparable as a broad incumbent with overlapping product categories (rods, waders, apparel) and a multi-channel retail model.
• Bass Pro Shops: Largest U.S. outdoor retailer carrying fishing, hunting, and outdoor gear across hundreds of stores and a major e-commerce site. Comparable as a broad incumbent that competes for the same fishing-enthusiast dollars with overlapping product categories.
• Cabela's: National outdoor retailer (now under Bass Pro) carrying fishing, hunting, and outdoor gear. Comparable as a broad incumbent with overlapping fly fishing assortment and national reach that competes with Hunter Banks' online channel.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hunterbanksco
• LinkedInlinkedin.com/company/hunter-banks-company-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hunter Banks Fly Fishing