Astrid
Astrid is a small, San Francisco-based task management app founded in 2008 that helps individual users organize their to-dos using the Eisenhower method of urgency-and-importance prioritization.
- Company typePrivate
- Founded2008
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Astrid does
Astrid is a privately held, San Francisco-based software company that provides a task management application built around the Eisenhower method of prioritization, in which users view their to-dos categorized by urgency and importance. The product was founded in 2008 and operates with a small team of 1-10 employees. The firm raised $1.9 million in an April 2012 funding round led by Google Ventures, with participation from AngelPad and Nexus Venture Partners, following an earlier AngelPad program affiliation in March 2011.
There is no information in the source material on the company's pricing model, monetization mechanics, product features beyond the Eisenhower categorization, customer segments, go-to-market motion, integrations, leadership team, partnerships, or current operating status. The company has not raised disclosed institutional capital since 2012, and no product launches, partnerships, M&A activity, or leadership changes are recorded. As a result, the publicly available evidence is consistent with either a small, low-activity consumer productivity tool or a substantially dormant entity, and the description above reflects the limits of what the inputs support.
Astrid firmographics
Firmographics- Name
- Astrid
- Website
- https://astrid.com
- Company type
- Private
- Founded year
- 2008
- Headcount range
- 1–10 employees
- Short description
- Astrid is a small, San Francisco-based task management app founded in 2008 that helps individual users organize their to-dos using the Eisenhower method of urgency-and-importance prioritization.
- Ownership category
- akta.pro rank
Where Astrid is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Astrid business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Astrid product offering
Product offeringCore offering
Astrid provides a task management application that helps users organize and prioritize their to-do items by categorizing tasks using the Eisenhower method (urgent/important matrix). The product is aimed at individual users managing personal tasks and productivity workflows on mobile and web.
Product overview
No product and services information available for Astrid in the provided source data.
Differentiator
Problem solved
Functional benefit
Products and services
- Astrid
Companies that use Astrid
Customer profileIdeal customer profiles1 record
Astrid technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Astrid partnerships and signals
Strategic signalRecent moves2 records
Astrid competitors and assessment
Company assessmentDirect peers
- Todoist: A leading consumer and team task management app using priority-based organization. Closely comparable to Astrid as a standalone productivity to-do product targeting similar individual users.
- TickTick: Cross-platform task and to-do management app with priority tagging and productivity methods. Directly competes with Astrid in the consumer task management space.
- Things: Premium task management app for Apple platforms with a focus on personal productivity workflows. Comparable premium-positioned consumer task app competing for the same user base as Astrid.
- Any.do: Consumer to-do and task management app with cross-platform sync. Direct competitor to Astrid in the personal productivity/task management category.
Broad incumbents
- Notion: Broader productivity and workspace platform that includes task management capabilities. Competes with Astrid for individual and team productivity budgets with a much wider product surface.
- Google Tasks: Google's free task management tool integrated with Gmail and Google Calendar. A bundled, free alternative that materially constrains Astrid's addressable market.
- Trello: Kanban-based task and project management tool from Atlassian. A broader productivity platform that overlaps with Astrid's task organization use case, especially for personal productivity.
- Microsoft To Do: Microsoft's free task management app integrated with Outlook and Microsoft 365. A free, deeply integrated alternative that competes with Astrid at the platform level.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat1 record
Key risks4 records
Key highlights4 records
Customer concentration
Astrid social profiles
Digital presenceAstrid financial estimates
Financial estimateRevenue estimate
Valuation estimate
Astrid leadership team
Management profileNumber of profiles
Profiles1 record
Astrid funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Astrid M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Astrid
What does Astrid do?
Astrid provides a task management application that helps users organize and prioritize their to-do items by categorizing tasks using the Eisenhower method (urgent/important matrix). The product is aimed at individual users managing personal tasks and productivity workflows on mobile and web.
When was Astrid founded?
Astrid was founded in 2008. It employs 1 to 10 people.
Where is Astrid based?
Astrid is headquartered in San Francisco, United States, in the North America region.
Who are Astrid's main competitors?
Direct peers on record are Todoist, TickTick, Things and Any.do. Broad incumbents are Notion, Google Tasks, Trello and Microsoft To Do.
Does Astrid have an API?
No public API is recorded for Astrid.