What KÖNIGSTEINER does

KÖNIGSTEINER is a German B2B personnel marketing and recruiting agency group headquartered in Stuttgart, operating through multiple wholly-owned subsidiaries including KÖNIGSTEINER AGENTUR GmbH, KÖNIGSTEINER digital GmbH, Kunze + Stamm Personalwerbung GmbH, AWS Personalmarketing GmbH, and KÖNIGSTEINER Services GmbH. The company self-describes as one of Germany's largest and most experienced personnel marketing agencies, citing over 50 years of operating history and a staff of more than 90 employees. Its service portfolio spans job advertisement placement across digital and print channels, social media recruiting, paid search campaigns, programmatic job advertising, and broader employer branding/personnel marketing consulting. The business serves employers across Germany and operates from five city offices (Stuttgart, Düsseldorf, Hamburg, Munich, Nuremberg), with a dedicated Hamburg New Business unit for client acquisition. Pricing is quote-based and negotiated per engagement, consistent with a professional services model. The company is privately held under KÖNIGSTEINER GmbH as the parent holding entity, with Nils Wagener serving as Managing Director of the group; no external institutional investors are disclosed in the source data. The firm maintains a recognized research product, the Jobwechsel-Kompass, co-developed with XING and stellenanzeigen.de and fielded by bilendi, which provides quarterly labor market sentiment data and supports thought-leadership positioning.

Name

KÖNIGSTEINER

Legal name

KÖNIGSTEINER GmbH

Website

https://koenigsteiner.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Short description

KÖNIGSTEINER is a German B2B personnel marketing and recruiting agency group offering job advertising, social media recruiting, search campaigns, programmatic job advertising, and employer branding services to employers across Germany. Its 90+ employees operate from five German offices.

Ownership category

akta.pro rank

Product category

Recruitment & Personnel Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Human Resources Consulting Services (541612)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Employer Brand & Recruitment Marketing Creative Agencies (MPAAAAAM)

akta.pro secondary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

Keywords

• Personnel marketing services
• Recruitment agency services
• Job advertising campaigns
• Employer branding solutions
• Programmatic job advertising

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Recruiting and Personnel Marketing Services: KÖNIGSTEINER generates revenue through providing comprehensive recruiting and personnel marketing services to employers, including job advertisement placement, campaign conceptualization, consulting, and full-service management across digital and print channels.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

KÖNIGSTEINER is a German personnel marketing and recruiting agency that delivers end-to-end recruiting campaigns, job advertisement placement across digital and print channels, social media recruiting, paid search campaigns, and programmatic job advertising for employer clients. The firm also provides personnel marketing and employer branding consulting, including HR messaging and strategy, as a full-service solution from a single source.

Product overview

KÖNIGSTEINER is a personnel marketing and recruiting agency offering a comprehensive suite of services from a single source. The core service is recruiting campaigns (conceptualizing, consulting, and implementation), supported by specialized modules: Job Advertisements and Portals (ad placement management), Social Media Recruiting, Search Campaigns, Programmatic Job Advertising, and Personnel Marketing/Employer Branding. All services are delivered with a focus on digital and print channels, with over 90 employees providing full-service HR marketing support. The company operates as part of the KÖNIGSTEINER Gruppe, which includes related entities such as Kunze + Stamm, AWS Personalmarketing, KÖNIGSTEINER digital, and KÖNIGSTEINER Services.

Differentiator

Problem solved

Functional benefit

Brands

• Königsteiner Agentur: Core recruiting, job advertising, and personnel marketing services
• Königsteiner digital
• AWS Personalmarketing
• Kunze+Stamm

Products and services

• Recruiting Campaigns End-to-end recruiting support including conceptualizing, consulting, and implementing recruiting campaigns across all digital and print channels, tailored for employer clients seeking to fill open positions.
• Job Advertisements and Portals Job ad placement and management across digital and print channels, including posting to suitable job platforms, designed for employer clients that need to publish job openings on the right media.
• Social Media Recruiting Recruitment campaigns leveraging social media platforms to reach and attract candidates, targeted at employer clients seeking to engage talent through professional and consumer social networks.
• Search Campaigns Paid search advertising campaigns designed to drive candidate traffic to job listings, run for employer clients across search engine channels.
• Programmatic Job Advertising Automated, data-driven job ad placement using programmatic advertising technology for targeted candidate reach, intended for employer clients running large-scale or multi-segment recruiting campaigns.
• Personnel Marketing / Employer Branding Employer branding and personnel marketing consultancy that helps organizations develop their HR messaging and supporting recruiting measures to attract the right talent, targeted at employer clients seeking to strengthen their position as an attractive employer.

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• XINGcoreStrategic or Co-development PartnerXING is a key co-development partner for the Jobwechsel-Kompass research initiative. The companies jointly commission quarterly surveys through market research institute bilendi, analyzing switching readiness and career prospects of German employees. The Jobwechsel-Kompass is a recognized market research project that provides insights into labor market sentiment and is published quarterly.
• stellenanzeigen.decoreStrategic or Co-development Partnerstellenanzeigen.de partners with KÖNIGSTEINER on quarterly Jobwechsel-Kompass research, providing a job market platform perspective. The partnership enables comprehensive analysis of job switching readiness and labor market dynamics. The online job exchange publishes the quarterly results alongside KÖNIGSTEINER.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Jung von Matt: Top German creative agency with employer branding capabilities, competing for creative-driven recruiting campaigns alongside KÖNIGSTEINER in the German market.
• Dentsu Germany: Global advertising network with German operations offering integrated recruiting marketing and employer brand services to enterprise clients.
• Serviceplan Group: Largest independent German agency group with multi-disciplinary capabilities including HR marketing and employer branding, offering a broader portfolio than KÖNIGSTEINER's specialist focus.
• Scholz & Friends: Established German creative agency network with a dedicated employer branding and HR marketing practice, competing for the same enterprise HR marketing budgets as KÖNIGSTEINER.
• Publicis Groupe Germany: Global advertising group with German operations providing full-service advertising including recruitment marketing, competing at the enterprise end of the same HR marketing budgets.

Emerging players

• Talention: German recruiting marketing software provider offering automated candidate engagement and talent pool tooling - a technology-based alternative to traditional agency-led personnel marketing.
• Personio: Munich-based HR SaaS platform serving German SMB and mid-market employers with integrated recruiting tooling - an emerging threat and partial substitute for outsourced personnel marketing services.
• HeyJobs: Berlin-based technology-driven recruiting and talent acquisition platform focused on the German market, offering employers a tech-first alternative to traditional personnel marketing agencies.

Direct peers

• TERRITORY: Bertelsmann-owned German content and employer branding agency that competes directly with KÖNIGSTEINER in personnel marketing and employer brand campaigns for German employers.
• DEFACTO Digital: Germany-based employer branding and personnel marketing agency offering comparable full-service recruiting marketing solutions to enterprise clients in the DACH market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/koenigsteiner-agentur-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KÖNIGSTEINER