Latin American Association of Insurance Agencies

What Latin American Association of Insurance Agencies does

The Latin American Association of Insurance Agencies (LAAIA) is a 501(c)(6) not-for-profit professional association founded in 1969 in Miami, Florida, and operated by a volunteer board of directors with 1-10 staff. It serves as a community and advocacy body for independent insurance agents, brokerages, carriers, risk management consultants, and industry vendors within the Latin American insurance segment of the US market. Its core service offering is a membership program that bundles continuing education, legislative advocacy, mentorship, networking events, community outreach, and representation on national advisory councils.

LAAIA's product surface centers on three monetization layers: recurring membership dues from individual insurance professionals, an annual convention and trade fair (the '56th Annual Convention - Champions of Change' scheduled for July 30 - August 1, 2026 at JW Marriott Marco Island Beach with over 100 exhibitors), and supplementary fee-based services such as a tiered job board ($25-$300 per posting depending on member status, duration, and featured placement). Supporting programs include the Academy of Insurance, mentorship platform, scholarship program, NexGen emerging-professionals initiative, and a local chapter network for regional delivery. Sponsorship revenue from major carriers — Progressive, United Insurance Group, Nationwide, Liberty Mutual, Hartford, and Aon among others — funds convention operations.

The business model is a multi-sided association platform with predictable recurring membership revenue augmented by event-driven sponsorship and exhibitor fees. The underlying technology is a conventional MemberClicks-hosted website with member portal functionality; no proprietary software, AI capabilities, or integrated SaaS products are indicated. Distribution is primarily direct through the website, local chapters, monthly networking events, and the annual convention. As a non-profit, LAAIA does not have equity ownership, funding rounds, or conventional ownership structures.

Name

Latin American Association of Insurance Agencies

Legal name

Latin American Association of Insurance Agencies

Website

https://laaia.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

1–10 employees

Short description

The Latin American Association of Insurance Agencies (LAAIA) is a 501(c)(6) non-profit professional association founded in 1969 that serves independent Latin American insurance agents, brokerages, carriers, and vendors through membership programs, continuing education, legislative advocacy, mentorship, and an annual convention with over 100 exhibitors.

Ownership category

akta.pro rank

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Membership Fees: LAAIA generates revenue through membership fees from individual insurance professionals, agencies, and corporate members across the insurance industry.
2. Annual Convention and Events: Revenue from the annual insurance convention and trade fair, including exhibitor fees, attendee registration, and sponsorship recognition.
3. Job Board Postings: Fee-based job posting service with tiered pricing for members and non-members. 30-day posting ranges from $25 (members) to $50 (non-members).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

LAAIA is a 501(c)(6) not-for-profit professional association that delivers member-based services to independent insurance agents and the broader insurance industry, including continuing education, legislative advocacy, mentorship, networking events, and an annual insurance convention and trade fair. The association provides professional development through programs such as the Academy of Insurance, NexGen, and scholarship offerings, complemented by a job board and chapter network for local engagement.

Product overview

The Latin American Association of Insurance Agencies (LAAIA) operates as a professional association providing a suite of member services rather than a unified software product. Its core offerings include membership programs for insurance professionals, the annual convention and trade fair, educational initiatives through the Academy of Insurance, mentorship and scholarship programs, the NexGen program for emerging professionals, a job board, and advocacy representation. These services are delivered through a website platform with member portal functionality, supporting the organization's mission of ensuring a healthy insurance environment through continuing education, legislative advocacy, and networking resources for Latin professionals in the insurance industry.

