Affinity Group, Inc.
Affinity Group, Inc., operating as Camping World, is a U.S. RV retailer with over 200 retail and service locations and two e-commerce platforms selling new and used RVs, parts, and accessories while running the Good Sam membership ecosystem.
- Company typePrivate
- Founded1966
- HeadquartersGarner, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Affinity Group, Inc. does
Affinity Group, Inc., operating as Camping World within the FreedomRoads, LLC parent structure, is a vertically integrated U.S. recreational vehicle (RV) retailer and services provider founded in 1966. The company operates more than 200 retail showrooms, service centers, collision centers, performance/installation facilities, and parts stores across the United States, supplemented by two e-commerce properties: rv.campingworld.com for RV sales and direct.campingworld.com for parts and accessories under the CW Direct brand. The company also operates the Good Sam membership ecosystem as a wholly-owned subsidiary, providing roadside assistance, campground discounts, and member benefits, and maintains the RV Tow Guide vehicle-compatibility tool. The legal entity Affinity Group, Inc. is reported at 121 employees, with CAMPING WORLD trademark ownership held by CWI, LLC and copyright held by FreedomRoads, LLC.
The revenue model spans new and used RV sales, parts and accessories, RV service and maintenance, RV financing (via partnerships with Aqua Finance and Alliant Credit Union, with advertised rates dated September 17, 2025 and July 1, 2026 respectively, and financing up to $150,000), Good Sam membership subscriptions, and consignment services. Core OEM partnerships include Keystone, Forest River, Thor, Jayco, Winnebago, and Coachmen. The go-to-market motion combines 200+ brick-and-mortar locations with two e-commerce platforms and Good Sam's referral community, targeting individual consumers, families, business customers (rental fleets and tour operators), and veterans/military through the Hero Program. Marketing channels include educational content, SEO-driven blog content, email campaigns, RV shows, and member referrals.
Technology surface consists of an inventory search filterable by manufacturer, brand, floorplan, budget, sleep number, weight, and length, the RV Tow Guide compatibility matcher, a store locator, and online application flows for financing and Good Sam membership. Pricing is unit-based across RV categories with dedicated sections for DIY/Remodel RVs, Consigned RVs, and luxury RVs. The company is referenced as celebrating 60 years in business in 2026 and operates investor-relations infrastructure at investor.campingworld.com, signaling institutional-grade financial disclosure expectations.
Affinity Group, Inc. firmographics
Firmographics- Name
- Affinity Group, Inc.
- Legal name
- CWI, LLC
- Website
- https://affinitygroup.com
- Company type
- Private
- Founded year
- 1966
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Affinity Group, Inc., operating as Camping World, is a U.S. RV retailer with over 200 retail and service locations and two e-commerce platforms selling new and used RVs, parts, and accessories while running the Good Sam membership ecosystem.
- Ownership category
- akta.pro rank
Where Affinity Group, Inc. is headquartered
LocationHeadquarters
- HQ city
- Garner
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Affinity Group, Inc. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- New RV Sales: Sale of new recreational vehicles from various manufacturers including travel trailers, fifth wheels, Class A, Class B, Class C motorhomes, toy haulers, and truck campers. Revenue generated from vehicle sales price including freight, vehicle preparation, and administrative fees.
- Used RV Sales: Sale of pre-owned recreational vehicles including trade-ins and consignment units. Revenue from sales price of used inventory.
- RV Parts and Accessories: Extensive catalog of RV parts, appliances, electronics, towing equipment, furniture, generators, solar panels, and outdoor/camping equipment sold through retail and e-commerce channels.
- RV Service and Maintenance: Service center operations offering routine maintenance, repairs, collision services, renovation, and performance installations for RVs.
- RV Financing: Financing services through lender partnerships (Aqua Finance, Alliant Credit Union) providing loan origination and financing services for RV purchases.
- Good Sam Membership: Annual membership program offering road assistance, campground discounts, fuel savings, and access to member-only specials and deals.
- RV Consignment: Consignment services allowing customers to sell their RVs through Camping World locations with a $100 cash payment upon drop-off.
- Branding/Licensing (Implied): Licensing arrangements with RV manufacturers for brand representation and authorized dealer status.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level travel trailers and small campers |
| Unit Pricing | Pay-as-you-go | Mid-range travel trailers, fifth wheels, and Class C motorhomes |
| Unit Pricing | Pay-as-you-go | Luxury and high-end RVs |
| Unit Pricing | Pay-as-you-go | RV Parts and Accessories |
| Subscription | Monthly | RV Financing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Affinity Group, Inc. product offering
Product offeringCore offering
Affinity Group, Inc. is associated with the operation of America's largest recreational vehicle (RV) retail and service business, selling new and used RVs from major manufacturers such as Keystone, Forest River, Thor, Jayco, Winnebago, and Coachmen through over 200 physical retail locations across the United States and e-commerce platforms (rv.campingworld.com, direct.campingworld.com). The business spans the full RV ownership lifecycle including vehicle sales, financing through partner lenders, parts and accessories retail, service/collision/maintenance, performance installations, consignment sales, and the Good Sam membership club offering roadside assistance and campground discounts.
