What Kunze + Stamm does

Kunze + Stamm GmbH is a German cross-media HR marketing agency, founded in 1986 and operating as a privately held GmbH within the KÖNIGSTEINER Gruppe. The company provides a 360° HR services portfolio for employers across Germany, anchored by four core offerings: Stellenanzeigen (online and print job postings, Google AdWords and Facebook campaigns, ad design and optimization), Digitale HR-Kampagnen (privacy-compliant programmatic cross-device marketing with Real-Time Bidding), Personalmarketing (career websites, photo/video production, corporate publishing, social media profiles), and Employer Branding (strategy and EVP workshops, employee surveys, competitive analysis). Its newest product, Kundencockpit, is a 2025-launched client dashboard for managing recruitment campaigns.

The firm serves public sector employers (Landratsamt München, Stadt Nürnberg Personalamt), healthcare institutions (Universitätsklinikum Regensburg), education, social institutions, and commercial enterprises, with a strong emphasis on the public sector and healthcare verticals in southern Germany. It operates from three regional offices in Nürnberg, Stuttgart, and München, delivering on-site advisory and quick response times. Its go-to-market is B2B sales-led via direct phone, email, and in-person consultation, with quote-based, non-publicly-disclosed pricing tailored to each client. Strategic content assets include the Königsteiner Recruiting Lab series co-produced with Personalwirtschaft magazine and original studies on labor market topics.

The business model is professional services revenue across the four service lines, supplemented by the emerging self-service Kundencockpit portal. Technology is built around a digital HR marketing platform with proprietary programmatic advertising capabilities and the Kundencockpit dashboard. The company holds GDPR-compliant data processing certification. As a subsidiary of KÖNIGSTEINER Gruppe, Kunze + Stamm benefits from group-level strategic backing, shared research resources, and access to a broader HR services network, while operating autonomously under its own brand.

Name

Kunze + Stamm

Legal name

Kunze + Stamm GmbH

Website

https://werbe-kunze.de

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

Kunze + Stamm is a German cross-media HR marketing agency serving public sector, healthcare, education, and commercial employers with job advertising, digital recruitment campaigns, employer branding, and personnel marketing services from three southern German offices.

Ownership category

akta.pro rank

Headquarters

HQ city

Nürnberg

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. HR Services - Stellenanzeigen: Job posting services including online and print advertising, Google AdWords and Facebook campaigns, ad design, optimization, controlling, and automated publishing with strategic distribution recommendations.
2. Digital HR Campaigns: Programmatic cross-device marketing, digital recruitment campaigns, audience targeting, banner conception, real-time bidding campaign execution, and comprehensive reporting.
3. Personalmarketing: Career website development, photography, career videos, landing pages, corporate publishing, trade show booths, giveaways, and social media company profiles.
4. Employer Branding: Status-quo workshops, strategy workshops, EVP workshops, employee surveys, competitive analysis, target group analysis, and media planning services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Kunze + Stamm is a German HR marketing agency that provides a 360° portfolio of recruitment and employer branding services for employers, including job ad placement (online and print), digital HR campaigns with programmatic cross-device marketing, personnel marketing (career websites, photo, video, social media), and employer branding consulting (workshops, employee value proposition development, target group analysis). The company operates as part of the KÖNIGSTEINER Gruppe and serves public sector, healthcare, education, social institutions, and commercial enterprises across Germany.

Product overview

Kunze + Stamm is an HR services agency and part of the Königsteiner Gruppe, offering a full-service portfolio of recruitment marketing solutions primarily targeting public sector employers, healthcare facilities, educational institutions, and social organizations. The product portfolio comprises five core offerings: Stellenanzeigen (job posting services), Digitale HR-Kampagnen (digital HR campaigns), Personalmarketing (personnel marketing), Employer Branding (employer branding consulting), and Kundencockpit (customer dashboard). These solutions work together as an integrated 360° HR approach, enabling employers to attract candidates through targeted job advertisements, digital recruitment campaigns, and strategic employer branding initiatives, with the Kundencockpit serving as the client-facing portal for managing these services.

