Teleshopping

Name

Teleshopping

Legal name

My Boutique Teleshop

Website

https://teleshopping.fr

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

TV Home Shopping Retail

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561), Jewelry Retailers (45831), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459), All Other Miscellaneous Retailers (459999)

SIC

Retail-Variety Stores (5331), Retail-Jewelry Stores (5944), Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro industry

PRIMARYCRAFADAG

Health, Wellness & Pharmacy Online Retailers

Consumer Products & Retail/E-commerce & Marketplaces/Online Retailers (Inventory-led)

SECONDARYCRAFADAN

Jewelry, Watches & Luxury Goods Online Retailers

Consumer Products & Retail/E-commerce & Marketplaces/Online Retailers (Inventory-led)

SECONDARYCRAFABAI

Sporting Goods, Outdoor & Fitness Marketplaces

Consumer Products & Retail/E-commerce & Marketplaces/Vertical/Specialist Marketplaces

Keywords

• TV home shopping
• Consumer e-commerce
• Lifestyle products retail
• Beauty fitness products
• Kitchen home goods

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. E-commerce Product Sales: Direct-to-consumer sales of featured products across multiple categories including beauty, fitness, jewelry, kitchen, home goods, and cleaning products. Products are sold as one-time purchases with discounted pricing from original retail prices. Revenue is generated through individual transaction sales with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

My Boutique Teleshop sells a curated range of consumer lifestyle products — beauty and slimming items, fitness equipment, fashion jewelry, kitchen appliances and cookware, home/DIY/garden goods, and cleaning and storage products — that are first demonstrated on Teleshopping TV broadcasts and then made available for purchase through the company's own e-commerce website, an interactive catalogue, and a telephone ordering line. The company ships directly to French consumers under the Teleshopping brand, backed by a 2-year warranty, a 30-day satisfaction guarantee, and a loyalty card programme that bundles shipping.

Product overview

My Boutique Teleshop is a French e-commerce teleshopping company offering a diverse range of consumer products across six main categories: Beauté & Minceur (beauty and slimming products including Programme liposculpte 1 mois, Wrinkle power, and Jeunesse mysterieuse x2), Fitness (equipment such as Iwalk duo treadmills and Step climber), Bijoux (jewelry including Bracelet armonia and La pierre de lune pendentif), Cuisine (kitchen products like Pure ceramic cookware sets and Four flama 3 en 1 multifunction oven), Maison, Brico & Jardin (home and gardening items), and Nettoyage & Rangement (cleaning solutions including Steam touch and Sechoir innovation deluxe). The company operates through an online store, interactive catalog, and phone ordering system with a loyalty program offering free shipping and 30-day satisfaction guarantees.

Differentiator

Problem solved

Functional benefit

Products and services

• Programme liposculpte 1 mois (one-month slimming program) One-month body-sculpting slimming programme sold to consumers seeking at-home slimming regimens; demonstrated on Teleshopping TV broadcasts and sold at €39.59 (vs. €59.99 reference price).
• Wrinkle power (anti-wrinkle serum) Anti-wrinkle facial serum for adult consumers concerned with signs of aging; priced at €29.99 (vs. €39.99 reference).
• Jeunesse mysterieuse x2 (anti-aging skincare duo) Two-product anti-aging skincare set for consumers seeking facial rejuvenation routines; priced at €47.99 (vs. €59.99 reference).
• Iwalk duo (home treadmill) Compact home-fitness treadmill for consumers wanting at-home walking workouts; demonstrated on Teleshopping TV emissions.
• Rotorazer 8 en 1 (multi-function rotary tool) Eight-in-one rotary DIY tool for home improvement and craft tasks; priced at €79.99 (vs. €99.99 reference).
• Four flama 3 en 1 (3-in-1 multifunction oven)

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CILMDminorOthersListed as a partner on the My Boutique Teleshop website under the 'Partenaires' section. CILMD appears to be a business partner, though specific details of the partnership are not disclosed on the website.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• Beauté Privée: French flash-sale e-commerce site focused on beauty and wellness, selling discounted premium beauty products via time-limited events. Comparable to Teleshopping's Beauté & Minceur vertical in target customer and discount-led acquisition model.
• Westwing: European home and living e-commerce player using content-driven (curated lookbooks, livestream events) sales mechanics. Comparable to Teleshopping in the use of content/TV-style presentation to sell home and lifestyle products, and in its multi-country European footprint.
• Manomano: Leading French online marketplace for DIY, home improvement, and gardening products. Direct overlap with Teleshopping's Maison, Brico & Jardin category and the most relevant pure-play competitor in that vertical.

Broad incumbents

• Cdiscount: Major French general-merchandise online retailer carrying overlapping categories (kitchen, home, fitness, beauty) at competitive prices. While not a teleshopping operator, Cdiscount is the dominant French e-commerce incumbent Teleshopping must compete with for price-sensitive online shoppers.
• La Redoute: Long-established French multi-category online retailer with home, decoration, and lifestyle assortment. Comparable in heritage (decades-old French brand) and in the multi-category online retail positioning, though with a stronger fashion and home focus.
• Veepee (Vente-privee.com): France-founded flash-sales marketplace and broader e-commerce platform with members-only event-based promotions. Comparable in the use of time-bound promotional mechanics to Teleshopping's TV-driven 'Bons Plans' and discount-driven product launches.

Regional players

• Ideal of Sweden: European direct-to-consumer accessories and home/lifestyle brand with strong digital and content-commerce focus. Comparable in the content-led, vertically integrated D2C commerce approach to lifestyle products that Teleshopping applies across its categories.

Direct peers

• HSE24: Germany's leading teleshopping broadcaster, operating an integrated TV + e-commerce + phone model with beauty, home, and lifestyle assortment. Closest European peer demonstrating how a multi-category TV-shopping operator scales and how that model can be replicated in a European market like France.
• M6 Boutique: French TV-teleshopping e-commerce site operated by Groupe M6, offering a similar multi-category assortment (beauty, home, fitness, kitchen) sold via televised demonstrations and a transactional website. Direct head-to-head competitor in the same niche with overlapping customer base in France.
• QVC (France): The French arm of QVC, the global TV-shopping leader, broadcasting demonstrations and selling via web and phone in the same product categories as Teleshopping. Closest international analogue and direct competitor for French TV-shopping customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Teleshopping