What Coast Property Management does

Coast Property Management is a family-owned property management company founded in 1977 and headquartered at 111 Avenida Del Mar #201, San Clemente, California. The firm provides full-service residential, commercial, and property caretaking services across a four-city South Orange County footprint (San Clemente, Dana Point, Laguna Niguel, and San Juan Capistrano). Its service scope spans marketing, tenant screening, maintenance inspections, move-in/move-out coordination, legal compliance, financial reporting, bookkeeping, and rehabilitation/rehab prepping for property owners, alongside tenant-facing services for renters.

The operating stack is built entirely on the AppFolio property management software platform, which powers the company's Owner Portal and Resident Portal. The Owner Portal delivers financial statements, document access, payment setup, and owner-management communication; the Resident Portal supports online rent payment, maintenance request submission, communication, and renters insurance management. Mobile versions of the AppFolio resident experience are available on iOS App Store and Google Play. There are no proprietary technology assets, patents, trademarks, certifications, or API/integration layers disclosed.

The business model is managed services: Coast earns ongoing management fees from property owners, supplemented by ancillary services such as rehab prepping and caretaking. Pricing is not publicly disclosed. The go-to-market is direct-to-consumer and local, relying on the company website, property listing platforms, and the AppFolio-powered portals rather than paid digital marketing or outbound sales. The company is privately held, family-owned, has no parent organization, no subsidiaries, no disclosed funding history, and no headcount beyond a stated 1-10 employee range. It is currently active and operating.

Name

Coast Property Management

Legal name

Coast Property Management

Website

https://coastpropmgmt.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1–10 employees

Short description

Coast Property Management is a family-owned property management firm founded in 1977, serving residential and commercial property owners and renters across San Clemente, Dana Point, Laguna Niguel, and San Juan Capistrano in South Orange County, California, using the AppFolio platform for owner and resident portals.

Ownership category

akta.pro rank

Headquarters

HQ city

San Clemente

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Property Management Services: Ongoing property management fees from residential and commercial property owners. Services include marketing, tenant screening, maintenance, inspections, financial reporting, legal compliance, and caretaking.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Coast Property Management provides full-service residential, commercial, and caretaking property management in South Orange County. Service scope includes property marketing, applicant screening and selection, maintenance inspections, move-in/move-out procedures, legal and regulatory compliance, financial reporting and bookkeeping, and rehab/rental prepping. Owners and residents access services via AppFolio-powered online portals available on web, iOS, and Android.

Product overview

Coast Property Management is a family-owned property management company offering a unified suite of services for residential and commercial properties in South Orange County. The core offering centers on full-service property management (marketing, screening, maintenance, legal, financial, and caretaking), augmented by two integrated online portals: the Owner Portal (for financial tracking, document access, and payments) and the Resident Portal (for rent payment, maintenance requests, and communication). All portal functionality is powered by the AppFolio platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Management Services Comprehensive property management services for residential (single-family and multi-family), commercial, and property caretaking. Includes marketing the property for rent, applicant screening and selection, maintenance inspections, move-in and move-out procedures (final inspections, security deposit returns, turnover), adherence to local, state, and federal rental legislation, accounting and bookkeeping, financial reporting and tax forms, and rehab/rental prepping. Designed for property owners in San Clemente, Dana Point, Laguna Niguel, and San Juan Capistrano who want to maximize rental profitability while offloading day-to-day management.
• Owner Portal

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• AppFoliocoreTechnology or IntegrationAppFolio provides the property management software platform powering Coast Property Management's online owner and resident portals. The portals enable rent payments, maintenance requests, financial statements, document access, and communication tools. Available via web and mobile apps (iOS App Store, Google Play).

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Real Property Management: National franchise network of residential property management offices with local owner-operators serving specific metros, including Southern California. Directly comparable as a full-service residential PM using standardized software and processes to serve individual investors and landlords.
• Renters Warehouse: Residential property management firm focused on single-family and small multifamily rentals for individual investors, operating across multiple U.S. metros. Comparable in serving the same SMB landlord customer with full-service management including tenant screening, maintenance, and owner reporting.
• HomeRiver Group: National residential property management company operating local-branded offices, including presence in California. Directly comparable in providing full-service single-family and multifamily PM with owner portals and technology-enabled operations.
• Property Management Inc. (PMI): Franchise network of property management offices offering residential and commercial services to owners and investors. Comparable business model combining local market presence with standardized PM services, marketing, screening, and maintenance coordination.

Broad incumbents

• BH Management Services: Large multifamily property management operator managing apartment communities nationwide. Overlaps in residential PM services but operates at much larger scale on institutional-owned multifamily assets rather than individual investor portfolios.
• FirstService Residential: North America's largest residential property management company serving homeowners associations, condominiums, and rental communities. Comparable in residential PM services but at scale focused on HOA and community management rather than individual investor SFR.
• Greystar Real Estate Partners: Global leader in rental housing property management with a large multifamily portfolio. Adjacent in residential PM but primarily serves institutional multifamily owners; comparable in operational excellence and tech-enabled service delivery.
• Cushman & Wakefield: Global commercial real estate services firm offering property management among its broader services. Comparable to Coast's commercial PM offering but at institutional scale serving large owners of office, retail, and industrial assets.
• CBRE Group: World's largest commercial real estate services and investment firm, including property and facilities management. Comparable in commercial PM services but with global scale and a portfolio far exceeding Coast's local SoCal footprint.

Others

• AppFolio: Cloud-based property management software platform that powers Coast's owner and resident portals. Included as a key ecosystem enabler rather than a direct competitor; relevant because Coast's service delivery depends on AppFolio's product capabilities and roadmap.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CoastPropMgmt
• LinkedInlinkedin.com/company/coastpropmgmt

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coast Property Management