Product overview
The source data provided does not contain information about Affinity Group, Inc. The source content is about Camping World, a different company. No products or services information for Affinity Group, Inc. was found in the provided data.
Differentiator
Problem solved
Functional benefit
Brands
- Good Sam: RV membership club offering roadside assistance, campground discounts, and related member services.
- CW Direct
Products and services
- New RV Sales
Quantifiable outcome
- 60 years in business as America’s #1 RV dealer
Companies that use Affinity Group, Inc.
Customer profileSegments3 records
Ideal customer profiles3 records
Affinity Group, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Affinity Group, Inc. partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- KeystonecoreMajor RV manufacturer whose products are prominently featured and sold through Camping World locations nationwide. Products include Coleman, Hideout, Springdale, and other brand lines.
- Forest RivercoreMajor RV manufacturer whose products including Salem, Flagstaff, Surveyor, and Hemisphere lines are sold through Camping World.
- ThorcoreMajor RV manufacturer whose products are featured on Camping World’s brand directory and sold at locations.
- JaycocoreMajor RV manufacturer featured in Camping World’s brand portfolio and sold at retail locations.
- WinnebagocorePremium RV manufacturer whose motorhomes and towables are featured on Camping World platform.
- CoachmencoreRV manufacturer whose products are featured in Camping World’s brand directory.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Affinity Group, Inc. competitors and assessment
Company assessmentDirect peers
- RV Retailer: Public U.S. RV dealership group operating dozens of locations across multiple states, selling new and used RVs with financing and F&I services — directly comparable scale and go-to-market.
- General RV Center: One of the largest private U.S. RV dealer groups with a multi-state supercenter footprint selling new/used RVs, parts, and service — directly comparable large-format dealership model.
- Blue Compass RV: Fast-growing private U.S. RV dealer network with multi-state locations offering new/used RV sales, service, and parts — comparable multi-location retail RV model with similar brand-portfolio strategy.
- Lazydays RV: Public U.S. RV dealership chain operating supercenter stores selling new and used RVs with service, parts, and financing — a directly comparable multi-location RV retail model.
Broad incumbents
- Camping World Holdings: Public parent/affiliated entity operating the Camping World retail brand, Good Sam membership program, and Overton's — the described business is operated within this holding structure, making it the closest incumbent at the holding-company level.
- Cruise America: Large U.S. RV rental and sales operator with a national fleet and rental locations — comparable end-market exposure to RV ownership and travel, though primarily rental-led rather than retail-led.
Others
- Winnebago Industries: Major U.S. RV and marine manufacturer whose motorhomes and towables are featured on the platform as an OEM partner — comparable product category but operates upstream as a manufacturer.
- Forest River: Major U.S. RV manufacturer (Berkshire Hathaway-owned) and listed core OEM partner with prominent Salem, Flagstaff, Surveyor, and Hemisphere lines sold through the platform — comparable category but operates upstream.
- REV Group: U.S. specialty vehicle manufacturer including RV brands (e.g., American Coach, Fleetwood) — comparable recreational vehicle end-market and overlapping OEM brands, but operates as a manufacturer rather than retailer.
- Thor Industries: Largest U.S. RV manufacturer and one of the listed OEM partners — comparable end-market and product category, but operates as an OEM/brand partner rather than a dealer competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks1 record
Key highlights1 record
Customer concentration
Affinity Group, Inc. social profiles
Digital presenceAffinity Group, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Affinity Group, Inc. leadership team
Management profileNumber of profiles
Affinity Group, Inc. subsidiaries and ownership
Company hierarchySubsidiaries1 record
Affinity Group, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Affinity Group, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Affinity Group, Inc.
What does Affinity Group, Inc. do?
Affinity Group, Inc. is associated with the operation of America's largest recreational vehicle (RV) retail and service business, selling new and used RVs from major manufacturers such as Keystone, Forest River, Thor, Jayco, Winnebago, and Coachmen through over 200 physical retail locations across the United States and e-commerce platforms (rv.campingworld.com, direct.campingworld.com). The business spans the full RV ownership lifecycle including vehicle sales, financing through partner lenders, parts and accessories retail, service/collision/maintenance, performance installations, consignment sales, and the Good Sam membership club offering roadside assistance and campground discounts.
Is Affinity Group, Inc. a public or private company?
Affinity Group, Inc. is a private company. It is classified as unknown and is currently operating.
When was Affinity Group, Inc. founded?
Affinity Group, Inc. was founded in 1966. It employs 101 to 250 people.
Where is Affinity Group, Inc. based?
Affinity Group, Inc. is headquartered in Garner, United States, in the North America region.
How does Affinity Group, Inc. make money?
Eight revenue lines are on record. New RV Sales are the primary driver. The others are used RV Sales, RV Parts and Accessories, RV Service and Maintenance, RV Financing, good Sam Membership, RV Consignment and branding/Licensing (Implied).
Who are Affinity Group, Inc.'s main competitors?
Direct peers on record are RV Retailer, General RV Center, Blue Compass RV and Lazydays RV. Broad incumbents are Camping World Holdings and Cruise America. Others are Winnebago Industries, Forest River, REV Group and Thor Industries.
Does Affinity Group, Inc. have an API?
No public API is recorded for Affinity Group, Inc..