Trello
Trello is a visual project management platform using Kanban-style boards, lists, and cards to organize team workflows. Owned by Atlassian since 2017, it serves over 100 million users across marketing, product, engineering, and design teams via a freemium-to-paid subscription model.
- Company typePrivate
- Founded2011
- HeadquartersNew York, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Trello does
Trello is a cloud-based visual project management platform founded in 2011, originally incubated at Fog Creek Software and operating today as a wholly-owned subsidiary of Atlassian since the early-2017 $425 million acquisition. The core product is built around a Kanban-style architecture of boards, lists, and cards, supplemented by Butler no-code automation, a Power-Ups extensibility layer (18+ native integrations including Slack, Jira, Confluence, GitHub, Salesforce, MS Teams, Google Drive, Box, Dropbox, and Zapier), and multiple visualization views (Calendar, Table, Timeline, Dashboard, Map). The platform is delivered via web, native mobile (iOS, Android), and native desktop (Mac, Windows) applications, with a public REST API supporting third-party Power-Up development.
Trello pursues a horizontal product-led growth strategy, targeting marketing, product management, engineering, design, startup/SMB, and remote-team use cases. The company's user base exceeds 100 million registered users spread across more than 2 million teams, with claimed penetration in 80% of Fortune 500 companies and named reference customers spanning technology (Visa, Coinbase, Zoom), manufacturing (John Deere, McCorvey Sheet Metal), hospitality (Grand Hyatt), nonprofits (UNICEF, DoSomething.org), legal (Palace Law), and pet care (Instinct). Customer-reported outcomes include 75% realizing value within 30 days, 81% citing ease of use as primary reason for selection, and 74% reporting improved team communication.
Monetization follows a four-tier freemium subscription model — Free, Standard at $5 per user per month, Premium at $10 per user per month, and Enterprise at approximately $17.50 per user per month — with annual billing discounts and Enterprise sales routed through Atlassian's field organization. Surveyed customer outcomes (ease of use, rapid time-to-value) underpin the go-to-market message. Operationally, Trello operates under Joel Spolsky as Chairman and Michael Pryor as CEO/Head of Product within the Atlassian portfolio; Trello itself does not disclose standalone revenue and Atlassian reports subscription revenue exceeding 90% of total corporate income as of fiscal 2025 (Q1 FY2026 revenue of $1.43 billion).
Trello firmographics
Firmographics- Name
- Trello
- Legal name
- Trello, Inc.
- Website
- https://trello.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Trello is a visual project management platform using Kanban-style boards, lists, and cards to organize team workflows. Owned by Atlassian since 2017, it serves over 100 million users across marketing, product, engineering, and design teams via a freemium-to-paid subscription model.
- Ownership category
- akta.pro rank
Where Trello is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Trello business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Revenue (Standard): Standard tier at $5/user/month - for teams managing more work and scaling collaboration
- Subscription Revenue (Premium): Premium tier at $10/user/month - for teams up to 100 tracking multiple projects with various views
- Subscription Revenue (Enterprise): Enterprise tier at ~$17.50/user/month - for enterprise teams and admins with advanced management features
- Freemium Conversion: Free tier drives user acquisition with conversion to paid Standard, Premium, and Enterprise tiers. Subscription revenue exceeds 90% of Atlassian's total income as of fiscal 2025.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free plan for individuals and small teams |
| Subscription | Monthly | Standard - Teams managing more work and scaling collaboration |
| Subscription | Monthly | Premium - Teams up to 100 with multiple projects |
| Subscription | Monthly | Enterprise - Large organizations with admin controls |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Trello product offering
Product offeringCore offering
Trello is a cloud-based visual project management platform built around Kanban-style boards, lists, and cards that let teams organize tasks, workflows, and projects. It monetizes through a freemium subscription model with paid Standard, Premium, and Enterprise tiers that unlock advanced views, automation (Butler), admin controls, and security features, and is sold primarily to business teams across marketing, product, engineering, and design functions.
Product overview
Trello is a visual project management platform owned by Atlassian since its $425 million acquisition in 2017. The platform operates on a cloud-native architecture with over 100 million users and 80% of Fortune 500 companies. The core product includes boards, lists, and cards for Kanban-style task management, supplemented by Butler automation, Power-Ups extensibility, and multiple views (Calendar, Table, Timeline, Dashboard, Map). The pricing structure includes a Free plan, Standard ($5/user), Premium ($10/user), and Enterprise (~$17.50/user) tiers. Subscription revenue exceeds 90% of Atlassian's total income as of fiscal 2025. Additional features include Trello Inbox for capturing communications, Trello Planner for calendar integration, and Templates for pre-built workflows across marketing, product, engineering, design, sales, and business use cases.
