93.7 Kiss Country

What 93.7 Kiss Country does

KSKS-FM (branded as 93.7 Kiss Country) is a country music radio station broadcasting on the 93.7 FM frequency from Fresno, California, owned and operated by Cumulus Media Inc. The station delivers a continuous over-the-air country format supplemented by live streaming, an event calendar, contest and sweepstakes mechanics, and active social media channels (Facebook, X, Instagram). On-air programming is anchored by the Kiss Country Morning Show with Kris Daniels and Joe Castelan (5:00 AM – 9:59 AM), daytime and evening personalities (Erica Pierce, Jody Jo, Bev Rainey), and weekend host Greg Lane. Its digital presence is built on the SoCast Digital platform, which powers ksks.com, live audio streaming, the contest entry system, event listings, and Google-based account login, while the SweetDeals platform is integrated into the site as an affiliate local-offers layer.

The station's revenue model is advertising-led. Local SMBs in the Fresno/Central Valley market purchase airtime and digital placements through a direct sales team led by General Manager Patty Hixson and General Sales Manager Melissa Del Carlo. National and regional brands buy inventory through Cumulus Media's corporate advertising platform, which packages KSKS-FM into multi-market buys alongside hundreds of other Cumulus stations. Additional monetization comes from sponsored contests (e.g., the July Jackpot Giveaway administered by SoCast Digital, the Old Dominion Las Vegas trip with Messina Touring Group) and from the SweetDeals affiliate local-deals program. Pricing is quote-based and contract-based rather than self-serve, and rates are not publicly disclosed.

The station operates from offices at 1071 W. Shaw Ave., Fresno, and is staffed by a small named local team covering general management, sales, programming, marketing, engineering, and account executive functions. It is one asset within Cumulus Media's national station group; in May 2026 Cumulus filed FCC applications for transfer of control of its radio licenses, including KSKS-FM, from current shareholders to reorganized shareholders, indicating an active corporate restructuring at the parent level. KSKS-FM itself is positioned as a country-format local brand serving Fresno listeners, local advertisers, and national Cumulus advertisers.

Name

93.7 Kiss Country

Legal name

Cumulus Media, Inc.

Website

https://ksks.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

93.7 Kiss Country (KSKS-FM) is a Cumulus Media-owned country music radio station broadcasting at 93.7 FM in Fresno, California, generating revenue primarily through local and national radio advertising sales and serving Fresno/Central Valley listeners and advertisers.

Ownership category

akta.pro rank

Headquarters

HQ city

Fresno

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Radio Advertising (Local): Local businesses advertise on the station's broadcast and digital platforms to reach the Fresno market's country music audience. Managed by the station's sales team with direct advertiser outreach.
2. Radio Advertising (National): National advertisers purchase airtime across Cumulus Media's station group, including KSKS-FM, through Cumulus corporate advertising packages.
3. Digital Advertising: Digital advertising placements on the station website (ksks.com), including display ads, sponsored content, and integrated promotional placements.
4. Contest Sponsorship: Branded contests and giveaways sponsored by external companies (e.g., SoCast Digital administering the July Jackpot Giveaway, Messina Touring Group for Old Dominion concert prize). Sponsors fund prizes in exchange for station promotion.
5. SweetDeals Partnership: The station participates in the SweetDeals local deals platform, driving affiliate revenue from dining, attractions, and entertainment offers in the Fresno area.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

93.7 Kiss Country is a Fresno, California-based country music FM radio station that broadcasts a curated country music format, artist features, contests, and event coverage on the 93.7 FM frequency and via online streaming. It monetizes its audience by selling on-air spot advertising, digital/streaming advertising, sponsored contests, and event sponsorships to local and national advertisers, operating as part of the Cumulus Media radio cluster.

Product overview

93.7 Kiss Country (KSKS-FM) is a country music radio station in Fresno, CA operated by Cumulus Media. The station delivers a unified media experience centered on its core broadcast product, complemented by a SoCast Digital-powered streaming service, an interactive contest and sweepstakes platform, integrated radio-and-digital advertising solutions, event promotion for regional concerts and festivals, and a SweetDeals local offers program. Key on-air programming includes the Kiss Country Morning Show (Kris Daniels and Joe Castelan) and Country Nights Live with Bev Rainey.

Differentiator

Problem solved

Functional benefit

Products and services

• 93.7 Kiss Country On-Air Radio Broadcast A terrestrial FM radio broadcast at 93.7 MHz delivering a country music format, on-air personalities, contests, news, and event coverage to Fresno and Central Valley listeners; consumed free of charge by individual listeners.
• Digital Streaming (Website & Mobile) Online streaming of the 93.7 Kiss Country broadcast via the station website powered by the SoCast Digital platform, extending on-air listening to computers and mobile devices; also includes online contest entry.
• On-Air Spot Advertising Sale of on-air advertising spots (15s, 30s, 60s) to local, regional, and national advertisers during the 93.7 Kiss Country broadcast day; includes standard and special-position inventory.
• Digital and Streaming Advertising Sale of digital and streaming advertising placements (display, in-stream, social) on 93.7 Kiss Country's website, streaming, and social channels, sold standalone or as part of multi-channel advertiser packages.
• Contest and On-Air Sponsorships Sponsored contests and named sponsorships of on-air segments (e.g., ticket giveaways, prize-driven promotions, online contest entries) sold to advertisers seeking branded engagement with the Kiss Country audience.
• Event and Concert Sponsorships Sale of event and concert sponsorship packages (including on-stage, on-air, and digital mentions around station-promoted live events) for advertisers targeting in-person engagement with Kiss Country listeners.

