American RV

Name

American RV

Legal name

FreedomRoads, LLC

Website

https://americanrv.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

101–250 employees

Short description

American RV is a Grand Rapids, Michigan-based RV dealership operating under the Camping World brand within the FreedomRoads LLC network, selling new and used recreational vehicles and providing financing, service, parts, collision repair, and consignment services to individual consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. RV Sales (New and Used): Sale of recreational vehicles including new and pre-owned units from various manufacturers. Revenue generated from vehicle sales price which includes freight, vehicle preparation, and administrative/documentation fees.
2. RV Financing Services: Third-party financing services offered through Aqua Finance and Alliant Credit Union. Dealer facilitates financing with options including $0 down and up to 90-day payment deferment. Maximum financed amount $150,000.
3. RV Service and Parts: Service center operations including maintenance, collision repair, performance improvements, and parts & accessories sales.
4. RV Consignment Program: Consignment service where customers can list their RVs for sale through the dealership for a $100 fee paid within 30 days of drop-off.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

American RV operates a new and used RV dealership in Grand Rapids, Michigan that sells recreational vehicles from various manufacturers and complements those sales with a consignment program for sellers, third-party RV financing facilitation through Aqua Finance and Alliant Credit Union, and a service center offering maintenance, collision repair, performance upgrades, and parts and accessories. The dealership is part of the Camping World / FreedomRoads, LLC national dealer network.

Differentiator

Problem solved

Functional benefit

Brands

• CW Direct: Online RV sales platform
• Good Sam

Products and services

• RV Sales (New and Used) Sale of new and pre-owned recreational vehicles from various manufacturers at the Grand Rapids, MI dealership. Sales Price includes freight, vehicle preparation, and applicable administrative/documentation fees.
• Sell My RV / Consignment Dealer consignment service allowing customers to list their existing RV for sale through the dealership. A $100 fee is paid within 30 days of consignment drop-off.
• RV Financing Facilitation Dealer-facilitated RV financing through partner lenders Aqua Finance and Alliant Credit Union. Available programs include $0 down and up to 90-day payment deferment for qualified buyers, with maximum financed amounts of $150,000.
• RV Service Center On-site RV maintenance and repair services including general service work for recreational vehicles at the dealership location.
• Collision Center RV collision repair and renovation services for damaged recreational vehicles, offered through the dealership's service operations.
• Performance & Installation Performance improvements and installation services for RVs, including upgrades and aftermarket installations performed at the dealership.
• RV Parts & Accessories Sale of RV parts and accessories supporting maintenance, customization, and repair of recreational vehicles, available through the dealership.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Good SamcoreGTM or Marketing PartnerGood Sam membership program affiliated with Camping World providing member benefits, savings on camping, and community engagement for RV owners.
• FreedomRoads LLCcoreOthersParent company and parent dealer network operator for Camping World dealerships. Copyright holder for Camping World brand and dealer operations.

Scale indicators1 record

Direct peers

• Lazydays RV: Publicly traded multi-location U.S. RV dealership chain offering new and used RV sales, service, parts, and financing — directly comparable in product mix and customer base to American RV.
• General RV Center: Large multi-state family-owned RV dealer with showrooms across the Midwest, Southeast, and online; offers the same new/used sales, financing, service, and parts model as American RV.
• Gander RV: Multi-location RV dealership group operating across the Midwest and South with new/used RV sales, service, and parts — directly comparable dealership model and customer segment.
• RV One: Multi-state RV dealer chain offering new and used RVs with financing, service, and parts — directly comparable in product offering, GTM, and customer demographic.
• McClain's RV: Family-owned multi-location RV dealership in Texas/Oklahoma with full sales, service, parts, and consignment operations — comparable to American RV as a regional full-service dealer.
• ExploreUSA RV: Multi-location RV dealer offering new and used units, financing, service, and parts; competes in overlapping geographies with comparable business model.

Broad incumbents

• Camping World Holdings: The parent brand of American RV's dealer network and the largest U.S. RV retailer; operates hundreds of locations plus Good Sam membership and CW Direct online sales — comparable as the broader platform American RV sits within.
• Winnebago Industries: Major RV manufacturer whose products American RV retails; comparable exposure to RV demand cycles and increasingly invests in direct-to-consumer channels that could disintermediate dealers like American RV.
• Thor Industries: World's largest RV manufacturer (Airstream, Jayco, Thor Motor Coach, etc.); relevant as the upstream supplier American RV depends on for inventory and as a comparator for RV demand-cycle exposure.

Regional players

• Tom's Camperland: Midwest-focused RV dealership chain; comparable product mix (new/used RVs, service, parts) and customer segment, though operating primarily in different Midwestern states.

Market position

Customer concentration

• Xx.com/campingworld
• YouTubeyoutube.com/user/campingworld
• Facebookfacebook.com/americanrv.mi
• LinkedInlinkedin.com/company/american-rv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American RV