Differentiator
Problem solved
Functional benefit
Products and services
- Trello Cloud-based visual project management platform using boards, lists, and cards to organize tasks and facilitate team collaboration across marketing, product, engineering, design, and operations teams.
- Trello Butler (Automation)
Quantifiable outcome
- 75% of organizations report that Trello delivers value to their business within 30 days
- +3 more outcomes
Companies that use Trello
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles4 records
Trello technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability2 records
Feature9 records
Trello partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AtlassiancoreAtlassian acquired Trello in January 2017 for $425 million. Trello operates as a subsidiary under Atlassian's portfolio, contributing to Atlassian's subscription revenue which exceeded 90% of total income as of fiscal 2025.
Scale indicators7 records
Recent moves6 records
Expansion highlights4 records
Trello competitors and assessment
Company assessmentDirect peers
- Wrike: Wrike is a direct competitor to Trello in the project management space, offering Kanban boards, Gantt charts, and enterprise-grade workflow automation. It's commonly evaluated alongside Trello for marketing and operations use cases.
- Smartsheet: Smartsheet is a directly comparable work execution platform with grid, card, and Gantt views that competes with Trello Premium/Enterprise in mid-market and enterprise accounts. It overlaps on collaboration, automation, and integrations.
- Basecamp: Basecamp is a directly comparable team project and task management SaaS with flat-fee pricing. It frequently competes with Trello at the SMB and small-team level for projects needing simpler coordination.
- Notion: Notion is a direct competitor spanning docs, databases, and project boards, increasingly used as a Trello substitute for product, marketing, and ops teams with strong AI capabilities (Notion AI) extending into workflow.
- Monday.com: Monday.com is a directly comparable work management platform with board-centric views, automation, and pricing tiers that mirror Trello's structure. It frequently wins head-to-head against Trello in team workflow deals and is the most well-funded independent direct competitor.
- ClickUp: ClickUp competes directly with Trello as a feature-rich work management platform offering boards, lists, docs, goals, and an aggressive free tier. Its all-in-one positioning targets Trello's horizontal simplicity advantage.
- Asana: Asana is a directly comparable work/project management SaaS competing head-to-head with Trello across teams and use cases, including Kanban-style views, automation, and Free/Enterprise tiered pricing. Asana is a frequent substitute for Trello in enterprise and mid-market evaluations.
- Airtable: Airtable is a direct competitor combining database flexibility with Kanban-style boards, often chosen instead of Trello for structured data and custom workflows. It targets overlapping SMB, marketing, and ops buyers.
Broad incumbents
- Atlassian Jira: Jira is the broader incumbent within the same parent company (Atlassian), serving project and work management for software teams. While distinct from Trello, it represents the most strategic adjacent product within the Atlassian portfolio and shares the same enterprise buyer base.
- Microsoft Planner: Microsoft Planner is a broad incumbent offering Kanban-style boards integrated with Microsoft 365, Teams, and To Do. Bundled into enterprise E3/E5 licenses, it competes with Trello in Microsoft-centric IT estates where cost of integration is decisive.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Trello social profiles
Digital presenceTrello financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trello leadership team
Management profileNumber of profiles
Profiles4 records
Trello funding detail
Funding detailFunding overview
Funding rounds1 record
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trello M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trello
What does Trello do?
Trello is a cloud-based visual project management platform built around Kanban-style boards, lists, and cards that let teams organize tasks, workflows, and projects. It monetizes through a freemium subscription model with paid Standard, Premium, and Enterprise tiers that unlock advanced views, automation (Butler), admin controls, and security features, and is sold primarily to business teams across marketing, product, engineering, and design functions.
Is Trello a public or private company?
Trello is a private company. It is classified as corporate owned and is currently operating.
When was Trello founded?
Trello was founded in 2011. It employs 251 to 500 people.
Where is Trello based?
Trello is headquartered in New York, United States, in the North America region.
How does Trello make money?
Four revenue lines are on record. Subscription Revenue (Standard) is the primary driver. The others are subscription Revenue (Premium), subscription Revenue (Enterprise) and freemium Conversion.
Who are Trello's main competitors?
Direct peers on record are Wrike, Smartsheet, Basecamp, Notion, Monday.com, ClickUp, Asana and Airtable. Broad incumbents are Atlassian Jira and Microsoft Planner.
Does Trello have an API?
Yes. Trello offers a public REST API that allows programmatic access to Trello boards, lists, cards, members, and other resources. Developers can build Power-Ups to extend Trello's functionality. The API supports rate limiting and provides access to board data, card operations, member management, and webhooks for event notifications. Developer documentation is at developer.atlassian.com/cloud/trello.