Differentiator

Problem solved

Functional benefit

Products and services

• Stellenanzeigen (Job Posting Services) End-to-end job posting service including online and print ad placement, conception and execution of Google AdWords and Facebook campaigns, ad design, optimization and controlling, automated ad publishing, and strategic distribution recommendations for employers seeking to attract applicants.
• Digitale HR-Kampagnen (Digital HR Campaigns) Digital recruitment campaign service featuring GDPR-compliant programmatic cross-device marketing, audience targeting definition, banner conception, real-time bidding banner distribution, and campaign evaluation with reporting for employers running digital recruitment drives.
• Personalmarketing (Personnel Marketing) Personnel marketing service bundling career website development, photo shoots, career videos, landing pages, job postings, corporate publishing, trade show booths, give-aways, and corporate social media profiles for employer branding and recruitment marketing.
• Employer Branding Employer branding consulting service covering status-quo workshops, strategy workshops, employee value proposition (EVP) workshops, employee surveys, competitive and target group analyses, and media planning for organizations building their employer brand.

Quantifiable outcome

• Many long-standing and extremely successful business partnerships

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• KÖNIGSTEINER GruppecoreStrategic or Co-development PartnerKunze + Stamm is a part of the KÖNIGSTEINER Gruppe, a larger HR services group in Germany. This affiliation provides strategic backing, shared resources, and access to the broader Königsteiner network including the Königsteiner Recruiting Lab content partnership with Personalwirtschaft magazine.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Jobware GmbH: German job board and recruiting technology company focused on professional, IT, and engineering placement. Overlaps with Kunze + Stamm in recruitment advertising reach and employer marketing for German mid-market and enterprise clients.
• Personalwerk GmbH: Established German HR marketing agency specializing in employer branding, career websites, and recruitment campaigns. Directly comparable as a competing HR marketing agency serving similar employer clients.
• KÖNIGSTEINER Gruppe: Parent holding company and direct peer offering overlapping HR marketing, recruiting, and personnel services across Germany. Operates the Königsteiner Recruiting Lab content series that Kunze + Stamm participates in.

Emerging players

• d.vinci HR-Systems GmbH: German HR software vendor providing applicant management, e-recruiting, and HR marketing tools. Targets similar employer clients with digital-first recruitment solutions that could substitute for some of Kunze + Stamm's agency services.
• Heyrecruit GmbH: German HR tech platform for recruitment marketing, including multiposting, analytics, and candidate relationship management. Targets similar employer clients with self-serve digital tools that may displace traditional agency services.
• softgarden e-recruiting GmbH: German HR tech company providing applicant tracking and recruitment marketing software. Competes in the digital recruitment space with technology-enabled solutions that overlap with Kunze + Stamm's digital HR campaign offering.

Broad incumbents

• PageGroup plc: Global specialist recruitment firm (Michael Page, Page Personnel) with significant German operations. Operates as a broad incumbent in recruitment and workforce solutions, with employer branding and talent advisory overlapping with Kunze + Stamm.
• Robert Half International: Global specialist recruitment firm with established German operations. Provides recruitment marketing and employer branding advisory as part of broader workforce solutions for German employers, partially overlapping with Kunze + Stamm's positioning work.
• Haufe Group: Major German provider of HR services, content, and compliance solutions. Operates broadly in HR with content, training, and software products that overlap with Kunze + Stamm's employer branding advisory and HR marketing work.
• Ströer SE & Co. KGaA: Large German outdoor and digital media company offering job advertising and employer branding services at scale as part of its broader media portfolio. Competes in programmatic recruitment advertising alongside Kunze + Stamm's digital HR campaigns.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/werbe-agentur-kunze-gmbh
• Xx.com/kunzestamm

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kunze + Stamm