Differentiator

Problem solved

Functional benefit

Products and services

• LAAIA Membership Program Individual and corporate membership for insurance professionals and agencies providing access to networking, continuing education, legislative advocacy, mentorship, and industry resources for independent insurance agents.
• Annual Convention and Trade Fair Annual insurance convention and trade fair featuring over 100 exhibitors showcasing insurance solutions, educational sessions, and networking events for industry professionals.
• Academy of Insurance Continuing education program providing structured learning opportunities for insurance professionals to maintain licensing and develop industry knowledge.
• Mentorship Program Mentorship platform connecting emerging insurance professionals with experienced industry mentors to support career development within the Latin insurance community.
• Scholarship Program Financial scholarship program supporting educational advancement for insurance professionals pursuing studies and credentials.
• NexGen Program Program designed for emerging insurance professionals focused on career growth, leadership development, and networking opportunities within the association.
• Job Board Online job board connecting job seekers with insurance industry opportunities, offering tiered posting services for employers (30-day, 60-day, 90-day, and featured listings) with member and non-member pricing.
• Advocacy Services Legislative advocacy representing independent insurance agents' interests on national advisory councils and policy matters affecting the insurance industry.
• Chapter Network Local chapters providing opportunities for personal growth, professional development, networking, and continuing education at the regional level for members.

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered major and minor.

• Progressive InsurancemajorGTM or Marketing PartnerNational sponsor of LAAIA, recognized at all events including the national conference. Displayed prominently on the LAAIA website and convention materials.
• United Insurance GroupmajorGTM or Marketing PartnerNational sponsor of LAAIA, recognized at all events including the national conference.
• NationwidemajorGTM or Marketing PartnerSponsor of LAAIA, displayed in sponsor section of the website.
• Liberty MutualmajorGTM or Marketing PartnerSponsor of LAAIA, displayed among major sponsors.
• HartfordmajorGTM or Marketing PartnerSponsor of LAAIA, displayed among major sponsors.
• AonmajorGTM or Marketing PartnerSponsor of LAAIA, displayed among major sponsors.
• Selective InsuranceminorGTM or Marketing PartnerSponsor displayed in the sponsor section.
• RT SpecialtyminorGTM or Marketing PartnerSponsor displayed in the sponsor section.
• IAT Insurance GroupminorGTM or Marketing PartnerSponsor displayed in the sponsor section.
• Trade Associations and Minority OrganizationsmajorStrategic or Co-development PartnerLAAIA holds relationships with traditional insurance industry trade associations and organizations representing the interest of minorities in the multicultural marketplace.

Scale indicators3 records

Expansion highlights4 records

Direct peers

• Independent Insurance Agents of America (Big 'I'): The largest US national trade association for independent insurance agents, providing advocacy, education, conventions, and member services – the same mission as LAAIA but at national scale without the Latino focus.
• National Association of Professional Insurance Agents (PIA): National trade association serving independent insurance agents and brokers with advocacy, education, and conventions – a directly comparable membership organization to LAAIA, differing primarily in demographic focus.
• Council of Insurance Agents & Brokers (CIAB): Trade association representing commercial insurance brokers and agents; shares LAAIA's advocacy, education, and convention model, although CIAB focuses on larger commercial intermediaries rather than independent agencies.
• National Association of Mutual Insurance Companies (NAMIC): Trade association for mutual insurance companies; operates similar member-services-plus-advocacy model as LAAIA and serves the same US property/casualty insurance community.
• American Insurance Association: National trade association representing property/casualty insurers, operating legislative advocacy and industry events comparable to LAAIA's role for its agent membership base.
• National African American Insurance Association (NAAIA): Membership association serving African American insurance professionals through networking, education, and advocacy – structural mirror to LAAIA's Latin-focused model.

Broad incumbents

• National Association of Insurance Commissioners (NAIC): US state insurance regulators' association shaping insurance regulation. Adjacent to LAAIA's advocacy mission though it is the regulator side rather than the agent/representative side.

Emerging players

• National Association of Minority Insurance Producers: Trade group representing minority insurance producers – an analogous demographic-focused association in the same insurance distribution space as LAAIA.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/LAAIA_National
• Facebookfacebook.com/latinagents
• LinkedInlinkedin.com/company/laaia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Latin American Association of Insurance Agencies