South Coast Private Hospital

What South Coast Private Hospital does

South Coast Private Hospital is a specialty private mental health hospital located at 112 Burelli Street, Wollongong, NSW, Australia. Founded in 2005 and operating as part of the Aurora Healthcare Australia network, it is structured exclusively around psychiatric care rather than general medicine, with a 90-bed inpatient facility serving adolescents, adults and older persons across conditions including depression, anxiety, bipolar disorder, PTSD, trauma, addiction, personality disorders and dual diagnosis. The hospital runs a Tier 1 Department of Veterans' Affairs program under a dedicated Veterans and Defence Ward, alongside 18 structured therapeutic day programs, an outpatient Repetitive Transcranial Magnetic Stimulation (rTMS) clinic operating seven days per week, an outpatient psychology clinic, and a home-based Psych Home Care service, delivering evidence-based modalities (CBT, DBT, ACT, EMDR, trauma-focused therapies) by psychiatrists, medical officers, nurses and allied health staff.

The core technology footprint is clinical rather than software-driven: rTMS hardware for treatment-resistant depression (reported 60-70% improvement and 20-30% remission rates), specialized day program curricula, and a multidisciplinary clinical workforce, with no disclosed AI, APIs, SDKs or proprietary digital platform. Revenue is generated from private health insurance admissions, the DVA Tier 1 contract, Workers Compensation, Medicare-bulk-billed outpatient TMS and psychiatric assessments, and self-pay packages requiring 10-day upfront payment. Go-to-market is referral-led through GPs, psychiatrists and specialists, supplemented by an Admissions and Assessment team that coordinates insurance verification, a DVA-specific intake pathway, and self-referral enquiry forms; marketing is anchored on clinical credibility through the Aurora podcast, blog content and community programming.

Operationally, the hospital serves a regional Illawarra catchment with three Wollongong sites (main hospital, Level 1 outpatient/rTMS, and the Psychology Clinic), and is positioned as a vertically integrated mental health continuum spanning inpatient, day patient, outpatient, neuromodulation and home care. Headcount is reported in the 1001-5000 band, likely inclusive of the broader Aurora Healthcare network or visiting medical officers. Revenue is not publicly disclosed, and there are no public funding, M&A or leadership-change signals in the source material.

Name

South Coast Private Hospital

Legal name

South Coast Private Hospital

Website

https://southcoastprivate.com.au

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

South Coast Private Hospital is a 90-bed specialty psychiatric hospital in Wollongong, NSW, part of Aurora Healthcare Australia, delivering inpatient, day program, outpatient, rTMS and home care mental health services to adults, adolescents, veterans and ADF personnel.

Ownership category

akta.pro rank

Product category

Private Psychiatric Hospital Services

NAICS

Psychiatric and Substance Abuse Hospitals (62221), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Hospitals (8060), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Inpatient Psychiatric Hospitals (HLAFAHAH)

akta.pro secondary industries

Outpatient Mental Health & Counseling Clinics (HLAFABAC), Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

Keywords

• Private mental health hospital
• Psychiatric inpatient care
• RTMS depression treatment
• Mental health day programs
• Veterans mental health services

Headquarters

HQ city

Wollongong

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Private Health Insurance: Revenue from private health fund claims for inpatient and day patient services. Patients pay excess or co-payments at admission if applicable.
2. Department of Veterans' Affairs (DVA): Tier 1 DVA provider offering psychiatric services to eligible veterans and war widows. DVA covers treatment costs with no personal expenses for eligible patients.
3. Self-Pay / Private Payment: Self-funded patients pay 10 days upfront plus doctor fees at admission. Self-pay packages also available.
4. Medicare / Outpatient Services: Bulk-billed outpatient psychology and TMS services for eligible Medicare patients. Day programs include bulk-billed psychiatric assessment.
5. Workers Compensation: Coverage for patients with Workers Compensation insurance, with the hospital confirming costs with insurers prior to admission.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

South Coast Private Hospital is a 90-bed specialized private mental health facility in Wollongong, NSW, providing inpatient psychiatric care, structured day therapy programs, outpatient psychology, and Repetitive Transcranial Magnetic Stimulation (rTMS) therapy. It delivers evidence-based treatment for depression, PTSD, trauma, addiction, bipolar disorder, and personality disorders across adolescents, adults, and older persons, with a dedicated ward for veterans and defence personnel.

Product overview

South Coast Private Hospital operates as a specialized mental health hospital providing a comprehensive portfolio of inpatient and outpatient services. The core offerings include mental health services for adolescents, adults, and older persons, supplemented by therapeutic day programs (such as ACT, DBT, trauma, ADHD, and dual diagnosis programs), and advanced treatments like repetitive Transcranial Magnetic Stimulation (rTMS) therapy. The hospital integrates co-located outpatient clinics including the Wollongong Clinic, South Coast Private Psychology Clinic, rTMS Outpatient Clinic, and Psych Home Care to provide a continuum of care. Services are supported by a multidisciplinary team of psychiatrists, psychologists, nurses, and allied health professionals.