Quantifiable outcome

• Campaigns outperform industry benchmarks by 25% or more when radio is combined with digital, delivering real audience reach rather than just impressions
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• SoCast Inc. / SoCast DigitalcoreTechnology or IntegrationSoCast Inc. (Toronto, Canada) provides the digital platform powering KSKS-FM's website, live streaming, contest entry systems, event calendars, and member registration. SoCast Digital administers contests including the July Jackpot Giveaway ($2,000 cash prize) on behalf of the station. The technology partnership enables digital audience engagement and contest mechanics.
• SweetDeals (socastdigital.com)minorGTM or Marketing PartnerSweetDeals is a local deals platform for dining, attractions, and entertainment in Fresno. The station promotes SweetDeals offers through its website sidebar and navigation menu. Listeners access limited-time deals via a dedicated station-branded landing page (sweetdeals.com/fresno/deals). The partnership drives affiliate revenue and provides value to listeners.
• Messina Touring GroupminorGTM or Marketing PartnerMessina Touring Group is a concert tour promoter and talent agency. They provide prize packages (concert tickets, VIP experiences) for station contests such as the Old Dominion 'Hits Vegas' Las Vegas concert trip giveaway. The station promotes the tour in exchange for prize sponsorship, driving listener engagement.
• Cumulus Media Inc.coreOthersCumulus Media Inc. (Atlanta, GA) is the parent company and FCC license holder for KSKS-FM. The station operates as a Cumulus-owned brand, using Cumulus's corporate advertising platform, contest administration frameworks, privacy policies, and terms of service. Cumulus filed an FCC transfer of control application on May 20, 2026 (pending as of May 29, 2026).
• Cumulus Corporate National Advertisers (Various)coreChannel Partner/ Reseller/ DistributorNational brands and regional chains advertise across Cumulus Media station group including KSKS-FM. Notable national advertisers include Sam Pack's Five Star Chevrolet, Classic Chevrolet, Commonwealth National Bank, Westgate Jewelers, and Live Nation. These advertisers purchase national/regional packages through Cumulus corporate, reaching KSKS-FM listeners as part of broader market campaigns.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Townsquare Media: Townsquare Media is a mid-sized U.S. radio broadcaster operating ~320 stations with strong country-format presence in secondary markets. Operates with the same local-station ad sales model, regional event marketing, and digital audience extension that KSKS-FM uses through Cumulus.
• Beasley Media Group: Beasley Media Group operates a portfolio of radio stations across multiple U.S. markets with both music and talk formats. Comparable in size, multi-market operation, and reliance on local ad sales layered with national rep firm relationships.
• Bonneville International: Bonneville International is a family-owned U.S. radio broadcaster operating stations across multiple markets with a strong emphasis on local programming and event marketing. Comparable in its local-station ad sales model and listener engagement through contests and live events.
• Emmis Communications: Emmis Communications operates a portfolio of radio stations in major U.S. markets plus regional magazines. Highly comparable in operating branded music-format FM stations with local on-air talent and integrated digital event marketing.
• Salem Media Group: Salem Media Group is a U.S. radio broadcaster with a portfolio that includes country, Christian, and talk formats, plus digital and event marketing services. Comparable in operating over-the-air stations and selling local and national advertising through dedicated sales teams.
• Lotus Communications: Lotus Communications is a privately held U.S. radio broadcaster operating stations in markets including Las Vegas and the Western U.S. Comparable as a multi-station radio operator with localized ad sales and music-format programming in geographically similar markets to Fresno.

Broad incumbents

• iHeartMedia: iHeartMedia is the largest U.S. radio broadcaster with hundreds of stations including multiple country-format properties (e.g., KEEY-FM K102, WUBE-FM B105) competing directly with KSKS-FM in many markets. Comparable in business model (over-the-air broadcast, digital, events, podcasting) and target advertisers (local SMBs and national brands).
• Cox Media Group: Cox Media Group operates TV, radio, and digital media properties with a sizable radio station portfolio. Highly comparable to Cumulus in combining local-market broadcast stations with national ad sales and digital extensions.
• SiriusXM: SiriusXM operates subscription satellite and streaming radio including dedicated country channels (e.g., Prime Country, The Highway). A comparable competitor for country music listener attention and advertising-supported audio budgets, though distributed nationally rather than locally.
• Audacy: Audacy (formerly Entercom/CBS Radio) operates a major portfolio of FM/AM stations including country and other formats, plus the Audacy digital streaming app. Closely comparable to Cumulus in scale, multi-market reach, and advertiser mix, with overlapping sales of national radio and digital audio advertising.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/937KISSCOUNTRY
• Facebookfacebook.com/937KissCountry
• Instagraminstagram.com/93.7kisscountry
• LinkedInlinkedin.com/company/kiss-country

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 93.7 Kiss Country