Differentiator

Problem solved

Functional benefit

Brands

• Wollongong Clinic: Co-located outpatient mental health clinic operated within the South Coast Private Hospital facility
• South Coast Private Psychology Clinic
• rTMS Clinic
• Psych Home Care

Products and services

• Mental Health Services Comprehensive inpatient and day therapy mental health services including psychiatric care for adolescents, adults, and older persons, delivered by psychiatrists, medical, nursing, and allied health professionals across a 90-bed facility.
• Repetitive Transcranial Magnetic Stimulation (TMS) Therapy Non-invasive rTMS therapy for treatment-resistant depression using magnetic fields to stimulate specific parts of the brain. Delivered in a safe outpatient setting with approximately 20 sessions over 4-6 weeks, achieving 60-70% improvement and 20-30% remission rates. Bulk-billed for eligible Medicare patients for up to 35 treatments.
• Day Programs Therapeutic group mental health day programs including ACT, Adult ADHD, Creative Therapies, DBT, Dual Diagnosis, Trauma Skills, Pain Management, Women's Wellbeing, and others. Program durations range from 6 to 24 weeks, led by experienced psychologists with bulk-billed psychiatric assessment.
• Group Therapy In-hospital group therapy sessions led by mental health professionals utilizing humanistic, cognitive behavioural, and psychoanalytic approaches covering recovery, wellness, relaxation, mindfulness, and art therapy.
• Wollongong Clinic Co-located outpatient mental health clinic operated within the hospital premises, providing psychiatric services to the community.
• South Coast Private Psychology Clinic Outpatient psychology clinic offering individual therapy sessions, psychological assessments, and telehealth appointments.
• rTMS Outpatient Clinic Outpatient rTMS treatment clinic operating 7 days per week, offering bulk-billed treatments for eligible Medicare patients for up to 35 treatments per course.
• Psych Home Care Home-based mental health care service providing support for patients in their own homes as part of the continuum of care following inpatient admission.
• Overnight Admissions In-hospital overnight stays with comprehensive psychiatric, medical, and nursing assessment, evidence-based therapies, and all-inclusive accommodation with private ensuites across 90 beds.
• DVA Admissions Tier 1 Department of Veterans' Affairs provider services offering psychiatric care for eligible veterans and war widows in a dedicated ward, with no personal expenses for treatment. Includes pre-admission and discharge planning support, care coordination, and referrals to appropriate services.

Quantifiable outcome

• 60-70% improvement rate for treatment-resistant depression with TMS treatment
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Department of Veterans' Affairs (DVA)coreGTM or Marketing PartnerSouth Coast Private Hospital is a Tier 1 provider for the Department of Veterans' Affairs, offering comprehensive psychiatric services to eligible veterans and war widows. Services include pre-admission and discharge planning support, care coordination, referrals to appropriate services, and general health education. DVA patients have no personal expenses for treatment at the hospital.
• Aurora HealthcarecoreOthersSouth Coast Private Hospital is part of the Aurora Healthcare Australia network. Aurora Healthcare provides corporate oversight, shared services, and organizational branding. The hospital operates under Aurora Healthcare's privacy policies, terms, and corporate governance structures.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ramsay Health Care: Australia's largest private hospital operator, with significant psychiatric and mental health inpatient and day-program capacity across multiple sites. Comparable as a private psychiatric inpatient provider serving similar patient populations through insurer-funded and self-pay models.
• Healthscope: Major private hospital group in Australia operating The Melbourne Clinic and other psychiatric inpatient facilities. Directly comparable as a private mental health inpatient provider with bulk-billed outpatient services and DVA-recognised services.
• St John of God Health Care: Large faith-based private hospital operator with multiple inpatient psychiatric units across Australia. Comparable as a specialty mental health inpatient provider with day programs, outpatient psychology, and trauma-focused services.

Direct peers

• The Melbourne Clinic: Healthscope-operated private psychiatric hospital in Melbourne with inpatient and day programs. Direct comparator as a specialist mental health-only private hospital offering psychiatric admissions, group therapy, and outpatient clinics.
• Delmar Private Hospital: Ramsay-operated specialist private psychiatric hospital on the NSW Central Coast providing inpatient mental health, day programs, and outpatient services. Closest like-for-like peer to South Coast in terms of specialty focus, day therapy offering, and NSW private hospital structure.
• Northside Group: Sydney-based group of private psychiatric inpatient and day-program facilities (e.g., Northside Cremorne, Westmead). Direct competitor in private mental health inpatient care and structured day programs within NSW.

Regional players

• Waratah Private Hospital: Private mental health hospital in Hobart, Tasmania providing inpatient and day programs. Comparable in size and service mix (inpatient psychiatric, day programs, group therapy) to South Coast, though operating in a different geographic market.

Others

• Aurora Healthcare Australia: Parent operating company of South Coast Private Hospital running a network of private mental health facilities across Australia. Relevant as the strategic and operational parent whose portfolio direction shapes South Coast's trajectory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/AuroraHealthAU
• LinkedInlinkedin.com/company/aurora-healthcare-australia
• Facebookfacebook.com/SCPHospital

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about South Coast Private Hospital